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15,628,000.00
2,656,760,000.00
188,000.00
31960000
15,628,000.00
63,920,000.00
Dollars
Rupees
97.65
2.35
6,641,900,000.00
159,800,000
39,070,000
940,000
A
Grade
market
B
Grade
Market
- 500,000,000.00 1,000,000,000.00 1,500,000,000.00 2,000,000,000.00 2,500,000,000.00 3,000,000,000.00
South North (KPK, AJK, & GB) Central
"A" Grade
Brand Name
Market Share
in US Dollar
Pakistan
Market Share %
Market Share
Rupees @170
Central 40% South 40%
North
(KPK, AJK, & G.B) 20%
Distributors
Average Turn Over
±Schneider 14,500,000.00 37.11 2,465,000,000.00 986,000,000.000 986,000,000.000 493,000,000.000 246,500,000.000
±ABB 10,000,000.00 25.60 1,700,000,000.00 680,000,000.000 680,000,000.000 340,000,000.000 170,000,000.000
±Terasaki 8,000,000.00 20.48 1,360,000,000.00 544,000,000.000 544,000,000.000 272,000,000.000 Exclusive
±Siemens 4,900,000.00 12.54 833,000,000.00 333,200,000.000 333,200,000.000 166,600,000.000 Exclusive
±Legrand 1,600,000.00 4.10 272,000,000.00 108,800,000.000 108,800,000.000 54,400,000.000 Exclusive
±Hager 60,000.00 0.15 10,200,000.00 4,080,000.000 4,080,000.000 2,040,000.000 2,040,000.000
Miscellaneous 10,000.00
0.03 1,700,000.00 680,000.000 680,000.000 340,000.000 340,000.000
A Grade Market size
in Dollars
39,070,000.00 100.00 6,641,900,000.00 2,656,760,000.00 2,656,760,000.00 1,328,380,000.00 664,190,000.00
Total Size A Grade Size
39,070,000.00 US $
In Pak Rupees @170
6,641,900,000.00
97%
A Grade Market Share (Pak) Percentage
S.E 37%
ABB 25%
Terasaki 20%
Legrand 12%
Siemens 4%
Hager 0%
Miscellaneous 0%
SOUTH REGION
986000000
NORTH 493000000
(KPK, AJK, & G.B) 20%
591,600,000.00
0
591,600,000.00
0
345,100,000.00
0
345,100,000.00
0
SCHNEIDER CENTRAL REGION
Panel Builders
As whole in Central
Dealer Network
Schneider Distributor in Center
IEC 340,000,000.00
Sigma 260,000,000.00
Megaplus 120,000,000.00
IEC
47%
Sigma
36%
Megaplus
17%
Central
Schneider Distributor
in Center
IEC
Sigma
Megaplus
IEC % Sigma % Megaplus %
Panel Builder 40% Panel Builder 60% Panel Builders 30%
Retail 30% Retail 20% Retail 60%
Industry 10% Industry 5% Industry 5%
Projects 20% Projects 15% Project 5%
“
”
Cotton textile production and
apparel manufacturing are
Pakistan's largest industries,
accounting for about 65% of the
merchandise exports and almost
40% of the employed labor force.
Labor force by
occupation
Agriculture: 39.2%
Industry: 23.0%
Services: 37.8% (2018–
19)
Unemployment
4.65% (2019-20)
3.98% (2018–19)
Main
industries
Textiles Apparel Food
processing
Pharmaceuticals Surgical
instruments Construction
materials Fertilizer Shrimp
Paper products
Indicators FY2022
GDP* (million PKR)
(million US$)
47,709,325 290,202 (1US$=PKR164.40)
GDP per Capita (US$) 1,542.5
GDP Growth Rate* 3.94%
Inflation Rate* 8.6%
FDI* Net (million US$) 1,874.4
Investment to GDP
Ratio
13.8%
Imports(2021) 53,784,998 million US$
Major Items 1 Mineral Products 21.5%
2 Machinery and Mechanical
Appliances
15.1%
3 Products of Chemical and Allied
Industries
11.1%
4 Textile and Textile Articles 8.9%
5 Base Metals and Articles of
Base Metals
8.5%
Major Partner
Countries
1 China 24.7%
2 United Arab Emirates 9.9%
3 Singapore 5.8%
4 United States of America 4.6%
5 Qatar 4.4%
Under Construction
Rashakai Special Economic Zone view details
Dhabeji Special Economic Zone view details
Allama Iqbal Industrial City view details
Bostan Special Economic Zone view details
In Pipe-line
ICT Model Industrial Zone view details
Industrial Park on Pakistan Steel Mill Land view details
Mirpur Industrial Zone view details
Mohmand Marble City view details
Moqpondass Special Economic Zone view details
Following is the list of the top 8 major industrial cities of Pakistan
Karachi
Karachi is considered as the industrial and financial hub of Pakistan. Almost 30% of large-scale
manufacturing happens in this city. It is a major contributor to the economic activities of the country. The
major automobile industries are Toyota and Suzuki are located here. It also has the biggest textile industry.
Faisalabad is the third-largest city in Pakistan. It is the largest exporter of textile, furniture, and starch. There
are almost 512 major and 12000 minor industries in this city. It is also known as the industrial hub of
Pakistan. Faisalabad contributes almost 20% to the GDP of the country.
Sialkot
Sialkot is famous for producing and exporting sports goods for more than 100 years now.
Lahore
Lahore is considered the engineering hub of Pakistan. This city has more than 9000 industries.
194,000 total but 63986 industries in
consideration
39,033 small size
11,820 Textile units
6,355 units for processing
6,778 Mix of all
 Total Companies 29777 in Lahore
 9000 Industrial Units in Lahore
 500 factories in Sunder estate
 1176 Units in Kot Lakh Pat
 2837 Units in Sheikhupua
 1800 Sheikhupura Gujranwala Road
 2000 + units in Raiwind & Manga road
 300 Units in Rohi & Kahna
 1100 + Units in Multan Road & Surrounding
Territorial Segmentation
of Industry
Potential
Name High Low No or Rare Average
1a Kot Lakh-Pat ✗ ✗ ✓ ✗
1b Gulberg ✗ ✗ ✓ ✗
1c Rohi-nala ✗ ✓ ✗ ✗
1d Kahna Kacha ✗ ✓ ✗ ✗
1e Ferozpur Road ✗ ✗ ✓ ✗
1f Raiwind & Managa Road ✓ ✗ ✗ ✗
1g Sunder ✓ ✗ ✗ ✗
1h Sheikhuura ✓ ✗ ✗ ✗
1i Mureedky, Narowal, Sadhoki
✗ ✗ ✗ ✗
1j Multan Road ✗ ✓ ✗ ✗
2 Pattoki ✗ ✗ ✗ ✗
3 Sahinwal ✗ ✗ ✓ ✗
4 Gujranwala ✗ ✓ ✗ ✗
5 Gujrat ✗ ✗ ✓ ✗
6 Jehlum ✗ ✗ ✓ ✗
7 Faisalabad ✓ ✗ ✗ ✗
8 Multan ✓ ✓ ✗ ✗
Sailkot, Gujranwala, Gujrat, Faisalabad are hot favorite for
Dealer network which will support our project and Switchgear dept as
well
Nature wise Segmentation
of Industry
Potential
No Name High Low Occasionally Average
1 Sugar ✗ ✗ ✓ ✗
2 Textile ✓ ✗ ✗ ✗
3 Cement ✓ ✗ ✗ ✗
4 Tyre & Rubber ✗ ✓ ✗ ✗
5 Food & Beverages ✓ ✗ ✗ ✗
6 Leather ✗ ✗ ✗ ✓
7 Packaging ✗ ✗ ✗ ✓
8 Steel Industry ✓ ✗ ✗ ✗
9 Paper Industry ✗ ✗ ✓ ✗
10 Fertilizers ✓ ✗ ✗ ✗
11 IPP's ✗ ✗ ✓ ✗
12 Telecommunication ✗ ✗ ✗ ✓
13
Corporate Sector
Bank, education etc
✓ ✓ ✓ ✓
14 OGDCL ✓ ✗ ✗ ✗
15 Pharma ✗ ✗ ✓ ✗
16 Chemical ✗ ✗ ✓ ✗
17 Glass & Floating ✗ ✗ ✓ ✗
Need to establish hybrid strategy to pursue all the active segments of Industry
(High to low motion)
“
”
Pakistan LVS Market research and Analysis 23022022Abi.pptx

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Pakistan LVS Market research and Analysis 23022022Abi.pptx

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14. "A" Grade Brand Name Market Share in US Dollar Pakistan Market Share % Market Share Rupees @170 Central 40% South 40% North (KPK, AJK, & G.B) 20% Distributors Average Turn Over ±Schneider 14,500,000.00 37.11 2,465,000,000.00 986,000,000.000 986,000,000.000 493,000,000.000 246,500,000.000 ±ABB 10,000,000.00 25.60 1,700,000,000.00 680,000,000.000 680,000,000.000 340,000,000.000 170,000,000.000 ±Terasaki 8,000,000.00 20.48 1,360,000,000.00 544,000,000.000 544,000,000.000 272,000,000.000 Exclusive ±Siemens 4,900,000.00 12.54 833,000,000.00 333,200,000.000 333,200,000.000 166,600,000.000 Exclusive ±Legrand 1,600,000.00 4.10 272,000,000.00 108,800,000.000 108,800,000.000 54,400,000.000 Exclusive ±Hager 60,000.00 0.15 10,200,000.00 4,080,000.000 4,080,000.000 2,040,000.000 2,040,000.000 Miscellaneous 10,000.00 0.03 1,700,000.00 680,000.000 680,000.000 340,000.000 340,000.000 A Grade Market size in Dollars 39,070,000.00 100.00 6,641,900,000.00 2,656,760,000.00 2,656,760,000.00 1,328,380,000.00 664,190,000.00
  • 15. Total Size A Grade Size 39,070,000.00 US $ In Pak Rupees @170 6,641,900,000.00 97% A Grade Market Share (Pak) Percentage S.E 37% ABB 25% Terasaki 20% Legrand 12% Siemens 4% Hager 0% Miscellaneous 0%
  • 16.
  • 17.
  • 18.
  • 19. SOUTH REGION 986000000 NORTH 493000000 (KPK, AJK, & G.B) 20% 591,600,000.00 0 591,600,000.00 0 345,100,000.00 0 345,100,000.00 0 SCHNEIDER CENTRAL REGION Panel Builders As whole in Central Dealer Network
  • 20. Schneider Distributor in Center IEC 340,000,000.00 Sigma 260,000,000.00 Megaplus 120,000,000.00 IEC 47% Sigma 36% Megaplus 17% Central Schneider Distributor in Center IEC Sigma Megaplus
  • 21. IEC % Sigma % Megaplus % Panel Builder 40% Panel Builder 60% Panel Builders 30% Retail 30% Retail 20% Retail 60% Industry 10% Industry 5% Industry 5% Projects 20% Projects 15% Project 5%
  • 22.
  • 24. Cotton textile production and apparel manufacturing are Pakistan's largest industries, accounting for about 65% of the merchandise exports and almost 40% of the employed labor force. Labor force by occupation Agriculture: 39.2% Industry: 23.0% Services: 37.8% (2018– 19) Unemployment 4.65% (2019-20) 3.98% (2018–19) Main industries Textiles Apparel Food processing Pharmaceuticals Surgical instruments Construction materials Fertilizer Shrimp Paper products
  • 25. Indicators FY2022 GDP* (million PKR) (million US$) 47,709,325 290,202 (1US$=PKR164.40) GDP per Capita (US$) 1,542.5 GDP Growth Rate* 3.94% Inflation Rate* 8.6% FDI* Net (million US$) 1,874.4 Investment to GDP Ratio 13.8% Imports(2021) 53,784,998 million US$ Major Items 1 Mineral Products 21.5% 2 Machinery and Mechanical Appliances 15.1% 3 Products of Chemical and Allied Industries 11.1% 4 Textile and Textile Articles 8.9% 5 Base Metals and Articles of Base Metals 8.5% Major Partner Countries 1 China 24.7% 2 United Arab Emirates 9.9% 3 Singapore 5.8% 4 United States of America 4.6% 5 Qatar 4.4%
  • 26. Under Construction Rashakai Special Economic Zone view details Dhabeji Special Economic Zone view details Allama Iqbal Industrial City view details Bostan Special Economic Zone view details In Pipe-line ICT Model Industrial Zone view details Industrial Park on Pakistan Steel Mill Land view details Mirpur Industrial Zone view details Mohmand Marble City view details Moqpondass Special Economic Zone view details
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  • 30. Following is the list of the top 8 major industrial cities of Pakistan Karachi Karachi is considered as the industrial and financial hub of Pakistan. Almost 30% of large-scale manufacturing happens in this city. It is a major contributor to the economic activities of the country. The major automobile industries are Toyota and Suzuki are located here. It also has the biggest textile industry. Faisalabad is the third-largest city in Pakistan. It is the largest exporter of textile, furniture, and starch. There are almost 512 major and 12000 minor industries in this city. It is also known as the industrial hub of Pakistan. Faisalabad contributes almost 20% to the GDP of the country. Sialkot Sialkot is famous for producing and exporting sports goods for more than 100 years now. Lahore Lahore is considered the engineering hub of Pakistan. This city has more than 9000 industries.
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  • 33. 194,000 total but 63986 industries in consideration 39,033 small size 11,820 Textile units 6,355 units for processing 6,778 Mix of all  Total Companies 29777 in Lahore  9000 Industrial Units in Lahore  500 factories in Sunder estate  1176 Units in Kot Lakh Pat  2837 Units in Sheikhupua  1800 Sheikhupura Gujranwala Road  2000 + units in Raiwind & Manga road  300 Units in Rohi & Kahna  1100 + Units in Multan Road & Surrounding
  • 34. Territorial Segmentation of Industry Potential Name High Low No or Rare Average 1a Kot Lakh-Pat ✗ ✗ ✓ ✗ 1b Gulberg ✗ ✗ ✓ ✗ 1c Rohi-nala ✗ ✓ ✗ ✗ 1d Kahna Kacha ✗ ✓ ✗ ✗ 1e Ferozpur Road ✗ ✗ ✓ ✗ 1f Raiwind & Managa Road ✓ ✗ ✗ ✗ 1g Sunder ✓ ✗ ✗ ✗ 1h Sheikhuura ✓ ✗ ✗ ✗ 1i Mureedky, Narowal, Sadhoki ✗ ✗ ✗ ✗ 1j Multan Road ✗ ✓ ✗ ✗ 2 Pattoki ✗ ✗ ✗ ✗ 3 Sahinwal ✗ ✗ ✓ ✗ 4 Gujranwala ✗ ✓ ✗ ✗ 5 Gujrat ✗ ✗ ✓ ✗ 6 Jehlum ✗ ✗ ✓ ✗ 7 Faisalabad ✓ ✗ ✗ ✗ 8 Multan ✓ ✓ ✗ ✗ Sailkot, Gujranwala, Gujrat, Faisalabad are hot favorite for Dealer network which will support our project and Switchgear dept as well Nature wise Segmentation of Industry Potential No Name High Low Occasionally Average 1 Sugar ✗ ✗ ✓ ✗ 2 Textile ✓ ✗ ✗ ✗ 3 Cement ✓ ✗ ✗ ✗ 4 Tyre & Rubber ✗ ✓ ✗ ✗ 5 Food & Beverages ✓ ✗ ✗ ✗ 6 Leather ✗ ✗ ✗ ✓ 7 Packaging ✗ ✗ ✗ ✓ 8 Steel Industry ✓ ✗ ✗ ✗ 9 Paper Industry ✗ ✗ ✓ ✗ 10 Fertilizers ✓ ✗ ✗ ✗ 11 IPP's ✗ ✗ ✓ ✗ 12 Telecommunication ✗ ✗ ✗ ✓ 13 Corporate Sector Bank, education etc ✓ ✓ ✓ ✓ 14 OGDCL ✓ ✗ ✗ ✗ 15 Pharma ✗ ✗ ✓ ✗ 16 Chemical ✗ ✗ ✓ ✗ 17 Glass & Floating ✗ ✗ ✓ ✗ Need to establish hybrid strategy to pursue all the active segments of Industry (High to low motion)
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