The Paramount logo depicts a mountain high in the sky to symbolize that the film studio is above all others. While the basic design has remained the same over time, the color and quality has changed with advancing technology. Paramount Pictures was founded in 1912 by Adolph Zukor, Jesse L. Lasky and W.W. Hodkins and is now owned by Viacom. In addition to Paramount, Viacom owns DreamWorks, MTV Films, Nickelodeon Movies, and several other film and television brands.