Over the Top (OTT) Market Size & Growth Outlook 2024-2030

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OTT stands for Over-the-Top. This handy term describes the new method of delivering film and television content over the internet, without the need for traditional broadcast, cable, or satellite pay-tv providers. In simple terms, any online content provider that offers streaming media as a standalone product is considered an over-the-top media service.

Over the Top (OTT) Market
Will Hit Big Revenues In
Future

• Over-the-Top (OTT) refers to the delivery of
video, audio, and other media content over the
internet directly to users, bypassing traditional
distribution methods such as cable or satellite
television. OTT services are typically accessed
through apps or websites on internet-connected
devices such as smartphones, tablets, smart TVs,
and streaming devices.
• OTT has gained significant popularity in recent
years due to advancements in internet
infrastructure, increasing broadband penetration,
and the widespread use of mobile devices. It
offers users the flexibility to consume content on-
demand, anytime and anywhere, without the
limitations of traditional broadcasting schedules.

OTT platforms provide a wide range of content options, including
movies, TV shows, sports events, news, and original programming.
Some well-known OTT service providers include Netflix, Amazon Prime
Video, Hulu, Disney+, HBO Max, and YouTube.
OTT services have disrupted the traditional media landscape by
providing more personalized and customized viewing experiences.
Users can choose what they want to watch, when they want to watch
it, and often have the option to skip advertisements. This shift has
challenged traditional broadcasters and cable/satellite TV providers, as
many viewers are now opting for OTT services instead of traditional
television subscriptions.

• OTT has also enabled the rise of cord-cutting, where
consumers cancel or reduce their traditional cable
or satellite TV subscriptions in favor of OTT services.
This trend has led to changes in the media industry,
with traditional broadcasters and content creators
adapting their strategies to include OTT offerings or
launching their own streaming services.
• Overall, OTT has revolutionized the way media
content is consumed, providing users with more
choices, flexibility, and control over their viewing
experience.

Over the Top (OTT) Market By Regions
• If opting for the Global version of
Over the Top (OTT) Market; then the
below country analysis would be
included: North America (the USA,
Canada, and Mexico) Europe
(Germany, France, the United
Kingdom, Netherlands, Italy, Nordic
Nations, Spain, Switzerland, and the
Rest of Europe) Asia-Pacific (China,
Japan, Australia, New Zealand, South
Korea, India, Southeast Asia, and the
Rest of APAC) South America (Brazil,
Argentina, Chile, Colombia, the Rest
of the countries, etc.) The Middle
East and Africa (Saudi Arabia, United
Arab Emirates, Israel, Egypt, Turkey,
Nigeria, South Africa, Rest of MEA)

• Over the Top (OTT) Market Growth 2023-2029 is the latest
research study released by HTF MI evaluating the market risk
side analysis, highlighting opportunities, and leveraging with
strategic and tactical decision-making support.
• https://www.htfmarketintelligence.com/research-
store?section=8&q=Over+the+Top+%28OTT%29

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The global Over The Top (OTT) Market size was valued at USD 132.23 billion in 2019 and is predicted to reach USD 709.44 billion by 2030 with a CAGR of 16.5% from 2020-2030. Over The Top (OTT) is a streaming media service offered to the user directly via internet, with or without subscription, by-passing the conventional distribution system of cable, broadcast, and satellite television platforms. OTT services offer the users access to a number of videos, movies, games, and various digital content on smartphones, tablets, laptops, televisions, and other electronic gadgets.

Weapons of Mass Data

Venkidapathy Ravi

The document discusses various topics related to changes in the television industry, including the rise of over-the-top (OTT) content delivery and its impact on both consumers and industry players. It also covers the need for television operators to improve their content discovery and guide experiences given that poor discovery can drive viewers to other sources. Additionally, the document examines challenges and opportunities around implementing 4K/ultra HD television strategies.

What is OTT platform_ Comprehensive Guide in 2023.docx

Suganya Mathivanan

In the era of digital dominance, Over-The-Top (OTT) platforms have emerged as a significant game-changer in the entertainment landscape. Offering a plethora of content at the viewer's fingertips, these platforms have redefined the way we watch movies, series, documentaries, and more. This article delves into the world of OTT platforms, discussing their definition, evolution, benefits, and impact on the entertainment industry.

Abstract-Video On Demand; New Digital & Broadband Video Distribution-3Q06

Roger Towne

This document provides a summary and forecast of the video on demand (VoD) market. It finds that while VoD growth has already been rapid at over 40% per year, explosive growth is expected to begin in 2008 as technologies mature. These include increased IPTV deployment, more favorable movie release windows for VoD, and new devices that facilitate accessing broadband content on TVs. The report provides forecasts for VoD revenue and subscribers through 2010 for different distribution channels and regions. It is intended for professionals in industries involved in video distribution, content, and enabling technologies.

Understanding OTT (Over-The-Top)_ A Comprehensive Guide.pdf

NandiniR61

Over the-top video in the middle east

Laurent Viviez

The document discusses the emerging market for Over-the-Top Video (OTTv) services in the Middle East. It finds that while OTTv penetration is still low in the region, interest is growing strongly. It identifies the most important factors for growing the OTTv market as: great content that reflects the region's diversity, super-fast broadband networks, and availability of devices like smartphones and tablets. Content, especially popular genres like series, films and sports, is seen as the most crucial driver of growth. For OTTv services to succeed, they will need to secure premium content rights and tailor their offerings to the unique preferences of the region's various audience segments.

Over-the-Top Video (OTTv) in the Middle East: How to Win the Market

Semalytix

With growing demand among Middle East viewers for online video content, new players cast in the Netflix mold are competing with traditional TV companies for a market potentially worth $1 billion by 2020. Around the world, over-the-top video (OTTv) is becoming more mainstream.1 These services as a share of total television viewing have doubled globally over the past 12 months and exceed 30 percent in some developed economies. In the United States, 75 million households have an active OTTv subscription, compared to 32 million just four years ago. Fueling this trend is the emergence of an abundance of user-friendly OTTv services, coupled with the increasing quantity and quality of content available online. Netflix launched its streaming service in 2007. As of April 2014, it was being used by 50 million people in 41 countries. Hulu, the OTTv service from NBC Universal, Disney, and Fox, now has six million paying U.S. subscribers. More pay TV operators are offering multiscreen packages to their subscribers and online-only packages to nonsubscribers in a bid to compete head-on with Netflix and similar services. In the Middle East, OTTv is still nascent by global standards. Fewer than 100,000 homes subscribe to dedicated commercial OTTv services—less than 1 percent of television-viewing households.2 Yet despite the low penetration, interest is strong—as suggested by the popularity of online short video services such as YouTube—and a flurry of new services has emerged (see figure 1). Etisalat introduced its eLife TV app on iOS in 2013, just one year after MBC's Shahid TV app became the top downloaded app in the Middle East App Store. Istikana and icflix, which follow a Netflix model, launched the region's first major standalone OTTv services in 2011 and 2013 respectively. OSN recently followed by announcing the launch of Go by OSN for non-pay TV subscribers. In 2014, beIN SPORTS relaunched its OTT service and began selling multiscreen subscriptions, and MBC partnered with Samsung to launch Shahid on smart TVs. - See more at: http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/over-the-top-video-ottv-in-the-middle-east-how-to-win-the-market/10192?#sthash.6QbS8wM6.dpuf

How the Digital Revolution is Disrupting the TV Industry

Suman Mishra

This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive. The core trends fueling disruption this time are a. Online and mobile will exceed Facilities based viewing b. On demand viewing will exceed live, linear viewing c. New companies and business models in online viewing d. Networks are experiencing the collapse of the middle and rise of “long tail” e. Content creators and right holders are capturing a greater value share than ever The 4 disruptive scenarios in making which will “accelerate” the change are a. The universal remote: Global, all-inclusive navigation solving the discovery problem b. The walled garden: exclusive entertainment becomes the critical strategic asset c. Direct to Consumer takes on traditional TV bundles d. Live TV online

This document provides an overview and analysis of trends in the over-the-top (OTT) video services market based on a survey of 628 respondents. Key findings from the survey include: - 45% of respondents currently offer OTT services, up from 35% last year, indicating growing adoption of OTT. - Live OTT services for events are seen as a more viable revenue opportunity than linear channel distribution or VOD. The percentage of respondents planning to offer live OTT is increasing. - On-demand (VOD) content is most important for current OTT business plans, but live events are nearly as high a priority and outrank VOD for overall respondents. -

Why You Should Invest in OTT Platform app.pdf

Hepto Software Company

Ott.and.operators

Aditya Kishore

OTT video is growing rapidly and threatening traditional pay TV business models. Usage of services like Netflix is exploding, with 2/3rds of Netflix subscribers shifting primarily to streaming. This is driving changes in user behavior like longer viewing sessions. While some research finds little impact on TV viewing, pay TV providers could still be disrupted by online services that provide content directly without the provider. Pay TV providers face challenges managing or monetizing growing OTT traffic on their networks. Some providers are starting to offer their own multi-platform video services to try to become video distributors themselves.

1 Switching To Digital Television Business And Public Policy Issues

Sheila Sinclair

This document summarizes the challenges involved in switching from analog to digital television. It discusses how the transition affects different market participants like broadcasters and viewers unevenly. Broadcasters must invest in new digital infrastructure while viewers must buy new equipment. The transition is complicated by television's non-rival nature, which means broadcasting the same content on both analog and digital wastes resources. Governments also aim to ensure universal access to free television, limiting how quickly the analog signal can be turned off. Overall, coordinating the costs and benefits across these groups during the transition poses business and policy issues.

Trends shaping the over the-top (ott) market

Hitesh Rathod

OTT - emerging market

Uma Chhabria

The document summarizes research on trends shaping the over-the-top (OTT) video market. It introduces the research team and agenda. The research problem is around the rapid evolution of OTT video consumption in India and globally. The objective is to understand the future of OTT. The literature review covers 14 sources on topics like OTT platforms, the Indian market, and competition. A pilot survey was conducted with 213 responses on questions about OTT usage, preferences, and spending. The results showed popularity for YouTube and Netflix, a preference for multiple subscriptions, and most spending less than INR 500. Hypotheses about customization, availability of mediums, and the relation between income and medium were supported.

What is OTT Technology?

Suganya Mathivanan

Detecon Workshop - Telco and OTT Partnerships

Adrian Hall

Television 2013_Digital Disruption_UOIT Innovation Conference Presentation

Susan Dineen

The television industry in Canada has experienced significant changes in recent years driven by new technologies and trends. More choice and services are available to viewers through cable, satellite, IPTV and over-the-top services like Netflix. While Canadians still spend a lot of time watching TV, viewership is changing as people engage in multi-screen viewing and social media around content. Disruptive forces include Internet TV/OTT services producing original content, the rise of multi-screen experiences, and cord-cutting, though the latter remains relatively small in Canada. Broadcasters are focusing on audience engagement across multiple platforms to keep up with these changes.

TMT - A Sector in Transition

Julian McGougan

This document provides a summary of key trends in the technology, media, and telecommunications sector that is undergoing transition. Television viewing is declining slightly but live and catch-up viewing within a day remains important. Advertising revenues for television have remained steady as online video advertising grows. Mobile device usage, especially smartphones, is rising rapidly as the preferred method for content consumption and internet access. Reliable wireless connectivity through both mobile networks and public WiFi is becoming increasingly important for consumers.

UK Spectrum Policy Forum – Greg Bensberg, Digital 3&4 - Public and Social val...

techUK

What is OTT?

Suganya Mathivanan

The global expansion of over-the-top (OTT) services has significantly driven the growth of various streaming companies. As the demand for Smart TV app development continues to surge, newer innovations, and advancements in Internet penetration, smart TV, mobile, and 5G infrastructure, are poised to further boost the streaming marketplace, with a particular emphasis on producing original content. Nevertheless, several Smart TV app development firms in the market offer an impressive platform that engages consumers with larger screens, providing an exceptional viewing experience. Additionally, these apps offer users enhanced surround sound, resulting in favorable adoption rates, especially in the wake of the pandemic.

Best guide for OTT TV in 2023.pdf

Jarom Joseph

The world of television has witnessed a significant transformation with the emergence of OTT TV services. It has swiftly captured the attention and hearts of viewers worldwide, revolutionizing the way we consume entertainment. This blog aims to delve into the reasons behind the global phenomenon of Over-the-Top Television, exploring its growing popularity, convenience, and vast content libraries. From the rise of streaming platforms to the shift in consumer preferences, we will uncover the factors that have propelled OTT TV to the forefront of the entertainment industry, forever changing the way we experience television.

Abstract-Internet TV Answers Demand for News, Sports, Entertainment-1Q07

Roger Towne

Internet television is growing rapidly and is forecasted to reach $5.8 billion by 2011. As broadband penetration increases globally and more devices become internet-connected, users will be able to access TV shows, videos, movies, sports, and news from any location via the internet. This report from iSuppli analyzes the professionally produced internet TV market, forecasting video streams, bandwidth usage, and revenue by content type and region through 2011. It finds that the availability of popular TV content, user-generated sites like YouTube, and free/ad-supported videos are driving more mainstream users to internet television.

Ott video report

Amit Goswami

1. The document compares several major OTT video services including Netflix, Amazon Prime, iTunes, Hulu, and YouTube. It discusses their positioning in the market, content catalogs, pricing models, users/usage, revenues, device availability, and international presence. 2. Content acquisition is key for OTT services given the competitive landscape. Transactional VOD services like iTunes and Amazon VOD are welcomed by studios as an additional sales channel. SVOD services must spend heavily on exclusive content through output deals to attract subscribers willing to pay monthly fees. Hulu has an advantage through content owner stakes but faces challenges as owners strike deals with pay TV providers. 3. Technical challenges include navigating the fragmentation of connected devices

Pay TV innovation forum industry perspectives 2018

Digital Policy and Law Consulting

The document summarizes findings from the 2018 Pay-TV Innovation Forum exploring key developments affecting the pay-TV industry. It finds that competition is intensifying from OTT services and other providers. Pay-TV subscriptions are plateauing in most markets as viewers increasingly access content on multiple screens. To grow, pay-TV providers will need to offer more flexible packages, improve the user experience across devices, and potentially act as aggregators amid an fragmented landscape. The top innovation priorities are product and commercial changes, improving the operating model, and investments in technology platforms.

Faangs session - FAANGs ain't what they used to be

Christian Grece

Global Content Compass 2014

Christian Knaebel

We have finalized our findings from our survey and interviews that we conducted over the past few months with industry players and experts all around the world. Some key trends have emerged: Cable & Satellite are the dominant infrastructure but satellite might loosing ground Mobile TV is the new way of distributing TV content and will see strong growth Social Media integration is key to growth for both content and distribution infrastructure A new external player will eventually enter the market and disrupt the industry Sports remains the most thought after content but new market segments will be targeted: families and elder citizen Significant difference in mature and developing markets when it comes to TV consumption

Task 6

spanishadamgg

The document discusses several theories related to how media and television content can influence audiences: - Moral panic theory explains how the media can exaggerate issues and define people/groups as threats, potentially causing mass hysteria. It often involves five stages including defining a threat and authorities responding. - Encoding/decoding theory suggests audiences actively derive their own meanings from media texts based on their experiences, which can be dominant, negotiated, or oppositional to the producer's intent. - Uses and gratifications theory proposes audiences choose media to fulfill certain needs like information, entertainment, social interaction, personal identity, and escapism.

Global Cloud Television TV Market | Report Sellers

sumeet kumar dhuwe

Cloud TV allows a user to choose the programs a user wants to watch from an archive of different programs or can opt to stream live Television. The TV programs can be streamed to any device with an internet connection and an internet browser. Cloud TV is a software platform that virtualizes set-top-box functionality, enabling the service providers to bring advanced user interfaces, online video experiences such as YouTube along with social networking, internet browsing, online gaming, video conferences, and interactive web-style advertising to televisions, and connected electronics devices. The global cloud TV market is expected to witness a significant CAGR of 8.80% during the forecast period owing some key factors such as growing adoption of smartphones, tablets, and smart TV. Moreover, factors such as rising demand for high definition quality content and rich graphics, growth in the 3D content, and increased number of connected devices are further augmenting the demand for cloud TV solutions. Some of the advantages of the cloud TV include low upfront cost, fast time to market of service and reduced operational complexity. However, factors such as government regulations on the bandwidth allocation, low quality of video content to be delivered on cloud TV, and security and privacy concerns due to growing cases of hacking will restrain the market growth during the forecast period. Moreover, lack of high-speed network infrastructure, especially in emerging economies, will further hinder the growth of cloud TV market in several countries. North America holds the largest share of the market due to high-speed network access across the region. However, Asia-Pacific is projected to witness the fastest growth of cloud TV market owing to the expansion of data centers and rising demand for cloud services by various industries. Furthermore, an increase in cross-border trade conducted by companies in this region will further boost the demand for smart cloud TVs during the forecast period. https://www.reportsellers.com/market-research-report/Cloud-Television-TV-Market

Over the Top (OTT) Market Size & Growth Outlook 2024-2030

Over the Top (OTT) Market Size & Growth Outlook 2024-2030

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