1. mpeterson@TD2C.com214/490.6029
GuinnessBreweriesattemptedaforayintothe
winemarketwiththenameTrio.Afterapproving
thelabeldepictingajazztrioinasmokeybar,I
createdthebottletoconjureuptheimageof a
woman with a red necklace,swaying to the
music in a smoke filled room.Everything
had tight specifications for size,balance
and points of stress where the bottles
would hit up against each other in
shipping.A3Dmodelwasthencreated
totestforaccuracyandbalance.
Three test markets on the westcoast
were conducted, with free samples
givenoutoverthecourseof aweekend.
ByMondaymorning,theresultswere
overwhelminglyclear: stickwithbeer.
R.I.P TRIO
Pepsi/MexicopartneredwithBelsantoTequilatocreateTechiShot,amixtureof
tequila and Squirt. Due to carbonation,the actual beverage chamber had to be
roundtopreventpressurebuild-upduringtransitfromburstingtheglassatany
weakpoints.Therefore,theoutsidecubeshadtobemoldedontopof thatcylinder
asasecondaryburn.Contactareaswereidentifiedandreinforcedatstandard
pointsaroundthebottle.Mock-upsweretested,tweakedandretestedbefore
sending off to production.
It’s unfortunate that,a month later,it was learned that imports into the US
containing distilled spirits are taxed at a much higher rate than fermented
beverages.Realizingthattheglassbottlewasnowcostprohibitiveforexport,
they created a12 oz.can
versioninstead. Itisfartoo
ugly to picture here.