A table shows the weights and body mass indexes of 7 people. Person A weighed 75 kg and had a BMI of 29.7, indicating they were overweight. Person B weighed 70 kg and had a BMI of 27.2, also indicating they were overweight. The document discusses how BMI can be used to assess if a person is underweight, healthy weight, overweight, or obese.
The document outlines 10 key concepts about gathering information and scanning the environment for marketing purposes. It discusses how marketing information systems help with decision-making, relying on internal records, market intelligence and research. It also covers recognizing trends and opportunities, the six environmental forces that influence marketing, demographic factors, economic conditions, socio-cultural beliefs, sustainability, technology trends, and laws/pressure groups. The concepts are illustrated with examples from marketing case studies.
A table shows the weights and body mass indexes of 7 people. Person A weighed 75 kg and had a BMI of 29.7, indicating they were overweight. Person B weighed 70 kg and had a BMI of 27.2, also indicating they were overweight. The document discusses how BMI can be used to assess if a person is underweight, healthy weight, overweight, or obese.
The document outlines 10 key concepts about gathering information and scanning the environment for marketing purposes. It discusses how marketing information systems help with decision-making, relying on internal records, market intelligence and research. It also covers recognizing trends and opportunities, the six environmental forces that influence marketing, demographic factors, economic conditions, socio-cultural beliefs, sustainability, technology trends, and laws/pressure groups. The concepts are illustrated with examples from marketing case studies.
A table shows the weights and body mass indexes of 7 people. Person A weighed 75 kg and had a BMI of 29.7, while Person B weighed 70 kg and had a BMI of 27.2. The document discusses calculating BMI based on a person's weight and height.
A table shows the weights and body mass indexes of 7 people. Person A weighed 75 kg and had a BMI of 29.7, indicating they were overweight. Person B weighed 70 kg and had a BMI of 27.2, also indicating they were overweight. The document discusses how BMI can be used to assess if a person is underweight, healthy weight, overweight, or obese.