This study evaluated the effectiveness and cost of intrauterine insemination (IUI) as a first-line fertility treatment compared to in vitro fertilization (IVF) using data from 859 couples who received 1875 IUI cycles. A live birth rate of 11.5% was achieved after 3 IUI cycles at a cost of €7800 per birth, lower than the estimated €15400 for IVF. A survey found that while IUI success rates were lower than IVF, 93.8% of couples preferred attempting IUI first due to its lower discomfort, risk and cost compared to IVF. The study concludes that IUI is a cost-effective first-line treatment option for couples based on clinical