Pavel Nikolov is the CEO of ApiHawk Technologies, a premium software development company based in Sofia, Bulgaria. He has over 15 years of experience working with technologies like PHP, MySQL, HTML5, jQuery, and more. Nikolov believes that learning to code is beneficial for several reasons: it is creative, promotes logical and abstract thinking, helps future-proof careers as software continues to replace jobs, and allows one to transform their computer into a powerful tool rather than just an appliance. He recommends choosing a programming language to learn, practicing consistently, contributing to open source projects, and networking to help advance one's coding skills and career prospects.