For posting on ALA training site prior to Jan 23, 2013

1. Milly C. Lugo, M.L.S.
and Radames Suarez, M.L.S.
ALA Editions Workshop
January 2013
Serving Spanish-Speaking
Populations: an Introduction
Part 2
Part 2
• Needs Assessment
• Collection Development
• Outreach
• Programming
• Resources
• Q&A
January 2013 2
Slide Handout – Part 2 Rev: January 15, 2013 Page 1 of 10

2. Ethnicity Education
Identity
Employment Interests
Needs Family Unit
Income Wants
Level
January 2013 3
January 2013 4
Needs Assessment Process
1. Who will perform the study?
January 2013 5
Needs Assessment Process
2. Gather background data
Census, Local Government
Library Circulation Records
Other
January 2013 6
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3. Needs Assessment Process
3. Decide on a method.
Before you begin…
Focus Groups
Questionnaires
Informal Interviews
January 2013 7
Needs Assessment Process
4. Gather
information
5. Evaluate &
recommend
January 2013 8
COLLECTION DEVELOPMENT
January 2013 9
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4. Collection
Development
• You must invest time in:
Knowing your community
Knowing your collection policy
Maximizing your budget
Communicating
Identifying vendors
Expanding your Latino knowledge
Merchandising, marketing, and weeding
Collection development is an ongoing process.
January 2013 10
Collection
Development
Become familiar with popular authors and best sellers
As well as popular magazines and newspapers
January 2013 12
Collection Collection
Development Development
Other sources of new titles and popular authors
…and new titles… Novedades
January 2013 13 January 2013 14
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5. Collection Collection
Development Development
DVDs CDs and Audio Books
January 2013 15 January 2013 16
Collection Collection
Development Development
Vendors
Use Vendor Selection Tools such as:
 Special Collection Lists
 Catalogs
January 2013 17 January 2013
 Subscription newsletters 18
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6. Collection
Development
Points to consider when working with vendors:
 Experience and expertise
 Inventory
 Details regarding books, cds, dvds, etc.
 Order administration
 Processing services (e.g. cataloging)
 Discounts
 Book fair participation
 Extras
January 2013 19
Collection
Development
How about e-books in Spanish?
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7. Book Fairs
January 2013 21
Outreach
Services to Latino communities should
be an integral part of all library
planning efforts
January 2013 23
Outreach
• Key Steps:
o Determine community needs and prioritize
o Determine target audience
o Identify potential partnerships
o Develop an action plan
o Marketing
o Evaluate results from outreach efforts
Source: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013
January 2013 24
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8. January 2013
Programming 26
Programming:
Planning
Format – Theme -Tie-ins
Audience
Funding
Collaboration
Library Staff
Community Leaders
Local artists, schools, colleges
Marketing and PR
January 2013 27
Programming:
Cultural
 Film
 Art
 Crafts
 Oral History
 Book Clubs
January 2013 28
January 2013 29
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9. Programming:
Life skills
 Health
 Finances
 Parenting
 Career Fairs
 Citizenship
 Gang Prevention
 Self-Improvement
January 2013 30
January 2013 31
Programming:
Literacy
 English as a Second Language
 Computer
 Information & Language Literacy
January 2013 32
January 2013 33
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10. Conclusion
• There is an increase in Hispanic population in ‘non-
traditional’ areas.
• Migratory families are drawn to programs dealing
with basic needs
• Librarians able to serve Hispanic and multicultural
populations are needed…we mean
YOU!
January 2013 38
END OF PART 2
Milly C. Lugo
mlugo@santa-ana.org
Radames Suarez
Radames.Suarez@queenslibrary.org
January 2013 40
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