Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...Baltic PR Awards
Baltic PR Awards 2010
Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.
Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...Baltic PR Awards
Baltic PR Awards 2010
Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.
Baltic PR Awards 2012
Category: Corporate Social Responsibility (CSR)
Organization: Repute
Client: Cido GRUPA
Country: Latvia
Project name: Place a stone in a river
Sustainability and Sdgs in danish librariesJan Holmquist
I was happy to be part of the first Nordic Libraries Annual conference with the Theme "Towards Sustainable Futures".
I did a keynote about sustainability in Danish libraries mainly centered around UNs Sustainable Development Goals.
1 - Local Sustainable Energy-Inese Suija.pdfOECDregions
The 13th OECD Rural Development Conference was held in Cavan, Ireland on 28-30 September 2022 under the theme "Building Sustainable, Resilient and Thriving
Rural Places".
These are the presentations from the Conference parallel session "Local Strategies for Sustainable Rural Energy Communities: Transforming
Emission-Intensive Activities into Environmentally Friendly and Net-Zero Alternatives".
For more information visit https://www.oecd.org/rural/rural-development-conference/.
Best practice showcase for the Catchment-Based ApproachCaBASupport
In recent years it has been increasingly recognised that enhancing the delivery of ecosystem services through better catchment management should not only be the responsibility of the public sector, but also the private and third sectors.
Alongside this movement towards shared responsibility, there is also now a growing body of evidence that far greater environmental improvements can be achieved if all of the groups actively involved in regulation, land management, scientific research or wildlife conservation in
a catchment area are drawn together with landowners and other interest groups to form a catchment management partnership.
In response to this increased understanding of the potential benefits of participatory catchment planning, undertaken with local stakeholders and knowledge providers, in 2011,
Defra announced that the UK Government was committed to adopting a more ‘catchment-based approach’ to sharing information, working together and coordinating efforts to protect England’s water environment.
Now in 2014, there are 109 newly formed Catchment-Based Approach partnerships covering catchments across the whole of England and the cross-border areas of Wales and Scotland.
Invitation for you to contribute to the Inspiration Book for Sustainable Deve...Tove Holm
Tove Holm, transdisciplinary facilitator for sustainable development,
the Network for Sustainable Development at NVL
Finland’s Presidency 2021 in cooperation with Åland –Nordic Council of Ministers
We All Make a Difference! Alla påverkar! Jokainen vaikuttaa!
Virtual Conference on Education, Culture and Youth
as Drivers for Sustainable Development
8- 9.6.2021
Building a global knowledge-sharing community: International Waters: LEARN Iwl Pcu
The Global Environment Facility is the major source of global financing in the area of International Waters. By 2003, GEF and its partners will have mobilized nearly a billion dollars to bring 50+ International Waters projects to life.
IW:LEARN- Building a Global Knowledge-Sharing Community: Presentation Iwl Pcu
Presentation GEF International Waters Conference 2000
Objectives: Train individuals in the GEF IW community to use Web-based learning technologies to promote their common interests.
Provide tangible and virtual “spaces” for the hands-on work of knowledge-sharing and community-building.
Help IW projects produce and share knowledge productsover the Web, reflecting day-by-day learning at the project level.
Articulate and demonstrate new methodologies for building sustainable Web-based knowledge communities.
IW:LEARN- Building a Global Knowledge-Sharing Community: Presentation Iwl Pcu
Presentation GEF International Waters Conference 2000
Objectives: Train individuals in the GEF IW community to use Web-based learning technologies to promote their common interests.
Provide tangible and virtual “spaces” for the hands-on work of knowledge-sharing and community-building.
Help IW projects produce and share knowledge productsover the Web, reflecting day-by-day learning at the project level.
Articulate and demonstrate new methodologies for building sustainable Web-based knowledge communities.
The public library of Vlissingen’s mission is to develop people’s skills and knowledge to become fluent with information and media in order to participate actively in the knowledge society.
To realize this ambition, the library has developed a ‘media literacy framework’.
What is Legacy? What does the word mean and how can we leave a “legacy” behind? If we look at the meaning in a dictionary, one would assume that we are talking about a static thing. However, when we talk about the legacy of association meetings, we could not be further from the truth! Whether it is the wealth of knowledge shared, the advancement of science, eradication of illnesses, changes of policy or creating awareness for a societal affliction, legacy is dynamic, develops organically and grows exponentially in accordance with the number of contributors supporting it. Whether we work for an association, venue, bureau or meeting organiser, we can all contribute to legacies. Join this session and be inspired to go further by being the force behind the creation of gifts and legacies for generations to come.
Baltic PR Awards 2012
Category: Corporate Social Responsibility (CSR)
Organization: Repute
Client: Cido GRUPA
Country: Latvia
Project name: Place a stone in a river
Sustainability and Sdgs in danish librariesJan Holmquist
I was happy to be part of the first Nordic Libraries Annual conference with the Theme "Towards Sustainable Futures".
I did a keynote about sustainability in Danish libraries mainly centered around UNs Sustainable Development Goals.
1 - Local Sustainable Energy-Inese Suija.pdfOECDregions
The 13th OECD Rural Development Conference was held in Cavan, Ireland on 28-30 September 2022 under the theme "Building Sustainable, Resilient and Thriving
Rural Places".
These are the presentations from the Conference parallel session "Local Strategies for Sustainable Rural Energy Communities: Transforming
Emission-Intensive Activities into Environmentally Friendly and Net-Zero Alternatives".
For more information visit https://www.oecd.org/rural/rural-development-conference/.
Best practice showcase for the Catchment-Based ApproachCaBASupport
In recent years it has been increasingly recognised that enhancing the delivery of ecosystem services through better catchment management should not only be the responsibility of the public sector, but also the private and third sectors.
Alongside this movement towards shared responsibility, there is also now a growing body of evidence that far greater environmental improvements can be achieved if all of the groups actively involved in regulation, land management, scientific research or wildlife conservation in
a catchment area are drawn together with landowners and other interest groups to form a catchment management partnership.
In response to this increased understanding of the potential benefits of participatory catchment planning, undertaken with local stakeholders and knowledge providers, in 2011,
Defra announced that the UK Government was committed to adopting a more ‘catchment-based approach’ to sharing information, working together and coordinating efforts to protect England’s water environment.
Now in 2014, there are 109 newly formed Catchment-Based Approach partnerships covering catchments across the whole of England and the cross-border areas of Wales and Scotland.
Invitation for you to contribute to the Inspiration Book for Sustainable Deve...Tove Holm
Tove Holm, transdisciplinary facilitator for sustainable development,
the Network for Sustainable Development at NVL
Finland’s Presidency 2021 in cooperation with Åland –Nordic Council of Ministers
We All Make a Difference! Alla påverkar! Jokainen vaikuttaa!
Virtual Conference on Education, Culture and Youth
as Drivers for Sustainable Development
8- 9.6.2021
Building a global knowledge-sharing community: International Waters: LEARN Iwl Pcu
The Global Environment Facility is the major source of global financing in the area of International Waters. By 2003, GEF and its partners will have mobilized nearly a billion dollars to bring 50+ International Waters projects to life.
IW:LEARN- Building a Global Knowledge-Sharing Community: Presentation Iwl Pcu
Presentation GEF International Waters Conference 2000
Objectives: Train individuals in the GEF IW community to use Web-based learning technologies to promote their common interests.
Provide tangible and virtual “spaces” for the hands-on work of knowledge-sharing and community-building.
Help IW projects produce and share knowledge productsover the Web, reflecting day-by-day learning at the project level.
Articulate and demonstrate new methodologies for building sustainable Web-based knowledge communities.
IW:LEARN- Building a Global Knowledge-Sharing Community: Presentation Iwl Pcu
Presentation GEF International Waters Conference 2000
Objectives: Train individuals in the GEF IW community to use Web-based learning technologies to promote their common interests.
Provide tangible and virtual “spaces” for the hands-on work of knowledge-sharing and community-building.
Help IW projects produce and share knowledge productsover the Web, reflecting day-by-day learning at the project level.
Articulate and demonstrate new methodologies for building sustainable Web-based knowledge communities.
The public library of Vlissingen’s mission is to develop people’s skills and knowledge to become fluent with information and media in order to participate actively in the knowledge society.
To realize this ambition, the library has developed a ‘media literacy framework’.
What is Legacy? What does the word mean and how can we leave a “legacy” behind? If we look at the meaning in a dictionary, one would assume that we are talking about a static thing. However, when we talk about the legacy of association meetings, we could not be further from the truth! Whether it is the wealth of knowledge shared, the advancement of science, eradication of illnesses, changes of policy or creating awareness for a societal affliction, legacy is dynamic, develops organically and grows exponentially in accordance with the number of contributors supporting it. Whether we work for an association, venue, bureau or meeting organiser, we can all contribute to legacies. Join this session and be inspired to go further by being the force behind the creation of gifts and legacies for generations to come.
Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: PR Stils
Client: Ministry of Health of the Republic of Latvia
Country: Latvia
Project name: Feel bad? It’s Not Always So Sad!
Place:3rd
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Deep White
Client: Latvian Council of Sworn Advocates
Country: Latvia
Project name: NOTARY DAYS: How did notaries acquire new functions and strengthened their role in the judicial system?
Place:3rd
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs. Ryanair – Communication Strategy for Airport Security Fee
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: JLP
Country: Estonia
Client: Microsoft Baltics
Project name: Work from Anywhere Day 2012
Place:2nd
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?Baltic PR Awards
Baltic PR Awards 2012
Category: INTERNAL COMMUNICATION
Organization: Deep White and Nordea Bank Finland Plc Latvia branch
Client: Nordea Bank Finland Latvijas Fileāle
Country: Latvia
Project name: CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Place: 1st
1. Project: OXYGEN – LATVIA PLANTS TREES!
Category: CORPORATE SUSTAINABILITY&RESPONSABILITY
Summary
The tree-sowing and planting campaign Skābeklis (Oxygen) was created to
demonstrate the contribution of Latvia’s largest forest manager a/s Latvijas valsts
meži (LVM) and greenest bank SEB banka to cleaning up Latvia’s environment, as
well as foster the Latvian population’s awareness and patriotism about Latvia being
one of the world’s greenest countries.
The creative idea and target set for the Skābeklis campaign was to sow and then
plant just as many trees as there are people living in Latvia. In total, 2 231 503 fir,
pine and oak trees. Is that a lot? No! Because each of us only had to plant one seed.
Extensive public involvement, national and regional media events, a campaign in
schools and an interactive web project ensured that not only one tree was planted for
every Latvian resident, but also campaign substantially added to the campaign
organisers’ reputations as green companies.
Campaign helped to overcome the threats of LVM reputation damage that accrued
after the Latvian government decided to double the rate of felling trees.
And SEB strengthen it’s positions as the company that aims to build a more
sustainable business by supporting its customers and contributing to the communities
in which it is present.
Situation
Yale University's list of the world's greenest countries ranks Latvia 8th. Research
found that Latvian forests are managed at the highest level, attaining 100 out of a 100
points..
In 2009 however, at the height of the economic crisis the Latvian government decided
to double the rate of felling trees. Latvian public increasingly expressed concern
2. about excessive deforestation, which created potential damage to the reputation of
forest manager LVM.
There was a needed for a project that not only yielded measurable positive results,
but also fosters the Latvian population’s awareness about Latvia being one of the
world’s greenest countries.
Objectives
The agency’s task was to create a communications solution to educate the Latvian
public about forest planting issues and provide a genuine contribution to preserving
Latvia’s natural biodiversity.
At the same time, the campaign’s objectives were:
to promote a positive outlook towards LVM’s activities, improving the
company’s operational rating
o (Both are regularly measured by research centre SKDS)
to strengthen the image of the other campaign partner – SEB banka – as an
environmentally and society friendly company
o (Important measure for SEB is company’s position in reputation top of
finance sector in Latvia presented by TNS).
Strategy
The campaign strategy was not only to contribute significantly to forest planting, but
through the involvement of almost all Latvian schools, Latvian companies and opinion
leaders, to demonstrate the contribution of Latvia’s largest forest manager a/s Latvijas
valsts meži and greenest bank SEB banka to cleaning up Latvia’s environment.
The creative idea and target set for the Skābeklis campaign was to sow and then
plant just as many trees as there are people living in Latvia. In total, 2 231 503 fir,
pine and oak trees. Is that a lot? No! Because each of us only had to plant one seed.
The campaign's creative concept and strategy is based on SEB banka’s Corporate
Sustainability Strategy, as well as LVM’s strategic objective to preserve nature’s
diversity, while creating a caring and responsible public attitude towards the Latvian
environment.
Execution
The campaign was launched alongside the symbol of Latvian unity – the Freedom
Monument. To introduce the Skābeklis idea to the general public, a number of project
ambassadors – well-known and respected people – planted their own tree seeds.
3. A support network for the campaign was established in all of Latvia’s 700 primary
schools. Pupils sowed seeds and were active in reporting on germinated trees at the
campaign website.
To maintain a constant flow of publicity, special tree-sowing events were held
throughout Latvia. Trees were sown by actors, orchestra musicians, as well as by
employees and teams representing many Latvian companies. Those interested could
obtain sets of seeds at Latvian post offices and SEB banka branches.
The Skābeklis website www.skabeklis.lv featured, alongside the latest tree-planting
information, an interactive map allowing anyone to log how many fir and pine tree
seeds they had planted.
Documented Results
700 schools, several hundred companies and many thousands of residents took part
in the campaign. 500 000 plantings were registered at the website, just about 28% of
the Latvian population.
Successful cooperation with the media, articles, competitions, interviews and
bloggers garnered several thousand publications in national and regional media and
popular social networks.
2 278 234 fir and pine seed were sown during the campaign and will be replanted,
attaining the campaign target – to plant as many trees as there are people living in
Latvia.
According to surveys by research centres SKDS and TNS, campaign succeeded in
growing the reputations of LVM and SEB:
Over the campaign, the number of people who believe that LVM manage
Latvia’s forests very well increased by 10%, the rating of performance and
LVM management improved.
And SEB strengthen it’s positions as the organization with the best reputation
in finance sector in Latvia.
Links
URL
Name of the link
Link
Website of campaign www.skabeklis.lv
4. SEB team sows trees all around the http://www.seb.lv/data/SEB-galerijas/koku-
Latvia sesana/index.htm
Oxygen – part of SEB group Corporate http://sustainableperspectives.sebgroup.com/Sustainability-
Sustainability strategy and program SEB/4-Reducing-our-footprint/
LVM corporate strategy http://lvm.lv/eng/lvm/strategy_/