Plan at a Glance
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Useful for aligning Objectives with Strategy and Tactics. Gives a quick snapshot of activity. Great for budgeting/planning meetings.
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- Boldly displaying the film title and release date to ensure they stand out and are remembered.
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The document summarizes the results of a student's questionnaire about creating a student magazine. The questionnaire asked 10 questions to determine what students would like to see in a magazine. Most respondents said they would be interested in reading the magazine and preferred it to be produced monthly. The most popular article topics included information on universities and music, while the most favored colors were blue, purple and pink. The magazine would likely be picked up from the 6th form center and read weekly. Photography, chart/indie music, and comedy/soap TV genres were also most popular.
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The document contains the results of a survey about music magazine preferences:
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- Most respondents read music magazines weekly or monthly and are attracted to the front cover, new releases, and freebies. They want the magazine to include latest music news, interviews, gig listings, and exclusives.
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This document analyzes and summarizes elements of film posters used to attract audiences. Key elements highlighted include:
- Using striking images that provide insights into the storyline and characters to grab attention.
- Including plug lines that are intended to frighten audiences and make them want to watch in a scary way.
- Employing bold fonts for key information like titles and release dates to make them stand out.
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This document analyzes and summarizes key elements of two film posters. Both posters use frightening imagery and plug lines to scare audiences and attract their attention. Dark color palettes and blurred or unfocused images create unsettling feelings. Bold text is used for release dates and titles to make them stand out. The posters aim to intrigue audiences about the films' scary storylines through visual clues and scare tactics.
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You will prepare a draft of your first assignment identifying an organisation which is using old marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 1.
Group Debriefing Activity
You will work in groups to peer assess each other’s debriefs and offer critical input and feedback.
Debriefing 2 - weeks 20 or 21 (or ongoing)
You will prepare a presentation draft identifying an organisation which is using new marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 2. Monitor progress and form strategies in preparation for the group presentation solution campaign.
Summative assessments
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum-Friday of week 9 (29/11/2019)
You will submit an individual report identifying an organisation that is incorporating old marketing DNA into their marketing operations. The report will identify key traditional marketing tools being used by the company, and assess their usefulness and effectiveness. You will also argue the case for the company applying new marketing DNA and offer practical recommendations.
As this is a small and probably quitter an unknown business, you are expected to conduct relevant primary research with management and customers particularly with regards to segmentation, targeting and positioning (STP) and the marketing mix.
Assessment 2: Presentation 25%TMM (group work)–submission to blackboard one day before presenting in week 22 or in week 23. Presentations- 10-15 minutes
You will deliver a group presentation solution campaign identifying an organisation which successfully incorporates new marketing DNA into its operations. You will build on issues which have been identified through summative assessment 1. You will also highlight the key benefits to the company and identify future marketing opportunities by introducing and discussing their own interpretations of new DNA and their effectiveness for the company.
You’re expected to conduct relevant secondary research.
MKT4A2- Assessment 1- Individual report details
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum- (10% leeway) Turnitin submission by Friday of week 9, 29th Nove ...
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- 1. marketing toolkit! Plan at a Glance! @kingstonville www.kingstonville.com
- 2. Plan at a Glance! • Use to outline your key strategies and tac7cs for each business objec7ve. Eg. Raise brand awareness by x% in target group xx • Ensure you have the capability to track the results – primary research, web analy7cs, media trackers etc. • Strategy – consider strategy under broad categories eg. Adver7sing, Materials, Promo7ons, Research • Tac7cs – iden7fy specific media, resources, 7ming eg. Launch Branded eZine/Outsource/Feb Marke7ng Toolkit
- 3. Plan at a Glance Key Objec/ve: Measurable (sales targets, .meframe, other metrics) Strategy What What Tac/cs Budget How How How How What How How How Total Marke7ng Toolkit