QR Codes for Bed and Breakfasts


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QR Codes for Lodging Seminar for the Mid-Atlantic Innkeepers Conference 2012
Slide notes at http://chefforfeng.wordpress.com/2012/03/06/qr-codes-for-lodging-from-the-mid-atlantic-innkeepers-conference/

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QR Codes for Bed and Breakfasts

  1. 1. QR Codesfor Lodging ©Forfeng Designs 2012
  2. 2. QR (Quick Response)QR codes were invented by Toyota to track vehicles during themanufacturing process. ©Forfeng Designs 2012
  3. 3. Why Use QR codes? Brand Awareness Drive Traffic to your website or social mediaDeliver incentives for guest stays and guest retention ©Forfeng Designs 2012
  4. 4. Image courtesy: http://blog.euservices.com ©Forfeng Designs 2012
  5. 5. It’s neat but is it usable? Yes Image from:http://www.youscan.me/help/ No, Scan a QR Image from: code while http://www.blacknetgroup.com/how- driving? realtors-are-using-qr-codes/ ©Forfeng Designs 2012
  6. 6. Test It! Useless if it doesn’t work at all ©Forfeng Designs 2012
  7. 7. ©Forfeng Designs 2012
  8. 8. QR codes are very flexible for the user, Print at your inn on Avery labels Scan the QR code for upcoming Special Packages and a coupon for 25% OFF ©Forfeng Designs 2012
  9. 9. Think about pointing the QR codes to other things besides your website.• QR codes on print ads• QR codes to social media photo albums (Facebook & Google Plus)• QR codes to Recipes• QR codes for specials, offers & packages• QR codes for discounts or special offers• Give your customers referral cards with a QR code on which leads to a special friends and family rates page. ©Forfeng Designs 2012
  10. 10. New HampshireIS the place to stay Why? Scan the QR code and find out why. ©Forfeng Designs 2012
  11. 11. Think about placement and think about how people scan Back Front New Hampshire B&Bs Rock ©Forfeng Designs 2012
  12. 12. Special Packages just for you! New HampshireIS the place to stay ©Forfeng Designs 2012
  13. 13. ©Forfeng Designs 2012
  14. 14. To a mobilefriendly page ©Forfeng Designs 2012
  15. 15. ©Forfeng Designs 2012
  16. 16. Scan for a discount ©Forfeng Designs 2012
  17. 17. You need to give people a reason orincentive to scan the code. “Visit our website” isn’t enough of a hook ©Forfeng Designs 2012
  18. 18. Tips ©Forfeng Designs 2012
  19. 19. • Glossy materials tend to reflect a lot of light and can distort a QR code, as can textured papers.• Remember to drive the links to a mobile friendly resource• Some people dont know what QR codes are (even ones with cell phones), use the KISS principle, explain it a little if possible.• Test your QR codes with multiple readers and devices.• Make sure to use colors that create an effective contrast between the QR code and the background.• Shorter URLs have less of a chance of coding error while being scanned• Make sure the code is large enough to be scan-able, Test Test Test• Text only QR codes are an option for those place w/out internet access ©Forfeng Designs 2012
  20. 20. You can generate QR codes and MS tags with the Tag Manager, andalso track a number of consumer actions associated with the use of those 2D codes. http://tag.microsoft.com/ ©Forfeng Designs 2012
  21. 21. A few QR code generatorshttp://delivr.com/qr-code-generatorhttp://qrcode.kaywa.com/http://zxing.appspot.com/generator/http://www.qurify.com/en/Favorites:http://kimtag.com/ (social hubhttp://www.likify.net/ (Generate FBLikes)http://qrdroid.com (mulitple options)http://www.socialqrcode.com/ ©Forfeng Designs 2012
  22. 22. Free Mobile Phone Emulatorshttp://www.mobilemoxie.com/handset-emulators/phone- emulator/ list of specific mobile emulators:http://mobiforge.com/emulators/page/mobile-emulators ©Forfeng Designs 2012
  23. 23. Thank You! ©Forfeng Designs 2012