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Paii blogging workshop november 2010
1.
This is Your
Brain ©Forfeng Designs 2010
2.
This is BloggingThis
is Blogging ©Forfeng Designs 2010
3.
This is what
your brain feels likeThis is what your brain feels like every time someone mentionsevery time someone mentions that you should be bloggingthat you should be blogging ©Forfeng Designs 2010
4.
This is what
your brainThis is what your brain SHOULDSHOULD feel like, every time someonefeel like, every time someone mentions bloggingmentions blogging ©Forfeng Designs 2010
5.
Blogger blogger.com Wordpress wordpress.com Wordpress wordpress.org ©Forfeng Designs 2010
6.
Tumblr http://www.tumblr.com/ Posterous http://www.posterous.com ©Forfeng Designs 2010
7.
©Forfeng Designs 2010
8.
©Forfeng Designs 2010
9.
Blogging: -Biggest excuse: no
time -Second biggest excuse: I'm a bad writer, I don't know how to write = ©Forfeng Designs 2010
10.
If you email,
you can Blog A Blog can be updated by email. ©Forfeng Designs 2010
11.
Why Blog?Why Blog? #1
Blogging is about branding#1 Blogging is about branding #2 Blogging is about customer#2 Blogging is about customer retention and conversionretention and conversion #3 Blogging is about SEO#3 Blogging is about SEO ©Forfeng Designs 2010
12.
Blogging is theBlogging
is the ultimate soft sellultimate soft sell If all your doing on your blog isIf all your doing on your blog is pitching a sale then your missing thepitching a sale then your missing the two most important points, brandingtwo most important points, branding and customer retention andand customer retention and conversion.conversion. SEO is important but should not be theSEO is important but should not be the primary reason you blog.primary reason you blog. ©Forfeng Designs 2010
13.
Wrote on average,
1 or two blog posts per month Averaged about 50-60 readers per month Wrote on average, 4-6 blog posts per month Averaged about 300-600 readers per month Current 2010 Write on average of one to two blog posts per week. Averaging about 1200-2300 readers per month. Promotes the blog through twitter and facebook, do and host a couple of guest posts per month. Uses 50% of leveraged avail. Average time spent, 15-20 minutes a week equals 1-2 longer blog posts =ROTI (Return on time investment, Google picks up daily, over 1500 clickthroughs to website PER MONTH, multiple rez. November ©Forfeng Designs 2010
14.
Summer is the
busiest readership, for this inn, averaging about 300 plus readers in off season and 600 or more a month when the inn is busier Inn publishes an average of 2-3 posts per week, most are under 3 sentences long generally with a photo One is sales post (about a special offer or package or a RECIPE) The other one or two posts are about whats going on in the area, a blurb about a local restaurant or shop or a comment/blurb about something in the area, like a brief post about migrating birds in the area. Since January of this year. 3965 post views up to Nov. 12th Inn shows up DAILY in Google alerts. ©Forfeng Designs 2010
15.
Blog was started
in June 2008.Blog was started in June 2008. Blog is linked from main page and allBlog is linked from main page and all subsequent pages of website.subsequent pages of website. BlogBlog autofeedsautofeeds into twitter andinto twitter and facebookfacebook fanfan page.page. Innkeeper spends about 10Innkeeper spends about 10--20 minutes per20 minutes per week writing posts, stays ahead of the gameweek writing posts, stays ahead of the game by writing many of them up in advance.by writing many of them up in advance. Blog is not leveraged and is only using 20%Blog is not leveraged and is only using 20% of the options out there to leverage it.of the options out there to leverage it. 85% of blog traffic is organic directly from85% of blog traffic is organic directly from the search engines.the search engines. ©Forfeng Designs 2010
16.
CurrentCurrent clickthroughsclickthroughs until
Nov. 12thuntil Nov. 12th bbonline.combbonline.com 923923 clickthroughsclickthroughs at the pro level = $359 a yearat the pro level = $359 a year bedandbreakfast.combedandbreakfast.com 866866 clickthroughsclickthroughs At the gold level = $500 + a yearAt the gold level = $500 + a year bnbfinder.combnbfinder.com 775775 clickthroughsclickthroughs AtAt max.exposuremax.exposure: level 1 = $299 a year: level 1 = $299 a year blogblog == 3965 views3965 views,, resulting in 1178resulting in 1178 clickthroughsclickthroughs through the post links and on the blog info tab andthrough the post links and on the blog info tab and sidebar directly to the websitesidebar directly to the website @ innkeepers 12@ innkeepers 12--15 hours per year15 hours per year ©Forfeng Designs 2010
17.
PhotoPhoto LiabilitiesLiabilities Or be cautious about
what you shoot ©Forfeng Designs 2010
18.
Lovely romantic photos
of guests enjoying themselves at your inn ©Forfeng Designs 2010
19.
Slight problem, not
that person’s significant other ©Forfeng Designs 2010
20.
Slight problem, not
that person’s spouse ©Forfeng Designs 2010
21.
Make sure you
get permissionMake sure you get permission from guests before using theirfrom guests before using their photos.photos. Verbal is good, but written isVerbal is good, but written is better, model releases arebetter, model releases are suggested. 1 minute of time forsuggested. 1 minute of time for them to sign.them to sign. ©Forfeng Designs 2010
22.
While the people
in question mayWhile the people in question may not have any legal gripe with you,not have any legal gripe with you, they will never returnthey will never return ANDAND they will never say anythingthey will never say anything nice to anyone else about yournice to anyone else about your property and may go out of theirproperty and may go out of their way to talk about it.way to talk about it. ©Forfeng Designs 2010
23.
Photo CopyrightPhoto Copyright ©Forfeng
Designs 2010
24.
©Forfeng Designs 2010 Snitching
from Google Images Or stock photo sites without paying for them is illegal Note the watermarks on both photos (photos used for example purposes only)
25.
©Forfeng Designs 2010 Photo
may not have a visible watermark, this photo has a digimark watermark, Photo copyright Forfeng Designs
26.
Good inexpensive sourcesGood
inexpensive sources of stock photosof stock photos dreamstime.comdreamstime.com istockphoto.comistockphoto.com fotolia.comfotolia.com bigstockphoto.combigstockphoto.com Free sites but but be cautiousFree sites but but be cautious sxc.husxc.hu (stock exchange)(stock exchange) morguefile.commorguefile.com ©Forfeng Designs 2010
27.
Creative CommonsCreative Commons and
Usageand Usage ©Forfeng Designs 2010
28.
wylio.comwylio.com Free Creative Commons
picturesFree Creative Commons pictures Search for a pictureSearch for a picture Resize and position itResize and position it Copy and paste the codeCopy and paste the code WylioWylio automatically sizes the image,automatically sizes the image, hosts the image, and builds the photohosts the image, and builds the photo credit into the code.credit into the code. ©Forfeng Designs 2010
29.
Q. Where do
the photos come from? How do I know I can use them on my blog? A. When you use Wylio, you're searching through the millions upon millions of Flickr photos that have been designated as Creative Commons works by their owners/uploaders. We don't guarantee the validity of the licenses since we can't control what people decide to upload to Flickr. ©Forfeng Designs 2010
30.
Photo recommendationsPhoto recommendations 11--3
being suggested.3 being suggested. 1.1. Take the photos yourselfTake the photos yourself 2.2. Get a photographer or a friend thatGet a photographer or a friend that’’s a goods a good amateur take them (many photographers areamateur take them (many photographers are starving artists and happy to trade a bylinestarving artists and happy to trade a byline with a link back to their websites, it doesnwith a link back to their websites, it doesn’’tt hurt to ask.hurt to ask. 3.3. Buy them from a reputable stock site.Buy them from a reputable stock site. 4.4. Use creative commons photos (carefully)Use creative commons photos (carefully) ©Forfeng Designs 2010
31.
©Forfeng Designs 2010
32.
GroupGroup ClassworkClasswork 15 Minutes15
Minutes ©Forfeng Designs 2010
33.
Additional uses for
a blogAdditional uses for a blog Create a custom landing page for aCreate a custom landing page for a special, special event, specialspecial, special event, special offer or anything else you want tooffer or anything else you want to publicize. Use this for your twitterpublicize. Use this for your twitter profileprofile urlurl and in email mailingsand in email mailings ©Forfeng Designs 2010
34.
http://http://simplebooklet.comsimplebooklet.com ©Forfeng Designs 2010
35.
Easter egging blog
postsEaster egging blog posts ©Forfeng Designs 2010
36.
Tips: ContentTips: Content ItIt’’s
important tos important to include both internal and externalinclude both internal and external links in your postlinks in your post. Internal links help the search. Internal links help the search engines index your site, identify primary keywordsengines index your site, identify primary keywords and can increase the page rank of linked pages. Whenand can increase the page rank of linked pages. When linking to other pages on your site, itlinking to other pages on your site, it’’s importants important toto link related keywordslink related keywords instead of phrases likeinstead of phrases like ““click here.click here.”” Linking by keyword tells the searchLinking by keyword tells the search engines that thereengines that there’’s related content on the linkeds related content on the linked page. i.e.page. i.e. ““ please visit theplease visit the Nashua RadissonNashua Radisson Castle HotelCastle Hotel http://www.radisson.com/nashuahttp://www.radisson.com/nashua--hotelhotel--nhnh-- 03062/nhnashua03062/nhnashua ““ ©Forfeng Designs 2010
37.
TipsTips Have a page
on your blog thatHave a page on your blog that’’s as a custom landing page or pages forcustom landing page or pages for specials, offers or events that you canspecials, offers or events that you can use instead of your static website linkuse instead of your static website link or instead of paying a web developeror instead of paying a web developer to put up for you.to put up for you. ©Forfeng Designs 2010
38.
TipsTips You can use
pastYou can use past information on your bloginformation on your blog for the benefit of futurefor the benefit of future guests (if you tag it andguests (if you tag it and keep it organized)keep it organized) ©Forfeng Designs 2010
39.
Tips: advertising your
blogTips: advertising your blog If you on twitter, make sure youIf you on twitter, make sure you add a little socializing into theadd a little socializing into the mix, results when you tweet youmix, results when you tweet you blog post title and link, you getblog post title and link, you get much better click through resultsmuch better click through results if you have engaged yourif you have engaged your audience (even a little bit)audience (even a little bit) ©Forfeng Designs 2010
40.
Blog homework:Blog homework: You
don't have to writeYou don't have to write the answers down now,the answers down now, do them later but atdo them later but at least write the questions.least write the questions. ©Forfeng Designs 2010
41.
Write down the
time of dayWrite down the time of day once a week when you feelonce a week when you feel like you can ignore thelike you can ignore the phone for a few minutes,phone for a few minutes, sit down and relax and just letsit down and relax and just let you mind think.you mind think. Write this day and time down.Write this day and time down. ©Forfeng Designs 2010
42.
Write a blogging
schedule forWrite a blogging schedule for yourself.yourself. Every Wednesday at 6 am while IEvery Wednesday at 6 am while I have my coffee I will jot down 2have my coffee I will jot down 2-- 3 blog posts3 blog posts OROR Get ahead of the gameGet ahead of the game and write down post titles.and write down post titles. ©Forfeng Designs 2010
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Keep a paid
of paper or a wordKeep a paid of paper or a word document or some other formdocument or some other form of recorder,of recorder, or email it your self.or email it your self. When you have an ideaWhen you have an idea for a blog post.for a blog post. WRITE IT DOWN!WRITE IT DOWN! ©Forfeng Designs 2010
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Think about the
types ofThink about the types of guests you want to attractguests you want to attract or do already attract.or do already attract. What do they like to do?What do they like to do? What are some things theyWhat are some things they seem to find interesting inseem to find interesting in your area?your area? ©Forfeng Designs 2010
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2 Essential Resources2
Essential Resources Copyblogger.comCopyblogger.com Socialmediaexaminer.comSocialmediaexaminer.com Both have free emailBoth have free email subsciptionssubsciptions ©Forfeng Designs 2010
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THANK YOU! Further Marketing
articles for B&Bs http://chefforfeng.wordpress.com/marketing-for-lodging-resources/ Please email me at heather@forfengdesigns.com If you have questions or ask me on twitter @forfeng, I’m usually online for most of the day ©Forfeng Designs 2010
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