Payless aims to become the top choice for affordable fashion footwear and accessories. Their vision is to democratize fashion design for people worldwide. They have faced some challenges with labor laws affecting their China production. While Payless advertises in print magazines, their social media presence on Twitter and Facebook needs more effort. The document recommends increasing their online presence on these platforms as well as mentioning their online activities to better engage customers and measure their success through metrics like website traffic, followers, retweets, and customer interactions.