Dog walkers

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New Product Development - The Doggie Style

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Dog walkers

  1. 1. We walk your dog<br />While you work<br />The Doggie Style<br />
  2. 2. Services<br />Primary Services<br />Dog Walk<br />Hourly, Daily, Weekday<br />Mating Service<br />Secondary Services<br />Veterinary Service<br />Salons<br />Dog Food<br />
  3. 3. Positioning<br />Only Mumbai<br />High Class Society<br />Actors/ Celebrities/ Socialites<br />Double Income No kids<br />Double Income small kids<br />Old Individuals<br />Handicapped people<br />
  4. 4. Locations<br />Lokhandwala<br />Pali Hills<br />Khar<br />Bandra<br />Colaba<br />Malbar Hills<br />South Mumbai<br />Powai<br />
  5. 5. Pricing<br />Dog Walk<br />Daily walk – 30mins – Rs.150<br />Weekday walks – 30mins – Rs.750<br />Monthly package – Rs.2500<br />Mating Service<br />Depending on the breed<br />20% commission on each mating activity<br />
  6. 6. Pricing<br />Collaboration with Vet Clinics, Salons and Pet Food Suppliers<br />Pick up and drop to Salons – Rs.250 per visit excluding the services in the salon<br />Dog food delivery on MRP – Door to door supply<br />Commission from wholesalers<br />Bi-monthly visit to the veterinary clinic by the dog walkers<br />
  7. 7. Communication<br />Dog Shows<br />Newspaper (1/2 page)<br />Flyers<br />Magazines (Pet, Health, Lifestyle Magazines)<br />T-shirts<br />Vet Clinics/ Hospitals<br />Parks/ Grounds<br />Beaches<br />Websites and Social Networking Sites<br />Word of mouth<br />
  8. 8. Return on Investment<br />Expecting 60 dogs / month<br />Revenue – 1, 50000/-<br />Mating 5 dogs / month<br />Revenue – 75000/-<br />Vets<br />Revenue – 10000/-<br />Salon<br />Revenue – 5000/-<br />
  9. 9. Expenditure<br />Dog Walkers<br />1/3rd of the total sale<br />Magazines<br />Pamphlets Rs. 5000/-<br />Magazines Rs. 90000/-<br />
  10. 10. Thanks !!<br />

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