Patterson Digital Marketing Brand Optimisation Service PowerPoint

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The document discusses brand optimization services from Patterson Digital Marketing. It explains that brand optimization is important to increase a brand's strength and share of wallet. Patterson's brand optimization service helps companies analyze their search traffic visibility, identify marketing categories and locations to target, and provide insights to create a brand optimization strategy. The benefits of brand optimization include increased website traffic, higher search engine rankings, and greater brand awareness, authority and trust.

Marketing

WHAT WE DO
PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

(09) 449-1005
chris@pattersondigitalmarketing.com
PattersonDigitalMarketing.com

Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

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Patterson Digital Marketing Brand Optimisation Service PowerPoint

1. (09) 449-1005 chris@pattersondigitalmarketing.com PattersonDigitalMarketing.com

2. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

3. WHY DO YOU NEED BRAND OPTIMISATION PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

4. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

5. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

6. WHAT IS OUR BRAND OPTIMISATION SERVICE? PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

7. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

8. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

9. GROW YOUR BUSINESS WITH BRAND OPTIMISATION! PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

10. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

11. Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

12. How will I have a strong brand? To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our Brand Optimisation Service! PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

13. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

14. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

15. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

16. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

17. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

18. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

19. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

20. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

21. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

22. WHAT WE DO PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

23. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

24. This will help you identify what marketing categories and locations to target and to prioritise for a solid brand optimisation strategy! We will provide you insights on your search traffic visibility and opportunities based on marketing categories, geo-targets and competition. We analyse up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to bring you an in-depth marketing report. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

25. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

26. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

27. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

28. WHAT ARE THE BENEFITS OF BRAND OPTIMISATION? PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

29. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

30. PattersonDigitalMarketing.com chris@pattersondigitalmarketing.com | (09) 449-1005

31. (09) 449-1005 chris@pattersondigitalmarketing.com PattersonDigitalMarketing.com

Patterson Digital Marketing Brand Optimisation Service PowerPoint

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