Every morning, Little Furry
kisses his mommy goodbye and goes
on his way to school.
On the road, he runs into many adventures,
during which he makes surprising encounters
nd unlocks the incredible world around him.
As he crosses these situations,
whether they are funny, worrying or silly,
he always learns a lot and his innate
positivity enriches his experiences.
Noncompetitive games played over the phone or in person. You can cocreate a story, express an emotion, improvise a poem or examine a belief. Games are created so anyone can play. It’s fun and easy to learn!
Playdius unveils its line-up for the Gamescom 2018.
Featuring:
- Dungeon of Naheulbeuk - Amulet of Chaos
- Edge Of Eternity
- Old School Musicall
- AWAY
- Hover
- Chroniric
- Spitkiss
- STAY
Contact us for Media Meetings Booking.
This presentation is a part of the final product DVD ,, Every child like to play” made by all partner schools involved in project. Responsible of final product: Sredno Obshtoobrazovatelno Uchilishte "Vasil Levski", Haskovo, Bulgaria.
http://youtu.be/EDuyxY0D7Yw
The History of Prank where actually cameTaleTender
Hey do you have interesting where pranks actually came from Unleash Your Inner Prankster: Mastering the Art of Midnight Mischief
Click down to see more details and funny
https://youtube.com/@Funnyandentertainment-ct1mi?si=fzXhTzrFOI7JxxC1
Creativity presentation and workshop deck for my inservice at Shawnigan Lake School on Vancouver Island. Please note that the videos and video transitions will not play in this form.
Tempo April 2014
Cover Story: Meet Top Youtubers
Check out our website: http://tempoplanet.com/
Check us out on our social media pages:
Facebook: https://www.facebook.com/pages/Abu-Dhabi-Tempo/114665148553019
Twitter: https://twitter.com/tempoplanet
Instagram: http://instagram.com/tempoplanet
Garfield est un chat orange et bien portant qui
n’en fait qu’à sa tête. Ses caractéristiques : gourmand,
paresseux et impertinent, rien que ça !
Il aime par-dessus tout se donner en spectacle, manger,
dormir et embêter son maitre, Jon Arbuckle
et ses camarades : le chien Odie, qu’il trouve très bête,
l’adorable chaton Nermal, qui l’insupporte, et sa petite
amie Arlène. Ce qu’il déteste ? Le lundi, se lever,
les araignées, le vétérinaire ou chasser les souris.
Selon son créateur Jim Davis, Garfield n’est autre
qu’« un homme en costume de chat » !
C’est l’enfant-roi que nous aimerions tous rester. Garfield
fait toujours ce qui lui plaît. Dans le cas contraire, il râle…
mais toujours avec humour. Sa philosophie de la vie,
entre hédonisme et ironie, l’incite à rire des travers de ses
contemporains. Il se moque de la vie amoureuse et du
conformisme de Jon, de la bêtise d’Odie. Mais au fond,
il a un grand coeur, même s’il ne veut pas le montrer.
Yakari est un enfant sioux heureux, courageux et généreux évoluant dans le décor merveilleux de la Grande Prairie.
Doté du fabuleux pouvoir de parler et de comprendre le langage des animaux, le petit Indien dialogue avec eux afin de mieux les connaître et de les respecter.
Respect des autres et de la nature, amitié, courage...à travers cette série indémodable, Derib et Job évoquent des valeurs qui parlent à tous les enfants.
More Related Content
Similar to Brand Passeport Little Furry - (c) Dupuis 2014
Noncompetitive games played over the phone or in person. You can cocreate a story, express an emotion, improvise a poem or examine a belief. Games are created so anyone can play. It’s fun and easy to learn!
Playdius unveils its line-up for the Gamescom 2018.
Featuring:
- Dungeon of Naheulbeuk - Amulet of Chaos
- Edge Of Eternity
- Old School Musicall
- AWAY
- Hover
- Chroniric
- Spitkiss
- STAY
Contact us for Media Meetings Booking.
This presentation is a part of the final product DVD ,, Every child like to play” made by all partner schools involved in project. Responsible of final product: Sredno Obshtoobrazovatelno Uchilishte "Vasil Levski", Haskovo, Bulgaria.
http://youtu.be/EDuyxY0D7Yw
The History of Prank where actually cameTaleTender
Hey do you have interesting where pranks actually came from Unleash Your Inner Prankster: Mastering the Art of Midnight Mischief
Click down to see more details and funny
https://youtube.com/@Funnyandentertainment-ct1mi?si=fzXhTzrFOI7JxxC1
Creativity presentation and workshop deck for my inservice at Shawnigan Lake School on Vancouver Island. Please note that the videos and video transitions will not play in this form.
Tempo April 2014
Cover Story: Meet Top Youtubers
Check out our website: http://tempoplanet.com/
Check us out on our social media pages:
Facebook: https://www.facebook.com/pages/Abu-Dhabi-Tempo/114665148553019
Twitter: https://twitter.com/tempoplanet
Instagram: http://instagram.com/tempoplanet
Similar to Brand Passeport Little Furry - (c) Dupuis 2014 (20)
Garfield est un chat orange et bien portant qui
n’en fait qu’à sa tête. Ses caractéristiques : gourmand,
paresseux et impertinent, rien que ça !
Il aime par-dessus tout se donner en spectacle, manger,
dormir et embêter son maitre, Jon Arbuckle
et ses camarades : le chien Odie, qu’il trouve très bête,
l’adorable chaton Nermal, qui l’insupporte, et sa petite
amie Arlène. Ce qu’il déteste ? Le lundi, se lever,
les araignées, le vétérinaire ou chasser les souris.
Selon son créateur Jim Davis, Garfield n’est autre
qu’« un homme en costume de chat » !
C’est l’enfant-roi que nous aimerions tous rester. Garfield
fait toujours ce qui lui plaît. Dans le cas contraire, il râle…
mais toujours avec humour. Sa philosophie de la vie,
entre hédonisme et ironie, l’incite à rire des travers de ses
contemporains. Il se moque de la vie amoureuse et du
conformisme de Jon, de la bêtise d’Odie. Mais au fond,
il a un grand coeur, même s’il ne veut pas le montrer.
Yakari est un enfant sioux heureux, courageux et généreux évoluant dans le décor merveilleux de la Grande Prairie.
Doté du fabuleux pouvoir de parler et de comprendre le langage des animaux, le petit Indien dialogue avec eux afin de mieux les connaître et de les respecter.
Respect des autres et de la nature, amitié, courage...à travers cette série indémodable, Derib et Job évoquent des valeurs qui parlent à tous les enfants.
Passeport de Marque l'Elève Ducobu 2014 amelieretorre
Ducobu ne respecte pas les codes et ne suit pas les chemins balisés mais il s’en sort toujours.
Prodige de la triche, virtuose de la répartie,il excelle quand il se donne la peine.
LE GENTIL DÉMON
Ducobu est le rebelle sommeillant au fond de nous.
Parce qu’on n’a pas toujours envie de bien faire
mais surtout de rigoler !
L’ANTICONFORMISTE
Bouleversant les codes, Ducobu s’inscrit dans la lignée
de ces cancres devenus de grands hommes grâce à leur
indépendance d’esprit.
LE DÉNONCIATEUR
Prompt à dénoncer les abus, toutes les formes d’autorité
en prennent pour leur grade. Un bon moyen de rappeler
aux adultes qu’ils n’ont pas le monopole du bon sens.
Amateur d’équitation et de boxe, deux sports nobles de l’Angleterre, le professeur Philip Mortimer est un érudit.
Expert en physique nucléaire, il est inséparable de Francis Blake, son plus fidèle ami, avec qui il partage un appartement sur Park Lane, à Londres. Blake est un pur produit d’Eton College, l’école des élites. Incarnation du flegme britannique, il a servi dans la Royal Air Force, avant de travailler pour les services secrets britanniques du MI 5.
Créés en 1946 dans le premier numéro de l’édition belge
du journal Tintin, les deux héros ont remporté la Troisième Guerre mondiale aux commandes de leur Espadon.
Ces aventuriers ont percé le secret de la Grande Pyramide, exploré la fin du XXIe siècle, résolu l’énigme des continents perdus de l’Atlantide ou du Gondwana, et vaincu la malédiction des trente deniers de Judas.
Ensemble, ces parfaits gentlemen ont aussi tenu en échec
les empereurs Basam Damdu et Açoka. Leur audace et
leur courage ont permis de sauver la planète des menaces
climatiques ou bactériologiques. Entrés dans la légende
de la bande dessinée des années 1950, ils en perpétuent
aujourd’hui l’âge d’or au travers de nouvelles aventures
toujours plus palpitantes.
Qui est XIII ?
Une mèche de cheveux blancs, un tatouage sur la clavicule gauche, la mémoire effacée par une balle dans la tête,c’est l’amnésique le plus célèbre de la BD.
Traqué par la National Security Agency,
l’aventurier a la mort aux trousses.
A-t-il assassiné le président des États-Unis ?
Quel est son rôle dans la «Conspiration des XX» ?
Personne ne connaît sa véritable identité. La Mangouste,
un tueur professionnel veut sa peau mais la proie va
se muer en chasseur. En cherchant à connaître son passé, XIII va révéler au monde la part d’ombre de l’histoire contemporaine des Etats-Unis.
Jeunes, belles et… vaches !
Comédie humaine mettant en scène 3 jeunes filles au lycée et leurs copains.
Comme un feuilleton réaliste, «Les Nombrils» témoignent avec un humour très contemporain des angoisses de l’adolescence.
Passeport de Marque Cédric (c) Dupuis 2014amelieretorre
Que la vie est compliquée quand on a 8 ans !
Des parents, un grand-père et une petite copine
composent une galerie de personnages
hauts en couleur autour d’un héros de 8 ans
plein de caractère.
L’école, les déboires amoureux ou les relations
entre les 3 générations vivant sous le même toit,
rythment la vie de Cédric et font de cette joyeuse
série familiale un classique du genre
Passeport Léonard le Génie (c) Le Lombard 2014amelieretorre
Léonard est un génie. C’est du moins ce qu’il croit ! Caricature désopilante de l’illustre Léonard de Vinci, il invente les machines les plus incongrues et les expérimente sur son fidèle disciple, Basile.
Ce dernier, qui n’aspire qu’à une vie paisible, se retrouve immanquablement couvert de plaies et de bosses…
Blutch et Chesterfield forment un tandem de legende dans l’histoire de la bande dessinée.
Sur fond de guerre de Secession, nos deux héros s’efforcent de survivre à la bêtise humaine et à des missions ineptes.
Avec des caractères et des valeurs radicalement opposées, ce duo attachant traite avec humour depuis plus de 40 ans, de thèmes universels tels que l’amitié et la contestation de l’ordre établi.
À vingt-six ans, Largo Winch hérite
d’un cartel financier de dix milliards de dollars.
Contestataire, coureur de jupons, bagarreur
et anticonformiste, on l’appelle
“le milliardaire en blue jeans”.
Inflexible sur ses valeurs et toujours épaulé
par ses amis fidèles, le héros charismatique
doit assumer un destin qui l’emmène dans
des situations périlleuses où se croisent
jolies femmes, mafia, escrocs et milliardaires.
Largo multiplie conquêtes et ennemis,
mais reste vigilant : car dans un monde
instable, mieux vaut choisir les bonnes valeurs.
Nelson, c’est le petit diablotin qui réalise
toutes les bêtises qu’un enfant rêverait de faire.
Lorsqu’il déboule dans la vie de Julie, une jeune
et jolie célibataire, il change totalement son quotidien.
Car s’il passe le plus clair de son temps à manger
ou regarder la télé, ce que Nelson aime par-dessus tout,
c’est dynamiter le quotidien de tous ceux
qui croisent son chemin.
Mais malgré toutes les mauvaises blagues
qu’il peut faire, Nelson n’est pas si méchant… au contraire!
C’est une mascotte sympathique
et débordante d’imagination !
Chaque matin, Petit Poilu
embrasse sa maman
et part sur le chemin de l’école.
Sur la route, il va au-devant d’aventures
au cours desquelles il fait des rencontres
surprenantes et s’ouvre au monde qui l’entoure.
Traversant des situations
tour à tour inquiétantes, drôles
ou farfelues, il garde toujours
un enseignement positif qui enrichit son expérience.
Le passeport est un outil développé par les Edtions DUPUIS pour mieux connaître la marque.
C’est le document de référence pour assurer la cohérence des actions commerciales et marketing.
Passeport de marque Thorgal (c) Le Lombard 2014amelieretorre
Le Passeport de Marque THORGAL est le document de référence conçu par Le LOMBARD pour faciliter la communication et la gestion de la marque THORGAL auprès de tous ses partenaires
Passeport de marque Lucky Luke (c) Lucky Comics 2014amelieretorre
Le passeport de marque est un outil développé par Lucky Comics pour faciliter la gestion quotidienne de la marque.C’est le document de référence pour toute les exploitations de la marque Lucky Luke.
Le passeport de Marque de Boule et Bill est le document de référence pour toutes les utilisations de la marque Boule et Bill, à destination des acteurs de la marque et de ses partenaires. (c) Studio Boule et Bill 2014
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Every morning, Little Furry
kisses his mommy goodbye and goes
on his way to school.
On the road, he runs into many adventures,
during which he makes surprising encounters
nd unlocks the incredible world around him.
As he crosses these situations,
whether they are funny, worrying or silly,
he always learns a lot and his innate
positivity enriches his experiences.
4. Une nouvelle
rencontre
à chaque
album
Around
Little Furry
She’s there every
morning when he
leaves and every
night when he
comes back from
his adventures.
His mommy is his
landmark, the one
who watches over
him and encourages
him every morning
with a kiss on the
forehead.
His dad
Every night, he is
there to listen to
Little Furry
and eat
dinner with
him.
His mommy
An encounter in every album
5. MOTIVATIONS
To breathe new life into important moral values.
To increase awareness of the benefits
of curiosity and discovery.
To encourage an open attitude to the world and to others.
6. Adventure
Ethics
Inventiveness
Humor
Tenderness
pedagogy
Assets
Values
target
A universe for
babies and toddlers
aged 0 to 3 years old.
Comics for children
aged 3 and up.
An autonomous reading for every child based on stories
without words.
A little mascot who is instantly recognizable.
Colorful and extravagant figures.
Fantastic situations.
An expressive and stylish drawing style.
A wonderful world filled with rich stories
and humanist values.
7. situations
Familial points of reference: the dad,
the mom, the house, the bedroom
Funny, colorful and amusing universes
and scenes
Crazy characters: a greedy mermaid,
hilarious nurses, a devilish granny, a depressed vampire or an adorable family
of Russian dolls… Anything’s possible!
10. Céline Fraipont was born in Brussels in 1974. Trained as a florist,
she became interested in comics upon meeting Pierre Bailly,whom she met
in 1996 in Liege. Ten years later and after some nitpicking, it was between
two kid’s milk bottles that she decided she wanted to work on a silent
comic for young kids. Then she just had to find an artist to draw it: “I had
one just in front of me. He was funny and well-behaved (if a little grumpy
sometimes), so I thought I would ask him!”
Pierre Bailly was born in Alger in 1970, before arriving in Belgium.
He studied graphics at the Institute St Luc in Brussels,where he later would
meet Vincent Mathy in the comics department. After that, he studied at
La Cambre. He met Denis Lapière later on during a competition organized
by the FNAC in Liege. His personal taste led him towards creating happy
drawings destined for kids. That’s why he immediately adopted the
character of Ludo, created by Denis Lapière. A few years later, he created
Petit Poilu with his partner, for immense pleasure!
Authors
The 2 authors live together with their two young children.
As a result, they search in their everyday lives for ideas,
themes and stories that they’re sure will speak to their
young public.
Céline Fraipont
Pierre Bailly
11. The passport is a tool to ease
the daily management of the brand.
It is a reference document to ensure
consistency in business and marketing.
It must be consulted anytime
a product is developed to ensure respect
of the established position.
It must be distributed amongst actors
in charge of the brand and our
privileged partners.
passport
For more than half a century, Dupuis has been developing comics that the general public is passionate about.
Creator of mythical universes such as Lucky Luke, Spirou, Boule et Bill, Smurfs, Cédric and Largo Winch, Dupuis’
recent productions benefit from its experience from working with some of the greatest comic book authors of
our times. In the same spirit, Dupuis has always integrated publishing, animation and derivative rights into its
business model, in order to ensure that its universes are represented coherently. business model, in order to
ensure that its universes are represented coherently.
H o w t o u s e