This document is a resume for Varun Sridhar. It summarizes his professional skills and experiences in marketing research and analytics. His skills include statistical analysis, marketing research, multivariate testing, and digital marketing. He has work experience analyzing sales data and marketing promotions for various companies. He also has experience running digital ad campaigns and evaluating international markets. His education includes a Master's degree in Global Marketing Management from Virginia Commonwealth University.
A presentation on climate solutions and the results from Sitra's Green to Scale projects for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Outi Haanperä.
A presentation on the circular economy playbook by Sitra, Technology Industries Finland and Accenture for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Jyri Arponen.
The circular economy aims to decouple economic activity from the consumption of finite resources by designing waste out of systems and keeping products and materials in use. Globally, demand for raw materials is increasing substantially while much of what is produced is wasted. Many countries and regions are now pioneering circular economy approaches and business models that focus on renewable energy, recycling, product life extension, and product-as-a-service models. Finland has developed a unique roadmap to become a global leader in the circular economy with the potential to create over 75,000 new jobs and reduce greenhouse gas emissions by 13-66% across sectors.
The document discusses the need for new metrics to measure companies' net impacts and value creation. It argues that current measures are outdated and better at measuring performance than impacts. A new quantification model is proposed to assess both the positive and negative economic, social and environmental impacts of companies. This would provide a more holistic view of companies' overall footprint and shape. It would focus only on the most significant impacts and those downstream from products and services. The goal is to incentivize businesses to build their models around solutions that deliver net positive impacts.
Reima is a leading brand in performance kidswear that sells approximately 7 million products annually. In 2017, Reima had net sales of 112 million euros, with over 80% coming from international markets. Reima designs all products to be functional for active kids' needs while also being non-toxic and safe. The company focuses on quality, comfort, and small practical details in its design. Reima also emphasizes sustainability and corporate responsibility in its business practices and aims to support an active lifestyle for kids through various sponsorships and initiatives.
This document is a resume for Varun Sridhar. It summarizes his professional skills and experiences in marketing research and analytics. His skills include statistical analysis, marketing research, multivariate testing, and digital marketing. He has work experience analyzing sales data and marketing promotions for various companies. He also has experience running digital ad campaigns and evaluating international markets. His education includes a Master's degree in Global Marketing Management from Virginia Commonwealth University.
A presentation on climate solutions and the results from Sitra's Green to Scale projects for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Outi Haanperä.
A presentation on the circular economy playbook by Sitra, Technology Industries Finland and Accenture for international journalists visiting Finland on 31 October 2018. Presented by Leading specialist Jyri Arponen.
The circular economy aims to decouple economic activity from the consumption of finite resources by designing waste out of systems and keeping products and materials in use. Globally, demand for raw materials is increasing substantially while much of what is produced is wasted. Many countries and regions are now pioneering circular economy approaches and business models that focus on renewable energy, recycling, product life extension, and product-as-a-service models. Finland has developed a unique roadmap to become a global leader in the circular economy with the potential to create over 75,000 new jobs and reduce greenhouse gas emissions by 13-66% across sectors.
The document discusses the need for new metrics to measure companies' net impacts and value creation. It argues that current measures are outdated and better at measuring performance than impacts. A new quantification model is proposed to assess both the positive and negative economic, social and environmental impacts of companies. This would provide a more holistic view of companies' overall footprint and shape. It would focus only on the most significant impacts and those downstream from products and services. The goal is to incentivize businesses to build their models around solutions that deliver net positive impacts.
Reima is a leading brand in performance kidswear that sells approximately 7 million products annually. In 2017, Reima had net sales of 112 million euros, with over 80% coming from international markets. Reima designs all products to be functional for active kids' needs while also being non-toxic and safe. The company focuses on quality, comfort, and small practical details in its design. Reima also emphasizes sustainability and corporate responsibility in its business practices and aims to support an active lifestyle for kids through various sponsorships and initiatives.
Winning Climate Strategies: Solutions for asset owners from beginner to best practise
Catherine Howarth's presentation in the Finnish Climate Summit, June 2018. Catherine Howarth is the Chief Executive of ShareAction, that coordinates civil society activism to promote responsible investment across Europe.
The document discusses the need for producers and suppliers to shift towards more sustainable products and services when sustainable consumption alone is not enough. It suggests producers develop new sustainable products and services and gradually shift away from unsustainable options. It also notes consumers may go beyond sustainable consumption through downshifting, sharing resources, anti-consumption, and buycotting certain materials. The document calls for collaboration across all levels to enable this shift towards sustainability.
The document outlines the SHIFT framework for changing sustainable consumer behaviors. It discusses how social influence, habits, feelings, and tangibility can impact behaviors. For social influence, it explains how social norms, social desirability, and social groups shape actions. It also discusses breaking bad habits and forming new ones. For individual factors, it addresses self-values, self-interest, self-efficacy, self-concept, and consistency. The document provides examples of grasscycling in Calgary to demonstrate combining appeals to social influence and individual factors.
Thomas Kolster, Mr. Goodvertising, esitys Sitran Aamuharppaus-tilaisuudessa 27.3.2018 / Thomas Kolster's presentation at Sitra's event on March 27th, 2018.
This document discusses a company called Original Repack and its reusable packaging solutions. It offers a Custom Repack program for furniture items like sofas and beds that reduces packaging time and costs while improving sustainability. Original Repack sees increased customer loyalty and order values from offering rewards to customers who use its RePack service, showing the business benefits of investing in reusable packaging.
This document provides guidance for effective communication strategies, recommending speaking to audience values through personal, timely stories rather than abstract ideas or environmentalist language. It suggests knowing the audience, crafting a relevant and empowering message told through stories and metaphors, choosing the right messenger to deliver the message through the proper medium supported by impactful images, and calling audiences to specific action.
Uusiutuvan energian ajankohtaispäivä 23.1.2018
Matti Kahra, Sitra: "Suomen 2030 ilmasto -ja energiatavoitteet - tehdäänkö oikeita asioita riittävästi?"
Translating the TCFD recommendations into practical next steps
Simon Messenger, CDSB
16.1.2018,Assessing climate impacts of investments and climate-related financial risks, Sitra
Winning Climate Strategies: Solutions for asset owners from beginner to best practise
Catherine Howarth's presentation in the Finnish Climate Summit, June 2018. Catherine Howarth is the Chief Executive of ShareAction, that coordinates civil society activism to promote responsible investment across Europe.
The document discusses the need for producers and suppliers to shift towards more sustainable products and services when sustainable consumption alone is not enough. It suggests producers develop new sustainable products and services and gradually shift away from unsustainable options. It also notes consumers may go beyond sustainable consumption through downshifting, sharing resources, anti-consumption, and buycotting certain materials. The document calls for collaboration across all levels to enable this shift towards sustainability.
The document outlines the SHIFT framework for changing sustainable consumer behaviors. It discusses how social influence, habits, feelings, and tangibility can impact behaviors. For social influence, it explains how social norms, social desirability, and social groups shape actions. It also discusses breaking bad habits and forming new ones. For individual factors, it addresses self-values, self-interest, self-efficacy, self-concept, and consistency. The document provides examples of grasscycling in Calgary to demonstrate combining appeals to social influence and individual factors.
Thomas Kolster, Mr. Goodvertising, esitys Sitran Aamuharppaus-tilaisuudessa 27.3.2018 / Thomas Kolster's presentation at Sitra's event on March 27th, 2018.
This document discusses a company called Original Repack and its reusable packaging solutions. It offers a Custom Repack program for furniture items like sofas and beds that reduces packaging time and costs while improving sustainability. Original Repack sees increased customer loyalty and order values from offering rewards to customers who use its RePack service, showing the business benefits of investing in reusable packaging.
This document provides guidance for effective communication strategies, recommending speaking to audience values through personal, timely stories rather than abstract ideas or environmentalist language. It suggests knowing the audience, crafting a relevant and empowering message told through stories and metaphors, choosing the right messenger to deliver the message through the proper medium supported by impactful images, and calling audiences to specific action.
Uusiutuvan energian ajankohtaispäivä 23.1.2018
Matti Kahra, Sitra: "Suomen 2030 ilmasto -ja energiatavoitteet - tehdäänkö oikeita asioita riittävästi?"
Translating the TCFD recommendations into practical next steps
Simon Messenger, CDSB
16.1.2018,Assessing climate impacts of investments and climate-related financial risks, Sitra