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Pack iTS case study analysis
A group of six university students is considering launching 'pack-its', a healthy lunch preparation and delivery service aimed at elementary schools in London, Ontario. They face financial challenges, require an initial investment of $25,000, and must navigate competition and market demand for healthier food options. Key recommendations include securing a loan for additional funding, hiring staff, and enhancing marketing efforts to promote their service.
Pack iTS case study analysis
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- 2. A group ofsix university students wondered if they should proceed with Pack- iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation and delivery service serving some of the elementary schools in London, Ontario Business Problem-Risk and funding • Hot lunch program suppliers • Packed lunch's – Lunchables , lunch mates and smart lunch Competitive analysis • Awareness of children's healthy choice • No sensitivity in price Consumer analysis External analysis Financing • Initial investment- $25000 • Partners compensation $6000/per • Positive profit after salaries paid
- 3. Recommendation • Take loanfor additional finance • Hire administrative assistant • Advertise/Demonstrate the process of making a healthy and nutritious food • Greater variety of lunches • Order online Strength • Healthy food choice • Varity of Option • Flexibility Weakness • Full time university students • Time restraints • Budget restraints Opportunities • Health Conscious society • No Cafeteria in schools Threats • Picky eaters • Buy monthly lunch programs SWOT