behavioral mapping

1. Mikey Goralnik
Yushuan Ji
Du Xinbo
20/20 Hindsight
Evaluating, analyzing, and
Rethinking the park shops plaza
sitting (alone)
sitting (group)
walking
(alone + group)

2. Process
PHASE I: General Observation
• preliminary site analysis
• informal interviews
• archival research
PHASE II: Focused Observation
• behavior maps
• questionnaires
• photos + videos
PHASE III: Analysis +
Recommendations

3. SHADOWS
ENVIRONMENT
Site analysis
• Basic objective
characteristics
• Behavior map for
site

4. WIND
DRAINAGE
Site analysis
• Basic objective
characteristics
• Behavior map for
site

5. Archival
• Least helpful, but interesting
• Built in 1914; served as the
headquarters for facilities
• 2009 renovation was an
explicit rejection of its
previous uselessness to students
Anecdotal
• Exploratory; to see if there were
any themes we were missing
• N=10: “Where are you going?
Where are you coming from? Do
you like it here?
• Basis for more formal
questionnaire

6. Behavior mapping
Sommer + Sommer: “…systematically recording people’s actions and behaviors.”
• Place-based (sedentary) protocol three discrete activities
• Mapped paths of travel
• Three times per day, for five days, two maps per time30 different maps
• 266 total dots

7. Behavior mapping
sitting (alone)
sitting (group)
walking
(alone + group)

8. Patterns + Intuition
Disorderly
crossing behavior

9. Patterns + Intuition
sitting (alone)
sitting (group)
walking
(alone + group)

10. Patterns + Intuition
Disorderly
crossing behavior

11. Patterns + Intuition
Prominence of
thoroughfare
along site’s
southern border

12. sitting (alone)
sitting (group)
walking
(alone + group)

13. Patterns + Intuition
Prominence of
thoroughfare
along site’s
southern border

14. Patterns + Intuition
Popularity
of Ledges

15. Patterns + Intuition
Popularity
of Ledges
map
sitting (alone)
sitting (group)
walking
(alone + group)

16. Patterns + Intuition
Inefficient
bench use

17. Patterns + Intuition
Inefficient
bench use
sitting (alone)
sitting (group)
walking
(alone + group)

18. Patterns + Intuition
Questionnaire
• N=50
• Response to proposed
design inventions
This%questionnaire%is%for%a%research%in%Landscape%Architecture.%
The%place%talked%about%in%this%questionnaire%is%between%SAS%Hall%and%park%shop.%
Thanks%each%of%you%to%spare%your%time%to%help%us!%
!
For!the!ledge!people:!
!
1.!Where!do!you!prefer!to!sit?!
A.!Ledge!!!!!!!!!!!B.!Chairs!!!!!!!!!!C.!both!are!OK.!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Ledge!
2.!Do!you!want!the!ledge!to!curve!to!the!other!direction?!!
A.!Yes,!I!want!to!try!it.!!!!!!!!!!B.!No,!I!like!the!current!way.!!!!!!!!!
C.!I!don’t!really!care.!
!
For!Building!Entrance!(SAS!Hall):!!!!!!!!!!!
1.!Have!you!noticed!the!plants!besides!the!wall?!
A.!Yes.!!!!!!!!!!!!!!!!!!!!B.!No.!
!
2.!What!do!you!think!of!them?!
A.!Beautiful!!!!!!!!!!!B.!Ugly!!!!!!!!!!!!C.!No!feeling.!!
!
3.!Do!you!think!the!pavement!(red!one!and!white!one)!will!
influence!you!choosing!way!to!go?!
A.!Yes.!!!!!!!B.!No.!!!!!!!C.!I!don’t!know.!
!
For!the!benches!beside!the!tree:!!
1.!Do!you!like!to!sit!here?!
A.!Yes.!!!!!!B.!No.!
!
2.!Which!one!do!you!prefer?!
A.!Ledge!!!!B.!Benches!!!!C.!Depends!on!what!I!want!to!do.!
!
3.!When!will!you!sit!here?!
A.!Morning!!!!!!!!!!!!!!!!!!B.!Afternoon!!!!!
C.!When!I!am!waiting!for!my!class.!!!!D.!__________!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Benches!in!front!of!SAS!Hall!
7
Do you want the le
0
10
20
30
40
YES.
NO.
I DON’T KNOW.
Do
you
think
the
pavement
will
influence
you
choosing
way
to
go?

19. Patterns + Intuition
Questionnaire
• N=50
• Response to proposed
design inventions
This%questionnaire%is%for%a%research%in%Landscape%Architecture.%
The%place%talked%about%in%this%questionnaire%is%between%SAS%Hall%and%park%shop.%
Thanks%each%of%you%to%spare%your%time%to%help%us!%
!
For!the!ledge!people:!
!
1.!Where!do!you!prefer!to!sit?!
A.!Ledge!!!!!!!!!!!B.!Chairs!!!!!!!!!!C.!both!are!OK.!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Ledge!
2.!Do!you!want!the!ledge!to!curve!to!the!other!direction?!!
A.!Yes,!I!want!to!try!it.!!!!!!!!!!B.!No,!I!like!the!current!way.!!!!!!!!!
C.!I!don’t!really!care.!
!
For!Building!Entrance!(SAS!Hall):!!!!!!!!!!!
1.!Have!you!noticed!the!plants!besides!the!wall?!
A.!Yes.!!!!!!!!!!!!!!!!!!!!B.!No.!
!
2.!What!do!you!think!of!them?!
A.!Beautiful!!!!!!!!!!!B.!Ugly!!!!!!!!!!!!C.!No!feeling.!!
!
3.!Do!you!think!the!pavement!(red!one!and!white!one)!will!
influence!you!choosing!way!to!go?!
A.!Yes.!!!!!!!B.!No.!!!!!!!C.!I!don’t!know.!
!
For!the!benches!beside!the!tree:!!
1.!Do!you!like!to!sit!here?!
A.!Yes.!!!!!!B.!No.!
!
2.!Which!one!do!you!prefer?!
A.!Ledge!!!!B.!Benches!!!!C.!Depends!on!what!I!want!to!do.!
!
3.!When!will!you!sit!here?!
A.!Morning!!!!!!!!!!!!!!!!!!B.!Afternoon!!!!!
C.!When!I!am!waiting!for!my!class.!!!!D.!__________!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Benches!in!front!of!SAS!Hall!
74%
10%
16%
Do you want the ledge to curve to the other direction?
don’t
care
yes
no

20. Recommendations
Disorderly
crossing behavior

21. Recommendations
Continue use of
gray/white
paving pattern
in middle of
street
• Increase connectivity
• Slow cars
• Facilitate natural usage

23. Recommendations
Prominence of
thoroughfare
along site’s
southern border

24. Recommendations
Improved
pedestrian
facilities along
thoroughfare
• More impressive
plantings
• More intelligible
gateway
• Maintain traffic flow

25. Graphic

26. Patterns + Intuition
Popularity
of Ledges
Inefficient
bench use
Improve existing
ledge facilities and
replace benches with
sittable planters
• Reference existing design
features
• Unite north and south
sides of Stinson Dr.
• Facilitate interaction

27. ADDED “LEDGE-LIKE” SEATING
RELOCATED BIKE RACK

28. Limitations
• Small sample size
• Does not account for seasonality
• Cursory interviews
• Food usage
• Administrative concerns (service traffic,
maintenance)
Questions