The document discusses how technology is changing how consumers access content through different platforms. It notes that while McLuhan's idea of "the medium is the message" was true for old media, new generations see the medium as an interactive experience where the message and receiver interact. The document also states that in the past there was only a few ways to access magazines, but today technology provides many ways for people to access content. However, this increased access through different platforms can fragment audiences. The key point is that content remains valuable regardless of the delivery platform.

1. Driving the Consumer To Access Content
Through Different Platforms

2. We are lost

3. in

4. Technology

5. NOWADAYS MCLUHAN DOESN'T RIGHT
MEDIUM
IS THE
MESSAGE

6. OLD MEDIA FROM
MCLUHAN
MEDIUM IS THE MESSAGE

7. NEW MEDIA FROM NEW
GENERATION
INTERACTIO
MESSAGE RECIEVER
N
MEDIUM IS THE
INTERACTION

8. Tarih tekerrurden ibarettir
=
History only repeats itself

9. so

10. bad news

11. YESTERDAY (ONLY 2 MAG)

12. TODAY (MEN
TECHNOLOGY)

13. bad news is

14. fragmentation

15. good news is

16. content is the
king

17. And there is no queen!

18. Thank you!
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