This presentation uses a long-term case study to explore the socio-scientific aspects influencing what data products are created and made available for use. We examine two major satellite remote-sensing product collections from the National Snow and Ice Data Center—one on sea ice extent and another on Greenland ice sheet melt. We examine how the products and their curation have evolved over time in response to environmental events and increasing scientific and public demand over several decades. The products have evolved in conjunction with the needs of a changing and expanding designated user community. These changes in the user community were driven by increased interest in the Arctic partly because of the rapid change in the Arctic as characterized in these data, but also because of the increasing awareness (and controversy) around climate change and its impact. We find that a data product development cycle supported by a data product team with multiple perspectives is key to mobilizing scientific knowledge to multiple stakeholders. Furthermore, the expertise and approaches to making data open and truly useful must continually adapt to new perceptions, needs, and events. Effective data access is an ongoing process, not a one-time event. References Baker K S; Duerr, R E; and Parsons, M A 2016 Scientific knowledge mobilization: Co-evolution of data products and designated communities. International Journal of Digital Curation 10 (2): 110-135. http://dx.doi.org/doi:10.2218/ijdc.v10i2.346