This virtual magazine brings chicken-related content to students at TSM campus. This edition includes results from a "chick speaks" survey about chicken consumption habits. It finds that 94% of students are non-vegetarian and enjoy eating chicken 1-3 days per week. It also provides articles on the health benefits of eating chicken, the history of KFC, and tips for secretly eating chicken within a hostel.

2. This virtual magazine
fulfills the desires of chick
packed souls who are now
encountering a fate of living
in a chicken starved
environment.
brings you
some of the finest
experiences of chicken lovers
in Madurai.
This edition brings you
results of chick speaks
Survey – where known truths are quantified.
This edition also Features topics like
Benefits of eating chicken, Story of KFC, and
last but not the least “How to eat chicken secretly
within hostel campus”
Happy chicking…
Editor-Chick Kumar

3. Survey Results…Chick-A-Lysis
Benefits of Eating Chicken
KFC Story…………………….
Do Chickens have cognitive Ability?
How to eat Chicken at Hostel……….
(Secretly)

4. Dear All,
Thanks for the overwhelming support. Received 55
responses within a day a convincing sample to
strongly qualify and validate the findings.
Scroll down to check yourself whether you and your
friends share same taste buds…. :)

5. Are you a Non Vegetarian
Non vegetarian
vegetarian
6%
94%
94% Non veg. A hardcore meat loving campus.
Beware Veggies...!..A lot of chick predators at TSM
campus

6. Do you think Vegetarian food on campus
has actually made us to embrace
Vegetarian Food
YES
NO
27%
73%
“Hell no…!” Was one of the replies.
Cool down soldier..:)
We crave much more for chicken after coming to
the campus.
U deprive people of something.. People crave much
higher ..!

7. Do you think eating chicken has negative
effect on studies
Yes-Unmai
No-Adhu mana Brandhi
11%
89%
No – Adhu manabrandhi.
For nay Sayers check out the article “ Do chickens
have cognitive ability” and convince urself.
Which Soup do you like the most
Chicken chettinad spl soup
Hot n Sour chicken clear soup
Sweet corn soup
chicken milagu soup
veg soup
don’t like soup
7%
17%
26%
13%
37%

8. whatever time
available
2%
Chicken Hunt in a week
twice a month
2%
rarely
9%
weekly
2%
4+ days
18%
3 days
31%
1 day
36%
67 % Chick predators hunt chicken 1-3 days in a
week.
Do you prefer Soup before Non-Veg
Meals
YES
No
Cant say
6%
50%
44%

9. Most Preferred Hotel
Annapoorna
asha
JB Narayanapuram
Home made
Dindugal Vvelu Biriyani
Pechiamman TPK
Vaaniyambadi basheer Boy
chicken point
wings
3%
3%
3%
3% 3%
2%
14%
58%
11%
Vaaniyambaadi Basheer
Bai Kadai was a choice of one
unknown Chick-o-Philic…
Bro.. Who are you…are u
alrite?
…share your experiences
in the next issue

10. BENEFITS OF EATING CHICKEN
1. Build Muscles: Chicken is lean
meat. This basically means that it
has little fats and lots of proteins.
People who are trying to add bulk
to their muscles eat lots of boiled
chicken.
2. Increases Appetite: Chicken has zinc which helps
to maintain a healthy appetite. A bowl of steaming
chicken soup can change the taste of your mouth.
3. Keeps Bones Healthy: Chicken has phosphorus
which along with calcium keeps your bones healthy. It
might be good for women who are prone to having weak
bones.
4. Heart Healthy: Chicken has cholesterol but it also
has niacin which helps lower cholesterol. So if you pick
lean pieces of chicken and have it without adding oil or
butter, it is heart healthy.
5. Improves Immunity: Chicken has lots of trace
minerals in it that gives a boost to the immune system.
Usually boiled chicken in pepper soup is also good for
fighting off cold.

11. 6. Helps Children Grow: Chicken is a one of the best
foods for growing children. Chicken has lots of amino
acids that helps the child to grow taller and stronger.
7. Cuts Risk Of Arthritis: Chicken is rich in a mineral
called selenium. This selenium cuts the risk of
developing arthritis at later stages of life.
8. Relieves Stress: Chicken has vitamin B 5 or
pantothenic acid which has a calming effect on the
nerves. So if you are stressed out, nothing like grilled
chicken to chill out.
9. Reduces Rick Of Heart
Attack: Chicken cuts the risk of
heart attacks because it is rich in
vitamin B 6. This vitamin lowers
the levels of homocysteine. If you
have homocysteine it can cause
cardiac arrests.
10. Soothes PMS Symptoms: Chicken has magnesium
that can help you cope with pre menstrual stress. The
magnesium levels in your blood reduces just before
your have your period. So compensate by having some
blanched chicken.
11. Spikes Testosterone Levels: Chicken has special
health benefits for men. This is because zinc in chicken
helps to regulate the testosterone (male hormone)

12. levels. These are some of the most vital health
benefits of eating chicken. Cook chicken in healthy
ways so that you can enjoy all its benefits.
Read more
at: http://www.boldsky.com/health/nutrition/2013/hea
lth-benefits-chicken-032133.html

13. How it all began
Harland David Sanders was born September 9, 1890 in
Indiana, USA. The young Harland Sanders had many jobs such
as a farmhand, a bus conductor, a steam boat driver, a soldier,
and a salesman. Eventually he became a business man owning
a petrol service station in Kentucky, one of the 52 states of the
USA.
Many travelers stopped at his service station wanting
refreshments and food. The Colonel saw this as a business

14. opportunity and decided to offer food to these customers. The
Colonel enjoyed making his customers happy – he was
passionate about entertaining them with excellent food and
superb service.
His food and service was so good that he was mentioned in
several newspapers around the country. As a result he had to
expand his dining room to keep up with the increase in new
customers. This 'Customer Mania' experience made people
drive from far away just to
visit the Colonel's restaurant.
A winning recipe!
After careful testing for
many years to find just the
right combination of
ingredients, the Colonel knew
that he was at last onto a
winning recipe. When he added the 11th and final ingredient,
he was truly satisfied that he had created the best chicken he
had ever tasted – he wanted to share it with the world!
To this day, the Original Recipe of 11 Herbs and Spices is one
of the biggest secrets in the world - “the Finger Lickin' Taste”
of KFC! The Colonel also introduced the idea of using a pressure

15. cooker to cook the chicken. This ensured that the product
cooked faster and produced the best results ever.
The Colonel decided that his Original Recipe needed to be
introduced to people further from his home and from his state.
At the age of 66, he started selling his idea of Kentucky Fried
Chicken by traveling from town to town, preparing his famous
chicken recipe for restaurants and their employees. Soon
everybody wanted to try it – families stood in queues to try his
great Original Recipe.
Colonel Sanders appeared on national Television promoting
the idea of Kentucky Fried Chicken. He always licked his
fingers as he described the Original Recipe taste to viewers –
this is how the slogan “It's Finger Lickin' Good” developed.

16. Do chicken’s have Cognitive
ability..?
By Rev. Penny Hibbitts
Dec. 2011
Studies indicate that chicken cognitive abilities
are far more advanced than previously thought.
CHOE Tests were conducted from March 2006March 2011


Bird's tested in CHOE Study Chickens have
cognitive abilities
50 hens were tested daily during this period
25 roosters were tested daily during this period
Results of Testing:
Observations of Chicken Cognitive Abilities at CHOE:
Studies at Chicken Heaven On Earth have indicated that chickens do have cognitive
abilities. Out of a group of 30 hens, 12 roosters, and 10 baby chicks which were observed
over a five year period-all of them demonstrated advanced cognitive abilities equivalent to
those of small children with some adult characteristics.
 Have family structures and hierarchies
 Systematically check boundaries
 Systematically check every angle when trying to jump to a higher perch
 Baby chicks were taught tricks (climb the ladder, peek-a-boo, play dead, give a
kiss) in less than five minutes and they retained this knowledge to repeat the tricks
on command until adulthood
 25 and 12 rooster's were taught to go to bed on command
 10 hens were paper potty trained and 5 roosters were trained to go to the door
when they needed to potty

17. 





All of the chickens tried to imitate sounds of speech although they were limited by
the inability to pronounce consonants due to the shape of their beaks
12 Roosters were trained to crow after 9:00 in the morning
All of the chickens demonstrated the ability to imitate voice inflections (questioning
tone, laughing, sad, angry)
All of the chickens were taught (in a group) to say "something good" if they
wanted a snack. Those who did not say it did not get a snack and the next time
they were asked if they wanted something good they clearly tried to say the words
and received the snacks. After that every time they wanted a snack they would
come to the door and say, "something good?" in a questioning tone of voice.
Chickens appear to have the intelligence level of small children.
Chickens have some social instincts seen in children and adults
Expert Opinions
 "]t is now clear that birds have cognitive capacities equivalent to those of
mammals, even primates.”
Rogers LJ, The Development of Brain and Behaviour in the Chicken (Wallingford, Oxon,
U.K.: CABI Publishing, 1995, p. 217). Rogers LJ, The Development of Brain and Behaviour in
the Chicken
(Wallingford, Oxon, U.K.: CABI Publishing, 1995, p. 217).“Dr. Joy Mench, Professor and
Director of the Center for Animal Welfare at the Univ. of Calif. at Davis states,
„Chickens show sophisticated social behavior….That‟s what a pecking order is all about.
They can recognize more than a hundred other chickens and remember them. They have
more than thirty types of vocalizations.‟”

18. How to eat chicken
at Hostel
“secretly”…?
Step 1: Secretly take some Vegetable briyani from
mess to your room on Tuesdays.
Step 2: Secretly close all doors and windows.
Step 3: Secretly buy a packet of
sakthi briyani masala and spray
gently throughout the room. Now
chick flavored ambience is ready.
Step 4: Secretly take a color
printout of fried chicken meat and
hang it on the wall of your room.
Step 5: Now Inhale the briyani flavor, Watch the
chick image and eat the briyani.. :) .
This is how u secretly eat chicken briyani at
Hostels…Respect the Hostel rules buddy….!