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Jonathan Bates,[object Object],Creative & Design Direction,[object Object],User Experience Development,[object Object],Site Architecture,[object Object],Design / Production Management,[object Object],Commerce Integration,[object Object],Presentation of Design Work, Site Architecture & Branding,[object Object],Revised December 2008  More portfolio and client information at www.jonbatesdesign.com ,[object Object]
My Background,[object Object],6 years experience at CNET Networks,[object Object],[object Object]
2001-2003, Design Director (Commerce, All Network Sites)Roles/Responsibilities,[object Object],[object Object]
Oversee sub-brand designs, redesigns & daily production for 13 properties worldwide
Develop & design new commerce systems,[object Object]
Managed production staff and videographers
Responsible for content syndication relationships with CNN, Bloomberg, NBC…,[object Object]
Silverlight & Adobe AIR rich media content
Commerce integration
Production systems integration and training
Content planning & site architecture,[object Object]
Portfolio / Site design + User experience,[object Object],eCatalog Best 100 Products,[object Object],eCatalog is a product directory system viewable on- or offline. ,[object Object],[object Object]
Vendor-maintained product required intuitive content production tools
Commerce solution for CNET allowed vendors to distribute and maintain product while delivering click-through revenue back to CNET,[object Object]
Test results sent to store manager, then sent for aggregation by Apple
Apple was ensured greater consistency in sales practices and retail proficiency
Retail managers able to measure staff proficiency and target re-training,[object Object]
Needed to improve user & vendor experience without confusing them
Business-critical redesign: failure in UI or back-end would have impacted revenue significantly,[object Object]
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded,[object Object]
Account Executive customizable toolset to fit individual needs and methods of work,[object Object]
IM conversation logging saved to blog-like space for internal review and sharing of practices, ideas and concerns across organization,[object Object]
Tracking system gave HP metrics on internal awareness, which brochures did not offer
Online format allowed tweaking and revisions; brochure required 6-12 weeks advance for printing  ,[object Object]
Conversion of unmanaged sites to common network-wide templates
Integration with CNET ad & analysis while keeping previous ZD ‘buys’ online
3 month timeline, business critical,[object Object]
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development,[object Object]
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development,[object Object]
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development,[object Object],[object Object]
New offering required extensibility in brand identity for future growth,[object Object]
New offering required extensibility in brand identity for future growth
Logo and brand were ultimately designed to accommodate ‘Hot-’ as a future franchise,[object Object]
New offering required extensibility in brand identity for future growth

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