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Power Searching for Business JournalistsDaniel M. RussellŰber Tech Lead  Google Search Quality &  User Experience Research...
What’s the phonenumber of theoffice this imagewas taken from?                2
Work with what you have…•  I searched for [tp office building] … voila!•  You can also figure this out by doing an Image  ...
4
Now, which office are you in?        Search [google offices warsaw] to find that the information is           at: http://w...
What’s the length of   What date was thisthe runway?            picture taken?                                        6
Use what you’ve got…  •  If you do a simple quoted search:    [ “DQ-TRI” ]    … is a plane that was in the service of Air ...
Once you have the plane…  •  To get the rest of the story, you can check the     Wikipedia page for Air Fiji. The company ...
How to figure the photo date?  •  Check Dan Russell’s personal G+ photo albums.  •  Divers in the photos include Harry Sad...
But this is all second nature…                                 10
term AROUND(n) term[ “jerry brown” AROUND(9) “tea party” ]                                          11
Most of what you know about Boolean is wrong  •  AND doesn’t do anything     –  The story is subtle… don’t worry about it ...
Boilerplate / repeated language [ “pertusiss” OR “whooping cough” “confirmed cases” OR “new cases” ]  [ “Smith denied” OR ...
Goals  1.  Skills that you can use for your own searches        define:        filetype:        site:        Control-F    ...
The punch lines, up front from previous studies…  •  Many repeated queries… even by experts     –  ESPECIALLY when they’re...
What do you need to know about search to be good at it?     1.  What’s out there to be found?     2.  Where is content loc...
Skill 1: Control-F to find a word on the page  •  Does the California Vehicle Code regulate the use     of “pocket bikes” ...
It’ll look like this…   •  It’s 65 pages long   •  Is the phrase      “pocket bike”      used here?                       ...
19
Control-F aka CMD-F aka Edit>Find                                    20
Control-F            21
NOTE!        22
Opened floodgate in Morganza spillway in Louisiana onMay 15, 2011 © 2011 Google, GeoEye
25
27
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29
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http://followyourworld.appspot.com/                                      31
Key lesson 1 Expert searchers know the capabilities of their tools. They know what’s possible.                            ...
* Finding and using other resources  Someone told me that in the mid-1800’s, people often    would carry around a special ...
Answer  •  This is a really hard question. The best way to answer it is to first     look for a reverse dictionary.     [ ...
•  Then, go to the reverse dictionary   http://www.onelook.com/reverse-dictionary.shtml  … and type in the words  [ notebo...
Search / Visualize Public Data                                                                 36                         ...
Search, Visualize, and Upload datasets                                                                37                  ...
Search / Visualize Public Data World Development Indicators (World Bank) Human Development Indicators (United Nations Deve...
Key lesson 1 Expert searchers know the capabilities of their tools. They know what’s possible.     - Google Earth     - Pu...
Key lesson 2 Expert searchers use more than one resource.                           40
* Think about synonyms—choosing keywords  •  When an artist is making a sculpture for a client, they often make a     smal...
Answer  •  [ small artist model ] – read through the snippets to find definition  But… double check, you can use Google as...
Using more than one resource…  •  Nearby there’s a very famous statue that’s clad with an exterior of     steatite that’s ...
Using more than one resource  1.  [ define steatite ] à soapstone  2.  [ statue covered soapstone ] à “Christ the Redeem...
45
Draw line…  •  Right hand     points to     Ipanema and     Copacabana                   46
•  IpanemaIpanema	     47
Streetview:Copacabana              48
Key lesson 2 Expert searchers use more than one resource.     - using multiple resources     - linking results            ...
Key lesson 3 Expert searchers deeply understand their language, especially synonyms.                           50
Keep looking! Think of synonyms!  •  Sometimes you need to keep trying, thinking     your problem through in different way...
Synonyms: Side-effect of framing •  Question: A    friend told me    that there is an    forgotten city in    the waters o...
Answer •  Yes, it’s true… there IS an    abandoned city near what is now    Fremont. It was called    Drawbridge. •  The t...
BIG POINT: Synonyms (the 3 Elses)  •  When you’re failing at a search:     –  Sit back and figure out how ELSE you can say...
Another way to syn…  •  Or… use the     Reverse Dictionary w/     [ abandoned city ]  •  Or… try Related Searches     –  E...
•  f       56
•  v       57
* Think about synonyms within language variants  •  You know that when you eat pig, the meat is called “pork.”    When you...
Question:  •  Suppose you visit your cousin in Sydney, Australia and     they serve grilled kangaroo. What’s another word ...
A solution…  •  [ kangaroo meat name ]  •  Simplest possible solution, leads to Wikipedia article                         ...
Consider regional variations:  •  Don’t have to tell you about UK vs. US English (bonnet =     windshield, etc.)  •  But U...
Learning how to read… again  •  Anti-reading: Looking for terms you don’t know
SERP Reading… Does Palo Alto recycle milk cartons?  •  v                                                     63
Big lesson…  •  … you CANNOT just read the snippet and understand the story…                                              ...
Use of define  •  Example:   [ define loxodrome ]                [ define Mollweide projection ]                          ...
•  f       66
Key lesson 3 Expert searchers deeply understand their language, especially synonyms.     - use of boilerplate language    ...
Key lesson 4 Expert searchers understand the terms and key concepts AND know how to read the genre.                       ...
Naming the un-namable  While searching for   information about   plastic surgery,   I wanted to   know what to call…   thi...
Answer  •  Start with the simplest search you can think of:     [ boundary between lip and skin ]     If it’s not right, y...
* Use most obvious language  •  What is this thing called?
Try this query: [ bright spot in sky near sun ]Moral #1: when in doubt, describe the object-of-interest in the way  you th...
Use images  •  I was hiking in the woods nearby in     March when I saw a pretty blue     flower. It was about 3 feet high...
What are the common AND the Latin names of this flower?                                                          74
Wildflower images – answer                                     WHY?                                                       ...
* Going deeper on a topic: Using domain language  •  I kind of like that wildflower! What else can I find out     about it...
Answer  •  I started with the Latin name because it’s the MOST specific term     you can use. So I did a copy & paste from...
* Using Maps  •  Using Google Maps is a great way to find where     something is. But suppose you want to find out     how...
Answer  •  Use maps with driving directions to get the rough distance from     point to point.  •  For Yosemite, you have ...
80
Goal: Find a B&B that has a view of this fog…   Must be in coastal range;   within 10 miles of B&B;   Near a long lake…   ...
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83
Flying into JFK (from the east to west)   What’s causing those rectilinear features ?                                     ...
How big are those features?  •  Use Google Earth (or Maps) to zoom in with a measuring tool  •  Realize that these aren’t ...
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Many tools for Maps to help your search  •  Challenge: find and install the GPS location tool!      –  Maps labs at       ...
Lat/Long coords work as well  •  (decimal coords): 13.861, 25.006     (aka Lat/Long: N 13 51.662, E 25 0.388)     (aka Deg...
You can see a lot just by looking…  •  http://medievalnews.blogspot.com/2009/03/1000-year-old-fish-trap-     found-with.ht...
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For our purposes, what can YOU find?                                       91
“What’s around here?”                        92
What’s the news story…  •  … now that you know what the company is, you can find associated     news stories.  •  With the...
Key lesson 4 Expert searchers know the capabilities of their tools.                             94
How to remove bogus results from your searches  •  Sometimes you want to look up something that’s pretty     common, so th...
Example of minus use… removing  •  The trick here is to remove all those “salsa as dancing” meanings.     The quick way to...
Quotes  •  Use double quotes to search for an exact phrase       [ when venus the goddess of beauty and love ]     Vs.    ...
* Finding a particular kind of document  •  Your brother is a teacher at the local high school, and needs to find     a le...
Answer  •  Use the operator FILETYPE: to focus in just on presentations     [ superconductor high school filetype:ppt ]  •...
* Searching within a particular site   •  Someone told me that I’d been quoted in the New York Times.      OMG! What did I...
Answer  •  Use the site: operator to search within a particular web site…     [ “Daniel M Russell” site:nytimes.com ]     ...
[ site:sec.gov query ]   careful about EDU                                             102
Key lesson 4 Expert searchers understand the terms and key concepts AND know how to read the genre.                       ...
Key lesson 5 Expert searchers know the structure of their information space.                          104
Limit search by time…  •  f                        105
To filter by time… select search tools  •  f                                         106
Then choose the time restriction…  •  f                                    107
Combine date restrictwith content type  •  News / Blog / Forum / Web…                                  108
Add time/date restrict  •  Use preselected time/date options  •  Can specify your own date range                          ...
* Other advanced operators  cache:    If you include other words in the query, Google will highlight those    words within...
Today’s page  •  f                                                    111               http://blogs.loc.gov/inside_adams/
Last week’s page: [cache:  •  v                                                                112                        ...
intitle:    inurl:   inurl:                     113
intext: requires that the text be in the body of page  intext:                                                        114
Combing operators – site: with intext:  [ site:stanford.edu      “coral bleaching” intext:geophysics ]                    ...
* Advanced search tool  •  How to get to the advanced search UI                                            116
Advanced Search UI                     117
#18: How to get page previews and cached copies                                                  118
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Internet Archive / Wayback Machine                                     120
* General principle: Look for tools  Can you find a way to graph the equation:       y = x2 + sin(x)                      ...
… just type it directly into Google                                      122
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Mashupshttp://schoolperformancemaps.com/•  Combines data from   multiple sources into   single view•  To find mashups:   [...
Question: Can you find a mashup…  •  .. That shows current emergency situations worldwide?
•  Do the following search: [ mashup worldwide emergencies ]•  http://hisz.rsoe.hu/alertmap/index2.php?area=usa&lang=eng
* Calculator / Conversions  •  Can you figure out how to use the calculator on Google?     –  Once you have figured it out...
Calculator… answer          •  f                     128
Conversions  •  General pattern:   [ number units1   in units2 ]                                                        129
Conversions  •  Conversions:     [   212F in C ]     [   400 yards in miles ]     [   32 euros in USD ]     [   23 bushels...
Problem: How fast does the World’s Fastest Man run in MPH?   •  Steps:        1.  What’s the current world record?        ...
Or…. the extreme use case…  •  Now 9.58 seconds                             132
Just to double check things you think you know…                                                  133
#21: Alerts http://www.google.com/alerts aka “standing queries”   •  Scan news, groups, web, videos, comprehensive…   •  G...
#22: Tools: Search web history  •  Link in upper right corner of browser     on home page     (or: www.google.com/history ...
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Your web search history is searchable(if you have it turned on)                                        137
Note synonym expansion(use quote to turn off)                          138
* Google Trends  •  search volume patterns across specific    regions, categories, time frames and    properties  [ Google...
•  f       140
Tools: Google Trends                       141
Hottrendshttp://www.google.com/trends/hottrends                                         142
Trends [ football, basketball, baseball ]                                            143
Lower half: filter by region   •  f                               144
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* And…. The rest of the world…                                 146
Translated foreign pages
Finding	  pages	  wri-en	  in	  other	  languages	     •  <<PIC	  HERE>>	  	                                              ...
Methods	  to	  find	  informa7on	  from	  other	  languages	     1.  Go to the Google web search for that country.   2.  Us...
1.	  	  Go	  to	  country’s	  own	  Google	  	      •  Example:	  	  Google.co.in	                                        ...
Selec7ng	  Hindi	  from	  the	  home	  page:	  	  [	  eurozone	  ]	  	                                                    ...
Different	  Googles	  to	  try…	  	      •  Pay attention to the languages offered by each country’s localized       versio...
Excep7ons	     •  Notes:	  	           –  MOST	  countries	  use	  Google.co.??	  as	  their	  domain	  	           –  BUT...
•  Fastest	  way	  to	  find	  country	  Google	  access?	  	        –  [	  Google	  <country>	  ]	  	                     ...
2.	  	  Use	  built-­‐in	  other	  language	  tool	  	                                                                    ...
Add	  or	  remove	  language	  as	  you	  wish	                                                             156
#25: Video  •  Video.google.com  •  Youtube.com  •  …you can find lots more  •  Notes:     –  Lots of junk on the public  ...
Video.Google.com   YouTube                   158
So… when do you use Video.Google.com?  •  What’s the use case for Video.Google.com?  •  Answer:     –  When need the contr...
Every minute72+ hours of video are uploaded3 billionvideos watched every day70%of traffic is international
Breaking news on YouTube – youtube.com/citizentube
YouTube Trends – the “watercooler of the web”  www.youtube.com/trends	  
YouTube Directyoutube.com/directYouTube Direct allows you to embed the uploadfunctionality of YouTube directly into your o...
Email uploads: www.youtube.com/account                                         164
For Schools: YouTube.com/edu  •  f                               165
Time index: where t = time, m = # of minutes, s = # of secondse.g., http://www.youtube.com/watch?v=xNuA5alRilk#t=23m15s   ...
Images  •  Images.google.com  •  But remember than many     sites have their OWN image     collections. Especially        ...
Creative Commons filtering on Google                                       168
Even more images  •  Flickr.com / PicasaWeb / G+ / Facebook     –  A site of people sharing photos, tagging with terms    ...
Clever Images Trick  •  What’s that part of the bike called?
Go to Images, search for a diagram  •  [ bike diagram ]
What’s the topmost sail, first mast on a clipper ship??  •  [ ship sail diagram ]
Search-by-image  •  Suppose you have an image…  … how can you figure out what it is?                                      ...
You can ask impossible questions…     Where is this?
Search by Image
•  f       176
I found this in the basement… what is it?                                            177
Books        178
•  Books.google.com   –  scanned page images [ manta ray ]•  “Find in a library”                                          ...
•  f       180
US Patents  •  Google.com/patents  •  Usually want to use     advanced search here                            181
Scholar          182
Scholar now contains legal opinions as well                        Change	  type	  here	                                  ...
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NEW! Data table search  •  Can now (August, 2012) search for data tables directly                                         ...
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•  v       188
Search Features  How do you know which ones there are?  http://www.google.com/help/features.html  http://www.google.com/in...
Question is…  •  What’s indexed?  •  Is all of Google’s content indexed on the Google Search Engine? ?     Universal searc...
Summary  •  When in doubt, search it out!  •  Your search skills will become stale quickly…     …. keep tracking the new f...
Announcement: MOOCS  •  July 10, 2012:     Power Searching with     Google V1 (154K)  •  Sept 24, 2012:     Power Searchin...
•  f       Jan 2             3   – Feb                         8, 20                                 13                   ...
Try out AGoogleADay.com                          194
Google Cheat Sheet PDF file  •  http://dmrussell.net/search-education/mousepad-cheat-sheet.pdf
Power Searching for Business Journalists by Daniel M. Russell
Power Searching for Business Journalists by Daniel M. Russell
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Power Searching for Business Journalists by Daniel M. Russell

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Google senior research scientist Daniel M. Russell presents "Power Searching for Business Journalists," a free, one-hour webinar hosted by the Donald W. Reynolds National Center for Business Journalists.

For more information on training for journalists, please visit businessjournalism.org.

Published in: Career
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Power Searching for Business Journalists by Daniel M. Russell

  1. 1. Power Searching for Business JournalistsDaniel M. RussellŰber Tech Lead Google Search Quality & User Experience Researchdrussell@google.com © 2013 1
  2. 2. What’s the phonenumber of theoffice this imagewas taken from? 2
  3. 3. Work with what you have…•  I searched for [tp office building] … voila!•  You can also figure this out by doing an Image search for [ tp ]•  Knowing this, I could easily get the street address for the TP building: 14/16 Twarda Street, Warsaw And once you know that… 3
  4. 4. 4
  5. 5. Now, which office are you in? Search [google offices warsaw] to find that the information is at: http://www.google.com/about/company/address.html Google Warsaw Warsaw Financial Center Emilii Plater 53 00-113 Warszawa Poland Phone: +48 22 207 19 00 Fax: +48 22 207 19 21 5
  6. 6. What’s the length of What date was thisthe runway? picture taken? 6
  7. 7. Use what you’ve got… •  If you do a simple quoted search: [ “DQ-TRI” ] … is a plane that was in the service of Air Fiji. •  Why use the quotes? Without them you end up with far too many off-topics hits. DQ and TRI both have multiple meanings. But together in a phrase... they can only mean one thing. 7
  8. 8. Once you have the plane… •  To get the rest of the story, you can check the Wikipedia page for Air Fiji. The company started in 1967, but foundered in 2009, selling off all 5 planes in its fleet. •  Taveuni, Fiji, you’ll find it’s at 16°41’26″S 179°52’37″W, 8 and the runway is 910m or 2,986ft.
  9. 9. How to figure the photo date? •  Check Dan Russell’s personal G+ photo albums. •  Divers in the photos include Harry Saddler, Dan Russell, Tom Gruber, Richard Santucci ["Harry Saddler" OR "Dan M. Russell" OR "Tom Gruber" OR "Richard Santucci" Fiji] •  Pic by Tom on TraveloCafe…. •  Clicking on the picture goes to Flickr, where this picture is part of a set taken in Fiji, which ranges between 16 March 2004 and 23 March 2004. 9
  10. 10. But this is all second nature… 10
  11. 11. term AROUND(n) term[ “jerry brown” AROUND(9) “tea party” ] 11
  12. 12. Most of what you know about Boolean is wrong •  AND doesn’t do anything –  The story is subtle… don’t worry about it –  All terms are “soft ANDed” together •  OR allows you to express synonyms –  [ “pertusiss” OR “whooping cough” ] –  [ “abestosis cancer” OR “mesothelioma” ] •  NOT doesn’t do anything –  … really, except search for the term ‘not’ –  If you want to exclude, use minus ( - ) 12
  13. 13. Boilerplate / repeated language [ “pertusiss” OR “whooping cough” “confirmed cases” OR “new cases” ] [ “Smith denied” OR “Smith claimed” OR “Smith argued” ] [ “postive findings” OR “confirmed cases” OR “positive results” ] 13
  14. 14. Goals 1.  Skills that you can use for your own searches define: filetype: site: Control-F antireading Search-by-image… 2.  Deep strategies for search 3.  How to quickly come up to speed on a topic 14
  15. 15. The punch lines, up front from previous studies… •  Many repeated queries… even by experts –  ESPECIALLY when they’re having a bad experience •  Many cases of early commitment to a single solution path –  with subsequent ratholing on a poor path •  Little evidence of any deep search strategies –  e.g., changing the resources being sought; validating the answers; checking alternative resources •  Satisficing behavior dominates. –  People look for the first answer, not necessarily the best answer •  Sometimes, you gotta have exactly the right search term –  Google’s syns are excellent… except when they don’t work
  16. 16. What do you need to know about search to be good at it? 1.  What’s out there to be found? 2.  Where is content located? How’s it organized? 3.  Search tactics / search skills 4.  Search strategies / how to frame question, when to stop, when to switch approaches 16
  17. 17. Skill 1: Control-F to find a word on the page •  Does the California Vehicle Code regulate the use of “pocket bikes” on roads? •  [ California Vehicle Code ] 17
  18. 18. It’ll look like this… •  It’s 65 pages long •  Is the phrase “pocket bike” used here? 18
  19. 19. 19
  20. 20. Control-F aka CMD-F aka Edit>Find 20
  21. 21. Control-F 21
  22. 22. NOTE! 22
  23. 23. Opened floodgate in Morganza spillway in Louisiana onMay 15, 2011 © 2011 Google, GeoEye
  24. 24. 25
  25. 25. 27
  26. 26. 28
  27. 27. 29
  28. 28. 30
  29. 29. http://followyourworld.appspot.com/ 31
  30. 30. Key lesson 1 Expert searchers know the capabilities of their tools. They know what’s possible. 32
  31. 31. * Finding and using other resources Someone told me that in the mid-1800’s, people often would carry around a special kind of notebook. They would use the notebook to write down quotations that they heard, or copy passages from books they’d read. The notebook was an important part of their education, and it had a particular name. Question: What was this kind of notebook called? 33
  32. 32. Answer •  This is a really hard question. The best way to answer it is to first look for a reverse dictionary. [ reverse dictionary ] 34
  33. 33. •  Then, go to the reverse dictionary http://www.onelook.com/reverse-dictionary.shtml … and type in the words [ notebook quotations ] then look thru the list of words it shows you.•  Answer: “commonplace book” 35
  34. 34. Search / Visualize Public Data 36 http://www.google.com/publicdata/
  35. 35. Search, Visualize, and Upload datasets 37 http://www.google.com/publicdata/
  36. 36. Search / Visualize Public Data World Development Indicators (World Bank) Human Development Indicators (United Nations Development Programme) April 2011 World Economic Outlook (International Monetary Fund) OECD Factbook 2010 (Organisation for Economic Co-operation and Development) Unemployment in Europe (monthly) (Eurostat) Harmonized Index of Consumer Prices in Europe (Eurostat) Minimum Wage in Europe (Eurostat) Broadband penetration in Europe (Eurostat) Government Debt in Europe (Eurostat) Road Transport in Europe (Eurostat) Food supply chain monitor (Eurostat) Tourism (Eurostat) Infectious Disease Outbreaks (HealthMap.org, Harvard Medical School) Global Broadband Performance (Net Index by Ookla) Broadband performance (Measurement Lab) UNECE Statistics Division (UN Economic Commission for Europe) Unemployment in the U.S. (U.S. Bureau of Labor Statistics) GDP and Personal Income of the U.S. (annual) (U.S. Bureau of Economic Analysis) GDP breakdown of the U.S. (quarterly) (U.S. Bureau of Economic Analysis) State Government Finances in the U.S. (U.S. Census Bureau) Retail Sales in the U.S. (U.S. Census Bureau) Sexually Transmitted Diseases in the U.S. (NCHHSTP powered by CDC WONDER) Mortality in the U.S. (NCHS, OAE powered by CDC WONDER) Cancer cases in the U.S. (CDC, NCI and NAACCR powered by CDC WONDER) U.S. Greenhouse Gas Emissions by State, Economic Sector, and Gas (World Resources Institute) 38 Energy by State (Energy Information Administration) Prices for Natural Gas (Energy Information Administration) Federal Government Finances of the U.S. (Office of Management and Budget)
  37. 37. Key lesson 1 Expert searchers know the capabilities of their tools. They know what’s possible. - Google Earth - Public Data Explorer - Medline -… 39
  38. 38. Key lesson 2 Expert searchers use more than one resource. 40
  39. 39. * Think about synonyms—choosing keywords •  When an artist is making a sculpture for a client, they often make a small version of the sculpture in wax or clay. They’re usually a preliminary sketch, presented to the client for approval •  Question: What is this thing called? 41
  40. 40. Answer •  [ small artist model ] – read through the snippets to find definition But… double check, you can use Google as a dictionary: [ define maquette ] 42
  41. 41. Using more than one resource… •  Nearby there’s a very famous statue that’s clad with an exterior of steatite that’s placed in very, very prominent location. His right hand points to the strip of sand I was on; a world-famous beach that’s famed in song and story. What beach am I on? 43
  42. 42. Using more than one resource 1.  [ define steatite ] à soapstone 2.  [ statue covered soapstone ] à “Christ the Redeemer” 3.  View “Cristo Redentor” in Google Earth (or Maps) to direction 44
  43. 43. 45
  44. 44. Draw line… •  Right hand points to Ipanema and Copacabana 46
  45. 45. •  IpanemaIpanema   47
  46. 46. Streetview:Copacabana 48
  47. 47. Key lesson 2 Expert searchers use more than one resource. - using multiple resources - linking results 49
  48. 48. Key lesson 3 Expert searchers deeply understand their language, especially synonyms. 50
  49. 49. Keep looking! Think of synonyms! •  Sometimes you need to keep trying, thinking your problem through in different ways. Usually, if you think about how someone else would describe the thing you’re looking for, that will suggest search terms for you. 51
  50. 50. Synonyms: Side-effect of framing •  Question: A friend told me that there is an forgotten city in the waters of San Francisco Bay. Is that true? If it IS true, what was the name of the supposed city? 52
  51. 51. Answer •  Yes, it’s true… there IS an abandoned city near what is now Fremont. It was called Drawbridge. •  The trick here is to think about other ways of describing an “abandoned city”—don’t just assume that’s the best way to describe it. Try this search: [ ghost town san francisco bay ] The former town of Drawbridge 53 (Story about [ abandoned city ] )
  52. 52. BIG POINT: Synonyms (the 3 Elses) •  When you’re failing at a search: –  Sit back and figure out how ELSE you can say it… –  How would someone ELSE talk about what you seek? –  It’s not about your language, it’s about someone ELSE! 54
  53. 53. Another way to syn… •  Or… use the Reverse Dictionary w/ [ abandoned city ] •  Or… try Related Searches –  Explore the concepts –  Look for synonyms –  Related searches 55
  54. 54. •  f 56
  55. 55. •  v 57
  56. 56. * Think about synonyms within language variants •  You know that when you eat pig, the meat is called “pork.” When you eat sheep, the meat is called “mutton.” When you eat deer, the meat is called “venison.” •  Consider shift in language from place-to-place –  PIN (property identification number) differs by state –  creek, run, stream, brook, burn, rivulet… 58
  57. 57. Question: •  Suppose you visit your cousin in Sydney, Australia and they serve grilled kangaroo. What’s another word for “kangaroo meat”? 59
  58. 58. A solution… •  [ kangaroo meat name ] •  Simplest possible solution, leads to Wikipedia article 60
  59. 59. Consider regional variations: •  Don’t have to tell you about UK vs. US English (bonnet = windshield, etc.) •  But US regional variations can be impressive: –  branch, brook, beck, burn, creek, crick, gill (occasionally ghyll), kill, lick, rill, river, syke, bayou, rivulet, streamage, wash, run or runnel. 61
  60. 60. Learning how to read… again •  Anti-reading: Looking for terms you don’t know
  61. 61. SERP Reading… Does Palo Alto recycle milk cartons? •  v 63
  62. 62. Big lesson… •  … you CANNOT just read the snippet and understand the story… 64
  63. 63. Use of define •  Example: [ define loxodrome ] [ define Mollweide projection ] 65
  64. 64. •  f 66
  65. 65. Key lesson 3 Expert searchers deeply understand their language, especially synonyms. - use of boilerplate language - how to read summaries - anti-reading 67
  66. 66. Key lesson 4 Expert searchers understand the terms and key concepts AND know how to read the genre. 68
  67. 67. Naming the un-namable While searching for information about plastic surgery, I wanted to know what to call… this…. Question: What’s this boundary between lip and skin called? 69
  68. 68. Answer •  Start with the simplest search you can think of: [ boundary between lip and skin ] If it’s not right, you can always modify it. •  When I did this, I clicked on the first result. There’s a nice article there about something called the vermilion border •  Then I double checked on that by doing a [ define vermilion border ] 70
  69. 69. * Use most obvious language •  What is this thing called?
  70. 70. Try this query: [ bright spot in sky near sun ]Moral #1: when in doubt, describe the object-of-interest in the way you think others will…Moral #2: the first answer may-or-may-not be what you’re looking for… Evaluate the result wrt your search goal.
  71. 71. Use images •  I was hiking in the woods nearby in March when I saw a pretty blue flower. It was about 3 feet high, and grew along the pathway in the middle of the woods in Henry Coe State Park. •  Question: Here’s the picture… can you tell me what the common and Latin name is of this flower? 73
  72. 72. What are the common AND the Latin names of this flower? 74
  73. 73. Wildflower images – answer WHY? Georeference •  Search: web for [ blue wildflowers henry coe ] –  Look for collections of pictures. Look for a matching / similar picture. •  Trick: add a context term to look for collections of pictures –  [ blue wildflowers henry coe album ] –  [ blue wildflowers henry coe image collection ] •  Answer: Ithuriel’s Spear (Triteleia laxa) –  AKA Grass Nut, Wally’s Basket… 75
  74. 74. * Going deeper on a topic: Using domain language •  I kind of like that wildflower! What else can I find out about it of a horticultural or botanical nature? –  Where does it grow near my home? –  Does it like to live in the sun or the shade? –  What level of acidity does it prefer in the soil? –  Where can I buy this plant for my home garden? 76
  75. 75. Answer •  I started with the Latin name because it’s the MOST specific term you can use. So I did a copy & paste from the previous search: [Triteleia laxa] and then started looking around. I quickly found that I could see it in Coe Park, near Morgan Hill. •  When I looked up the Wikipedia entry, I found that it likes shady conditions. I then checked my work by doing a search for [Triteleia laxa shady ] Sure enough, other places say the same thing. It checks out! 77
  76. 76. * Using Maps •  Using Google Maps is a great way to find where something is. But suppose you want to find out how far APART two things are. Question: (a) Can you figure out how far the De Young museum is from the San Francisco train station? (b) Suppose you want to hike from the Yosemite Visitor’s Center up to Glacier Point. How would you figure out how far a hike that is? (c) Can you find a tool that will let you measure arbitrary distances on the map? (Example: that will let you measure the length of a path or trail that you define… not one that’s already given.) 78
  77. 77. Answer •  Use maps with driving directions to get the rough distance from point to point. •  For Yosemite, you have to look for a map at the Yosemite Park website. •  Then… use the maps “Create a New Map” (under My Maps) 79
  78. 78. 80
  79. 79. Goal: Find a B&B that has a view of this fog… Must be in coastal range; within 10 miles of B&B; Near a long lake… Near the Googleplex…. 81
  80. 80. 82
  81. 81. 83
  82. 82. Flying into JFK (from the east to west) What’s causing those rectilinear features ? 84
  83. 83. How big are those features? •  Use Google Earth (or Maps) to zoom in with a measuring tool •  Realize that these aren’t CANALS, they’re more like DITCHES! 85
  84. 84. 86
  85. 85. Many tools for Maps to help your search •  Challenge: find and install the GPS location tool! –  Maps labs at bottom of Maps UI Metaquestion: How would you know? 87
  86. 86. Lat/Long coords work as well •  (decimal coords): 13.861, 25.006 (aka Lat/Long: N 13 51.662, E 25 0.388) (aka Deg., Min., Sec.: N13 51 40, E25 0 23) 88
  87. 87. You can see a lot just by looking… •  http://medievalnews.blogspot.com/2009/03/1000-year-old-fish-trap- found-with.html 89
  88. 88. 90
  89. 89. For our purposes, what can YOU find? 91
  90. 90. “What’s around here?” 92
  91. 91. What’s the news story… •  … now that you know what the company is, you can find associated news stories. •  With the map, you can identify the source of the company’s pollution, where it’s going, and who is (should-be) worried about it! 93
  92. 92. Key lesson 4 Expert searchers know the capabilities of their tools. 94
  93. 93. How to remove bogus results from your searches •  Sometimes you want to look up something that’s pretty common, so there are LOTS of web pages out there. It’s even worse when the word is really common. So how do you eliminate things you don’t want? •  Question: Can you find a great recipe for salsa to make for dinner tonight? IN PARTICULAR… your nephew is allergic to tomatoes. Can you find a salsa recipe without tomatoes in it? 95
  94. 94. Example of minus use… removing •  The trick here is to remove all those “salsa as dancing” meanings. The quick way to do that in a web search is with the MINUS sign. [ salsa –dancing ] -- this will remove all the dancing references [ salsa –dancing –tomatoes ] – and the vegetables No s afte pace r min the us s ign! ! 96
  95. 95. Quotes •  Use double quotes to search for an exact phrase [ when venus the goddess of beauty and love ] Vs. [ “when venus the goddess of beauty and love” ] 97
  96. 96. * Finding a particular kind of document •  Your brother is a teacher at the local high school, and needs to find a lesson plan for a unit on superconducting materials. •  Question: Can you find a lesson plan for him? •  Hint: Look for a particular KIND of document… 98
  97. 97. Answer •  Use the operator FILETYPE: to focus in just on presentations [ superconductor high school filetype:ppt ] •  Note that filetype: can take on ANY file extension – –  PDF, PPT, XLS, DOC, WMV, TXT, CSV, SKP, KMV, … (In fact, arbitary extensions… e.g., AQS) 99
  98. 98. * Searching within a particular site •  Someone told me that I’d been quoted in the New York Times. OMG! What did I say that was quotable? •  Can you find a page in the New York Times where I (Dan Russell) was quoted? 100
  99. 99. Answer •  Use the site: operator to search within a particular web site… [ “Daniel M Russell” site:nytimes.com ] … and see the number 1 hit. (Yes, I worked at IBM.) Answer: 1. Because “Daniel Russell” is a very common name. 2. The NYTimes has the convention of always spelling a person’s name out completely, including middle initials 101
  100. 100. [ site:sec.gov query ] careful about EDU 102
  101. 101. Key lesson 4 Expert searchers understand the terms and key concepts AND know how to read the genre. 103
  102. 102. Key lesson 5 Expert searchers know the structure of their information space. 104
  103. 103. Limit search by time… •  f 105
  104. 104. To filter by time… select search tools •  f 106
  105. 105. Then choose the time restriction… •  f 107
  106. 106. Combine date restrictwith content type •  News / Blog / Forum / Web… 108
  107. 107. Add time/date restrict •  Use preselected time/date options •  Can specify your own date range 109
  108. 108. * Other advanced operators cache: If you include other words in the query, Google will highlight those words within the cached document. For instance, [cache:www.google.com web] will show the cached content with the word "web" highlighted. For instance, [cache:www.google.com] will show Googles cache of the Google homepage. Note there can be no space between the "cache:" and the web page url. 110
  109. 109. Today’s page •  f 111 http://blogs.loc.gov/inside_adams/
  110. 110. Last week’s page: [cache: •  v 112 cache:blogs.loc.gov/inside_adams/
  111. 111. intitle: inurl: inurl: 113
  112. 112. intext: requires that the text be in the body of page intext: 114
  113. 113. Combing operators – site: with intext: [ site:stanford.edu “coral bleaching” intext:geophysics ] 115
  114. 114. * Advanced search tool •  How to get to the advanced search UI 116
  115. 115. Advanced Search UI 117
  116. 116. #18: How to get page previews and cached copies 118
  117. 117. 119
  118. 118. Internet Archive / Wayback Machine 120
  119. 119. * General principle: Look for tools Can you find a way to graph the equation: y = x2 + sin(x) 121
  120. 120. … just type it directly into Google 122
  121. 121. 123
  122. 122. Mashupshttp://schoolperformancemaps.com/•  Combines data from multiple sources into single view•  To find mashups: [ mashup <topic>]•  Examples: [ mashup school performance ] 124
  123. 123. Question: Can you find a mashup… •  .. That shows current emergency situations worldwide?
  124. 124. •  Do the following search: [ mashup worldwide emergencies ]•  http://hisz.rsoe.hu/alertmap/index2.php?area=usa&lang=eng
  125. 125. * Calculator / Conversions •  Can you figure out how to use the calculator on Google? –  Once you have figured it out try figuring these out! 1.  4 + 5 + 19 = ?? 2.  45023 / 34 + 5 / 29 = ?? 3.  Sin(0.5) ** 2 = ?? 127
  126. 126. Calculator… answer •  f 128
  127. 127. Conversions •  General pattern: [ number units1 in units2 ] 129
  128. 128. Conversions •  Conversions: [ 212F in C ] [ 400 yards in miles ] [ 32 euros in USD ] [ 23 bushels in quarts ] [ 2 inches in Angstroms ] [ 23 cm in ml ] CAUTION: Won’t tell you when you’re incompatible….. 130
  129. 129. Problem: How fast does the World’s Fastest Man run in MPH? •  Steps: 1.  What’s the current world record? 2.  Make the conversions 3.  Do the calculations 1. Use web search (news) to find out world record 2. Note that the record is in meters (100 meters) 3. Convert distance from meters to miles 4. Convert time from seconds to hours 131
  130. 130. Or…. the extreme use case… •  Now 9.58 seconds 132
  131. 131. Just to double check things you think you know… 133
  132. 132. #21: Alerts http://www.google.com/alerts aka “standing queries” •  Scan news, groups, web, videos, comprehensive… •  Generate emails automatically –  Use in conjunction with advanced search techniques 134
  133. 133. #22: Tools: Search web history •  Link in upper right corner of browser on home page (or: www.google.com/history ) 135
  134. 134. 136
  135. 135. Your web search history is searchable(if you have it turned on) 137
  136. 136. Note synonym expansion(use quote to turn off) 138
  137. 137. * Google Trends •  search volume patterns across specific regions, categories, time frames and properties [ Google Trends ] 139
  138. 138. •  f 140
  139. 139. Tools: Google Trends 141
  140. 140. Hottrendshttp://www.google.com/trends/hottrends 142
  141. 141. Trends [ football, basketball, baseball ] 143
  142. 142. Lower half: filter by region •  f 144
  143. 143. 145
  144. 144. * And…. The rest of the world… 146
  145. 145. Translated foreign pages
  146. 146. Finding  pages  wri-en  in  other  languages   •  <<PIC  HERE>>     148
  147. 147. Methods  to  find  informa7on  from  other  languages   1.  Go to the Google web search for that country. 2.  Use the built-in other-language tool 149
  148. 148. 1.    Go  to  country’s  own  Google     •  Example:    Google.co.in   150
  149. 149. Selec7ng  Hindi  from  the  home  page:    [  eurozone  ]     151
  150. 150. Different  Googles  to  try…     •  Pay attention to the languages offered by each country’s localized version –  Google.co.za (S. Africa) –  Google.co.ke (Kenya) –  Google.co.id (Indonesia) –  Google.co.vt (Việt Nam) –  etc.... 152
  151. 151. Excep7ons   •  Notes:     –  MOST  countries  use  Google.co.??  as  their  domain     –  BUT..  Some  are  Google.com.??    (e.g.,      Ghana:    Google.com.gh  )     –  SOME..    Are  Google.??    (e.g.,  Rwanda:    Google.rw  )       •  Not  possible  to  use  Google  to  search  some  domains:     –  Bhutan     –  MayoHe     –   etc…     –  But  you  CAN  use  the  site:yt    to  search  MayoHe  (YT)  or                  site:bt  to  search  Bhutan  (BT)   153
  152. 152. •  Fastest  way  to  find  country  Google  access?     –  [  Google  <country>  ]     154
  153. 153. 2.    Use  built-­‐in  other  language  tool     155
  154. 154. Add  or  remove  language  as  you  wish   156
  155. 155. #25: Video •  Video.google.com •  Youtube.com •  …you can find lots more •  Notes: –  Lots of junk on the public video sites… be careful of what you see –  Low quality –  Also lots of faked video. You can’t believe everything you see either. 157
  156. 156. Video.Google.com YouTube 158
  157. 157. So… when do you use Video.Google.com? •  What’s the use case for Video.Google.com? •  Answer: –  When need the control of the left-hand nav panel –  When you fail at YouTube search
  158. 158. Every minute72+ hours of video are uploaded3 billionvideos watched every day70%of traffic is international
  159. 159. Breaking news on YouTube – youtube.com/citizentube
  160. 160. YouTube Trends – the “watercooler of the web” www.youtube.com/trends  
  161. 161. YouTube Directyoutube.com/directYouTube Direct allows you to embed the uploadfunctionality of YouTube directly into your ownsite, enabling your organization to request,review, and re-broadcast user-submitted videoswith ease. News organizations can ask for 163citizen reporting.
  162. 162. Email uploads: www.youtube.com/account 164
  163. 163. For Schools: YouTube.com/edu •  f 165
  164. 164. Time index: where t = time, m = # of minutes, s = # of secondse.g., http://www.youtube.com/watch?v=xNuA5alRilk#t=23m15s 166
  165. 165. Images •  Images.google.com •  But remember than many sites have their OWN image collections. Especially When is this useful? A: When you ONLY true of newspapers, .gov, want photos from NASA, universities, NASA. libraries, etc. •  Example: –  http://www.nasa.gov/multimedia/imagegallery/index.html –  As an alternative [ Hubble images site:usgs.gov ] – in image search 167
  166. 166. Creative Commons filtering on Google 168
  167. 167. Even more images •  Flickr.com / PicasaWeb / G+ / Facebook –  A site of people sharing photos, tagging with terms –  Consider searching for likely tags •  Demo: [ chi2009 dan ] or [ chi2008 buxton ] •  Remember to think about searching for tags #chi2006 or chi2006 169
  168. 168. Clever Images Trick •  What’s that part of the bike called?
  169. 169. Go to Images, search for a diagram •  [ bike diagram ]
  170. 170. What’s the topmost sail, first mast on a clipper ship?? •  [ ship sail diagram ]
  171. 171. Search-by-image •  Suppose you have an image… … how can you figure out what it is? 173
  172. 172. You can ask impossible questions… Where is this?
  173. 173. Search by Image
  174. 174. •  f 176
  175. 175. I found this in the basement… what is it? 177
  176. 176. Books 178
  177. 177. •  Books.google.com –  scanned page images [ manta ray ]•  “Find in a library” 179
  178. 178. •  f 180
  179. 179. US Patents •  Google.com/patents •  Usually want to use advanced search here 181
  180. 180. Scholar 182
  181. 181. Scholar now contains legal opinions as well Change  type  here   183
  182. 182. 184
  183. 183. NEW! Data table search •  Can now (August, 2012) search for data tables directly 185
  184. 184. 186
  185. 185. 187
  186. 186. •  v 188
  187. 187. Search Features How do you know which ones there are? http://www.google.com/help/features.html http://www.google.com/insidesearch/tipstricks/index.html [ define moa ] – note this also includes non-dictionary terms [ movies palo alto ] [ movies Boston ] [ pizza near mountain view ] [ weather mountain view ] phone number and map (Place Page): [ kepler’s menlo park ] <ups tracking number> Flight numbers (to track a flight): [ AA 102 ] <etc etc etc> 189
  188. 188. Question is… •  What’s indexed? •  Is all of Google’s content indexed on the Google Search Engine? ? Universal search means… what… to the average user? •  How does a searcher know what’s available, or even possible? •  Example: –  Find an online readable copy of Popular Science magazine, Nov 1955? –  Find a telephone directory from Rochester, NY 1920? –  Find a list of all the universities with an office in Washington, DC?
  189. 189. Summary •  When in doubt, search it out! •  Your search skills will become stale quickly… …. keep tracking the new features that we offer! •  Practice deliberately. When you get the chance, try the same search a few different ways and note the differences. Ask why! 191
  190. 190. Announcement: MOOCS •  July 10, 2012: Power Searching with Google V1 (154K) •  Sept 24, 2012: Power Searching with Google V2 (127K) 192
  191. 191. •  f Jan 2 3 – Feb 8, 20 13 193
  192. 192. Try out AGoogleADay.com 194
  193. 193. Google Cheat Sheet PDF file •  http://dmrussell.net/search-education/mousepad-cheat-sheet.pdf

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