This document discusses the need to reconsider data citation practices and proposes alternative use cases beyond traditional bibliographic citations. It argues that data citation has failed to incentivize data sharing or expose hidden data. The document outlines three alternative use cases: 1) attribution and credit for all data contributors, 2) tracking data provenance to ensure reproducibility, and 3) measuring broader impact and return on investment of data. It suggests using digital badges to detail contributor roles and tracking qualitative impacts beyond quantitative metrics. The document concludes that a more nuanced approach is needed to address the diverse ways data is used beyond scholarly literature.