APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy
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Presentation from the APM Project Management Conference Manchester on Thursday 8 December. Christine is the head of business operations for BBC North.
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APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy
- 3. EURO 2016
- 4. England vs Wales Euro 2016 2.3million Bradley Wiggins time trial London 2012 800k Live video streaming record
- 5. WIMBLEDON
- 10. DIGITAL JOURNALISM IN RIO
- 11. BUILDING CONNECTED TV REACH
- 13. SPORT HOMEPAGE
- 14. OLYMPIC HOMEPAGE
- 15. OLYMPIC SCHEDULE
- 16. OFFERING AUDIENCES LIVE EVENT REMINDERS
- 17. UPDATED APP WITH FOCUS ON PERSONALISATION
- 18. PARTNERSHIP
- 19. IN APP ALERTS
- 21. GOOGLE ONEBOX
- 22. SOCIAL MEDIA: DRIVING REFERRALS AND ENGAGING YOUNGER AUDIENCES Factual Relaxed ‘The sports newshound’ Informal Universal Friendly Irreverent ‘The passionate football fan’ Knowledgeable Cheeky
- 23. SPORT 360
Editor's Notes
- The Euros kicked off a huge summer of Sport and we have started in style We had our biggest ever daily global audience on Thursday June 16th, when 14.4m browsers visited on the day of Wales v England And that week was also the best we have had: 31.4m browsers in the UK alone. For so long London 2012 was our benchmark for audience figures – but over the past month we have consigned those Games to history with our four biggest UK weeks of all time: 31.4m, 25.6m, 28.1m and 27.5m. These are huge numbers and give us a strong base to build on as we head towards Rio and the new football season; We’ve also seen the continued shift of audiences towards mobile (with a massive 6.3m on England-Wales day) while the on-going power of social media allows us to connect with new audiences and bring them back to our website. We’ve had 120m video views in a month on our Facebook pages (with the chat around Thierry Henry’s handball topping the charts with 3m).
- That Wales-England game BBC Live page had 4.7m browsers, with some 2.3m watching the video stream of the BBC1 coverage More than doubled our previous streaming record from London 2012. A moment dubbed by The Guardian as: “a sign of the changing way the nation watches television”. The video was consumed roughly 50% via BBC Sport direct, 50% via BBC iPlayer
- 20m browsers visited the digital offering for the championships where Andy Murray triumphed on Sunday It was the first-time our new enhanced BBC Live v2 page has been used for a major sports event too We regularly attracted to 2m-3m browsers a day to our Wimbledon Live coverage, with over 1.2m browsers visiting the page in a single hour as Andy Murray beat Wilfried Tsonga in the quarter-finals
- So, onto the main event. The Rio Olympics On broadcast we will have coverage across BBC One, Two and extended hours have been secured for BBC Four, up to 8 Red Button streams for Satellite and Cable homes, and 1 or 2 additonal streams on Freeview We are matching the coverage we had on offer for London 2012, with up 24 live video streams across our IP delivered product set In terms of when the action is taking place, Rio is 4 hours behind London. This means there’s a big opportunity for office based viewing in the afternoons with early sessions of events beginning around lunchtime, including athletic heats and rowing finals Many of the biggest finals for the major events like Athletics and Swimming are happening in the early hours of the morning UK time. This means catch-up is a big opportunity for us…
- London 2012
- BBC Live v2. Success of live streams in Olympics 2012 made the case for BBC Live. Our Interactive Video Player as it was known was a huge success, but also bespoke to London 2012 and not sustainable for other events. And, that’s where BBC live came from a single shared platform-like approach to major events,. Our new v2, is faster to download and update, improved user experience to make it simpler to choose from a range of media content and using our new Morph technology easier to develop on
- Digital journalism in Rio – over to Anna.
- Connected TV is a good example of how we have been able to share Morph data templates between products – making it simpler for the Red Button + team to create a BBC Live like experience on televisions We have also been able to use v2 of Live to provide multi-language support for our World Service colleagues – Russian, Spanish, Portuguese
- Now, thanks to some work from the iPlayer the best of the 24 live streams we offer from Rio will be available in iPlayer Main eventer audience, the best bits on there.
- Branding the Sport homepage and leading with Live Rolled out responsive site earlier this year – 1280 – smoothest AI score dip by just 6 points from mid-70s to 69 and is now back above 70 Another lesson learnt from 2012.
- Olympic homepage. Branding is done in conjunction with TV – their on screen graphics during the Games – this is based on the Selaron steps in Rio which have a multicoloured mosaic design. - Clear signposting for our 24 streams.
- Schedule – really popular during Games time – Navigation to events is key Re-use from 2014 Glasgow CWG. Going live in the next week or so…
- Service type feature in our app Generic built using BBC Live so that down the line we could enable reminders for events outside of Sport Small numbers so far but of those who do use it we see a far higher click through rate than the usual alerts – average of about 17%
- Personalistion rolled out in our app in late October last year. From there we have continued to refine the offering. And at the minute are the first BBC app to use MVT to try to refine and upsell the benefits of sign-in This is key part of us trying to create habit-forming products across Sport. Investment – Action – Variable Reward – Stored Value
- Schedule – really popular during Games time – Navigation to events is key Re-use from 2014 Glasgow CWG. Going live in the next week or so…
- Alerts - over 2.2m signed up to our alerts Rio were offering medal alerts
- Working with Google on a deal to secure prominent promotion of our Live stream content in OneBox. The OneBox is what appears at the top of search when someone enters an Olympics related term. We will get a link through to Live and our TV schedule displayed there. The cost for us is that it requires us to put a limited number of clips of Olympic action on our YT channel. So there is a quid pro quo there. Google trying to dictate what content we would put there and how many clips. Negotiated it down to 6 or 7 clips a day of our choosing.
- It’s hard to believe that in London 2012 we didn’t have a dedicated social media team and when we did create one in 2013 we had 153,000 Facebook followers and a million Twitter followers at the time. That has grown massively to 27m followers – primarily driven by our BBC Sport, which has recently passed 10m fans, and MOTD Facebook accounts. Our primary reason for doing this is to drive referral traffic back to the BBC. In the first two weeks of Euro 2016, we attracted 9.8m referrals from social media.
- Virtual Reality is all the rage in 2016, and working with BBC Taster, we’ll be offering a Rio 360 video app. Work in progress. A trial of 360 VR to understand audience needs and the technology and help shape our future plans in this area. The Olympic Broadcasting Service are providing the content for this but we know it will include over 100 hours of live video streams across the Games and selected on demand highlights clips. There is an iOS and Android branded app so we know it will work with low-cost VR headsets and it will be available on Samsung Gear too. And a video player we can embed in the Sport/Taster site and use on social media accounts Fbook and YT if we want to.