Pagan Magic is a home-based, family-run business offering the world’s largest selection of pagan products. Over 13,000 specialist items are available to order for magic, ritual, witchcraft and occultism practitioners. Dawn Gribble, a practicing witch, based in Devon, England, started Pagan Magic website and community, with her husband Simon. Pagan Magic is a home-based business, like traditional witches of old.