This document analyzes data on audience approval and perceptions of value for money regarding BBC One content. It shows that BBC One attracts a younger audience aged 15-34, and highest approval among younger females. Viewers are more likely to approve if they are from higher social grades. Content does not appeal as much to ethnic minorities or the disabled. Overall most interviewed felt BBC One provides good value for money, especially among younger age groups. Perceptions of value differ based on demographics, location, and other viewing habits.

1. P1 F- Audience Profile

2. 0
10
20
30
40
50
60
70
15-34 35-54 55+
Age Groups that approve/disapprove of BBC One content
Approve Disapprove
This shows that the BBC
overall attracts a
younger audience, with
their general content
having the highest
approval rate in the 15-
34 age range. However,
this also shows that BBC
Content is unpopular as
the disapproval rating is
higher than the approval
rating amongst all age
groups.

3. 0
10
20
30
40
50
60
70
80
Females 15-34 Males 15-34 Females 35-54 Males 35-54 Females 55+ Males 55+
People who approve/disapprove of BBC One content by Age and Gender
Approve Disapprove
This shows that the
BBC mostly attracts
younger females as
their approval rating is
highest amongst that
age and gender group.
Overall, females are
more likely to approve
of the content aired
on BBC 1. This may be
due to content such as
Sherlock, EastEnders
and Our Girl, which
have a mostly female
target audience.

4. 0
10
20
30
40
50
60
70
80
AB C1 C2 DE
Viewers who approve of BBC One Content by Social Grade
Approve Disapprove
This shows that BBC
Viewers are more likely
to be cash-rich and
those with more money
and higher social
standing are more likely
to approve of BBC One’s
content. This may be
due to the BBC’s
coverage of the Royal
Family or their coverage
of sports such as Tennis
and the Olympics,
which tend to attract
those of higher standing
to watch TV.

5. 0
10
20
30
40
50
60
70
Disabled Ethnic Minority Religious
Viewers who approve/disapprove of BBC One Content by Disability,
Ethnic Minority and Religion
Approve Disapprove
This shows that BBC
content does not
appeal to those from
minority
backgrounds or those
who are marginalised
from society, such as
Ethnic Minorities and
the Disabled.
However, those with
religious beliefs are
more likely to
approve of the
content on BBC One
than they are to
disapprove.

6. Does BBC One offer good value for money?
Yes No Don’t know
This shows that
overall, those
interviewed that the
BBC is good value for
money. This question
was asked in context
of being reminded
that their TV License
fee, which pays for all
BBC Services, was
£142.50 per year or
£11.88 per month.
Breakdowns of these
statistics follow in the
next slides.

7. 0
10
20
30
40
50
60
70
80
15-34 35-54 55-64 65+
Viewers who believe BBC One is/is not good value for money by Age.
Good value for Money Bad value for money

8. 0
10
20
30
40
50
60
70
80
Females 15-34 Males 15-34 Females 55+ Males 55+
Viewers who view BBC One as good/bad value for money by Age and Gender
Good Value for Money Bad Value for Money

9. 0
10
20
30
40
50
60
70
80
AB C1 C2 DE
Viewers who believe BBC is good value for money by Social Grade
Good value for money Bad Value for Money

10. 0
10
20
30
40
50
60
70
80
Scotland England Wales Northern Ireland
Viewers who believe BBC One has good/bad value for money by location in the UK
Good Value for Money Bad Value for Money

11. 0
10
20
30
40
50
60
70
80
90
Disability Black People and Ethnic Minorities Viewers with Cable or Sky TV Those who had high approval of
content
Those who also watch BBC Digital
Channels
Other factors in perception of BBC One’s Value for Money
Good Value for Money Bad Value for Money