This document outlines a training on basic internet marketing through search engine optimization (SEO) for Mindanao food exporters. The training will take place in July-August 2009 in various cities in Mindanao and Manila. The objectives are to acquaint companies with internet marketing and SEO, provide hands-on experience using SEO, and enable companies to adopt SEO in their sales and marketing. Participants must be from food supplying companies currently exporting, have a website, and handle sales and marketing. The training will be introductory, call for practice, and complement current sales efforts. Topics will include SEO, ethics, keywords, links, application of SEO, blogging, documentation, and re-entry action

1. Basic Training on Internet
Marketing through Search
Engine Optimization (SEO)
July – August 2009
Davao City, Cagayan de Oro,
General Santos City, Makati City

2. Rationale
 Encourage Mindanao food exporters
to take advantage of Internet
Marketing
 SEO – for an enhanced marketing
presence on the Web
 Expand the customer and sales base
of Mindanao food exporters

3. Objectives
 Acquaint company representatives
with Internet Marketing through SEO
 Provide hands-on experience in
employing SEO
 Enable companies to adopt SEO in
their sales and marketing activities

4. Target Participants
 Mindanao food suppliers which are
currently exporting targeted GEM
commodities
 Must have a website in operation or to
operate in the next 1-2 months
 Company representatives handling sales
and marketing operations and Internet
savvy
 Exhibitors of upcoming international trade
events

5. About the Training
 Introductory in nature
 Calls for practice
 Complements current sales efforts
 Joint activity of GEM Export Market
and Exploratory Investment (BPO)
teams

6. Coverage
 Internet Marketing through Website and SEO
 Internet Protocol and Ethics
 Keyword Imbedding and Basic Linkages to
Website
 Application of SEO
 Basic Blogging
 Basic Documentation (database and reports)
 Re-entry Action Plan of Companies

7. Expected Outputs
 Company representatives as SEOs of
their own companies
 Re-entry action plan
 Internet Marketing through SEO employed
in Sales and Marketing operations
 Increased sales

8. Combined Approach
 Lecture (concepts and samples)
 Hands-on Application (tutorial)
 Q&A

9. Training Team
1. Engr. Cornelia Victolero
 Chief Resource Person
 GEM BPO Specialist
 Former Consultant of Hubport Outsourcing and
Davao Doctors College
 Board Member of ICT Davao
2. Roche M. Angon
3. Juliet K. Te
4. Sharon Faith E. Baluyo

10. Friendly Reminders
 Turn-off / Set to silent mode mobile
phones
 Participate Actively
 Enjoy the Ice Breaker