SlideShare a Scribd company logo
CORPORATE PRESENTATION
      2010 - 2011
Who we are

        Parrot, a global leader in wireless devices for mobile phones, stands on the cutting
        edge of innovation.

        The company was founded in 1994 by Henri Seydoux as part of his determination to drive
        the inevitable breakthrough of mobile phones into everyday life by creating high-quality,
        user-friendly wireless devices for easy living.

        Parrot has developed the most extensive range of hands-free systems on the market for
        cars, including wireless multimedia products geared towards audiovisual applications.
        In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of
        renowned artists (‘Parrot by’ collection) and in 2010, the AR.Drone, the first quadricopter
        piloted via Wi-Fi and using augmented reality.

        Parrot, headquartered in Paris, currently employs more than 550 people worldwide
        and generates 85% of its sales overseas.

        Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 – PARRO)
        More information : www.parrot.com / www.ardrone.com / www.parrotoem.com



--- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation
---                                                                                                                                                                 2
A story of success
                                                                                                                 2011
                                                                                                                 Launch of Parrot ASTEROID
                                                                                                                 Launch of DIA Parrot by NoDesign
                                                                                                            2010
                                                                                                            Launch of Parrot AR.Drone and Parrot MINIKIT Smart


                                                                                                      2008
                                                                                                      Launch of Parrot by collection

                                                                                             2007
                                                                                             Launch of MKi hands-free systems dedicated to
                                                                                             music
                                                                                      2005
                                                                                      Creation of subsidiaries in Germany, UK, Italy, Hong-Kong

                                                                               2004
                                                                               Creation of Parrot Inc.
                                                                     2003
                                                                     First Bluetooth® “Plug & Play” car kit: Parrot DriveBlue

                                                             2001
                                                             First Bluetooth hands-free car kit: Parrot CK3000 EVOLUTION
                                                             First OEM contract with Siemens VDO

                                                  1999
                                                  Parrot joins the Bluetooth SIG
                                                  First car kit with voice recognition: Parrot CK28

                                   1995-1998
                                   Focus on digital signal processing (DSP technology)
             1994
             Parrot founded by Henri Seydoux

--- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation
---                                                                                                                                                                 3
A history of profitable growth

 Evolution of revenues                                                                Evolution of net income
 (in million euros)                                                                   (in million euros)




--- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation
---                                                                                                                                                                 4
An International company




    USA                                                                         China
  Detroit                                                                       Shanghai
                                                                                Shenzhen
                                                                                Hong Kong




                                                          UK
                                                      Birmingham
                                                                 Germany
                                                                 Munich
                                                France
                                                  Paris


                                                                   Italy
                                                 Spain             Milan
                                                 Madrid




--- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation
---                                                                                                                                                                 5
Parrot today:
  At the heart of mobility and connectivity
                                          Installed hands-free systems
                                          40% of revenues in 2010                                                     Retail
                                          Leading products covering all customer                                      offering
                                          segments
                                                                                                                      OEM
                                                                                                                      offering




    Plug & Play
    6% of revenues                                                                                                        OEM
    in 2010                                                                                                               34% of
    Competitive                                                                                                           revenues in
    and                                                                                                                   2010
    technological                                                                                                         Best-in-class
    entry-level                                                                                                           connectivity
    solutions                                                                                                             modules




                                                                                                                  Other
                                                                                                                  commercial
                                                                                                                  revenues
                                           Home                                                                   9% of revenues in
                                           11% of revenues in 2010                                                2010
                                           High-end multimedia exploration
                                           and vehicle for the Group’s image


--- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation
--- corporate presentation ---                                                                                                            6
R&D
Adapting Android to CarKit (Asteroid
Solution)



                            www.parrot.com
OS Adaptation
OS Adaptation


Constraints:
•Proprietary ASIC (468MHz)
•Small Screen only Landscape
•Not touchable
•Few buttons (and specific ones)
•Easy to use in automotive context
•Multiple media Source management
•Enforce Voice recognition on Android 1.5
R&D in figures

    R&D
    investments
    represent                                                                 Compatibl
    11,9% of                            Proprietary
                                                                                  y
                                                                                                                    Multimedia
                                                                              database
    revenues                             solutions                                                                 connectivity

    in 2010


                                                                                                                              Noise reduction
                               Digital                                                                                           and echo
                               signal                                                                                          cancellation
                             processing




                                         Psycho
                                                                                                                      Stable
                                      acoustic digital
                                                                                                                   autonomous
                                          effect
                                                                                                                      flight

                                                                                 Parrot
                                                                                  chip



--- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation
---                                                                                                                                                                 10
OS Adaptation




 Music Voice     Contact Voice   3G Stick:
 Recognition:    Recognition:    Parrot + USB
 Parrot +        Parrot +        Modswitch + ppp
 Gracenote       Nuance

 TextToSpeech:   Multimedia:     Bluetooth:
 Parrot +        Parrot          Parrot
 SVOX(Nuance)                    (HFP/A2DP
                                 /DUN/PAN/…)
OS Adaptation

                Parrot Apps




                AsteroidLib




                SoftParrot




                Driver Parrot
OS Adaptation


        Parrot Apps           Parrot Apps      Parrot Apps

            Java Lib




                                   Java Lib




                                                       Java Lib
        AsteroidLib           AsteroidLib       AsteroidLib
              Binder




                                     Binder




                                                    Binder
                       HSTIService (Java Service)
                                         JNI




                              SoftParrot
OS Adaptation

  Parrot Apps
      Java Lib         Parrot Apps                Parrot Apps                   Parrot Apps




                               Java Lib




                                                            Java Lib




                                                                                      Java Lib
   AsteroidLib             AsteroidLib                AsteroidLib               AsteroidLib
        Binder




                                 Binder




                                                         Binder




                                                                                   Binder
    AsteroidLib Service(audio)                  AsteroidLib Service(Connectivity)
                  Binder




                                                                       Binder
                           HSTIService (Java Service)
                                                JNI




                                          SoftParrot
OS Adaptation – Zoom on Media



  Vold:                 Soft Parrot:
  • Manage SDCard on    •Manage USB/SD/iPod
  Android               •Mount on /tmp/udev/dev/*
  •Mounted on /sdcard   •ParrotMediaProvider to
  •No Media Scanner     manage different sources
  •No MediaProvider     •Udev

                        Tuner:
                        • Use proprietary interface
                        with Native world
OS Adaptation – Zoom on Audio
OS Adaptation – Framework Diff


    •DPAD optimization
    •Context Menu
    •Forward EndCall Button Timeout and Call button via broadcast
    •Add custom toast delay
    •Broadcast Screen Off intent to every broadcastReceiver
    •Remove Status Bar
    •Add specific button as mediaKey
    •Customize dialogs
    •Remove useless service at startup (boot time opt)
    •Remove CellLocation Feature
    •getDeviceID return BT ADDR
    •Send Broadcast intent when GPS plug/unplug
    •Add reason “Home” on onCloseSystemWindow broadcast
    •Disable home button on PRIORITY_PHONE and PHONE window
ASTEROID Demo




                www.parrot.com
Parrot Devzone




                 www.parrot.com
Devzone



 Parrot Asteroid Devzone:

    • Website: http://devzone.parrot.com

    • Dedicated to developers for Parrot Android products

    • Guides and tutorials

    • Tools

    • Sample source code

    • Application source code
Devzone


  Why ? :

     • Help partners to design well-integrated applications

     • Gather a developer community

     • Provide tools and source codes

     • Expose Parrot specific features (and restrictions)
Devzone


  All is about integration:

      • A standardized UI design

      • A consistent behaviour between applications behaviour

      • Application optimization
Devzone


  What is important:

     • It seems like a phone, but it is a car radio

     • Think embedded, not desktop

     • Respect Android best practises (responsiveness, seamlessness,

       performance)
Devzone



 What ‘s next ?

    • A showroom for your application

    • Ready to welcome new Parrot Android based devices

    • Parrot specific features API incoming
Parrot MAPS



              www.parrot.com
Parrot MAPS



 Google APIs Add-On :

    • Provided by Google to embed Google Map view into Android

      applications

    • Possibility to draw on the map whatever you want




    • Can be improved by adding extra features (POI search, directions, …)
Parrot MAPS



 Google Web Services:

    • Geocoding API

    • Local Search API

    • Directions API
www.parrot.com
 Thank you




     PARROT S.A.
174, quai de Jemmapes
     F-75010 Paris
  T: +33 1 48 03 60 60
www.parrot.com
www.parrot.com




       PARROT S.A.
  174, quai de Jemmapes
       F-75010 Paris
    T: +33 1 48 03 60 60

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Parrot presentation paug

  • 2. Who we are Parrot, a global leader in wireless devices for mobile phones, stands on the cutting edge of innovation. The company was founded in 1994 by Henri Seydoux as part of his determination to drive the inevitable breakthrough of mobile phones into everyday life by creating high-quality, user-friendly wireless devices for easy living. Parrot has developed the most extensive range of hands-free systems on the market for cars, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists (‘Parrot by’ collection) and in 2010, the AR.Drone, the first quadricopter piloted via Wi-Fi and using augmented reality. Parrot, headquartered in Paris, currently employs more than 550 people worldwide and generates 85% of its sales overseas. Parrot is listed on NYSE Euronext Paris since 2006. (FR0004038263 – PARRO) More information : www.parrot.com / www.ardrone.com / www.parrotoem.com --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- 2
  • 3. A story of success 2011 Launch of Parrot ASTEROID Launch of DIA Parrot by NoDesign 2010 Launch of Parrot AR.Drone and Parrot MINIKIT Smart 2008 Launch of Parrot by collection 2007 Launch of MKi hands-free systems dedicated to music 2005 Creation of subsidiaries in Germany, UK, Italy, Hong-Kong 2004 Creation of Parrot Inc. 2003 First Bluetooth® “Plug & Play” car kit: Parrot DriveBlue 2001 First Bluetooth hands-free car kit: Parrot CK3000 EVOLUTION First OEM contract with Siemens VDO 1999 Parrot joins the Bluetooth SIG First car kit with voice recognition: Parrot CK28 1995-1998 Focus on digital signal processing (DSP technology) 1994 Parrot founded by Henri Seydoux --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- 3
  • 4. A history of profitable growth Evolution of revenues Evolution of net income (in million euros) (in million euros) --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- 4
  • 5. An International company USA China Detroit Shanghai Shenzhen Hong Kong UK Birmingham Germany Munich France Paris Italy Spain Milan Madrid --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- 5
  • 6. Parrot today: At the heart of mobility and connectivity Installed hands-free systems 40% of revenues in 2010 Retail Leading products covering all customer offering segments OEM offering Plug & Play 6% of revenues OEM in 2010 34% of Competitive revenues in and 2010 technological Best-in-class entry-level connectivity solutions modules Other commercial revenues Home 9% of revenues in 11% of revenues in 2010 2010 High-end multimedia exploration and vehicle for the Group’s image --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- 6
  • 7. R&D Adapting Android to CarKit (Asteroid Solution) www.parrot.com
  • 9. OS Adaptation Constraints: •Proprietary ASIC (468MHz) •Small Screen only Landscape •Not touchable •Few buttons (and specific ones) •Easy to use in automotive context •Multiple media Source management •Enforce Voice recognition on Android 1.5
  • 10. R&D in figures R&D investments represent Compatibl 11,9% of Proprietary y Multimedia database revenues solutions connectivity in 2010 Noise reduction Digital and echo signal cancellation processing Psycho Stable acoustic digital autonomous effect flight Parrot chip --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- corporate presentation --- 10
  • 11. OS Adaptation Music Voice Contact Voice 3G Stick: Recognition: Recognition: Parrot + USB Parrot + Parrot + Modswitch + ppp Gracenote Nuance TextToSpeech: Multimedia: Bluetooth: Parrot + Parrot Parrot SVOX(Nuance) (HFP/A2DP /DUN/PAN/…)
  • 12. OS Adaptation Parrot Apps AsteroidLib SoftParrot Driver Parrot
  • 13. OS Adaptation Parrot Apps Parrot Apps Parrot Apps Java Lib Java Lib Java Lib AsteroidLib AsteroidLib AsteroidLib Binder Binder Binder HSTIService (Java Service) JNI SoftParrot
  • 14. OS Adaptation Parrot Apps Java Lib Parrot Apps Parrot Apps Parrot Apps Java Lib Java Lib Java Lib AsteroidLib AsteroidLib AsteroidLib AsteroidLib Binder Binder Binder Binder AsteroidLib Service(audio) AsteroidLib Service(Connectivity) Binder Binder HSTIService (Java Service) JNI SoftParrot
  • 15. OS Adaptation – Zoom on Media Vold: Soft Parrot: • Manage SDCard on •Manage USB/SD/iPod Android •Mount on /tmp/udev/dev/* •Mounted on /sdcard •ParrotMediaProvider to •No Media Scanner manage different sources •No MediaProvider •Udev Tuner: • Use proprietary interface with Native world
  • 16. OS Adaptation – Zoom on Audio
  • 17. OS Adaptation – Framework Diff •DPAD optimization •Context Menu •Forward EndCall Button Timeout and Call button via broadcast •Add custom toast delay •Broadcast Screen Off intent to every broadcastReceiver •Remove Status Bar •Add specific button as mediaKey •Customize dialogs •Remove useless service at startup (boot time opt) •Remove CellLocation Feature •getDeviceID return BT ADDR •Send Broadcast intent when GPS plug/unplug •Add reason “Home” on onCloseSystemWindow broadcast •Disable home button on PRIORITY_PHONE and PHONE window
  • 18. ASTEROID Demo www.parrot.com
  • 19. Parrot Devzone www.parrot.com
  • 20. Devzone Parrot Asteroid Devzone: • Website: http://devzone.parrot.com • Dedicated to developers for Parrot Android products • Guides and tutorials • Tools • Sample source code • Application source code
  • 21. Devzone Why ? : • Help partners to design well-integrated applications • Gather a developer community • Provide tools and source codes • Expose Parrot specific features (and restrictions)
  • 22. Devzone All is about integration: • A standardized UI design • A consistent behaviour between applications behaviour • Application optimization
  • 23. Devzone What is important: • It seems like a phone, but it is a car radio • Think embedded, not desktop • Respect Android best practises (responsiveness, seamlessness, performance)
  • 24. Devzone What ‘s next ? • A showroom for your application • Ready to welcome new Parrot Android based devices • Parrot specific features API incoming
  • 25. Parrot MAPS www.parrot.com
  • 26. Parrot MAPS Google APIs Add-On : • Provided by Google to embed Google Map view into Android applications • Possibility to draw on the map whatever you want • Can be improved by adding extra features (POI search, directions, …)
  • 27. Parrot MAPS Google Web Services: • Geocoding API • Local Search API • Directions API
  • 28. www.parrot.com Thank you PARROT S.A. 174, quai de Jemmapes F-75010 Paris T: +33 1 48 03 60 60
  • 29. www.parrot.com www.parrot.com PARROT S.A. 174, quai de Jemmapes F-75010 Paris T: +33 1 48 03 60 60