It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find.
Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team?
In this report, we discuss the pros and cons of each strategy and follow with a detailed breakdown of costs for four separate scenarios. Data is drawn from government reports, employment websites and industry surveys, and we’ve included a sideby-side comparison to help you determine how much you can expect to spend on in-house writers versus outsourced content.
The document provides tips for creating an effective CV, including keeping it to two pages, tailoring it for specific jobs, using "power words" that emphasize achievements, and highlighting skills and qualifications over extensive work history. It also includes lists of action words that can be used to describe skills, experiences, and other qualities for a CV.
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
Resumes, Cover Letters and Applying Online Bruce Bennett
One size does not fit all when it comes to resumes. The presentation addresses the what and how to build your resume as well as fine-tuning it for a specific job description. It also explores the benefit of adding a cover letter and identifies the pitfalls of applying online.
Organizations can spend a high percentage of their marketing budget on lead generation efforts, only to find that their leads aren't converting. Finding qualified leads has become more challenging than ever before, while making marketing planning and prospect nurturing more critical.
Watch Finding & Nurturing the Right Prospects and gain a deeper understanding of strategies for identifying and nurturing high-value leads in a challenging economy.
This document provides information about email marketing. It begins by stating that email marketing is an important tool that cannot be ignored. It then discusses what email marketing is, common objectives, why it works, tips for strategy and techniques, the importance of permission, targeting, format, frequency, content, evaluation and results. The document provides details on each of these topics to help explain email marketing and how to effectively implement an email marketing campaign.
Newscred's: Ultimate guide to content marketing Dec 2013Brian Crotty
This document provides guidance on measuring the return on investment (ROI) of content marketing strategies. It recommends beginning with identifying key performance indicators (KPIs) aligned with business goals and the sales conversion funnel. Metrics should track how content exposes new prospects to the brand, builds engagement, and inspires customers. The document also advises working backwards from projected ROI to determine a content marketing budget and aligning content tactics to stages in the sales conversion funnel.
The document provides frequently asked questions and answers about search engine optimization (SEO). It defines the difference between SEO and search engine marketing (SEM), explains why SEO is important for businesses, and addresses questions about optimizing websites, measuring optimization success, guarantees of top rankings, technical requirements, budgeting, timeline for rankings, and paid search advertising.
The document provides tips for creating an effective CV, including keeping it to two pages, tailoring it for specific jobs, using "power words" that emphasize achievements, and highlighting skills and qualifications over extensive work history. It also includes lists of action words that can be used to describe skills, experiences, and other qualities for a CV.
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
Resumes, Cover Letters and Applying Online Bruce Bennett
One size does not fit all when it comes to resumes. The presentation addresses the what and how to build your resume as well as fine-tuning it for a specific job description. It also explores the benefit of adding a cover letter and identifies the pitfalls of applying online.
Organizations can spend a high percentage of their marketing budget on lead generation efforts, only to find that their leads aren't converting. Finding qualified leads has become more challenging than ever before, while making marketing planning and prospect nurturing more critical.
Watch Finding & Nurturing the Right Prospects and gain a deeper understanding of strategies for identifying and nurturing high-value leads in a challenging economy.
This document provides information about email marketing. It begins by stating that email marketing is an important tool that cannot be ignored. It then discusses what email marketing is, common objectives, why it works, tips for strategy and techniques, the importance of permission, targeting, format, frequency, content, evaluation and results. The document provides details on each of these topics to help explain email marketing and how to effectively implement an email marketing campaign.
Newscred's: Ultimate guide to content marketing Dec 2013Brian Crotty
This document provides guidance on measuring the return on investment (ROI) of content marketing strategies. It recommends beginning with identifying key performance indicators (KPIs) aligned with business goals and the sales conversion funnel. Metrics should track how content exposes new prospects to the brand, builds engagement, and inspires customers. The document also advises working backwards from projected ROI to determine a content marketing budget and aligning content tactics to stages in the sales conversion funnel.
The document provides frequently asked questions and answers about search engine optimization (SEO). It defines the difference between SEO and search engine marketing (SEM), explains why SEO is important for businesses, and addresses questions about optimizing websites, measuring optimization success, guarantees of top rankings, technical requirements, budgeting, timeline for rankings, and paid search advertising.
This document provides instructions for using MyAIESEC.net to manage partnership activities. It covers how to add organizations, open and follow through on deals, manage account activities, and manage global and national partnerships using the umbrella partner concept. Key steps include adding organizations, assigning account managers, creating and updating deals, logging account activities, and linking related organization pages under umbrella partnerships.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Black Swan Group Q1 2015 Commentary - DistributionAriana Williams
The document summarizes the Q1 2015 market for distribution hiring. It found that while 2014 saw strong growth, Q1 2015 saw a hiring lull as trends stabilized. Demand increased for support functions and skills like digital literacy, European languages, and experience in emerging/European markets. The hiring process remained consistent, emphasizing "team fit". Bonuses increased, and candidate scarcity remained an issue due to high retention and demand for niche skills. Distribution hiring is expected to slow in Q2 while other areas may see increased demand.
The document discusses workforce marketing and how it can amplify a company's marketing reach by empowering employees to represent the brand to their networks, attract the best talent by helping recruiters communicate the brand more genuinely, and drive results like increasing sales opportunities by ensuring the company is ready to engage clients early in their purchasing process.
Report Q1 Addressing the Recruitment Power Balance in 2015BMSRecruitment
The document summarizes key findings from the BMS Quarterly Sales Index report. It finds that 2014 was a candidate-driven market with high demand for sales talent outstripping supply. Sales vacancies grew 19.2% since 2013 and competition for candidates was fierce. Many businesses struggled to fill vacancies and nearly half lost revenue because of a lack of sales coverage. Looking to 2015, recruitment is expected to remain challenging as candidates maintain strong bargaining power and salaries continue rising in the competitive environment. Firms will need to focus on efficient recruitment strategies like shortening hiring processes to attract top talent.
This document provides guidance on developing a targeted resume and cover letter. It discusses identifying transferable skills from past experiences and emphasizing them to match the qualifications employers are seeking. The document recommends searching for jobs in one's current career, dream career, and skills-based career to help identify qualifications and position descriptions. It then provides tips on the key components of a resume, including formatting, contact information, summaries of qualifications, education, experience, and references. It also reviews best practices for cover letters, including relating one's skills to the specific job and providing concrete examples from one's background.
This document provides tips on how to use LinkedIn for business purposes. It recommends preparing complete personal and company profiles that highlight the services being offered. Keywords should be optimized to attract the right contacts. The document also suggests connecting with potential customers by sending connection requests or paid messages and engaging with others on LinkedIn through comments and shares over time. The goal is to slowly build a quality network of contacts for future business opportunities.
The document discusses the challenges that companies face with online recruiting. It notes that the proliferation of job boards, social networks, and online advertising options has made it difficult for companies to effectively source candidates and for job postings to stand out. Both HR and marketing skills are needed to strategically select the right advertising platforms and write compelling job postings optimized for search engines and social media. However, most companies lack the resources to dedicate both functions to recruiting. As a result, opportunities are getting lost in the large volume of online job listings and it has become difficult for both companies and job seekers to efficiently match up.
The Ultimate Guide to Measuring the ROI of Content MarketingMohamed Mahdy
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The guidelines aim to help marketers quantify and optimize their content strategies.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Many job postings in the cleared community are pulled straight from the government contract award. While you can’t change the requirements of the job, you do have some flexibility in how you choose to advertise it. Improve your job postings to meet their full potential with these tips.
The document discusses The PLUS Company's efforts to build partnerships and training programs in Massachusetts to help clients secure employment. It describes the STRIDE internship program which provides skills training and job rotations. Once students complete STRIDE and identify career interests, PLUS aims to help them develop goals and guide them to secure individual jobs through the company's relationships with businesses. The newsletter highlights new partnerships with UMass Lowell and TJX Corporation for additional training programs. It emphasizes the importance of cultivating relationships over time to create opportunities for job placement that match clients' interests.
This document analyzes subject line trends based on over 2.2 billion emails. It finds that words like "Alert" that convey urgency perform well, increasing open rates by 38.1% and click rates by 61.8%. Words like "Daily" and "Weekly" also see strong results because they establish expectations of regular communication. In contrast, words like "Newsletter", "Report", and "Learn" are trending down likely due to oversaturation of content marketing. The document also shows that promotions resonate well, with keywords like "Free Delivery", "Sale", and percentage discounts driving higher response rates.
Introduction to CRM, Sales and Marketing Tools Connect Labs
The document discusses HubSpot tools for marketing, sales, and customer relationship management. It provides overviews and descriptions of the various HubSpot products including Marketing Hub, Sales Hub, Service Hub, and HubSpot CRM. It outlines the tools and features included in each product as well as pricing tiers and integration capabilities.
Learn how to define (and improve!) the quality of hire in this webcast. Click through to see the shift from taking job orders to influencing hiring needs and identify selection strategies that provide top-quality hires in today's new work environment.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
The team presented their mid-term project for revamping the "BizCrumb$" newsletter published by the National Library Board's Business Collection. Their objectives were to: revamp the newsletter's appearance and layout; understand the target audience's views; promote new titles; and increase the newsletter's appeal. They conducted surveys, environmental scans, interviews and created mockups of logos and emails. Challenges included coordinating with the external client, limited resources and balancing schoolwork. Their recommendations and report outline were also presented.
SEO Buyer’s Guide Ebook by ServiceCrowdServiceCrowd
The SEO Buyer’s Guide Ebook is an unbiased guide that explains many of the mysteries and misunderstandings about SEO services. The guide includes 9 in-depth chapters that will make it easier for you to avoid common pitfalls and operate a successful outsourced SEO campaign.
This document summarizes a workshop on SaaS and digital media marketing delivered by Sriram Reddy. It covers differences between SaaS, PaaS, cloud computing and utility computing models. It also discusses digital media marketing strategies, including push and pull models. Key topics include SaaS pricing models and licensing, the importance of accountability and strategy in marketing, innovations in marketing, and the role of ethics in SaaS business.
The document provides an overview of email marketing best practices and list building strategies. It discusses the importance of list quality, email design guidelines, deliverability factors, and metrics for measuring performance. Key recommendations include following legal compliance, diversifying marketing approaches, and analyzing multiple metrics beyond open rates to fully understand list engagement. Speakers from ExactTarget, VerticalResponse and Salesforce provided examples and tips for effective email campaigns and cultivating subscriber lists over time through a variety of online and offline methods.
5 Reasons for Content Outsourcing for Your CompanyAdsy
Do you run a small company and can't afford an in-house team? Or, maybe you need more content in addition to what you produce?
There's a great tactic you can use to get high-quality content for any purpose. And it's called content creation outsourcing.
Learn more about the five main perks you can get when outsourcing content creation.
Hub spot's ultimate guide to hiring an inbound marketing agencyTuristicae
The document provides guidance on selecting an effective inbound marketing agency. It outlines 11 key habits that highly effective inbound agencies possess:
1. They offer the core inbound marketing services of traffic generation, lead generation, lead nurturing, and analytics.
2. They present a clearly defined delivery process tailored to the client's goals and challenges.
3. Their sales process focuses on understanding the client's specific goals and challenges.
4. They maintain a website that is optimized for inbound marketing and can serve as an example of their own work.
This document provides instructions for using MyAIESEC.net to manage partnership activities. It covers how to add organizations, open and follow through on deals, manage account activities, and manage global and national partnerships using the umbrella partner concept. Key steps include adding organizations, assigning account managers, creating and updating deals, logging account activities, and linking related organization pages under umbrella partnerships.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Black Swan Group Q1 2015 Commentary - DistributionAriana Williams
The document summarizes the Q1 2015 market for distribution hiring. It found that while 2014 saw strong growth, Q1 2015 saw a hiring lull as trends stabilized. Demand increased for support functions and skills like digital literacy, European languages, and experience in emerging/European markets. The hiring process remained consistent, emphasizing "team fit". Bonuses increased, and candidate scarcity remained an issue due to high retention and demand for niche skills. Distribution hiring is expected to slow in Q2 while other areas may see increased demand.
The document discusses workforce marketing and how it can amplify a company's marketing reach by empowering employees to represent the brand to their networks, attract the best talent by helping recruiters communicate the brand more genuinely, and drive results like increasing sales opportunities by ensuring the company is ready to engage clients early in their purchasing process.
Report Q1 Addressing the Recruitment Power Balance in 2015BMSRecruitment
The document summarizes key findings from the BMS Quarterly Sales Index report. It finds that 2014 was a candidate-driven market with high demand for sales talent outstripping supply. Sales vacancies grew 19.2% since 2013 and competition for candidates was fierce. Many businesses struggled to fill vacancies and nearly half lost revenue because of a lack of sales coverage. Looking to 2015, recruitment is expected to remain challenging as candidates maintain strong bargaining power and salaries continue rising in the competitive environment. Firms will need to focus on efficient recruitment strategies like shortening hiring processes to attract top talent.
This document provides guidance on developing a targeted resume and cover letter. It discusses identifying transferable skills from past experiences and emphasizing them to match the qualifications employers are seeking. The document recommends searching for jobs in one's current career, dream career, and skills-based career to help identify qualifications and position descriptions. It then provides tips on the key components of a resume, including formatting, contact information, summaries of qualifications, education, experience, and references. It also reviews best practices for cover letters, including relating one's skills to the specific job and providing concrete examples from one's background.
This document provides tips on how to use LinkedIn for business purposes. It recommends preparing complete personal and company profiles that highlight the services being offered. Keywords should be optimized to attract the right contacts. The document also suggests connecting with potential customers by sending connection requests or paid messages and engaging with others on LinkedIn through comments and shares over time. The goal is to slowly build a quality network of contacts for future business opportunities.
The document discusses the challenges that companies face with online recruiting. It notes that the proliferation of job boards, social networks, and online advertising options has made it difficult for companies to effectively source candidates and for job postings to stand out. Both HR and marketing skills are needed to strategically select the right advertising platforms and write compelling job postings optimized for search engines and social media. However, most companies lack the resources to dedicate both functions to recruiting. As a result, opportunities are getting lost in the large volume of online job listings and it has become difficult for both companies and job seekers to efficiently match up.
The Ultimate Guide to Measuring the ROI of Content MarketingMohamed Mahdy
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The guidelines aim to help marketers quantify and optimize their content strategies.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Many job postings in the cleared community are pulled straight from the government contract award. While you can’t change the requirements of the job, you do have some flexibility in how you choose to advertise it. Improve your job postings to meet their full potential with these tips.
The document discusses The PLUS Company's efforts to build partnerships and training programs in Massachusetts to help clients secure employment. It describes the STRIDE internship program which provides skills training and job rotations. Once students complete STRIDE and identify career interests, PLUS aims to help them develop goals and guide them to secure individual jobs through the company's relationships with businesses. The newsletter highlights new partnerships with UMass Lowell and TJX Corporation for additional training programs. It emphasizes the importance of cultivating relationships over time to create opportunities for job placement that match clients' interests.
This document analyzes subject line trends based on over 2.2 billion emails. It finds that words like "Alert" that convey urgency perform well, increasing open rates by 38.1% and click rates by 61.8%. Words like "Daily" and "Weekly" also see strong results because they establish expectations of regular communication. In contrast, words like "Newsletter", "Report", and "Learn" are trending down likely due to oversaturation of content marketing. The document also shows that promotions resonate well, with keywords like "Free Delivery", "Sale", and percentage discounts driving higher response rates.
Introduction to CRM, Sales and Marketing Tools Connect Labs
The document discusses HubSpot tools for marketing, sales, and customer relationship management. It provides overviews and descriptions of the various HubSpot products including Marketing Hub, Sales Hub, Service Hub, and HubSpot CRM. It outlines the tools and features included in each product as well as pricing tiers and integration capabilities.
Learn how to define (and improve!) the quality of hire in this webcast. Click through to see the shift from taking job orders to influencing hiring needs and identify selection strategies that provide top-quality hires in today's new work environment.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
The team presented their mid-term project for revamping the "BizCrumb$" newsletter published by the National Library Board's Business Collection. Their objectives were to: revamp the newsletter's appearance and layout; understand the target audience's views; promote new titles; and increase the newsletter's appeal. They conducted surveys, environmental scans, interviews and created mockups of logos and emails. Challenges included coordinating with the external client, limited resources and balancing schoolwork. Their recommendations and report outline were also presented.
SEO Buyer’s Guide Ebook by ServiceCrowdServiceCrowd
The SEO Buyer’s Guide Ebook is an unbiased guide that explains many of the mysteries and misunderstandings about SEO services. The guide includes 9 in-depth chapters that will make it easier for you to avoid common pitfalls and operate a successful outsourced SEO campaign.
This document summarizes a workshop on SaaS and digital media marketing delivered by Sriram Reddy. It covers differences between SaaS, PaaS, cloud computing and utility computing models. It also discusses digital media marketing strategies, including push and pull models. Key topics include SaaS pricing models and licensing, the importance of accountability and strategy in marketing, innovations in marketing, and the role of ethics in SaaS business.
The document provides an overview of email marketing best practices and list building strategies. It discusses the importance of list quality, email design guidelines, deliverability factors, and metrics for measuring performance. Key recommendations include following legal compliance, diversifying marketing approaches, and analyzing multiple metrics beyond open rates to fully understand list engagement. Speakers from ExactTarget, VerticalResponse and Salesforce provided examples and tips for effective email campaigns and cultivating subscriber lists over time through a variety of online and offline methods.
5 Reasons for Content Outsourcing for Your CompanyAdsy
Do you run a small company and can't afford an in-house team? Or, maybe you need more content in addition to what you produce?
There's a great tactic you can use to get high-quality content for any purpose. And it's called content creation outsourcing.
Learn more about the five main perks you can get when outsourcing content creation.
Hub spot's ultimate guide to hiring an inbound marketing agencyTuristicae
The document provides guidance on selecting an effective inbound marketing agency. It outlines 11 key habits that highly effective inbound agencies possess:
1. They offer the core inbound marketing services of traffic generation, lead generation, lead nurturing, and analytics.
2. They present a clearly defined delivery process tailored to the client's goals and challenges.
3. Their sales process focuses on understanding the client's specific goals and challenges.
4. They maintain a website that is optimized for inbound marketing and can serve as an example of their own work.
NewsCred's Ultimate Guide to Content Marketing ROIstu.Dio
"You need a process and analytical framework to support your content strategy and tie it to your company’s bottom line. Building your content strategy around your key performance indicators (KPIs) before you dive into content production, will build greater credibility and focus amongst all team members."
Via NewsCred
The document provides a 10-step template for creating an inbound marketing strategy. It outlines assessing current strategies, learning inbound tactics, building a team, defining goals, understanding audiences, creating marketing plans and schedules, optimizing websites, improving content, increasing audience reach, and reporting metrics. The template aims to help users comprehensively plan and implement an inbound strategy that delivers results.
The document discusses why and how companies should outsource content creation. It notes that companies need to produce high volumes of high-quality content at a fast pace. Outsourcing content allows companies to meet these needs by hiring outside writers and agencies. However, companies must provide clear style guides, writing guidelines, feedback processes, and legal protections to ensure outsourced content is consistent with their brand. Analytics should also be used to evaluate outsourced content and make improvements.
Pathfinder Software LLC is a Chicago-based scientific research and development company specializing in medical device software. The document proposes a content strategy to improve Pathfinder's online presence and better target potential B2B customers. It recommends developing case studies, white papers, and a blog to demonstrate expertise, highlight differentiators, and engage existing customers on industry issues. A review finds opportunities to enhance key sections of Pathfinder's website through more detailed content, updated imagery, and regular blogging. The proposal aims to position Pathfinder as an authority and distinguish its offerings in the competitive medical device software field.
2015 Salary Guide from The Creative GroupAmi Chang
The document provides salary information for creative industry jobs. It discusses trends in the creative industry like high demand for talent and a focus on digital skills. It also lists 9 in-demand jobs such as account manager, content strategist, and front-end web developer. Starting salary ranges are given for over 100 creative positions across design, interactive, and content fields.
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The overall goal is to help marketers quantify their content marketing efforts and illustrate the business impact and success of their programs.
This document provides a template for a business plan, including sections on the executive summary, company description, products/services, marketing plan, operations, management, finances, and appendices. It notes that the marketing plan requires research on the target market and industry trends. The plan should demonstrate competitive advantages, pricing structures, and growth potential. Market research can be secondary using published sources, or primary by gathering original data. The goal is to have a well-researched marketing plan to support financial projections.
This document discusses strategies for creating content on a lean budget. It recommends crafting the perfect content team by designating chief content officers and managing editors. It also suggests leveraging internal subject matter experts, partners, customers, thought leaders and incentivizing internal contributions. The document then discusses content planning, including creating buyer personas, buyer journeys, themes, and mapping content to sales funnel stages. It provides ideas for content creation and recommends the "turkey dinner" approach of slicing one large piece of content into many smaller assets like videos, blogs, and infographics to get more value from existing content.
This document discusses strategies for creating content on a lean budget. It recommends crafting the perfect content team by designating chief content officers and managing editors. It also suggests leveraging internal subject matter experts, partners, customers, thought leaders and incentivizing internal contributions. The document advises content planning through buyer persona creation, buyer journey mapping, and theme/arc planning. It provides tips for ideation and mapping content to early, mid, and late stage buyer funnel stages. Finally, it recommends lean content creation tactics like slicing one large "turkey dinner" piece of content into smaller leftovers like videos, infographics, blogs and more to get more value from existing assets.
This document discusses strategies for creating content on a lean budget. It recommends crafting the perfect content team by designating chief content officers and managing editors. It also suggests leveraging internal subject matter experts, partners, customers, thought leaders and incentivizing internal contributions. The document advises content planning through buyer persona creation, buyer journey mapping, and theme/arc planning. It provides tips for ideation and mapping content to early, mid, and late stage buyer funnel stages. Finally, it recommends lean content creation tactics like slicing one large "turkey dinner" piece of content into smaller leftovers like videos, infographics, blogs and more to get more value from existing assets.
The document provides guidance on developing an effective content marketing strategy for B2B companies. It outlines 7 key steps: 1) figure out your goals and brand values; 2) determine your content marketing team; 3) focus your strategy; 4) build an editorial calendar; 5) create engaging content; 6) share your content; and 7) track results. Developing a clear strategy involves understanding your resources, goals, and target audiences in order to produce the right types of content, from blog posts to ebooks, and drive the desired actions and key performance indicators.
Digital Marketing Stategy for admiral logistics by Krishna 2022.pptxSaiVamsiKrishnaKadiy
This document provides guidance on developing a digital marketing strategy. It discusses understanding the industry, competition, buyers, and key digital channels. It emphasizes defining buyer personas and setting marketing goals and metrics aligned with business goals. The strategy involves selecting the right technology tools, analyzing digital data and preferred channels, and measuring performance through key metrics. The document outlines a 13-step process to create the strategy, including positioning, personas, goals, tools, channel evaluation, funnel setup, and content optimization. The overall strategy framework focuses on the 5 D's: digital technology, data, channels, metrics, and devices.
How to Select the Right Digital Marketing Agency to Support In-House Teams Femi Deji Olajiga
The document provides advice on selecting a digital marketing agency to support in-house teams. It discusses researching agencies and freelancers, evaluating their services, structure, experience, and fees. Key questions to ask include what services are needed, agency experience in relevant industries, staff experience levels, and ensuring fees are linked to measurable results. Hiring an agency does not necessarily save costs compared to developing in-house skills, and a freelancer may provide a more flexible alternative.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
Similar to Outsourcing Your Content vs. Hiring an In-House Writing Team (20)
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Outsourcing Your Content vs. Hiring an In-House Writing Team
1. Outsourcing Your Content vs.
Hiring an In-House Writing Team
A True Cost Comparison
It’s no secret that quality content
improves brand awareness, increases
customer loyalty and drives leads, but
most marketing managers say that
good writers are difficult to find.
Companies need writers who can
create value through informative and
engaging information. So, do you
outsource your content or build an in-
house team?
In this report, we discuss the pros and
cons of each strategy and follow with
a detailed breakdown of costs for
four separate scenarios. Data is
drawn from government reports,
employment websites and industry
surveys, and we’ve included a side-
by-side comparison to help you
determine how much you can expect
to spend on in-house writers versus
outsourced content.
2. _______________________________________________________________________________________________________________________________
2
29%
48%
15%
% of Marketers Increasing Content
Creation
Significant
Increase
Increase
No Change
Decrease
How Much Content Do You Need?
How much content do you really need to execute a successful content marketing campaign?
While this number will differ for each individual company, a great place to start is to look at the
amount of resources other companies are putting towards content creation:
These numbers are from The Content Marketing Institute’s 2017 survey of over 400 marketers
across North America. As you can see, most of the companies that were surveyed are currently
setting aside nearly 30 percent of their total marketing budget to content marketing.
In addition to that, 77 percent of companies plan to increase their overall content production
going forward.
Increasing Content Creation Can Lead to Better ROI
How does increased content production affect your bottom line? Generally, businesses that
publish more earn more. Here’s what Hubspot discovered about blog frequency and inbound
traffic:
Notice that those companies that put out 16 or more blog posts per month saw three times the
amount of traffic compared to those that published only one or two. Ultimately, the amount of
content you distribute depends on your profile and strategy, but it’s clear that successful
companies are finding ways to distribute more content and bring in more traffic/leads.
29%
26%
Content Marketing as a % of
Total Marketing Budget
B2C
B2B
3. _______________________________________________________________________________________________________________________________
3
In-House Content: Pros and Cons
To get the most out of your strategy, you need to weigh both qualitative and quantitative
factors. Let’s first look at the advantages of hiring and managing your own team of in-house
writers:
Industry Experience – Content is valuable when it’s informative, authoritative and
engaging. You can build more trust with your customers by leveraging the experience of
seasoned staff members who already know your market. In-house writers tend to have a
narrow focus and thus a deep understanding of an organization’s brand, audience,
products and goals. Ultimately, they are likely to create content with the right voice.
Increased Control – Immediate physical access to your content team gives you more
control over specific campaign initiatives. You’ll be able to have direct interaction with
writers and therefore more control over the content they create.
Of course, in-house content production also comes with several disadvantages:
Skills Gap – We’re seeing a surge in demand for specialists, namely those with skills in
SEO, CSM and copywriting. The latter is by far the most difficult to source, as a good writer
must be both analytical and creative.
Time / Resources – Be prepared to spend time (and money) recruiting new talent or
learning the fundamentals. Also, larger companies tend to be more bureaucratic and
geographically divided, which can slow down production and approval. Last of all,
someone is going to have to manage your team of writers, create a system for sending out
and receiving assignments, and proof the quality of their work. This takes additional
resources on top of what it takes just to create the content.
Bias – Forbes Insights & PwC surveyed over 350 executives. Ninety-four percent agreed
that personalization is key to delivering valuable content. However, value drops when
writing gets too promotional, which is often the result of internal bias. An outsourced
content provider may be more objective and better able to identify hidden deficiencies
and opportunities.
Fixed Capacity – Whether you bring on one writer or 10, your volume will be capped. This
poses major problems for seasonal or large, intermittent orders. Refer to the CMI survey
figures. Like most marketers, you probably want to increase production next year. If so, be
prepared to substantially boost your salary budget by hiring more writers. Otherwise, your
quality will decline.
4. _______________________________________________________________________________________________________________________________
4
Outsourced Content: Pros and Cons
Now, for outsourcing content creation. Here are the main advantages of buying content from a
provider:
Process Expertise – Quality is by far the top success factor among content marketers.
Because content providers specialize in writing, you can spare a lot of resources by
outsourcing this segment of your strategy.
Ability to Scale – Creating purposeful content takes training and practice, particularly
when it comes to keyword-based writing and SEO. With a provider comes experience and
with experience comes speed. Additionally, providers usually have much larger writing
teams to handle projects at scale. Consider online product catalogues; outsourcing is
particularly beneficial for large-scale, short-term projects.
Outside Perspective – Content creation companies bring a collective knowledge base and
a variety of tactics that have already been tested. In other words, they know what works
and what doesn’t. In fact, the writing company you hire likely has experience in your
market or with similar brands.
Resources – A content provider can give you access to an expansive network of specialty
writers. Other resources may include content curation, standalone editing, stock images,
social media planning and more. Better still, you can easily increase/decrease your order
volume without sacrificing time, quality or your salary budget.
Convenience – Depending on the outsourced content provider you use, you’ll likely have
the option of utilizing account management. This means you’ll have someone else
training, managing and giving feedback to writers for you. Your only responsibility is to
give direction on the types of content you need and any keywords/topics to focus on.
Many providers offer additional quality assurance services (editing) to help ensure your
content is publish-ready when you receive it. This can take a load off your to-do list and let
you focus on other aspects of your business.
Likewise, here’s the downside of outsourcing your content:
Lack of Inside Knowledge – No third party knows your brand better than you do. While
content providers typically have a plethora of experience in general industry niches,
specialty niches can push the limits of what a content provider can produce. Depending
on your niche, it may take time for a content creation company to learn your products and
how to speak to your customers.
Limited Control – Any type of outsourcing limits your control to some degree, but much of
the conflict is the result of middlemen. Many content providers suffer from overextension,
which can delay campaigns and blur communication lines. The key is to partner with a
provider that focuses on one specific element of your strategy, such as writing or
technology.
5. The Cost of Hiring In-House Writers
Before we analyze specific budgets and goals, let’s break down the five major costs associated
with staffing one writer. Note that hiring and overhead are typically one-time expenses, while
all other items are balance sheet accounts, or ongoing costs.
Hiring
Unless you work with freelancers, hiring a writer is like hiring any other employee. According to
the Society for Human Resource Management (SHRM), the average cost-per-hire (CPH) is
$4,129. This American National Standard metric factors in both internal and external costs,
including those spent on job posting, screening, interviewing, onboarding and training. SHRM’s
2016 analysis includes nearly 4,000 data observations from four categories:
1. Executive
2. Middle Manager
3. Non-Manager Individual Contributor
4. Non-Exempt Non-Manager
Content writers typically fall under category three, which accounts for roughly 25 percent of the
sample. Therefore, our breakdown is based on a conservative average hiring expense of $4,000.
Salaries
The following annual salary figures are drawn from seven different employment websites across
multiple writing job positions:
Content Writing Salary Ranges
Source Role Average Salary
The Creative Group (TCG) Web Copywriter $62,375
Bureau of Labor Statistics Writers and Authors $60,250
Indeed.com Mktg. Content Writer $59,000
SimplyHired Copywriter $58,270
Glassdoor Copywriter $55,000
Indeed.com Web Content Writer $54,870
The Creative Group (TCG) Copy Editor $50,000
Indeed.com Digital Copywriter $49,816
GlassDoor Writer $49,483
Payscale Writer $48,719
Payscale Copywriter $47,411
SimplyHired Writer $47,275
Indeed.com Content Writer $46,509
Payscale Online Marketing Content Writer $45,812
SimplyHired Content Writer $43,067
Payscale Content Writer $41,875
SalaryList Writer Editor $40,078
SalaryList Content Writer $39,871
6. _______________________________________________________________________________________________________________________________
6
We took an average of these 18 salaries to come up with a base salary figure of $49,982.
While this average leans conservative, keep in mind that salaries vary widely by city and region.
For an even more accurate estimate, choose a city from the chart below. Simply divide the
variance number by 100 and multiply the result by the salary ranges above.
AL - Birmingham
AZ - Phoenix
AR - Little Rock
CA - Fresno
CA - San Francisco
CA - Los Angeles
CO - Co. Springs
CO - Denver
CT - Hartford
DE - Wilmington
DC - Washington
FL - Jacksonville
FL - Miami
GA - Atlanta
GA - Savannah
HI - Honolulu
ID - Boise
94
112.5
95
90
140
130
95.3
107
116.5
105
133
95
107
103
84
107
86.1
IL - Chicago
IL - Rockford
IN - Fort Wayne
IN - Indianapolis
IA - Des Moines
KS -Kansas City
KY - Louisville
LA - New Orleans
ME - Portland
MD - Baltimore
MA - Boston
MI - Detroit
MI - Kalamazoo
MN - Duluth
MN- Minneapolis
MO - St. Louis
NE - Omaha
123
85
83
96
100
100.5
92
99
95
103
101
100
80
79.6
106
99
97
NV - Las Vegas
NH - Manchester
NJ - Paramus
NM - Albuquerque
NY - Buffalo
NY - New York
NY - Syracuse
NC - Charlotte
NC - Raleigh
OH - Akron
OH - Cleveland
Oh - Columbus
OH - Youngstown
OK - Oklahoma City
OR - Portland
PA - Philadelphia
PA - Pittsburg
99
112
130
91.5
95
140.5
90.3
101.5
104
89
96
98
76
93
106.5
115
98
RI - Providence
SC - Charleston
SD - Sioux Falls
TN - Knoxville
TN - Memphis
TN - Nashville
TX - Austin
TX - Dallas
TX - El Paso
TX - Houston
UT - Salt Lake
VA - Norfolk
VA -Richmond
WA - Seattle
WA - Spokane
WI - Green Bay
WI - Milwaukee
101.5
93.5
84
89
95
100.5
108
109
72
107
104
97
98.5
120
82
86.5
101
Source: The Creative Group 2017 Salary Forecast
Benefits
According to the Bureau of Labor Statistics (BLS), benefits account for 30.2 percent of employee
compensation costs within the private sector. The breakdown includes paid
leave, supplemental pay, health insurance, retirement and legally-required benefits. Using this
percentage, here are the annual benefits costs of hiring one writer:
Annual Cost of an In-House Writer (Excluding Payroll & Overhead Costs)
Hiring Salary Benefits Total
In-House Writer $4,000 $49,982 $21,625 $74,607
Payroll Taxes
All employers are also required to pay a portion of the Social Security and Medicare taxes. In
addition is a 6 percent federal unemployment tax (FUTA) on the first $7,000 in wages.
However, you can reduce this rate by paying your state unemployment tax (SUTA). State
governments use their own ranges based on employer profiles, and companies with low
turnover generally receive lower rates. Here are examples of a typical payroll tax cost
breakdown in three different cities at three different salary rates:
7. _______________________________________________________________________________________________________________________________
7
Payroll Tax Costs
San Francisco, CA Dallas, TX Chicago, IL
Adjusted Salary $87,150 $67,853 $76,568
Social Security Tax (6.2%) $5,403 $4,207 $4,747
Medicare Tax (1.45%) $1,264 $984 $1,110
FUTA Wage Base $7,000 $7,000 $7,000
FUTA Rate w/Credit 1.8% 0.6% 0.6%
FUTA Tax $126 $42 $42
SUTA Rate 1.5-6.2% 0.45-7.47% 0.55-7.75%
SUTA Wage Base $9,000 $9,000 $12,960
SUTA Tax $346 $356 $538
Annual Payroll Tax $7,139 $5,589 $6,437
Annual Payroll Tax as % 8.19% 8.24% 8.41%
The totals were computed using range averages for SUTA. You can also access 2017 Payroll Tax
Rates by State. We used 8.24 percent as the rate and came up with a cost of $4,119 for Payroll
Taxes.
Annual Cost of an In-House Writer (Excluding Overhead Costs)
Hiring Salary Benefits Payroll Taxes Total
In-House
Writer
$4,000 $49,982 $21,625 $4,119 $79,726
Equipment/Overhead
Like other roles in marketing, in-house writing is typically an office-based job.
Equipment/overhead refers to supplies, rent, utilities, data subscriptions, etc. Moreover, many
of these are typically one-time costs.
We identified five office furniture retailers that specialize in cubicle space. Using the median
price in each product line as a variable, here are the averages of one-time overhead:
Furniture Cost - $1,500
Computer Setup - $1,000
Database Programs, Plagiarism Services, Industry Journal Subscriptions - $300
Assuming that your writers work on site, that you have existing free space and that any resulting
changes to your supplies and utilities accounts are immaterial, you can expect approximately
$2,800 in one-time overhead.
Now that we’ve looked at all of the major cost factors of hiring a writer in-house, let’s see what
our total cost per employee for the first year adds up to be:
Total Annual Cost of an In-House Writer
Hiring Salary Benefits Payroll Taxes Equipment Total
In-House Writer $4,000 $49,982 $21,625 $4,119 $2,800 $82,526
8. _______________________________________________________________________________________________________________________________
8
The Cost of Outsourcing Content Creation
When outsourcing the creation of your content, you’ll find that most providers offer their
services in one of two ways (or both):
1. Self-Service
2. Managed Service
Self-Service
Self-Service refers to a hands-off approach by the content provider where businesses use an
online platform, create and place individual orders, select a price level, and manage and quality
check the resulting content with each individual writer once it has been completed.
This option is typically the cheapest of the two (and the most time consuming) and most
resembles the process in which you’d interact with an in-house writer, but with the caveat of
having to manage your content through that content provider’s specific platform.
Managed Service
Managed Service offers companies additional value in the customer service and convenience
department. With this option, you’ll usually have access to a dedicated account manager who
will consult with you on projects, create a dedicated team of writers around your campaigns and
manage your team of writers. You’re left only with the task of placing an order. Keep in mind
that not all content providers offer account management, and not all managed services have the
same perks.
Some features included in account management can be additional to the cost of the content.
These might include proofreading, editing, keyword research, meta info, images and posting,
among others.
Many online writing companies require a $2,500 - $10,000 retainer from clients in order to take
advantage of managed services. Others have a monthly membership fee. For our comparison,
we’ll model it after our own managed service model, which doesn’t require a retainer or
membership fee and comes at no extra cost.
Pricing Structures
Pricing for outsourced content creation typically falls under one (or more) of the options below:
Pay per hour
Pay per article
Pay per word (based on writer quality level)
9. _______________________________________________________________________________________________________________________________
9
While there are some content companies that exclusively use the “pay per hour” pricing
method, they are rare. An outsourcing system run entirely on a “pay per hour” model may
encounter many of the same scaling/pricing issues as using an “in-house” writer, thus
eliminating many of the benefits of outsourcing.
For the “pay per word” options, you select a quality level of writer based on that content
provider’s grading rubric (i.e. a star rating from one to five) and adjust the price from there.
Most providers have price ranges between 1-10 cents per word, excluding special custom
projects.
Here at BKA Content, we are a combination of both “pay per article” and “pay per word.” Clients
first select the product type they’d like to order (which has a certain quality level of writers
attached who’ve been trained on the product type), and then they select the desired word
count.
Total Cost
For our cost comparisons, we’ll be using a cost per article model. We’ll use two common article
products – branded blogs and product descriptions – to use as the standard.
The prices for outsourcing used in this comparison will reflect the current pricing we have for
these products here at BKA Content. Keep in mind that our pricing also takes into consideration
the perks of having managed services at no additional cost.
Prices for Branded Blogs and Product Descriptions (not including volume discounts)
To compare with other content creation companies that price per word based on writer quality
level, the writers who create our branded blog products equate to a four or five-star level of
writing.
Now that we have an idea for the total cost of an in-house writer as well as the total costs
associated with outsourcing content to a provider, it’s time to decide how many writers you
actually need. Let’s talk productivity.
Product Descriptions
Words Price
25-49 $2.50
50-74 $4.15
75-99 $5.80
100-124 $7.45
125-149 $9.10
150-174 $10.75
175-199 $12.40
200-249 $14.10
250-299 $17.55
300-350 $21.00
Branded Blogs
Words Price
100-150 $15.00
200-250 $20.00
300-350 $25.00
400-450 $30.00
500-550 $35.00
600-650 $42.50
700-750 $50.00
800-850 $57.50
900-950 $65.00
1000-1050 $75.00
10. _______________________________________________________________________________________________________________________________
10
How Much Can One Writer Produce?
In the content world, we often think in terms of word count. But how do words equate to time?
In 2016, Hubspot asked over 4,000 marketing professionals exactly how long it took them to
write a 500-word blog post.
Around 56 percent of those surveyed said it takes them between one and three hours to write a
500-word blog post. For simplicity’s sake, we’ll say it took them an average of two hours to write
a single article. Here’s how this would convert to a monthly number of articles that one writer
could produce (based on an eight-hour work day, five-day work week and a 52-week year):
To delve a little deeper, here at BKA Content we surveyed our own team of 250+ freelance
writers to determine writing speeds. We adjusted for six distinct product categories and set the
average article size at 500 words. Here are the results we found:
It’s important to remember that the 163-a-month number is specifically derived from freelance
writers who have extra incentive to work both efficiently AND quickly. While a freelance writer
probably hits this speed on occasion, they also aren’t typically writing eight hours a day, five
days a week.
To make this a straight comparison going forward, we’ll use an average of the two writing
speeds above. Keep in mind that this is an average spread across different content product
types at that same word count. If you intend to only create one specific type of content, this
number could be higher or lower depending on the guidelines/research involved.
At 500 words, one full-time writer can produce, on average:
13%
33%
23%
16%
Under 1 Hour 1 - 2 Hours 2 - 3 Hours 4 + Hours
500 Word Article Completion Time
.94 Articles /
HOUR
7.52 Articles /
DAY
37.6 Articles /
WEEK
163
Articles
/MONTH
.50 Articles /
HOUR
4 Articles /
DAY
20 Articles /
WEEK
87 Articles
/MONTH
125 Articles /
Month
11. _______________________________________________________________________________________________________________________________
11
Side-by-Side Cost Comparison Scenarios:
In-House vs. Outsourcing
Below, we’ve created four scenarios that each represent a unique company profile with specific
content needs. The average article length is set at 500 words (except for scenario 4, which
includes 100-word product descriptions). We’ve split up these scenarios to show the direct
comparison between in-house costs and outsourcing costs over a set amount of time.
In Regard to Content Volumes:
We’ve picked volumes of content for each of the scenarios with two things in mind. First is a
realistic number based on our experience working with these types of businesses. Second, using
the 142 articles a month per writer maximum as a base, we’ve selected volumes that would use
the in-house writers near capacity to show their greatest value (scenarios 2, 3 and 4).
Keep in mind that monthly volumes that fall above or below multiples of 142 would increase the
cost of in-house writing above that shown because you’d be paying more people to do less than
their capacity to fulfill the volume. Even if you hired multiple part-timers, you would still incur
the initial hiring costs to bring them on board as well as substantial equipment/overhead costs.
Outsourcing costs, however, would always be equal to the volume of work needing to be done.
In Regard to In-House Costs:
For monthly and annual costs, we factor in salary, benefits as a percentage of salary (excluding
scenario 4) and payroll taxes. One-time costs include hiring expenses and overhead for every
one new writer, and they are factored into the “First Month Cost” as well as the “Annual Cost,”
but not the “Ongoing Monthly Cost.”
Each scenario also shows the number of in-house writers you would need to complete that
specific project, assuming the volume of content neither increases nor decreases over time.
In Regard to Outsourcing Costs:
We used the current pricing model at BKA Content. The base price for a 500-word branded blog
comes out to be $35 per article (used in scenarios 1 through 3). The base price for a 100-word
product description comes out to $7.45 (used for scenario 4).
Discounts
When outsourcing, clients typically get discounts based on their order volume. In each scenario,
you’ll see a section labeled “Outsourcing Discount Pricing.” The discount price used for the
scenario can be found here, and it matches BKA Content’s current discount pricing tiers.
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Scenario 1: A Startup or Small to Midsize Business
Background: Your company already has a small marketing team to handle strategy and editing,
but you need to start creating about 30 new pieces of content per month to get your content
marketing campaign off the ground.
# of Pieces of Content Needed: 30 per month
Article Word Size: 500 words
# of In-House Writers Needed: 1
Outsourcing Discount Pricing: N/A ($35 per article)
Cost of In-House Writer x1
First Month Cost Ongoing Monthly Cost Annual Cost
Salary $4,165 $4,165 $49,982
Benefits $1,802 $1,802 $21,626
Payroll Taxes $343 $343 $4,119
Subtotal $6,311 $6,311 $75,726
One-Time Costs
Hiring $4,000 $4,000
Equipment $2,800 $2,800
Total Cost $13,111 $6,311 $82,526
Cost to Outsource 30 articles/month
First Month Cost Ongoing Monthly Cost Annual Cost
$35/Article $1,050 $1,050 $12,600
Total Cost $1,050 $1,050 $12,600
Summary: If you’re a small business with low volume content needs, it doesn’t make much
financial sense to hire an annual employee just for writing since we already know that one
writer can produce well over 30 articles per month.
To even consider the idea of bringing your content writing in-house, you’d likely need to make
sure this employee has a wider skill set than writing and can help in other parts of the business.
Otherwise, you’d want to wait to bring a writer in-house until you have the equivalent of 125,
500-550 word articles for them to do.
Even at the maxed writing capacity of 125 articles a month, the outsourcing cost would still only
be $73,264.80 (accounting for a volume discounted price of $34.30 per article), whereas the in-
house cost would stay the same as what’s in the graph above. That’s still a savings of $9,261.57
when going the outsourcing route.
Annual Savings from Outsourcing: $69,926
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Scenario 2: An SEO/Marketing Agency
Background: When managing other companies’ content and digital marketing, quality writing
becomes especially critical. With 250 pieces of content to create each month between several
clients, you need to make sure you’ve got a solid team in place. If you wanted to bring this work
in-house, you would need to hire two full-time content writers. You’d probably also want to
consider hiring one full-time editor as well, but that’s a discussion for another day.
# of Pieces of Content Needed: 250 per month
Article Word Size: 500 words
# of In-House Writers Needed: 2
Outsourcing Discount Pricing: $34.30 per article
Cost of In-House Writer x2
First Month Cost Ongoing Monthly Cost Annual Cost
Salary $8,330 $8,330 $99,965
Benefits $3,604 $3,604 $43,251
Payroll Taxes $686 $686 $8,237
Subtotal $12,621 $12,621 $151,453
One-Time Costs
Hiring $8,000 $8,000
Equipment $5,600 $5,600
Total Cost $26,221 $12,621 $165,053
Cost to Outsource 250 articles/month
First Month Cost Ongoing Monthly Cost Annual Cost
$34.30/Article $8,575 $8,575 $102,900
Total Cost $8,575 $8,575 $102,900
Summary: With SEO agency services ranging everywhere from content creation to keyword
research, PPC, SERP rankings, reputation management and more, the easier you can make the
content creation process while keeping quality high, the better. From the cost breakdown
above, it can make a lot of sense to purchase your content from a provider to allow you to focus
your resources on other sectors of your service or product line.
One of the caveats to using a content provider, however, is making sure you select one that can
customize to your business model and integrate with your processes. If using an outsourcer’s
platform decreases efficiency and adds cost, that should be considered.
Annual Savings from Outsourcing: $62,153
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Scenario 3: A Large Enterprise with High Content Volume
Background: You already have a strong marketing department, but you need to up your content
production to help fulfill ongoing campaigns across several different departments. Assume that
you are looking to produce 500, 500-word blogs per month. Using the above rate of 125 articles
per writer, you would need to hire four full-time content writers to handle the volume.
# of Pieces of Content Needed: 500 per month
Article Word Size: 500 words
# of In-House Writers Needed: 4
Outsourcing Discount Pricing: $33.95 per article
Cost of In-House Writer x4
First Month Cost Ongoing Monthly Cost Annual Cost
Salary $16,661 $16,661 $199,929
Benefits $7,209 $7,209 $86,502
Payroll Taxes $1,373 $1,373 $16,474
Subtotal $25,242 $25,242 $302,905
One-Time Costs
Hiring $12,000 $12,000
Equipment $8,400 $8,400
Total Cost $45,642 $25,242 $323,305
Cost to Outsource 500 articles/month
First Month Cost Ongoing Monthly Cost Annual Cost
$33.95/Article $16,975 $16,975 $203,700
Total Cost $16,975 $16,975 $203,700
Summary: While there are some perks to having writers in your physical office, it may not be
worth what it will cost you.
This could be a scenario where getting some add-ons from the content provider (such as higher
quality writing teams/editing/images/posting) could further increase the overall value of the
service while STILL largely undercutting the costs of having in-house writers.
The tradeoff is that if you outsource to a content provider, you would need to make sure your
brand style guide is very clear and that there are checks in place to ensure a consistent brand
image. Depending on the provider, you can ask to have a dedicated team of writers who are
trained on your specific projects – at no cost to you.
Annual Savings from Outsourcing: $119,605
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Scenario 4: An Ecommerce Business Scaling Seasonal,
High-Volume Projects
Background: Suppose you need 20,000 SKUs (100-word product descriptions or category pages)
published on your website in the next six months. Adjusting the writing rate for product type,
word count and internal survey data, a writer could complete an average of 4.25 SKUS an hour,
or 680 a month. To fulfill this, you would need to hire five in-house web content writers.
Obviously, you wouldn’t need a year-round content staff. The in-house figures below include
hiring costs, prorated salaries/taxes/subscriptions, no benefits and half of the one-time
equipment expenses. We’ll assume that you can sell back your equipment at 50 percent once
the project is finished.
# of Pieces of Content Needed: One-time, 20,000 SKU order
Article Word Size: 100 words
# of In-House Writers Needed: 5
Outsourcing Discount Pricing: $4.84 per description
Cost of In-House Writer x5 for 6 Months
First Month Cost Ongoing Monthly Cost 6 Month Cost
Salary $20,826 $20,826 $124,956
Benefits N/A N/A N/A
Payroll Taxes $1,716 $1,716 $10,296
Subtotal $22,542 $22,542 $135,252
One-Time Costs
Hiring $20,000 $20,000
Equipment (half) $7,000 $7,000
Total Cost $49,542 $22,542 $162,252
Cost to Outsource 20,000 SKU Project for 3 Months
First Month Cost Ongoing Monthly Cost 3 Month Cost
$4.84/Article $32,267 $32,267 $96,800
Total Cost $32,267 $32,267 $96,800
Summary: This scenario showcases the value of outsourcing when it comes to high volume, one-
time/seasonal projects. Not only does outsourcing reduce the overall costs by nearly 40 percent
(in this scenario), but you also must consider the potential revenue acquired from having your
catalogue go live three months ahead of schedule.
Annual Savings from Outsourcing: $65,452
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Final Cost Comparison: Outsourcing Content
vs. In-House Writers
So how do the cost savings breakdown from scenario to scenario? As you can see below,
outsourcing is the clear winner, and it’s not close:
Ultimately, maximizing the value of your content and budget largely depends on the volume and
duration of your content campaigns. In most cases, companies will save quite a bit of money and
time by outsourcing. This is money that can go directly back into your bottom line, or that can
be reinvested into other parts of the business that need work. Imagine all the things your
business could do with an additional $60-$100k lying around!
Should You Even Consider In-House Writers?
Looking at the above scenarios, you may be inclined to answer this question with a “no.” While
it’s true that in-house writing teams don’t make financial sense in most traditional business
verticals, there are some scenarios where it may be necessary.
In-house production may make sense for smaller, more technical content projects that don’t fall
under the industry averages we’ve clarified above. This may include certain niche industries
(advanced engineering, science, technology, medical) where the writer expertise/knowledge
requirements fall out of the range of most outsourcing companies. Also, if money truly is not an
issue, and you just want to have complete control over the training, managing and production of
the writers, you might consider an in-house writing and editing team.
That being said, you should keep in mind the auxiliary costs of running your own content team,
particularly if you’re short on space. Hiring a dedicated manager for your writers and
creating/using a management system to keep processes moving smoothly are things we didn’t
factor into this comparison but would also add to the in-house cost.
In the end, most companies are having a difficult time sourcing writers who are both creative
and analytical, which is why nearly 44 percent of marketers are now outsourcing their content.
Annual Costs and Savings for Content Writing
Small
Business
SEO
Agency Enterprise E-Commerce
In-House Annual Cost $82,526 $165,053 $323,305 $162,252
Outsourcing Annual
Cost
$12,600 $102,900 $203,700 $96,800
Outsourcing Savings $69,926 $62,153 $119,605
$65,452 (and 3
months)
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Why You Should Outsource with BKA Content
If you’ve decided to try outsourcing, you should note that not all outsourcing companies are
created equal. As was stated above, they follow several different pricing and account
management models, so you’ll want to be selective of the features that bring the most benefits.
In regard to BKA Content, here is how we stack up. We’ve been in the online writing industry
since 2009, and we have loads of experience crafting high-quality content for thousands of
agencies, enterprises, eCommerce companies and small businesses. We pride ourselves in
contracting only the best U.S. writers as well as providing extraordinary customer service. Our
mission is to become a trusted content extension of any business, not just a neat piece of
software.
We offer account management free of charge and don’t require any retainer fees, contracts or
volume minimums. We are also unique in that we customize to clients’ processes instead of
making them conform to us. We have a stringent qualifying process for bringing new writers on
board to help ensure quality and consistency.
Conclusion
It’s clear that there is a lot of money to be saved when outsourcing your content. Finding the
right provider that can become a partner is imperative to making that work. Here at BKA
Content, we are convinced we can help take your content campaigns to the next level. Contact
us today to see how we can help reduce your costs and enhance your productivity and results!
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Sources:
The Content Marketing Institute, 2017 Benchmarks, Budgets and Trends –North America
http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf
Hubspot, “How Often Should Companies Blog?” https://blog.hubspot.com/marketing/blogging-frequency-
benchmarks#sm.0000110b80p9e7ct0pbncwcv7i6y8
Hubspot “State of Inbound Report, 2016”
The Creative Group, “2017 Salary Forecast” https://www.roberthalf.com/creativegroup/salary-center-for-
creative-and-marketing-professionals
Linkedin Marketing Solutions “The 2014 Professional Content Consumption Report”
https://business.linkedin.com/marketing-solutions/c/14/6/linkedin-professional-content-consumption-report
Kapost 2014 Content Hiring Survey
Bureau of Labor Statistics (BLS)
Internal Revenue Service (IRS) 2017 Tax Code