The document discusses various strategies that stores use to promote sales and influence customer purchases. It notes that stores typically place sale items and cheaper items in high-traffic areas like entrances and cash registers where they are easier for customers to access. More expensive items are given more space and lighting to convey their higher perceived value. While most stores aim to make cheaper items readily available, one store focused on promoting its more expensive specialty items instead. The document also provides ideas for how stores could better showcase products using video descriptions and implement customer loyalty programs to further influence shopping behaviors.
How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers. 10 tips to make sure your next private label is a success. USP, Brand Credentials, Competitive set, Pricing and many more.
Global Shopping Trends: Everything but the NormMolly Garris
Please contact me for the speaker notes and / or videos.
The path to purchase has changed drastically. People are shopping more often, in more places and across more channels. Take a look at global examples of how brands and retailers are working harder than ever to fight showrooming, convert shoppers based on their needs and ultimately earn their loyalty.
How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers. 10 tips to make sure your next private label is a success. USP, Brand Credentials, Competitive set, Pricing and many more.
Global Shopping Trends: Everything but the NormMolly Garris
Please contact me for the speaker notes and / or videos.
The path to purchase has changed drastically. People are shopping more often, in more places and across more channels. Take a look at global examples of how brands and retailers are working harder than ever to fight showrooming, convert shoppers based on their needs and ultimately earn their loyalty.
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
How to Start a Retail Business: 7 Steps to SuccessVend
Welcome to our retail startup guide—a comprehensive “retail roadmap” that walks you through the ups and downs (and sometimes confusing parts) of setting up a brick-and-mortar store. You’ll learn how to choose what products to sell, how to select the right location, how to finance your venture, and more.
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
How to Start a Retail Business: 7 Steps to SuccessVend
Welcome to our retail startup guide—a comprehensive “retail roadmap” that walks you through the ups and downs (and sometimes confusing parts) of setting up a brick-and-mortar store. You’ll learn how to choose what products to sell, how to select the right location, how to finance your venture, and more.
1. A Crash Course on Creativity
Paying Attention
I guess I need to start learning editing and presentation tools to make presentations more visually
appealing…
Until then, and due to time constraints I’ll stick with “good enough”.
Things in Common
I noticed all the stored visited –clothing, supermarkets, pharmacies- shared the following aspects:
Articles on sale
They were placed in most frequent ails, at the entrance and nearby the cash registers.
Price tags were more visible by size and color and prior prices were showed to influence buying on
the concept of saving.
It was easier to access, grab and explore their contents.
Arrangement was in a pile.
Reachability
The items the stored favored more in buying had easier access. The least items, were at the last
corner or uncomfortable to reach at. And they didn’t need to be on sale to be promoted for easier
access.
Perceived Influence of Items Values
More expensive items had more space in between and more lighting. On the other side, cheaper
items were stacked.
Differences
Some stored favored and made more accessible the most expensive items. One stored did the
opposite. It was a home accessories store. Their main stream of sale seems to come from selling
smaller items, which summing them outrages the cost of a single expensive item. In fact, their
location was at head sight: no bending, no toe picking.
2. Also, this same store, enhanced emotions by settling “look how it would look in your own house
this item” with tiny showrooms mingled here and there.
On customer throughput time, the stored who generally sold more expensive items, promoted an
overall feeling of exploration: the more you see, the more you want to buy. Clutter was also
reduced.
Ideas
Some products attired my attention by their uniqueness and package likeability. Although, they
were odd, missing information on how I would use it, or their special traits, stopped me from the
intent of buying them.
Customer care in Bolivia is deficient, so why even bother asking: they probably didn’t know them
either.
If I could use a POS (point of sale) that read code bars and showed me a video of the products
(story telling) or a description catalog, I would have had more chance of acquiring them.
There were stores that used the same color for sale tags and new items. Maybe, color
differentiation would have given clearer separation of the two concepts.
Big stores needed a roadmap to find appliances and sectors quickly.
Only one of them, had customer points with the opportunity to win products or lower prices.
Maybe these stores could benefit from campaigns, where customer fidelity plus some random
secret items that went bought together would make them cheaper or free. These would change
on same time period.