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Position chart bag

This positioning chart maps out different bag brands across two dimensions: price/exclusivity and affordability/mass market appeal. High-end brands like Samsonite VIP and Alfa are positioned for prestige and exclusivity. More affordable mass market brands include American Tourister, Reebok, and Wildcraft which aim for broader consumer appeal and affordability. Thank you Sumit Singh.

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POSITIONING CHART BAGS
Prestige price Mass market Affordability Exclusivity SAMSONITE VIP ALFA SKYBAGS AMERICAN TOURISTER REEBOKWILDCRAFT
THANK YOU SUMIT SINGH

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Position chart bag