Overlaybenchmark
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SocialMedia.com conducted an internal study benchmarking their overlay performance by pairing self-optimizing overlays with control ads across hundreds of sites on Google Ad Exchange 2.0, testing a virtually unlimited number of creative combinations. The results showed pairing traditional creatives with SocialMedia.com's Overlay led to click-through rate boosts between 300-800% compared to the control ads.
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Overlaybenchmark
- 1. Internal Overlay Benchmark SocialMedia.com conducted an internal study to benchmark overlay performance.
- 2. Internal Overlay Benchmark Worked with 6 different advertisers to lift CTR of the following control ads.
- 3. Internal Overlay Benchmark Paired self-optimizing overlay with control ads to test a virtually unlimited number of creative combinations. one of millions
- 4. Internal Overlay Benchmark Trafficked control and overlay pairs on hundreds of sites via Google Ad Exchange 2.0
- 5. Internal Overlay Benchmark Each overlay statistic represents a progressive optimization in the overlay’s visual representation and/or content classification, resulting in a new generation of tests. 90% confidence interval used to determine generational successors
- 6. Conclusions Pairing traditional creatives with the SocialMedia.com Overlay resulted in CTR boosts of 300-800%.