The document discusses different blogging platforms and compares their pros and cons. It provides examples of Tumblr, Posterous, Blogger, and WordPress sites. For each platform it outlines how to post and customize the blog. A table compares the platforms on ease of use, interface, domain name, templates, importing old blogs, posting by email, privacy settings, backups, HTML support, and auto-posting to social media. The document encourages readers to try posting and customizing on the different platforms.