This document provides tips for paying attention and improving product presentation in retail stores. It suggests using grey and white backgrounds, spotlights, cheerful music, landmarks and wide entrances to draw customers in. Important information should be at eye level. Crowded displays should be avoided as they can overwhelm customers. Different and engaging product presentations are key to catching attention.

1. Crash course on Creativity
2nd assignment: paying attention
key insights
Michael Hohenwarter
www.zukunftsraum.at

2. ● shoo
shopping is female

3. Kids shop in groups

4. Grey (&white) are the background colors in most shops →
helps to „frame“ the products (productpresentation)

5. landmark & a wide entrence
area pulls you in

6. Spotlights create better (warmer)
atmosphere than „normal“
illumination

7. Cheerful usik makes you feel good
– supports shopping mood

8. Make it different to chatch attention

9. Important information hat to be at eye level!
not there
here

10. Crowded presentation
makes you run away ;-)

11. Product-presentation works

12. Picture-Credits:
S1 | Flickr-User: wajakemek | rashdanothman
S2 | Flickr-User: levork
S3 | Flickr-User: EpSos.de
S7 | Flickr-User: all that improbable blue

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