This proposal suggests implementing a monthly payment plan for Purdue University student parking passes. Currently, the $100 "C" parking passes must be paid in full upfront. A monthly payment option of $11.11 per month would alleviate students' financial burden. It also proposes creating an interactive online parking map, allowing online pass purchases and home delivery, and installing scanners to enforce monthly payments. The changes aim to increase pass sales while providing a steady cash flow for parking operations. Implementing the new system is estimated to cost $20,000 and take 5 years.

1. Parking Pass Payment Plan
Proposal
Enterprise Parking Firm
Created by:
Rachel Rapkin and Associates

2. Introduction
In the Fall of 2014 – according to data produced in the Enrollment Management and Analysis
document – Purdue University had 38,770 students enrolled and with an additional two thousand
for staff and faculty, the grounds has over 40,000 people on it every day, many of whom have
purchased a university parking pass. The prices for each pass – student, staff or faculty – range
from the annual price of $100 to $300, which is required by Parking Facilities in a one-time
payment during the time of pickup. Students are able to purchase “C” passes, which are the least
expensive at $100 per year as long as they live more than 1.5 miles away from campus. Spending
$100 upfront at the beginning of each school year is a challenge for many students because they
are also spending money on books and other school supplies. This proposal will provide an easy
solution by implementing a monthly payment plan to save students money and keep funding
constantly flowing into the parking department business office. The Enterprise Parking Firm will
describe the problems with the current system and how Purdue can make changes to better
account for students’ parking needs.
Money Allocation
Cost
As stated above, the price per “C” pass is $100. The money is due in full the day the pass is
picked up from the office. This means students have to either ask their parents for the money or
take their hard earned cash and use it for this pricey purchase. If students buy a pass at the start
of the semester, debt is more likely to be accumulated and could affect living and school
expenses such as buying food or books for class. When students don’t purchase a pass, certain
campus construction projects are held on standby until enough money is accumulated into the
parking department facilities account in order to complete outsourced work such as parking
garage renovations and the creation of additional parking lots. Purdue’s aesthetic appeal could
decrease if transportation projects are postponed or cancelled, which in turn can reduce
enrollment or retention numbers thus negatively affecting the university’s global image.
Transparency
Another concern for parking pass users is whether each student’s monetary investment is used
effectively. If the parking pass management team has an urgent need for the money to construct
more parking spaces in a timely fashion, then the reason for the lump sum makes sense. Most of
the construction these past few years, however, has been for on-campus student living, which
doesn’t help the congested parking space issue. If documentation isn’t readily available as to
where the funds are going, students could end up not buying passes resulting in missing classes,
failing out of Purdue or transferring to another university, which will also weaken the campus
reputation.
Price
The $100 pass price is costly for the lots available to students. The University is in session for
nine months out of the year, meaning students are paying $11.11 per each month of use. The
money is due the same day the pass is received, but for what reason? Some causes could be that

3. there aren’t enough student spaces, so the high price keeps some students from purchasing a
pass.
Proximity
The one-time cost may pose a challenge for students because they don’t want to park in lots that
are far from their classes and would rather risk the chances to locate a two-hour space on a side
street closer to certain academic buildings. The two main “C” lots with a plethora of open
parking spaces are at the Co-Rec and Ross Ade Stadium, but aren’t close to popular buildings on
campus such as the Memorial Union and Armstrong.
Parking Map
A large factor causing trouble for student parkers is the question of “Where to park?” This
information isn’t stated when picking up the pass, which makes students take time out of their
day to research the information. The “C” pass parking areas are located on the Parking, Airport
and Transportation Service website, but is confusing to read. The list on the website is a good
start, but for the students who are visual learners, it doesn’t help them. A visual interactive map
will reduce the stress of running late because students may not know where all the “C” parking
lots are located by viewing a bulleted list.
The list reads:
• Discovery Park Lot (former South Lot) at Gates & Nimitz (most reliable lot)
• Recreational Sports Center Lots at Third & Intramural
• Lot east of Wood Street Garage
• Lot north of Ross Ade Stadium
• Lot on Sheetz Street southwest of Dauch
• Lot south of Dauch parking lot off Grant Street
• East Airport Lot
Proposed Solution
Students should have the opportunity to choose a payment plan of $11.11 a month so they don’t
go into debt right at the start of the school year. If a monthly plan isn’t put in place, the public
should be able to find documents explaining where each student’s lump sum has been allocated.
This money can also be used to generate a virtual map of available parking spots and lots located
throughout the campus grounds. The purpose of the “C” pass allows students to park on campus
if they live 1.5 miles away from the grounds so they can attend class without having to wait for
the bus system or walk the entire way.
In this section, we will lay out options or methods for the Parking Facilities Management staff to
review and possibly implement so students can keep buying the passes and can comfortably
attend classes during the winter months. Below, we will examine the benefits of implementing a

4. “C” pass payment plan and the advantage of conducting student surveys to see if this plan
needed. These guidelines will help the Parking Facilities Management team head in the right
direction as it works to reduce its parking payment cost by changing certain qualities of the pass.
Methods
Why Purdue needs a Payment Plan
In order to cut down the severity of the “C” pass cost, we propose the university arrange a
payment plan for each student who wishes to purchase a pass. Students would pay a small fee
every month, rather than the total payment at one time, which will help alleviate financial
burdens many students have today.
Implementing the Cost
The Parking Facilities Management staff needs to discuss how much the monthly payment plans
should cost to satisfy students while maintaining enough money in the management facility’s
accounts so certain projects such as parking space upkeep can be completed in a timely fashion.
A public document outlining the use of the “C” pass money should also be available so students,
faculty and staff can understand why the price was chosen and how it affects the university’s
parking department spending.
Student Surveys
Student evaluations, such as observations, interviews and surveys, should be conducted in order
to hear what students have to say about the prices in order to make necessary adjustments to the
physical parking lot pass. Students can weigh in on whether they like the idea of a monthly
parking pass payment proposal and if they are willing to comply with the rules. After this
research is completed, the Facilities staff should keep the students updated by drafting the results
and sharing them in another public document that can either be viewed online or in paper format.
These deliverables are important in keeping the consumers happy because if they are paying for
a product, they will want to see change and this is one step towards ensuring that a modification
of the original system is in the works.
Sensor Construction
It should be clear to students that if they don’t pay the monthly price of $11.11 within the first
five days of the next month, they won’t be able to park in the lots. This will be monitored with a
student ID scanner located next to the barrier gate arm that will rise to let parkers into the space,
as seen below in figure 1.1

5. Figure 1.1
Students will be required to swipe their campus ID in order to park in the designated lots. If the
students don’t have the authority to park, they will hear a beep and see a red flashing lights on
the barrier gate arm indicating the refusal. Rejected students will have to pull off to the right side
of the gate where a roundabout will lead them to the lot exit without disrupting the drivers
behind them.
In-Person Pickup vs. Mail
To respect each student’s limited schedule, the Facilities management team should implement an
online application process to eliminate time spent standing in line at the campus transportation
office. The online application will be available at least two months before a new semester begins
with the option to mail the permit to a specific address within seven to 10 business days of
application approval; it can also be picked up in-person from the campus office. During the
application process however, all students who fill out an application form must document their
current campus living situation with proof of at least two mail documents that show a valid
address. There is a strong possibility that this could be the hardest process to change because of
the ease it takes to look at a document and verify if it’s real or counterfeited. Pass purchasers can
scan the mail documents from a computer in the privacy of their own home and save time
traveling to the department and standing in line waiting for a process that takes less than five
minutes. The management will use the additional funds for the price of shipping postage.
Changes in Manufacturing
Manufacturing changes are another cost-effective measure the university could implement as a
way to save money since a smaller but consistent amount will be fed into campus transportation
services. Reducing the general size of the pass, the weight of the pass, the font size and the
amount of color on the pass are all ways to decrease the manufacturing amount of each permit.
The Management Facility team could look into allocating funds in this department so students
could become easily satisfied with the structure. The millennial generation has moved to an
online, technology savvy environment and are not fond of standing in lines or writing on paper in
order to complete a parking pass application. Again, a public document written by the
management team should be drafted and published online for the public to see the plans that
would make the application process much more efficient in the future. A timeline should also be

6. included in this document so the campus community could plan as to when the changes will be
made and implemented. I am estimating all major changes will be completed within the next five
years due to the complexities.
This plan we have laid out seems to be a favorable possibility that can be implemented. The
Enterprise Parking Firm believes additional students will purchase a parking pass if a monthly
payment plan could be implemented. Some students who live more than 3 miles away from
campus buildings – without access to a nearby but stop – don’t have a choice but to purchase a
“C” pass for their daily commute. Other students who live near a campus bus stop, however,
have a big decision weighing on them because they could purchase a pass or could take one of
the city buses that will pick them up from their apartment for free every day of the week to take
them to their classes. Revenue will be at a constant flow if the price of the pass and the locations
are just what each student needs.
Qualifications
The Enterprise Parking Firm strongly believes our clients should receive the best treatment
possible. We want to help jumpstart your project in any way we can from the planning phase to
the finished parking facility. For 50 years we have been located in West Lafayette, IN and
through the company’s expansion, are able to conduct work anywhere in the world since the
development of technology in this day and age. Skype video and conference calls are the best
ways to keep in touch with our clients. Another frequent communication tool we use is our
employees’ personal email accounts located on our webpage: http://EPF.com.
Services We Offer
Anything and everything that has to do with parking facilities is what we do best. We can revise
management plans that have fallen beneath the time as well as creating entirely new ones for
arising companies with large parking spaces throughout the grounds. Some services we have
been asked to create over the years are as follows:
• Parking Space Upkeep Management Plans
• Revised Parking Pass Structures
• Development of New Parking Spaces
• Construction of High Rise Parking Infrastructures
• Promotional Campaigns for Recently Finished Construction
Who We Are
We are a grassroots company that was built in 1965 with the idea of helping our clientele serve
their clients by offering an outlet for complete oversight on the construction of their parking
structures and facilities. We want to focus on parking development so the rest of the organization
– whether it be a small non-profit or a large university – can focus on more pressing matters than
parking.

7. Larry Bowen – The founder of EPF. Bowen grew up painting parking spots with his father for
minimum wage in all types of weather. He learned that every job counts, no matter what. If they
didn’t have the persistence to go out and paint the lines on the really hot, humid and windy days,
chaos would occur during the work hours in the parking lots. He works from home until a project
is completed then travels to that area with a few co-workers and sees the result of the project.
Jessie Mala – The C.E.O. of the company. He too has a lot of experience with parking but has
more experience with the management side of the process. He attended Purdue University and
graduated with his Bachelor’s Degree in Management and went on to get his MBA with
Krannert as well. As a student for a long time, Mala was disappointed with the campus parking
design and completed a project on how to keep the spaces maintained and where new parking
structures could be constructed. His ideas were exactly what Bowen was looking for and was
hired onto the team immediately after graduation.
Sara Brown – The Project Management Specialist. She graduated with a degree in management
from The Ohio State University 10 years ago. She likes to work through problems, get to the
source and change the plan so it never happens again. Brown is a go-getter and wants to help her
clients succeed. She too came from a large campus that had a lot of parking issues as well and
wanted to work for a firm that could help ease the frustrations she and a lot of other students felt
while attending a large university.
Gerald Humm – The Project Engineer. His job duties focus specifically on putting the client’s
ideas into action. As a graduate of Purdue University in 2005 as a civil engineer, he too likes to
work on problems and wants to fix them; he uses special equipment and a lot of calculations to
make ensure accuracy. Humm is qualified to read elevation levels and blue prints and can apply
handwritten calculations into 3D models to show the clients how each construction project is
engineered to certain specifications.
As stated above, those are the top four employees that have worked at EPF and without each
specific skill set, they would not be able to complete their tasks needed for the job. Here at EPF
we want to see each and every client succeed and be happy with the overall project. We are here
for every step of the way, even if it is just to sit down relax and have a cup of coffee. We want
you to feel supported. We are a small hometown firm that works like a multimillion-dollar
company. Many of our employees have worked from the bottom up and understand the difficulty
of labor even when it’s barely appreciated. We thrive on each and every person’s work and
ability.
Our employees and clients work together as a team. We don’t tell you what you want to hear, we
tell you the truth, and beyond that, we tell you how to get what you want. We will never leave
you hanging and unsupported. If you have an idea, bring it to us and see what we can do for you!
If you have any questions, comments or concerns about The Enterprise Parking Firm, do not
hesitate to contact us at our main location in West Lafayette at 765-887-3454, through our email
at EPF@custumeralliance.com, or just stop in and talk to us or pick up a promotional brochure at
2265 Barker Ave. West Lafayette, IN, 47906.

8. Costs and Benefits
To be able to implement this project, we project the cost to be about $20,000 for the necessary
materials. This number includes the printing and design for the promotional items and the new
“C” pass, the manufacturing of the student ID scanners and the labor for these changes. We also
have laid out some student benefits we believe will result from the new “C” pass upgrades.
These read below:
 Students won’t have to pay a large chunk of money at one time, but rather a small
monthly fee
 Students will have more time to gather and save money to pay for the pass
 Students, faculty and staff will see where the pass money is being allocated to in the
public document
 Students will have a virtual map that shows where each lot is located making it easier to
locate available parking spots
 Students will have the option of either going into the office to pick up the pass or having
it shipped
 The Parking Facilities Management Office will have a constant flow of money coming
into the office during the school year rather than all at once
This project is estimated to take about five years to implement due to the new construction of the
ID scanners, the design and campaign of the promotional items as well as the manufacturing
process of the parking permits. We believe this revised parking plan will enable both students
and the Parking Facilities Staff to have more of a positive attitude when interacting with the
parking on campus.
With this idea, we hope students will be more willing to purchase “C” passes, while the
management can still complete parking upkeep and fund other projects. Even though a lot of
money won’t be coming in at one time, there will be a consistent flow of funds which means
money will always be in the account rather than a large chunk of it leaving at one time. This is
one way the campus is able to take students’ wants and needs into account while also keeping its
workflow at a high speed as well. “C” passes will always be in the need for students and they
will buy them no matter how much they cost, but the purchasers will be more satisfied if they are
given to option to pay for the pass using a payment plan of just $11.11 a month.
The EPF team looks forward to collaborating on this project with Purdue University.