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4. Strategic
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Coca-Cola’s tasteful Strategies
In Uncategorized on February 6, 2011 at 10:41 pm

5. Coca-Cola vending machines are everywhere for everyone around the world. The
Coca-Cola company is, nowadays, one of
the fortune 500
companies. Back to 1886, the Coca-Cola company started its business in Atlanta. No matter
how the global economy is changed, the Coca-Cola company’s success will still be worldwide
because of its effective strategies. The fundamental strategy that Coca-Cola has been using is
satisfying its three stakeholders — capital market stakeholders, product market
stakeholders, and organizational stakeholders. Its simple mission and vision gets every
stakeholders inspired to invest. According to its vision, 5Ps are the priorities of the CocaCola company — People, Portfolio, Planet, Profit, and Productivity. The Coca-Cola company
approves its mission by using the emergence of the technology while collaborating with
Chromocell to produce natural, zero-calorie beverages. The technology allows the Coca-Cola
company and Chromocell to test extracts and ingredients from fruits, herbs, and vegetables
for unique ingredients with desired taste qualities (http://www.thecocacolacompany.com/dynamic/press_center/2010/12/innovative-sweetener-technologycollaboration.html.) Furthermore, it innovated the beverages to inspire everyone’s
creativity, passion, optimism, and fun according to its mission. It earns, therefore, aboveaverage returns even in a competitive landscape.In 2002, the Coca-Cola company proudly
became one of two primary sponsors of ―American Idol‖ in the U.S. The Coca-Cola
company, by using the corporate level strategy, reached out to China and sponsored for
Olympic games. The Coca-Cola company not only refreshes its strategies and speed but also
refreshes everybody it touches. By and large, it is fascinating to see how the Coca-Cola
company will use effective strategies to refresh the world in the future.

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BEFOREHello
AFTERCoca
world!February 6, 2011
Cola’s opportunities among threatsFebruary 23, 2011
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8. Strategic
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Coca Cola’s opportunities among threats
In Uncategorized on February 23, 2011 at 7:10 am

9. Most of the people drink Coke with ice
even in the winter. However, Coca Cola’s market will be threatened by many people
including me who do not want to take even a sip of Coca Cola in the winter. Coca Cola made
an opportunity by expanding its market in countries where is not very cold — Asia. Coca
Cola has got a big market in Asia. Its market in China increased 6% by 2002. The market in
Japan is the highest percentage, 29%, while it is growing in Pakistan, India, and Bangladesh
day by day. Coca Cola, in the demographic segment, faces the threats of people’s income to
increase the price. The problem is still there for Coca Cola as Haiti people’s problems left by
12th January, 2010 earthquake.Coca Cola donated 100% of the profits form the sale of
designated Haiti Hope beverages by using the local fruit, Mango, with local farmers to
bring back lives, hopes, and dreams of Haiti people. With R&D, Coca Cola reached out to the
source of health juice by coorporating with Nestle S.A.
Nowadays, Coca Cola’s making opportunities out of its threats — the global
ecomony, people’s income, the world physical changes, and major competitor,Pepsi Co., – is
debatable and watching by eveyone around the world.
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BEFORECoca-Cola’s
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tasteful StrategiesFebruary 6, 2011
»
Internal organization: Coca ColaFebruary 24, 2011
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12. Strategic
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Strong Internal organization: Coca Cola
In Uncategorized on February 24, 2011 at 7:29 pm
Three-year-old girl wondered at the cafeteria as there are a lot of choices for a drink,
―Coke?, Sprite?, Fanta?, Diet Coke?,Coke Classic?‖. Obviously, Coca Cola’s value is high via
its resources. Its tangible resources — brand, different designed bottles, red-trucks,
billboards, companies, etc. — make Coca Cola strong internal organization. Its competitor,
Pepsi Co,did not notice the idea of Coca Cola’s corporation with Nestle S.A. to make
progress in coffee and tea markets. Coca Cola’s renewed and strengthened marketing
strategy made its intangible resources strong, on the other hand. It knows what its
customers want. With its customer-oriented strategy, Coca Cola started a brand: Coca-Cola
Blȃ k in 2006. By giving many choices to its customers, it gets back core competency —
satisfied customers who will not switch to another soft drinks. Financially, Coca Cola has
59% of the world market — rare resource. On the other hand,Coca Cola’s intangible
resources — employees’ skill — lead many innovations, marketing, and sales in the global

13. market.Furthermore, Coca Cola outsources globally with the awareness of ―Two heads are
better than one‖.
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BEFORECoca
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Cola’s opportunities among threatsFebruary 23, 2011
»
Level strategy of Coca ColaMarch 2, 2011
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16. Strategic
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Coca Cola’s opportunities among threats
In Uncategorized on February 23, 2011 at 7:10 am

17. Most of the people drink Coke with ice
even in the winter. However, Coca Cola’s market will be threatened by many people
including me who do not want to take even a sip of Coca Cola in the winter. Coca Cola made
an opportunity by expanding its market in countries where is not very cold — Asia. Coca
Cola has got a big market in Asia. Its market in China increased 6% by 2002. The market in
Japan is the highest percentage, 29%, while it is growing in Pakistan, India, and Bangladesh
day by day. Coca Cola, in the demographic segment, faces the threats of people’s income to
increase the price. The problem is still there for Coca Cola as Haiti people’s problems left by
12th January, 2010 earthquake.Coca Cola donated 100% of the profits form the sale of
designated Haiti Hope beverages by using the local fruit, Mango, with local farmers to
bring back lives, hopes, and dreams of Haiti people. With R&D, Coca Cola reached out to the
source of health juice by coorporating with Nestle S.A.
Nowadays, Coca Cola’s making opportunities out of its threats — the global
ecomony, people’s income, the world physical changes, and major competitor,Pepsi Co., – is
debatable and watching by eveyone around the world.
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BEFORECoca-Cola’s
AFTERStrong
tasteful StrategiesFebruary 6, 2011
»
Internal organization: Coca ColaFebruary 24, 2011
O ABOUT
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information about yourself or your site so readers know where you are coming from.
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ASHLEYKYAW

20. Strategic
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Strong Internal organization: Coca Cola
In Uncategorized on February 24, 2011 at 7:29 pm
Three-year-old girl wondered at the cafeteria as there are a lot of choices for a drink,
―Coke?, Sprite?, Fanta?, Diet Coke?,Coke Classic?‖. Obviously, Coca Cola’s value is high via
its resources. Its tangible resources — brand, different designed bottles, red-trucks,
billboards, companies, etc. — make Coca Cola strong internal organization. Its competitor,
Pepsi Co,did not notice the idea of Coca Cola’s corporation with Nestle S.A. to make
progress in coffee and tea markets. Coca Cola’s renewed and strengthened marketing
strategy made its intangible resources strong, on the other hand. It knows what its
customers want. With its customer-oriented strategy, Coca Cola started a brand: Coca-Cola
Blȃ k in 2006. By giving many choices to its customers, it gets back core competency —
satisfied customers who will not switch to another soft drinks. Financially, Coca Cola has
59% of the world market — rare resource. On the other hand,Coca Cola’s intangible
resources — employees’ skill — lead many innovations, marketing, and sales in the global

21. market.Furthermore, Coca Cola outsources globally with the awareness of ―Two heads are
better than one‖.
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ASHLEYKYAW

22. Strategic
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Business Level strategy of Coca Cola
In Uncategorized on March 2, 2011 at 4:06 am
Coca Cola with its fizzy flavor in fashionable bottles attracts its main target: youths.
Everyone likes to take Coca Cola with them wherever they go as Coca Cola fashionable
bottles are convenient to take out. Coca Cola has many customers in 206 countries. With
consideration for its customers, Coca Cola innovates different flavors. For people who do
not like drinking pop will become liking to taste Coca Cola by watching its advertisement —
one of its reach point to customers. By taking chance of the emergence of the technology,
Coca Cola targets to get more customers on Facebook and twitter.

23. Why people still like Coca Cola is obvious to see –Coca Cola has been using all
differentiation and low cost strategies. Customers satisfaction increases; Coca Cola has no
problem to introduce its innovated products. Moreover, Coca Cola gives its customers more
information about beverages by having a big museum in Atlanta. Not only customers like
the fizzy Coca Cola flavor but also they like Coca Cola’s positive mission, vision, and slogans
— are persuasive and positive. With customers support, Coca Cola also satisfies its
suppliers, bottlers. Coca Cola’s employees are loyalty. However, maintaining its
shareholders and customers satisfaction, time after time, while producing differentiated
low-cost beverages will be a puzzle question for Coca Cola CEO , Muhtar Kent.
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Internal organization: Coca ColaFebruary 24, 2011

24. AFTERCoke
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vs. Pepsi in a Global Economy raceMarch 10, 2011
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26. Strategic
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Coke vs. Pepsi in a Global Economy race
In Uncategorized on March 10, 2011 at 6:50 am
Coke still has been consumed by many customers even in the competitive 21st
century. Coke’s
competition with Pepsi,
obviously, is not the price and ingredients. Furthermore, the market commonality and the
resources that Coke and Pepsi using are the same. Coke listens its customers around the

27. world, and has innovation all the time. Most of the customers from Europe and Asia are
complaining Coke’s higher price, however. Coke uses a higher price in Europe and Asia
according to its demand. But it never misses out being a part of the communities. It is
known for being a supportive sponsor; moreover, for the cost leadership and differentiated
products.
Coke even makes sure to be the first mover in the market innovation against
Pepsi by using LED lights instead of neon for its refrigerators. Where innovation comes
from is simple to see with its loyal and talented employees’ abilities. By being aware of
the diversification, Coca Cola makes sure its employees happy and get motivated while they
are working with Coca Cola. It maintains and trains many talented employees by taking care
of the payment and employees’ health. Furthermore, Coca Cola’s team work and leadership
go hand in hand via its life assurance, and fraternal and maternal leaves and flexible
benefits for employees.Through many competitions, Coke’s reduced price during holidays —
tactical actions and responses — are useful. From these facts, Coca Cola’s fame will not be
taken away by Pepsi, for sure.
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