International Marketing
An international Marketing strategy analysis report based on the assumption of the Panasonic company case
Researched and Presented in UCI IBOM class
KDDI is one of the three leading Japanese mobile and fixed line (FTTH) telecommunications operators, competing with SoftBank and NTT-Docomo.
This report helps understand KDDI - KDDI's origins, strategy, networks, financial data, market shares and subscriber numbers, and of course also products and services, and KDDI's position and trajectory in Japan's telecom markets.
Docomo pioneered the mobile internet by introducing i-Mode to Japan's market on February 22, 1999, and was the first operator to bring 3G to market. While Docomo has been less successful to capture global value from these pioneering developments, Docomo is one of the most successful and admired mobile operators. This report presents many financial and market data together with analysis, and also gives a thorough overview of Docomo's pioneering i-Mode services.
Comparative study of different brands of cell-phones and find out how they ar...SAGAR JAISWAL
Comparative study of different brands of cell-phones and find out how they are differentiating their products
Conceptual relevance : Product Differentiation
It has three brands of cell phone i.e. Xiaomi, Apple and Micromax. These 3 companies were selected since they are from different countries and origins.
International Marketing
An international Marketing strategy analysis report based on the assumption of the Panasonic company case
Researched and Presented in UCI IBOM class
KDDI is one of the three leading Japanese mobile and fixed line (FTTH) telecommunications operators, competing with SoftBank and NTT-Docomo.
This report helps understand KDDI - KDDI's origins, strategy, networks, financial data, market shares and subscriber numbers, and of course also products and services, and KDDI's position and trajectory in Japan's telecom markets.
Docomo pioneered the mobile internet by introducing i-Mode to Japan's market on February 22, 1999, and was the first operator to bring 3G to market. While Docomo has been less successful to capture global value from these pioneering developments, Docomo is one of the most successful and admired mobile operators. This report presents many financial and market data together with analysis, and also gives a thorough overview of Docomo's pioneering i-Mode services.
Comparative study of different brands of cell-phones and find out how they ar...SAGAR JAISWAL
Comparative study of different brands of cell-phones and find out how they are differentiating their products
Conceptual relevance : Product Differentiation
It has three brands of cell phone i.e. Xiaomi, Apple and Micromax. These 3 companies were selected since they are from different countries and origins.
A TALE OF THREE COMPANIES THE SURVIVAL STRATEGIES OF SONY, HI.docxransayo
A TALE OF THREE COMPANIES: THE SURVIVAL STRATEGIES OF SONY, HITACHI ANO CANON
313-134-1
glorious histories, are now simply outdated. Indeed, a recent study conducted by
an electronic appliances analyst concluded that Japanese firms make more than
half of the components used in the iPhone 5. Sony, Toshiba, and Sharp provide
goods such as camera image sensors, memory devices, and display panels to
the world leader in technology, Apple.
Japanese Crisis Management
Nevertheless, we cannot deny that the Japanese electronics industry as a whole
is on a downward slope. Most firms in Japan share the features mentioned
above, and so have been exposed to the same problems in recent years.
However, they have not all reacted in the same way. The world economic crisis
has made Japanese business leaders think about new ways to adapt in a world
where the competition is increasingly global. Japanese firms all prefer Japanese
management styles, but many of them have realized that they need to change
and adapt faster to the rapidly evolving international business environment.
And they have not all chosen the same strategies. The next sections will
describe the cases of three major players in the Japanese electronics industry,
as well as their survival strategies: these are Sony, Hitachi, and Canon. Despite
similar roots, they are all attempting to adjust their businesses in different ways in
a global market full of challenges and opportunities.
Sony
History
On 7 May 1946, Masaru Ibuka (an engineer) and Akio Morita (a physicist)
invested the equivalent of ¥190,000 to start a company with just twenty
employees. It was called "Tokyo Tsushin Kogyo" and was established in
Nihonbashi in Tokyo. The company initially specialized in research and
manufacturing ot telecommunications and measuring equipment. The name
"SONY" came later and was created by combining sonus, which is Latin for
"sonic," with "sonny," meaning a youthful boy with a free and innovativespirit. It
as chosen for its simple pronunciation that could be easily articulated In any
:nguage. The new name perfectly suited the company, which wanted to project
the image of a group of young people with energy and passion for unlimited
creation.
Sony developed strongly after 1954, when the company obtained a license to
d t . t s a basic electronic component which had been Invented Inpro uce ransts or , .'
., before The following year it began seiling the first radioAmerica SIXyears . .
d t· Iy with transistors In 1960 Sony Amenca was created, andreceptor ma e en Ire ., . I d
th pany opened subsidiaries in Hong Kong and SWitzer an .shortly after, e com . . . h
. mbol of power the Sony bUilding was opened In t e
SIX years later, as a sy ,
5
271
"""'f'
274 International Business Strategy
the interconnectivity between the c
imaging, games, and mobile techno
I! the upcoming years. They are proje
operating income in 2015. As for th
abandon them or create partnershi
On 27 October 2011, Sony took fu.
SPEEDA INSIGHTS_A Brief Glance at Japan's Mobile Communications Related Indus...Kyna Tsai
A special edition for industries related to Mobile Communications, featuring the three main telecom carriers in Japan and companies in the smartphone-related field.
SoftBank is an internet and telecommunications group led by the charismatic Masayoshi Son. As an investment company, SoftBank achieved a 9-times return on invested capital. SoftBank succeeded to turn around the Japan's third largest mobile operator, acquired in 2006 from Vodafone, and recently acquired SPRINT. SoftBank aims to be Number 1 on global telecommunications with a 30 year plan.
This market research analyses the SoftBank Group, corporate strategy, investments, acquisitions, financial results and market share data.
A TALE OF THREE COMPANIES THE SURVIVAL STRATEGIES OF SONY, HI.docxransayo
A TALE OF THREE COMPANIES: THE SURVIVAL STRATEGIES OF SONY, HITACHI ANO CANON
313-134-1
glorious histories, are now simply outdated. Indeed, a recent study conducted by
an electronic appliances analyst concluded that Japanese firms make more than
half of the components used in the iPhone 5. Sony, Toshiba, and Sharp provide
goods such as camera image sensors, memory devices, and display panels to
the world leader in technology, Apple.
Japanese Crisis Management
Nevertheless, we cannot deny that the Japanese electronics industry as a whole
is on a downward slope. Most firms in Japan share the features mentioned
above, and so have been exposed to the same problems in recent years.
However, they have not all reacted in the same way. The world economic crisis
has made Japanese business leaders think about new ways to adapt in a world
where the competition is increasingly global. Japanese firms all prefer Japanese
management styles, but many of them have realized that they need to change
and adapt faster to the rapidly evolving international business environment.
And they have not all chosen the same strategies. The next sections will
describe the cases of three major players in the Japanese electronics industry,
as well as their survival strategies: these are Sony, Hitachi, and Canon. Despite
similar roots, they are all attempting to adjust their businesses in different ways in
a global market full of challenges and opportunities.
Sony
History
On 7 May 1946, Masaru Ibuka (an engineer) and Akio Morita (a physicist)
invested the equivalent of ¥190,000 to start a company with just twenty
employees. It was called "Tokyo Tsushin Kogyo" and was established in
Nihonbashi in Tokyo. The company initially specialized in research and
manufacturing ot telecommunications and measuring equipment. The name
"SONY" came later and was created by combining sonus, which is Latin for
"sonic," with "sonny," meaning a youthful boy with a free and innovativespirit. It
as chosen for its simple pronunciation that could be easily articulated In any
:nguage. The new name perfectly suited the company, which wanted to project
the image of a group of young people with energy and passion for unlimited
creation.
Sony developed strongly after 1954, when the company obtained a license to
d t . t s a basic electronic component which had been Invented Inpro uce ransts or , .'
., before The following year it began seiling the first radioAmerica SIXyears . .
d t· Iy with transistors In 1960 Sony Amenca was created, andreceptor ma e en Ire ., . I d
th pany opened subsidiaries in Hong Kong and SWitzer an .shortly after, e com . . . h
. mbol of power the Sony bUilding was opened In t e
SIX years later, as a sy ,
5
271
"""'f'
274 International Business Strategy
the interconnectivity between the c
imaging, games, and mobile techno
I! the upcoming years. They are proje
operating income in 2015. As for th
abandon them or create partnershi
On 27 October 2011, Sony took fu.
SPEEDA INSIGHTS_A Brief Glance at Japan's Mobile Communications Related Indus...Kyna Tsai
A special edition for industries related to Mobile Communications, featuring the three main telecom carriers in Japan and companies in the smartphone-related field.
SoftBank is an internet and telecommunications group led by the charismatic Masayoshi Son. As an investment company, SoftBank achieved a 9-times return on invested capital. SoftBank succeeded to turn around the Japan's third largest mobile operator, acquired in 2006 from Vodafone, and recently acquired SPRINT. SoftBank aims to be Number 1 on global telecommunications with a 30 year plan.
This market research analyses the SoftBank Group, corporate strategy, investments, acquisitions, financial results and market share data.
3. It is the 34th largest company in the world Market Leaders in Mobile Data Field Based Computing It design, build and sell over 14,000 products worldwide Panasonic spend $5 billion annually on research & development Committed to this Market, Field Based Computing, broken by Verticals Leader in integrated wireless for over 9 years
4. Consumer Electronics Home Televisions Video Audio Cameras & Camcorders Phones & Faxes Computers & Networking Home Appliances Building Products Personal & Healthcare Supplies & Accessories
5. Building Products Hospitality Products Medical & Industrial Mobile Computers Office Products Plasma & Monitors Professional Video Projectors Security Products Systems Integration Full HD Video Conferencing
7. Facts about Panasonic Over 4000 State and Local Customers across the country. Panasonic own over 65% of the Public Safety Market. Panasonic have the lowest failure rates for mobile laptops in the industry. Panasonic does not sell direct. No matter the size of the deal.
8.
9. Q.2 How much of the revenues are we generating from his category ? What is our global market share ?
25. It had a market capitalization of approximately £92 billion as of November 2010, making it the third largest company on the London Stock Exchange.
26.
27. Panasonic Corporation in Europe Panasonic Shop@Panasonic is a chain of stores in the United Kingdom and Ireland which sells only Panasonic electronics. The store is based on the same structure as Sony Centre. The stores are usually located in shopping centres such as Centrale, and brand itself the official Panasonic retailer. Since 2008 shop@Panasonic stores officially rebranded to "Panasonic Store".
28. Sponsorship Panasonic are the principal sponsors of the Toyota RacingFormula One team. Panasonic was a primary sponsor of Toyota's Formula One program, Panasonic Toyota Racing. Hiro Matsushita, grandson of the company founder, is a former race car driver who run a company overseeing sponsorship arrangements for the company. Panasonic is an official partner and sponsor of Major League Soccer. Panasonic also owns Gamba Osaka, a team from the J. League, the main Japanese soccer league.
29. Shopatron: The Leader in Retailer-Integrated e-Commerce Panasonic is pleased to partner with Shopatron, a shopping service designed to make it easy for consumers to shop online and get the products they desire promptly. The Shopatron network was developed to allow customers to order products online directly from the manufacturer's website, making online shopping more convenient.
30. Timeline of Panasonic Corporation 1918: Matsushita Electric Factory was founded. 1927: National brand name was introduced. 1931: Production of radios began. 1932: Purchased patents crucial for building radios, and disclosed the information freely to other radio makers as a contribution to the development of the electronics industry in Japan. 1933: Adopted a system of enterprise divisions. Constructed a large-scale factory at Kadoma, Osaka, and moved production facilities there. 1935: Restructuring of Matsushita Electric Industrial Company, establishment of the branch company Matsushita Electric Works. 1941: Joined military production, manufacturing wooden boats and wooden airplanes.
31. 1993: Cancelled a joint venture agreement[which?] with Philips, and changed their contract to closed license. 1997: A group consolidation policy was introduced, reducing the number of subsidiary companies. 2001: Panasonic releases a DVD-capable Nintendo GameCube called the "Q" (Japan only). 2002: Technics products sold in the USA and Europe are renamed Panasonic. 2003: Introduced the global brand and slogan, “Panasonic. Ideas for life.” 2008: Matsushita Electric Industrial Co., Ltd. is renamed Panasonic Corporation.[1] 2008: Panasonic buys Sanyo, creating Japan’s largest consumer-electronics maker[6]
32. Panasonic Group to Showcase "Energy Solutions for Entire Towns" at Eco-Products 2010 Panasonic, together with Panasonic Electric Works and SANYO Electric, will highlight Panasonic Group's technological strengths in and commitment to achieving sustainable lifestyles
33. THANK YOU !!! PRESENTED BY:- AKHIL KASHYAP M100700005