The document describes observations from visiting different stores to gain insights. It notes differences in lighting, entrance designs, space usage, staff interactions, product displays and organization between clothing stores, home goods stores and two other long-standing stores. The goal was to understand different approaches to attract and engage customers. Elements like bright spaces, friendly service, clear signage and organizing products to suit customer needs were seen to positively influence the shopping experience.

1. A crash course
on Creativity
Venture Lab, Stanford University
Paying attention: Insights on observation experience
@OmarEAvila

2. I visited 6 stores , paying careful
attention to come up with
insights and new
opportunities

3. Before
enter the stores

4. Clothes stores
Vs
Lighting logo &
Big entrance Lighting loop windows
Several door enters
Different approaches, same goal

5. With attractive show-windows
Vs
Coloring & spatial
distribution
Classic & elegant

6. Nothion stores in the same square …
Vs
Centenarian with
attractive wood craft ¿Modern building?
facade ¡Prison, No pass!
with different approach (and success)

7. Shops with glasses
¡Kids first!
Rainbow & flowery
fans
Tempting the pedestrians

8. With original show-windows
to draw in the visitors
¡To scare the parents!

9. The environment

10. Clothes stores
Vs
Spacious & bright
¡Have a seat!
Re-questioning the
space & recycled
materials

11. Notion stores in the same square …
¿Where is
everybody?
Vs
¡Crawded & stuff +
even in the ceiling!
¡Ooohh!
But different performance ¿ ?

12. Immersive experience
Every space is an
opportunity to share &
communicate
¡Clothes line!

13. Personnel

14. Clothes stores
Vs
friendly staff &
Customised attention Self service
Customer centered

15. Notion stores in the same square
Vs
¡Helping to make real
your dreams!
¡I´m busy, get you ticket
first!
Customer focus Vs Business interest

16. And the other two stores …
Umbrella & fan artesans
since 1858
Graduates Childhood
educators
“Before purchase, make Advise to avoid the
sure the right quality of the umbrella´s oxidation
product”
Customer centered & paying
attention to the details

17. Products

18. Clothes stores
Vs
¡Freedom!
¡Everything tidy!
Different strategies adapted
to the target

19. Notion stores in the same square
¡Products all around!
The right place to get all you need

20. And the other two stores …
All colors & styles
you are looking for
Shelves in sight for kids
& parents
Understanding the customer needs

21. A crash course
on Creativity
Venture Lab, Stanford University
Paying attention: Insights on observation experience
@OmarEAvila