KDDI is one of the three leading Japanese mobile and fixed line (FTTH) telecommunications operators, competing with SoftBank and NTT-Docomo.
This report helps understand KDDI - KDDI's origins, strategy, networks, financial data, market shares and subscriber numbers, and of course also products and services, and KDDI's position and trajectory in Japan's telecom markets.
Japan's telecommunications industry size is on the order of US$ 200 billion for the operators alone, and annualy about US$ 20 billion are invested in networks. Japan's has one of the world's most advanced cellular networks. With Softbank's acquisition of SPRINT-Nextel, Softbank has attracted global attention, and Softbank's charismatic founder and leader, Masayoshi Son has declared that "as a man, he of course wants to be Number One" expressing his hope to grow Softbank into the global telecommunications leader.
This report gives a thorough overview of Japan's telecommunications markets, with a wealth of statistical and financial data in visualized graphical form with analysis and trends.
Docomo pioneered the mobile internet by introducing i-Mode to Japan's market on February 22, 1999, and was the first operator to bring 3G to market. While Docomo has been less successful to capture global value from these pioneering developments, Docomo is one of the most successful and admired mobile operators. This report presents many financial and market data together with analysis, and also gives a thorough overview of Docomo's pioneering i-Mode services.
SoftBank is an internet and telecommunications group led by the charismatic Masayoshi Son. As an investment company, SoftBank achieved a 9-times return on invested capital. SoftBank succeeded to turn around the Japan's third largest mobile operator, acquired in 2006 from Vodafone, and recently acquired SPRINT. SoftBank aims to be Number 1 on global telecommunications with a 30 year plan.
This market research analyses the SoftBank Group, corporate strategy, investments, acquisitions, financial results and market share data.
The Capstone Project for the Specialization: International Marketing & Cross Industry Growth. The project analyzes Softbank Group Corporation which consists of:
1. Milestone 1: Situation Analysis
2. Milestone 2: Marketing Mix Analysis
3. Milestone 3: Cross Country Innovation
4. Milestone 4: Cross Industry Innovation
Japan's telecommunications industry size is on the order of US$ 200 billion for the operators alone, and annualy about US$ 20 billion are invested in networks. Japan's has one of the world's most advanced cellular networks. With Softbank's acquisition of SPRINT-Nextel, Softbank has attracted global attention, and Softbank's charismatic founder and leader, Masayoshi Son has declared that "as a man, he of course wants to be Number One" expressing his hope to grow Softbank into the global telecommunications leader.
This report gives a thorough overview of Japan's telecommunications markets, with a wealth of statistical and financial data in visualized graphical form with analysis and trends.
Docomo pioneered the mobile internet by introducing i-Mode to Japan's market on February 22, 1999, and was the first operator to bring 3G to market. While Docomo has been less successful to capture global value from these pioneering developments, Docomo is one of the most successful and admired mobile operators. This report presents many financial and market data together with analysis, and also gives a thorough overview of Docomo's pioneering i-Mode services.
SoftBank is an internet and telecommunications group led by the charismatic Masayoshi Son. As an investment company, SoftBank achieved a 9-times return on invested capital. SoftBank succeeded to turn around the Japan's third largest mobile operator, acquired in 2006 from Vodafone, and recently acquired SPRINT. SoftBank aims to be Number 1 on global telecommunications with a 30 year plan.
This market research analyses the SoftBank Group, corporate strategy, investments, acquisitions, financial results and market share data.
The Capstone Project for the Specialization: International Marketing & Cross Industry Growth. The project analyzes Softbank Group Corporation which consists of:
1. Milestone 1: Situation Analysis
2. Milestone 2: Marketing Mix Analysis
3. Milestone 3: Cross Country Innovation
4. Milestone 4: Cross Industry Innovation
VEYOND PARTNERS is an expert research and consulting firm specializing in providing deep insights into the Korean Telecom, Media & Technology (TMT) sector. VEYOND PARTNERS’ consulting and research teams are globally recognized for their comprehensive knowledge and extensive experiences in realm of mobile communication, broadband, on-line gaming, convergence and digital media. VEYOND PARTNERS aims to assist its customers in finding new revenue sources and in supporting their decision making processes with concrete evidence obtained from the Korean TMT market. VEYOND PARTNERS provides customizable research services for performance benchmarking, business and market analysis, as well as consulting services in respect to business development, market entry strategies, convergence strategies and capability reinforcement. In addition to these knowledge based services, VEYOND PARTNERS also supports business execution. With its deep market insights and its highly reputed problem solving skills, VEYOND PARTNERS can play a critical role in the success of your business.
Telecommunications is a highly competitive industry that is always looking to the future. History matters little in a market where competitive advantage has everything to do with technology, execution, and presentation. France Telecom is a leader in this industry. Their Orange brand in paving the way into new markets. Learn briefly about how they are doing in relation to their competitors, the industry, and what other telecoms can learn from their Orange brand.
1. company profile
3. CEO
4. Board of Directors
5. profit earned
6. mission
7.Vision
8.Objectives
9.Jio competitors
10. Social Responsibilties
11.Porters Five Force model
12. Retrenchment
13. Diversification
SPEEDA INSIGHTS_A Brief Glance at Japan's Mobile Communications Related Indus...Kyna Tsai
A special edition for industries related to Mobile Communications, featuring the three main telecom carriers in Japan and companies in the smartphone-related field.
VEYOND PARTNERS is an expert research and consulting firm specializing in providing deep insights into the Korean Telecom, Media & Technology (TMT) sector. VEYOND PARTNERS’ consulting and research teams are globally recognized for their comprehensive knowledge and extensive experiences in realm of mobile communication, broadband, on-line gaming, convergence and digital media. VEYOND PARTNERS aims to assist its customers in finding new revenue sources and in supporting their decision making processes with concrete evidence obtained from the Korean TMT market. VEYOND PARTNERS provides customizable research services for performance benchmarking, business and market analysis, as well as consulting services in respect to business development, market entry strategies, convergence strategies and capability reinforcement. In addition to these knowledge based services, VEYOND PARTNERS also supports business execution. With its deep market insights and its highly reputed problem solving skills, VEYOND PARTNERS can play a critical role in the success of your business.
Telecommunications is a highly competitive industry that is always looking to the future. History matters little in a market where competitive advantage has everything to do with technology, execution, and presentation. France Telecom is a leader in this industry. Their Orange brand in paving the way into new markets. Learn briefly about how they are doing in relation to their competitors, the industry, and what other telecoms can learn from their Orange brand.
1. company profile
3. CEO
4. Board of Directors
5. profit earned
6. mission
7.Vision
8.Objectives
9.Jio competitors
10. Social Responsibilties
11.Porters Five Force model
12. Retrenchment
13. Diversification
SPEEDA INSIGHTS_A Brief Glance at Japan's Mobile Communications Related Indus...Kyna Tsai
A special edition for industries related to Mobile Communications, featuring the three main telecom carriers in Japan and companies in the smartphone-related field.
The world’s first wallet phone was the P506iC, which was commercially introduced by NTT-Docomo on July 10th, 2004 with a suite of applications linked to the wallet.
In the 10 years since 2004, wallet phones have developed and expanded greatly. While traditional Japanese wallet phones are still widely in use in Japan, Apple iOS and Android based smartphones are rapidly growing in marketshare and are expanding the universe of wallet phone applications in Japan and globally.
Wallet phones are mobile phones equiped to include bank cards, credit cards, house keys, company access control IDs, electronic cash, train tickets and many more functions. Wallet phones in principle can take over all functions which our wallet has.<br> Wallet phones enable mobile operators to enter new industries, especially the payment and credit card industries. For this reason wallet phones represent innovation and disruption for established industries, such as credit cards.
This report describes the technology and the eco-systems of wallet phones, and describes several application case studies richly illustred with photographs and descriptions of how wallet phones present value to consumers, and how wallet phones impact established industries.
How Changing Mobile Technology Is Changing The Way We Do Business Osaka University
2014 Feb How Changing Mobile Technology Is Changing The Way We Do Business
When the first mobile phones came out in sizes such as shoeboxes, people thought it was convenient, but not practical. Car phones came around the same time but weren't quite life changing yet. Then the phones got small enough for pockets and people in all walks of life started using mobile phones in various places. Undoubtedly, mobile phones have changed people lives.
In Feb, the C8 CEO Insights luncheon is pleased to welcome Dr. Minoru (Mick) Etoh. Mick is the Managing Director of R&D and strategy in Japan, as well as CEO of Docomo Capital based in Palo Alto, California. He will be sharing with us on how he sees the business and technology landscape is changing due to advances in telecommunications and mobility. How companies are prospering in this next generation, and how some firms are actually missing the boat. This is a wonderful opportunity to hear from one of Japan's leaders from a flagship firm.
New Applications and New Business Models
Whether it's LTE or WiMAX or local WISPs using combinations of Wi-Fi, WiMAX and other technologies, we are on the verge of having affordable mobile broadband in the US (it's already available in the UK and Scandinavia and becoming available elsewhere in the EU). What services can be provided over the top and what services need or can benefit from operator capabilities (QoS, security, ...)? The iPhone store, Android store and similar initiatives suggest power is shifting away from the operators and into the hands of application developers and the end user. How can operators leverage their core capabilities (QoS, security, billing, customer relationships, call detail, ...) to provide applications and remain relevant to their customers?
Mobile and e-cash payment for vending machinesGerhard Fasol
This report describes current status and trends of mobile payment and e-cash (RFID-type) payment systems for vending machines in Japan.
Version 8 of June 9, 2009
approx. 70 pages, including approx. 14 Figures and 35 Photographs, pdf-format, 1.7 Mbyte
This report analyses Japan's US$ 350 billion media markets. Japan's newspapers have the largest circulation in the world, and Japan continuous to drive many media innovations. with the acquisition of Aegis, Japan's largest agency Dentsu acquired Aegis and is globalizing with a string of acquisitions. The world's largest business daily Nihon Keizai Shinbun (Nikkei) startled the global media world by acquiring The Financial Times. In order to market in Japan you need to understand Japan's media and advertising.
Japan's electricity and new energy policyGerhard Fasol
handouts for a lecture for the Stockholm School of Economics at the Embassy of Sweden in Tokyo, describing today's status of Japan's energy and electricity markets, how we arrived at today's situation, and how Japan's electricity markets are likely to develop as a consequence of electricity market deregulation.
Wireless technology revolutionizes the delivery of medical services. Japan is an early and intense adopter of wireless technologies and internet medical services. This presentation describes the impact of wireless technology development on tele-medicine from the Japan viewpoint.
Presentation given at an investors event at the Zurich Stock Exchange.
The March 11, 2011 disaster created the need to review Japan’s energy architecture. We believe that it will take about 10 years for Japan to fully decide on a new energy and electricity architecture, and it will take about 3 years to reach decisions on the future of Japan’s nuclear power generation. Japan has taken a careful approach towards the development of renewable power, and renewable power - except for hydropower - is substantially lower than in most other advanced countries. Japan’s potential for renewable energy is very high, especially wind and geo-thermal power, and will required substantial changes in laws and regulations, and a decentralized and democratic approach to grid management. Necessary liberalization of Japan’s electricity markets is in preparation, and we will see a rapid development of renewable energy. This report reviews the current situation and the future potential of renewable electrical power in Japan.
Almost all Tokyo people pay train trips with SUICA near-field payment cards, often embedded into mobile phones. This report explains technical details, market size and gives a comprehensive overview of the market dynamics of mobile payments end e-payments for transport.
Version 12 of July 9, 2009
approx. 169 pages, 3 Figures, 60 Photographs, 12 Tables, pdf-format, 7 Mbyte
Digital terrestrial TV (One-Seg, or 1seg) to mobile phones (mobile TV) started in Japan on April 1, 2006, and Japan's 1seg standard is also used in South America including Brazil. This report gives a comprehensive overview of the different types of mobile TV in Japan, describes business models used successfully in Japan for monetizing mobile TV. The report includes quantitative estimates of market size, and details of the numbers of mobile TV phones shipped (includes 2010 data, estimations of how many hours/month people watch mobile TV) and an introduction to DoCoMo's new profitable mobile beeTV
Version 14 of January 22, 2011
approx. 126 pages, 11 Figures, 50 Photos, 12 Tables, pdf-format, 4.7 Mbyte
Japan's electronics manufacturers combined are about as large as the Netherlands economically and are facing a period of restructuring, while at the same time they acquire companies abroad in an effort to globalize. Japan's electronic component sector occupies about 30% - 40% of the global electronic devices market, and are generally better positioned than Japan's electrical conglomerates, although these also face their own challanges. The report reviews and analyses Japan's top 8 electrical companies, and Japan's top 7 electronic component makers, as well as several related companies, and an analysis of the industry sectors. Subscribe to receive regular updates.
The report is a companion to our interview series on CNBC and BBC
Japan's electricity companies earn about US$ 200 billion annually in revenues, and until the Fukushima nuclear accident about 30% of energy was generated by nuclear power plants, which are currently almost all switched off. Japan's energy sector undergoes rapid change and presents large opportunities - subscribe to this report series, and you will periodically receive updates.
The report is a companion to our interview series on CNBC, NHK, BBC
Communications a critical to save lives during disasters, and to enable victims, responders and officials to understand the situation (situational awareness) take the right actions. (Presentation given by the author at the Korean Communications Conference in Seoul, May 12, 2011).
Author: Gerhard Fasol, http://fasol.com
QR codes link objects in real life with information and action via mobile phones. QR codes make static posters interactive. QR codes enable action here and now.
This a is short version of our 220 page report.
Solid state lighting, GaN LEDs and lasersGerhard Fasol
Gallium Nitride LEDs are on the way to replace light-bulbs and fluorescent tubes, and GaN lasers have many applications including Blue-Ray storage. This presentation introduces the basic technologies
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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1. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
Version 17 of May 19, 2014
by Gerhard Fasol PhD, Eurotechnology Japan KK
http://www.eurotechnology.com/
fasol@eurotechnology.com
free trial report with a few selected pages, download full version here:
http://www.eurotechnology.com/store/kddi/
1
KDDI
2. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
EXECUTIVE SUMMARY
• Japan is the world’s most advanced telecommunications market and KDDI is it’s second largest player, and now with the
rise of SoftBank, Japan’s third largest telecommunication group.
• Over the last years, since 2003, KDDI/AU has consistently won mobile market share against both DoCoMo and often
also compared to SoftBank/Vodafone, and has also consistently increased profits. KDDI/AU also was the clear winner in
the initial phase after the introduction of mobile number portability.
• KDDI initially resisted the introduction of “smart phones” (such as iPhone and Android based phones), because KDDI
feared reduced operator control of content and services, and KDDI introduced the iPhone much later than SoftBank.
• KDDI emerged from KDD, the former monopoly operator for Japan’s external telecommunications, but today’s
“company DNA” has benefited from major shareholders KYOCERA andTOYOTA.
• KDDI, through several acquisitions and mergers, and development of an excellent strategy, managed a magnificent turn-
round from monopoly operator KDD (which quite a few people saw as doomed), into one of the world’s most
advanced integrated telecom operators combining highly profitable mobile services under the AU brand, with loss-
making fixed line services including “triple play” broadband fixed line, a national optical IP network and “Metal Plus” IP
services over unbundled copper lines leased from NTT. 80% of revenue is from mobile services.
• “au” is arguably one of the world’s most advanced mobile operator. Recently KDDI/au decided to switch radio
technology from Qualcomm’s CDMA2000 path to LTE.
• New Businesses: JIBUN-Bank and other financial services and UQ Communications WiMax business
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3. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
KDDI
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Version Date Revision and comments
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2
3
4
5
6 October 6, 2007
7 November 13, 2007
8 August 31, 2008
9 January 19, 2009
10 January 23, 2009
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4. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
KDDI
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Subscribe to this report, and we will regularly send you the latest versions.
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Version Date Revision and comments
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12 May 18, 2009
13 June 1, 2009
14 July 21, 2009
15 December 13, 2010
16 January 6, 2011
17 May 19, 2014
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5. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
LICENSE
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Only through your purchases can we continue to produce high-quality market reports from Japan
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Eurotechnology is a trademark or registered trademark in Japan and other countries.
6. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
AGENDA (LIST OF CONTENTS)
• KDDI’s profile: structure and history
• Financials: revenue, net income and investment capital expenditure
• KDDI’s strategies sandwiched between the NTT and SoftBank groups
• KDDI’s position in Japan’s telecom markets
• Fixed line markets
• Basic phone serivices:“Metal-Plus”
• TheToyota connection
• Fixed line markets and broad band:“Hikari-One”, Metal-Plus and “Triple-play”
• KDDI’s wireless business - AU
• AU’s market position
• AU setting the agenda
• AU’s winning strategies
• Handset design, the AU Design Project
• KDDI Designing Studio
• Ezweb
• Mobile search and GOOGLE
• Mobile Music, Chaku Uta Full, LISMO, the AU Music Port and LISMO Music Store
• EZ.FM On-air Check Appli
• Ezchannel
• GPS, Ez-Naviwalk, 3D-Navi and location based services
• eBooks
• EZ-gamestreet
• EZ-shopping and auctions
• Prepaid phones
• Mobile payments and KDDI credit card
• MobileTV and video
• Duo-Gate and AU-My-Page
• Summary
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7. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
UNDERSTANDING KDDI
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8. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
KDDI’S MAIN BUSINESSES
• KDDI - Core businesses
• Mobile:“au” (30 million subscribers)
• Telephone: domestic, international
• Internet ISP:AUone.net (was:“DION”)
• Copper line local access:“Metal Plus”
• FTTH:“Hikari Plus”, now:“Hikari-One”
• Data Centers
• KDDI’s 70 Affiliate companies
• Mobile:Willcom (10% ownership, formerly: DDI-Pocket)
• Broad Band Communications and Solutions, KCOM, K Solution, JPI, and more
• Overseas:
• KDDI America, KDDI Europe, KDDI Hong Kong, and more
• MobileVirtual Network Operator (MVNO) in USA
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9. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
KDDI’S GROWTH STRATEGIES
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10. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
JAPAN-DOMESTIC: 3M STRATEGY
• Multi-use
• customers can use applications and content on many devices, wireless and
fixed/FTTH internet
• Camera, music-player, movies, games, radio &TV, books, money
• Multi-network
• FTTH
• CATV
• Mobile: 3G, LTE,WiMAX (UQ),WiFi
• Multi-device
• mobile phones, smart phones, tablets, e-books, PCs,TV-sets, FTTH-CATV
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11. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
GLOBAL GROWTH STRATEGY
• first consolidate strength in Asia, then move into key markets globally
• Global ICT business
• Cloud/SI: DMX
• networks
• date centers:TELEHOUSE
• Global consumer business
• business in emerging markets
• KDDI-mobile
• LOCUS
• Total Call
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12. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
KDDI’S FINANCIALS
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13. (c) 2014 Eurotechnology Japan KK www.eurotechnology.com KDDI (Version 17) May 19, 2014
NET INCOME
• KDDI’s net income has increased steadily since recovering from net losses around FY1999/2000.
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1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
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0
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annualnet
incomeyearYENBillion
Annual net income of Japan's mobile operators in YEN Billion
DoCoMo
KDDI
SoftBankVodafone Japan
US$ 2 Bill
US$ 4 Bill
US$ 6 Bill
US$ 8 Bill
iPhone
SoftBank
July 11, 2008
iPhone 4S
KDDI
Oct 14, 2011
i Mode
Feb 22, 1999
iPhone 5
Softbank KDDI
Sept 21, 2012SoftBank acquires
Vodafone KK
March 17, 2006
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QUARTERLY FINANCIAL RESULTS
(REVENUE, OPERATIONAL INCOME AND
NET INCOME) FOR JAPAN’STOPTHREE
MOBILE OPERATORS
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CHANGE OF OPERATORS’ BUSINESS
MODEL FROM HANDSET SUBSIDYTO
INSTALLMENT PLANS
• The jump in operating profits in the April-June 2008 quarter is to a change of Japan’s
mobile operators’ business model:
• In the past subsidized the sale of each mobile phone with an amount on the order ofYEN
30,000 (US$ 300).This subsidy was recovered by operators through monthly billing as part
of voice and data charges.
• From spring 2008, this subsidy was dramatically reduced. Instead of a straight sale at a
subsidized price, operators started to sell handsets under a installment purchase contract,
where customers pay for a much higher handset price in 12 or 24 monthly installments.
• As a result operators’ profits jumped.
• Softbank was first to introduce the installment plan modes, and KDDI was last
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QUARTERLY NET (AFTER-TAX) PROFITS
25
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
100
0
100
200
300netincomequarterYENBillion
iPhone
SoftBank
July 11, 2008
iPhone 4S
KDDI
Oct 14, 2011
Quarterly net income loss of Japan's mobile operators
DoCoMo
KDDI
SoftBank
Vodafone Japan
US$ 1 Billion
US$ 2 Billion
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iPhone 5
Softbank KDDI
Sept 21, 2012
SoftBank acquires
Vodafone KK
March 17, 2006
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NET MARGIN
27
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5
0
5
10
15
20
netmargin
net margins of Japan's mobile operators
DoCoMo
KDDI
SoftBank
Vodafone Japan
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iPhone
SoftBank
July 11, 2008
iPhone 4S
KDDI
Oct 14, 2011
iPhone 5
Softbank KDDI
Sept 21, 2012SoftBank acquires
Vodafone KK
March 17, 2006
• While KDDI’s net margins have been steady since the successful turnaround around 2003,
KDDI’s net margins are now the lowest compared to SoftBank and Docomo
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NEW BUSINESS
UQ COMMUNICATIONS
WIMAX
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WIMAX
• In October 2007, KDDI has applied for a WiMax license in the 2GHz spectrum band.
• There will be two licenses awarded and there are four applicants:
• ACCA-Networks (backed by DoCoMo and a consortium including internet service providers)
• KDDI (and a consortium including Intel Capital)
• A consortium of SoftBank and eMobile/eAccess
• Willcom
• since there are four applications for two spectrum licenses it is not assured that the consortium including
KDDI will be awarded a license
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UQ COMMUNICATIONS INC CAPITAL STRUCTURE
30
Investors
Voting
rights
Percent
Capital (YEN)
Aug. 29, 2007
US$ (approx.)
Aug. 29, 2007
Capital (YEN)
From May 21, 2009
US$ (approx)
After May 21, 2009
KDDI 32.26% YEN 5.48 Billion US$ 61 million YEN 20.71 Billion US$ 213 million
Intel Capital
Corp.
17.65% YEN 3.005 Billion US$ 33.5 million YEN 7.15 Billion US$ 73 million
JR-East 17.65% YEN 3.005 Billion US$ 33.5 million YEN 7.15 Billion US$ 73 million
Kyocera 17.65% YEN 3.005 Billion US$ 33.5 million YEN 7.15 Billion US$ 73 million
Daiwa Securities 9.80% YEN 1.666 Billion US$ 18.6 million YEN 3.97 Billion US$ 41 million
Tokyo Mitsubishi
UFJ Bank
5.00% YEN 0.85 Billion US$ 9.5 million YEN 0.85 Billion US$ 9 million
Total 100 % YEN 17.0 Billion US$ 190 million YEN 47.0 Billion US$ 482 million
Under the spectrum licensing rules by the Japanese Government, established incumbent operators were not allowed to own
33% or more in the new WiMax operators.
For this reason, KDDI is forced to own less than 33% in the new WiMax operator “UQ Communications)
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INVESTMENTS IN UQ COMMUNICATIONS
• On May 21, 2009 investments in UQ Communications were increased by the original investors to around
US$ 500 million. Further investments will be necessary for additional network build-out.
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NEW BUSINESS: JIBUN BANK
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more about mobile payments, mobile banking and e-money in Japan:
http://www.eurotechnology.com/store/mobilepay/
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JIBUN BANK
• Jibun Bank (Jibun =oneself) is a joint venture
between KDDI andTokyo-Mitsubishi-UFJ-Bank
focus on banking via the mobile phone.
• A mobile phone site allows most banking
transactions directly
• KDDI offers Jibun-Bank to subscribers of
competitor DoCoMo as well, and we expect in
the future offering to all Japanese mobile
provider’s customers
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“KDDI -THE CARD” -> “AU JIBUN CARD”
• In response to DoCoMo’s DCMX credit card, KDDI created “KDDIThe Card” - a KDDI branded credit card.
• In Autumn 2008,“KDDI-The Card” was merged into the Jibun-Bank and became the “au JIBUN Card”
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“CUSTOMER SATISFACTION”-KDDI’S
STRATEGIES
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KDDI’S “CUSTOMER SATISFACTION” CAMPAIGN
• KDDI’s campaign during the
introduction of number
portability focused on
“customer satisfaction” - KDDI
argues that KDDI’s customers
are more satisfied than the
customers of their
competitors DoCoMo and
SoftBank.
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KDDI’S POSITION IN JAPAN’S
TELECOM MARKETS
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THETOYOTA CONNECTION
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KDDI’S WIRELESS BUSINESSES:
AU
(TUKA - SHUT DOWN IN MARCH 2008)
(DDI-POCKET - SPUN-OUT,WILLCOM, UNDER CONTROL OF
SOFTBANK)
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STRENGTHENINGTHE BRAND:AU BY KDDI
• AU consistently has the strongest profit growth and the strongest net subscriber growth in the industry
• AU is the big winner following the introduction of mobile number portability
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SPECTRUM LICENSES AND
BASE STATIONS
61
• we are periodically updating this section, subscribe to this report to receive latest versions
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HOW MANY BASE STATIONS DOES KDDI/AU INSTALL PER MONTH?
• KDDI acquires between 200-1000 new base stations per month. Currently the increase is about
1000-1200 base stations / month.
• In addition, KDDI has repeaters and booster stations (for a full discussion of base stations and for
comparison with base station numbers of other operators see our J-COMM report: http://
www.eurotechnology.com/store/jcomm/ )
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2005 2006 2007 2008 2009 2010 2011 2012
0
200
400
600
800
1000
1200
1400
1600
1800
changeinnumberofbasestationsmonth
Growth month of number of KDDI AU's basestations
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AU’S MARKET POSITION
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KDDI AND SOFTBANK WIN FROM NUMBER PORTABILITY,
HOWEVER RECENTLY KDDI HAS BEEN LOOSING STEAM
• Japan’s mobile market is not saturated, as sometimes can be read, but is growing by approximately 400,000 subscribers/
month
• KDDI was the clear winner in the first months after introduction of number portability (on October 24, 2006), and was
overtaken during 2007 by SoftBank, and recently is losing market share as the latecomer to smart-phones
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Net growth month of subscriptions
DoCoMo
KDDI
SoftBank
eMobile
Willcom
UQ
WCP
iPhone 4S
SoftBank KDDI
Oct 14, 2011
iPhone 5
Softbank KDDI
Sept 21, 2012
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Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Jan 2015
100000
0
100000
200000
300000
400000
500000
600000
700000
netgrowthmonth
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AU’S SETTINGTHE AGENDA
NEW BUSINESS MODELSVS
COMPETITION ON PRICE
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IMPACT OF FLAT RATE MOBILE
INTERNET ACCESS
(INTRODUCED BY KDDI/AU)
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AU’S WINNING STRATEGY
COCKTAIL
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STRATEGICTOOL: STUDENT DISCOUNT (“GAKU WARI”)
• As the only operator KDDI/AU
offers 50% (half price) discount
(“Gaku Wari”) for students for
the basic fee, C-mail and
communication charges
• KDDI/AU thus has a great price
advantage for the student
segment in Japan
• The image shows a display of a
Japanese high school boy’s
uniform promoting the student
discount.
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“INFOBAR”
• Infobar is KDDI’s first phone in
the “Design Series”, and was a
huge success.
• In autumn 2006 KDDI
introduced Infobar-2 as a
prototype, collected customer
response, and we believe
Infobar-2 will come on the
market in 2007
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INFOBAR2 - ON SALE FROM NOVEMBER 2007
• Infobar2- main characteristics:
• OLED display
• One-Seg mobileTV (see:
http://
www.eurotechnology.com/
store/mobile-tv/ )
• GPS and navigation
• Mobile FeliCa mobile wallet
services
• Full LISMO music services
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KDDI DESIGNING STUDIO
IN HARAJUKU
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KDDI DESIGNING STUDIO IN HARAJUKU
• On March 4, 2005 KDDI opened the
“KDDI Designing Studio” inTokyo’s
fashionable Harajuku area
• The purpose of the “KDDI Designing
Studio” is:
• Promote the KDDI brand
• Collect customer feedback
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KDDI DESIGNING STUDIO IN HARAJUKU
• 1st Floor: Communication Studio
• Reception area
• Stage for events and Performance
• Shop for phone accessories,T-shirts etc, but no phones for sale
• Displays and events
• 2nd Floor: Presentation Studio
• au-wall: mobile phones to touch and try
• “the selection”: mobile phone exhibits
• “Contents card maker”: cards with info on mobile content
• “My message maker”: make messages and send to your friends (viral marketing effect)
• Electronic Commerce (EC) Corner: au-auctions and au-okaimono
• 3rd Floor: Creation Studio
• Display area (at the moment displays Aichi-Banpaku terminal)
• Display of cooperation project by KDDI with Universities and research labs
• Future lab
• FTTH content demonstration
• SECOM- security application of location based services
• 4th Floor: Collaboration Studio
• conference and workshop space or special exhibitions
• 5th Floor: Relaxation Studio
• Wired Café with 360 degree views onTokyo
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KDDI DESIGNING STUDIO IN HARAJUKU
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Infobar
talby
penck
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KDDI DESIGNING STUDIO IN HARAJUKU
• The KDDI Designing Studio does not sell KDDI products - but instead is part of the
general marketing efforts
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KDDI DESIGNING STUDIO IN HARAJUKU
• Visitors can borrow working mobile phones for some hours and take the mobile phones
out of the Studio on the road for testing
• In Japan, visitors reliably return the mobile phones
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AU COMPETITIVE MOBILE
PHONE DESIGN
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SWEETS FORTHETEEN SCHOOLGIRL MARKET
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EZWEB: MOBILE INTERNET
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MOBILE SEARCH
AND GOOGLE
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MOBILE SEARCH
• AltaVista was the first successful commercial search engine on
the internet.AltaVista was launched on December 15, 1995,
initially to showcase the power of DEC computers, and was
soon later overtaken by GOOGLE.
• While the commercial mobile internet started with I-Mode,
Ezweb and Jsky in 1999, commercial mobile search in Japan did
not come of age until summer 2006, when:
• KDDI/AU announced a partnership with GOOGLE,
whereby GOOGLE mobile search appears on the top
page of Ezweb
• DoCoMo a few weeks after the announcement of the
GOOGLE/KDDI partnership, announced a more complex
search solution for I-Mode which includes several different
search services for the open internet, as well as an internal
search service which searches I-Mode official sites only
• SoftBank announced thatYAHOO-Keitai will replace
Vodafone-Live!, and of courseYAHOO includes mobile
search
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GOOGLE-KDDI/AU PARTNERSHIP
• GOOGLE search is positioned at the top of the EZ-top menue
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MOBILE MUSIC AS A COMPETITIVE
ADVANTAGE FOR KDDI/AU
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LISMO!
• LISMO! Is KDDI’s answer to iTunes
and iPod and directly competes with
both, however expanding the reach of
a PC based online system with mobile
phones
• LISMO! Provides an integrated music
system with PC based internet online
music shop (starting April 2006) very
similar to the I-Tunes Music Store, and
a mobile phone based music shop,
where payment for music is via the
mobile phone billing system
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EZ.FM
“ON-AIR CHECK APPLI”
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EZ.FM “ON-AIR CHECK APPLI”
• SelectingTokyo-FM at 80.0MHz moving signage shows the songs playing now
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EZCHANNEL
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AU’S LOCATION BASED SERVICES:
EZNAVIWALK
• More on location based mobile services in Japan:
• http://www.eurotechnology.com/store/location/
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GPS AND EZ-NAVIWALK
• Subscribe and un-
subscribe
• Subscribe / changes / un-
subscribe
• Contract, conditions of use
• Check the subscription status
• Privacy policy
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LOCATION BASED EMERGENCY SERVICES
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EZBOOK LAND
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EBOOKS FOR
MOBILE PHONES
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EZGAMESTREET
• More on Japan’s game industries:
• http://www.eurotechnology.com/store/jgames/
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EZGAMESTREET
• ezGameStreet is KDDI/AU’s portal to BREW based JAVA games sold through a range of
official online stores
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AU’S EZWEB STRATEGY:
• From:
• Commissions for Content
• to:
• M-Commerce Portal Portfolio
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MOBILETV ANDVIDEO
• More aboutTerrestrial DigitalTV for mobile phones (“OneSeg”):
• http://www.eurotechnology.com/store/mobiletv/
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FROM DUOGATE,AU-MY-PAGE AND DIONTO
AU.ONE.NET
• For our overview of Japan’s telecom markets:
• http://www.eurotechnology.com/store/jcomm/
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AU-MYPAGE -> AU.ONE.NET
• A wall dedicated to AU-Mypage
at the KDDI Designing Studio in
Harajuku explains the many uses
of AU-Mypage to customers
• Each board on this wall explains
one function of Au-mypage, and
gives details on specifications,
instructions and explanations
• To our knowledge neither
DoCoMo nor SoftBank offers a
similar service to customers at
this point.
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FIXED LINE MARKETS
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FTTH MARKETS
204
• for analysis of Japan’s fixed, FTTH and DSL markets, see our JCOMM report
on Japan’s telecom sector: http://www.eurotechnology.com/store/jcomm/
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FTTH MARKET SHARES (MANSIONTYPE, MAINLY APARTMENT COMPLEXES)
208
Source: http://www.eurotechnology.com/store/jcomm/
Mar 2007 Mar 2008 Mar 2009 Mar 2010 Mar 2011 Mar 2012
0
10
20
30
40
50
60
70
80
90
100
mansiontypeFTTHmarketshares
mansion type FTTH
market shares in Japan
NTT East 44.7
NTT West 26.8
UCOM 5.3
KDDI 9.6
Electricity Companies 5.4
Other 8.1
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BASIC IP PHONE SERVICE
“METAL PLUS”
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KDDI’S BROAD BAND
BUSINESS AND STRATEGY
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KDDI ASTHE CHALLENGER IN
FTTH
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SUMMARY
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SUMMARY
• Through a sequence of mergers and acquisitions, KDDI emerged from the former overseas monopoly carrier KDD,
as one of the most advanced integrated telecommunication operators globally.
• About 75% of KDDI’s business are highly profitable mobile services under the AU brand, while 25% are loss making
fixed line services, data centers and other business.
• Profit-making Mobile services
• 75% of KDDI’s income is from mobile communications, operated under the “au” brand.Willcom (PHS services)
has been largely divested to an investor consortium including Carlyle, KDDI retains a 10% stake.
• “au” is arguably one of the world’s most advanced mobile operators.“au” offers 2.4Mbps CDMA2000 1x-EVDO
Rev A wireless data services since 2003, and has converted all subscribers to 3G or higher.“au” has consistently
pioneered many services, such as CDMA2000 1X-EVDO, chaku-uta and chaku-uta-full mobile music services,
and flat rate data services. au contributes most of KDDI’s income.
• KDDI/AU is transitioning to LTE network technology
• Loss-making fixed line copper and FTTH broad band services
• KDDI was one of the first operators globally to have full converted to IP (internet protocol) over a national
optical fiber network.
• KDDI offers “triple play” (telephone, broadband internet andTV) over FTTH under the “Hikari Plus” brand, and
telephone + ADSL internet over leased “dry copper” under the brand “Metal Plus”
• With Jibun Bank KDDI pioneers mobile banking. Jibun Bank is a bank focused on offering banking services via the
mobile phone.
• In 2009 UQ Communications starts WiMax services
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MORE INFORMATION:
• Blogs:
• http://fasol.com/blog/
• http://eurotechnology.com/blog/
• Reports:
• http://www.eurotechnology.com/store/
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CONTACT
• Eurotechnology Japan KK
• http://www.eurotechnology.com/
!
• CEO: Gerhard Fasol PHD
• Fasol@eurotechnology.com
• Mobile: +81-90-8594-6291
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