This document provides an overview of online social networks and summarizes several related studies. It discusses what online social networks are and how they are used. Key findings from studies of the graph properties of online social networks and the decline of Myspace are summarized. Another study is outlined that looked at how people use online social networks from a network traffic perspective by analyzing HTTP traces and classifying different types of pages.
This document discusses the rise and evolution of social networking sites. It provides statistics on usage and growth of major sites from 2005-2008, showing large year-over-year increases initially for sites like MySpace and Facebook. However, starting in late 2007, some sites like Friendster began declining rapidly as users migrated to sites with better features. By 2008, usage of many top sites began leveling off or declining slightly, suggesting the social networking market was becoming saturated. The future of these sites will depend on their ability to continue innovating and retaining users.
Social Networking And Hiv Aids Communications 01pete cranston
Presentation at the IAMCR conference on Social Networking and AIDS Communications by Pete Cranston. Commissioned by Communications and Social Change Consortium (www.cfsc.org) for AIDS2031 (www.aids2031.org)
2010 Catalyst Conference - Trends in Social Network AnalysisMarc Smith
Review of trends related to social network analysis in the enterprise. Presented at the 2010 Catalyst Conference in San Diego, CA july 29, 2010. Presented with Mike Gotta, Gartner Group.
The document discusses new methods of advertising on social networks. It notes that some sites are growing rapidly at rates of tens or hundreds of percent annually. Modern sites are growing faster than Google but have much smaller coverage. Social networks are described as systems of permanent connections between people that allow for communication between those connections. Statistics are provided on user usage and behaviors on various social networks in Russia. The potential for user-generated content on social networks to increase engagement and information is also discussed.
An introduction to the potential of social networking sites in edKhairul Nisa
This paper reviews the potential uses of social networking sites (SNS) like Facebook and MySpace in education. It examines the characteristics and membership rules of popular SNS and compares Facebook and MySpace to evaluate privacy and trust issues. The paper finds that while SNS allow for collaboration and identity exploration, privacy and security are concerns when using them for teaching and learning due to risks of oversharing personal information and lack of control over third-party content like advertisements. However, when regulated properly, SNS show potential for outreach, promoting events, and facilitating discussions among interest groups in academic settings.
The document discusses new ways of advertising on social networks. It notes that some sites are growing rapidly each year and capturing niche audiences. Social networks allow permanent connections between users and are used primarily for communication between connections. Statistics are presented on user numbers and engagement for various social networks and sites in Russia. The potential for users to generate and share content is discussed, as well as strategies for embedding advertising and branded content into user generated content and communications on social networks.
The document discusses the concept of Library 2.0 and how libraries are adopting practices associated with Web 2.0, such as user-generated content, social media, and participatory services. Some examples of libraries using blogs, Twitter, Flickr, and instant messaging on Facebook are provided. While there are some objections to the emphasis on 2.0 technologies, the document argues that libraries need to engage with these new technologies because users, especially younger generations, are increasingly using social media and participating online.
This document discusses the rise and evolution of social networking sites. It provides statistics on usage and growth of major sites from 2005-2008, showing large year-over-year increases initially for sites like MySpace and Facebook. However, starting in late 2007, some sites like Friendster began declining rapidly as users migrated to sites with better features. By 2008, usage of many top sites began leveling off or declining slightly, suggesting the social networking market was becoming saturated. The future of these sites will depend on their ability to continue innovating and retaining users.
Social Networking And Hiv Aids Communications 01pete cranston
Presentation at the IAMCR conference on Social Networking and AIDS Communications by Pete Cranston. Commissioned by Communications and Social Change Consortium (www.cfsc.org) for AIDS2031 (www.aids2031.org)
2010 Catalyst Conference - Trends in Social Network AnalysisMarc Smith
Review of trends related to social network analysis in the enterprise. Presented at the 2010 Catalyst Conference in San Diego, CA july 29, 2010. Presented with Mike Gotta, Gartner Group.
The document discusses new methods of advertising on social networks. It notes that some sites are growing rapidly at rates of tens or hundreds of percent annually. Modern sites are growing faster than Google but have much smaller coverage. Social networks are described as systems of permanent connections between people that allow for communication between those connections. Statistics are provided on user usage and behaviors on various social networks in Russia. The potential for user-generated content on social networks to increase engagement and information is also discussed.
An introduction to the potential of social networking sites in edKhairul Nisa
This paper reviews the potential uses of social networking sites (SNS) like Facebook and MySpace in education. It examines the characteristics and membership rules of popular SNS and compares Facebook and MySpace to evaluate privacy and trust issues. The paper finds that while SNS allow for collaboration and identity exploration, privacy and security are concerns when using them for teaching and learning due to risks of oversharing personal information and lack of control over third-party content like advertisements. However, when regulated properly, SNS show potential for outreach, promoting events, and facilitating discussions among interest groups in academic settings.
The document discusses new ways of advertising on social networks. It notes that some sites are growing rapidly each year and capturing niche audiences. Social networks allow permanent connections between users and are used primarily for communication between connections. Statistics are presented on user numbers and engagement for various social networks and sites in Russia. The potential for users to generate and share content is discussed, as well as strategies for embedding advertising and branded content into user generated content and communications on social networks.
The document discusses the concept of Library 2.0 and how libraries are adopting practices associated with Web 2.0, such as user-generated content, social media, and participatory services. Some examples of libraries using blogs, Twitter, Flickr, and instant messaging on Facebook are provided. While there are some objections to the emphasis on 2.0 technologies, the document argues that libraries need to engage with these new technologies because users, especially younger generations, are increasingly using social media and participating online.
The document analyzes social media usage around the world. It summarizes data on the most popular social networks by country and rates of activities like photo sharing, video uploading, blogging, and social network profile usage. In most countries, photo sharing and having social profiles are among the most common activities. Microblogging is generally less widespread. The data provides insights into opportunities for global social networking and importance of considering local cultures.
The document provides an overview of online social networking. It discusses the rise in popularity of social networking sites and some of the key factors driving their use, including the ability for users to connect with others who share common interests and freely create and share content. The document also examines how people are using social networking sites, categorizes different types of social networks, discusses opportunities and barriers to use, and reviews literature on potential harms from social networking site use. The executive summary highlights that social networking sites allow easy profile creation and contact networks, and that their rapid growth indicates they are now mainstream. It also summarizes findings on user behaviors and attitudes.
The document discusses the history and rise of Web 2.0 and user-generated online content. It describes how Web 2.0 allows users to actively engage with and contribute content to websites, rather than just passively consuming information. Examples mentioned include social media sites, blogs, videos, and reviews. The document also addresses some risks of oversharing personal information online and excessive internet use.
Social networks have evolved significantly since the first one, SixDegrees, launched in 1997. They now allow users to communicate, market products and services, and spread news and information quickly. The document discusses the history of social networks and how they have changed from early sites like SixDegrees and LiveJournal. It also outlines current uses of social networks like Facebook and Twitter for communication, publicity, politics, healthcare, and education. Finally, it addresses how social networks have influenced society by enabling new ways to connect, share events, and spread information.
The document is a slide presentation on social media that discusses:
1) The rise of social media and how it has become a major online activity.
2) Different types of social media platforms that power online conversations like blogs, social networks, photo sharing, and video sharing sites.
3) How brands can engage with social media by listening, engaging, sharing content generously, having a strategy, and measuring results.
4) Examples of how brands can use specific social media platforms like YouTube, Facebook, Flickr, and Twitter to engage with customers.
For my final year project I used data analysis techniques to investigate user behavior pattern recognition in respect of similar interests and culture versus offline geographical location. This was an out-of-the-box topic, which I selected due to my love on Data Analysis, in respect of the Social Network Analysis in the Internet era.
This document discusses social network web sites (SNSs), including definitions, features, architectures, and analysis tools. It defines SNSs as web-based services that allow users to create public profiles, identify connections with other users, and view their connections and those made by others. The document outlines common SNS features like profiles, connections between users, and sharing of content. It also describes different SNS architectures and tools for analyzing social networks.
The document discusses adolescents' use of language and identity establishment in online social networks. It aims to analyze how male and female adolescents differently express themselves through language use, "netspeak", and emoticons on social media platforms. The study will collect data through surveys, observations of social media profiles, and analysis of text-based social media posts to determine gender differences and evolving online communication patterns among adolescents. The research seeks to contribute to the understanding of online identity development and provide insights on current online discourse trends among youths.
This document provides information about various social media platforms. It discusses Facebook, Twitter, LinkedIn, Myspace, Vkontakte, and Google+. For each platform, it outlines their key features, statistics on users, and a brief history. It also compares the different platforms side by side and discusses how social networking is changing enterprises.
This document discusses research on cross-cultural differences in social networking site use. It begins by defining key terms like social networking sites, social networks, and online social networks. It then reviews several studies that have examined cultural influences on social networking behaviors and content across countries. Many of these studies use Hofstede's cultural dimensions as a framework but analyze only a small number of sites and countries with limited sample sizes. The document concludes that more comprehensive research is still needed to better understand how national culture impacts social networking.
The document discusses a training on managing government use of social media in Moldova. It provides an agenda that covers an introduction to social media and its benefits, barriers and challenges for government adoption. It also discusses managing social media at both the initiative and organizational levels. Examples of social media tools used by governments are presented, including Facebook, Twitter and YouTube. The benefits of social media for governments are said to include reaching new audiences, enhancing engagement, communication and feedback from citizens. Challenges include traditional service models and low public trust and interest in engaging with government online.
11.face location a novel approach to post the user global locationAlexander Decker
This document discusses using supervised learning algorithms to classify user locations on social networking sites based on their profile data. It begins with an introduction to web mining and an overview of social networking sites like Facebook. It then discusses using decision trees, specifically the ID3 algorithm, to categorize users into locations. The document concludes that future work will focus on using geographic location data to provide targeted information to users based on their interests.
This document discusses security and privacy issues related to Facebook, including cyber identity theft, cybersquatting, and spamming. The author proposes to develop a third-party application called "Footlight" to help Facebook users secure their privacy and security from identity theft. A literature review is presented on previous research related to security and privacy problems on social media sites like Facebook. The author aims to determine how to protect social networks from spamming and identity theft, evaluate the level of privacy sensitivity and spam rate, and detect identity theft on Facebook. The proposed research method involves a quantitative survey of 250 respondents to analyze security and privacy preferences and issues on Facebook.
A review for the online social networks literatureAlexander Decker
This document summarizes a literature review of 132 journal articles on online social networks published between 2005-2011. The articles were classified into four categories: Applications, Survey and Analysis, Concept, and Technique. The review found that the majority of articles focused on applications of social networks and that research in developing countries was lacking. The review aims to provide insights into research trends on social networks to help both academics and practitioners.
A review for the online social networks literatureAlexander Decker
This document presents a literature review of 132 journal articles on online social networks published between 2005 and 2011. The review aims to identify and classify the existing research on online social networks (OSNs). The articles are classified into four categories: applications, surveys and analysis, concepts, and techniques. The findings show that the majority of studies focused on applications of OSNs. Additionally, little research has examined OSNs in developing countries. The review provides an overview of research trends in OSNs and identifies opportunities for further study.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. Key points include how social networks allow users to connect with friends and share content, how blogs are online journals that are easy to set up, and how wikis permit collaborative editing of content like Wikipedia. The document also explores how these various social media influence consumer purchase decisions through word-of-mouth and social influence marketing.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. It discusses how social networks like MySpace, Facebook, and LinkedIn allow users to connect with others and build profiles. It also covers how blogs, wikis, and podcasts operate and how users can participate in them. The document aims to explain the basic functions and operations of the major types of social media.
Student`S Approach towards Social Network Sitesiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
The document analyzes social media usage around the world. It summarizes data on the most popular social networks by country and rates of activities like photo sharing, video uploading, blogging, and social network profile usage. In most countries, photo sharing and having social profiles are among the most common activities. Microblogging is generally less widespread. The data provides insights into opportunities for global social networking and importance of considering local cultures.
The document provides an overview of online social networking. It discusses the rise in popularity of social networking sites and some of the key factors driving their use, including the ability for users to connect with others who share common interests and freely create and share content. The document also examines how people are using social networking sites, categorizes different types of social networks, discusses opportunities and barriers to use, and reviews literature on potential harms from social networking site use. The executive summary highlights that social networking sites allow easy profile creation and contact networks, and that their rapid growth indicates they are now mainstream. It also summarizes findings on user behaviors and attitudes.
The document discusses the history and rise of Web 2.0 and user-generated online content. It describes how Web 2.0 allows users to actively engage with and contribute content to websites, rather than just passively consuming information. Examples mentioned include social media sites, blogs, videos, and reviews. The document also addresses some risks of oversharing personal information online and excessive internet use.
Social networks have evolved significantly since the first one, SixDegrees, launched in 1997. They now allow users to communicate, market products and services, and spread news and information quickly. The document discusses the history of social networks and how they have changed from early sites like SixDegrees and LiveJournal. It also outlines current uses of social networks like Facebook and Twitter for communication, publicity, politics, healthcare, and education. Finally, it addresses how social networks have influenced society by enabling new ways to connect, share events, and spread information.
The document is a slide presentation on social media that discusses:
1) The rise of social media and how it has become a major online activity.
2) Different types of social media platforms that power online conversations like blogs, social networks, photo sharing, and video sharing sites.
3) How brands can engage with social media by listening, engaging, sharing content generously, having a strategy, and measuring results.
4) Examples of how brands can use specific social media platforms like YouTube, Facebook, Flickr, and Twitter to engage with customers.
For my final year project I used data analysis techniques to investigate user behavior pattern recognition in respect of similar interests and culture versus offline geographical location. This was an out-of-the-box topic, which I selected due to my love on Data Analysis, in respect of the Social Network Analysis in the Internet era.
This document discusses social network web sites (SNSs), including definitions, features, architectures, and analysis tools. It defines SNSs as web-based services that allow users to create public profiles, identify connections with other users, and view their connections and those made by others. The document outlines common SNS features like profiles, connections between users, and sharing of content. It also describes different SNS architectures and tools for analyzing social networks.
The document discusses adolescents' use of language and identity establishment in online social networks. It aims to analyze how male and female adolescents differently express themselves through language use, "netspeak", and emoticons on social media platforms. The study will collect data through surveys, observations of social media profiles, and analysis of text-based social media posts to determine gender differences and evolving online communication patterns among adolescents. The research seeks to contribute to the understanding of online identity development and provide insights on current online discourse trends among youths.
This document provides information about various social media platforms. It discusses Facebook, Twitter, LinkedIn, Myspace, Vkontakte, and Google+. For each platform, it outlines their key features, statistics on users, and a brief history. It also compares the different platforms side by side and discusses how social networking is changing enterprises.
This document discusses research on cross-cultural differences in social networking site use. It begins by defining key terms like social networking sites, social networks, and online social networks. It then reviews several studies that have examined cultural influences on social networking behaviors and content across countries. Many of these studies use Hofstede's cultural dimensions as a framework but analyze only a small number of sites and countries with limited sample sizes. The document concludes that more comprehensive research is still needed to better understand how national culture impacts social networking.
The document discusses a training on managing government use of social media in Moldova. It provides an agenda that covers an introduction to social media and its benefits, barriers and challenges for government adoption. It also discusses managing social media at both the initiative and organizational levels. Examples of social media tools used by governments are presented, including Facebook, Twitter and YouTube. The benefits of social media for governments are said to include reaching new audiences, enhancing engagement, communication and feedback from citizens. Challenges include traditional service models and low public trust and interest in engaging with government online.
11.face location a novel approach to post the user global locationAlexander Decker
This document discusses using supervised learning algorithms to classify user locations on social networking sites based on their profile data. It begins with an introduction to web mining and an overview of social networking sites like Facebook. It then discusses using decision trees, specifically the ID3 algorithm, to categorize users into locations. The document concludes that future work will focus on using geographic location data to provide targeted information to users based on their interests.
This document discusses security and privacy issues related to Facebook, including cyber identity theft, cybersquatting, and spamming. The author proposes to develop a third-party application called "Footlight" to help Facebook users secure their privacy and security from identity theft. A literature review is presented on previous research related to security and privacy problems on social media sites like Facebook. The author aims to determine how to protect social networks from spamming and identity theft, evaluate the level of privacy sensitivity and spam rate, and detect identity theft on Facebook. The proposed research method involves a quantitative survey of 250 respondents to analyze security and privacy preferences and issues on Facebook.
A review for the online social networks literatureAlexander Decker
This document summarizes a literature review of 132 journal articles on online social networks published between 2005-2011. The articles were classified into four categories: Applications, Survey and Analysis, Concept, and Technique. The review found that the majority of articles focused on applications of social networks and that research in developing countries was lacking. The review aims to provide insights into research trends on social networks to help both academics and practitioners.
A review for the online social networks literatureAlexander Decker
This document presents a literature review of 132 journal articles on online social networks published between 2005 and 2011. The review aims to identify and classify the existing research on online social networks (OSNs). The articles are classified into four categories: applications, surveys and analysis, concepts, and techniques. The findings show that the majority of studies focused on applications of OSNs. Additionally, little research has examined OSNs in developing countries. The review provides an overview of research trends in OSNs and identifies opportunities for further study.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. Key points include how social networks allow users to connect with friends and share content, how blogs are online journals that are easy to set up, and how wikis permit collaborative editing of content like Wikipedia. The document also explores how these various social media influence consumer purchase decisions through word-of-mouth and social influence marketing.
The document discusses various forms of social media including social networks, blogs, wikis, podcasts, forums, content communities, and microblogging. It describes how each form works, providing examples. It discusses how social networks like MySpace, Facebook, and LinkedIn allow users to connect with others and build profiles. It also covers how blogs, wikis, and podcasts operate and how users can participate in them. The document aims to explain the basic functions and operations of the major types of social media.
Student`S Approach towards Social Network Sitesiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Over a billion and a half people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...Marlon Dumas
This webinar discusses the limitations of traditional approaches for business process simulation based on had-crafted model with restrictive assumptions. It shows how process mining techniques can be assembled together to discover high-fidelity digital twins of end-to-end processes from event data.
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)Rebecca Bilbro
To honor ten years of PyData London, join Dr. Rebecca Bilbro as she takes us back in time to reflect on a little over ten years working as a data scientist. One of the many renegade PhDs who joined the fledgling field of data science of the 2010's, Rebecca will share lessons learned the hard way, often from watching data science projects go sideways and learning to fix broken things. Through the lens of these canon events, she'll identify some of the anti-patterns and red flags she's learned to steer around.
06-18-2024-Princeton Meetup-Introduction to MilvusTimothy Spann
06-18-2024-Princeton Meetup-Introduction to Milvus
tim.spann@zilliz.com
https://www.linkedin.com/in/timothyspann/
https://x.com/paasdev
https://github.com/tspannhw
https://github.com/milvus-io/milvus
Get Milvused!
https://milvus.io/
Read my Newsletter every week!
https://github.com/tspannhw/FLiPStackWeekly/blob/main/142-17June2024.md
For more cool Unstructured Data, AI and Vector Database videos check out the Milvus vector database videos here
https://www.youtube.com/@MilvusVectorDatabase/videos
Unstructured Data Meetups -
https://www.meetup.com/unstructured-data-meetup-new-york/
https://lu.ma/calendar/manage/cal-VNT79trvj0jS8S7
https://www.meetup.com/pro/unstructureddata/
https://zilliz.com/community/unstructured-data-meetup
https://zilliz.com/event
Twitter/X: https://x.com/milvusio https://x.com/paasdev
LinkedIn: https://www.linkedin.com/company/zilliz/ https://www.linkedin.com/in/timothyspann/
GitHub: https://github.com/milvus-io/milvus https://github.com/tspannhw
Invitation to join Discord: https://discord.com/invite/FjCMmaJng6
Blogs: https://milvusio.medium.com/ https://www.opensourcevectordb.cloud/ https://medium.com/@tspann
Expand LLMs' knowledge by incorporating external data sources into LLMs and your AI applications.
Discover the cutting-edge telemetry solution implemented for Alan Wake 2 by Remedy Entertainment in collaboration with AWS. This comprehensive presentation dives into our objectives, detailing how we utilized advanced analytics to drive gameplay improvements and player engagement.
Key highlights include:
Primary Goals: Implementing gameplay and technical telemetry to capture detailed player behavior and game performance data, fostering data-driven decision-making.
Tech Stack: Leveraging AWS services such as EKS for hosting, WAF for security, Karpenter for instance optimization, S3 for data storage, and OpenTelemetry Collector for data collection. EventBridge and Lambda were used for data compression, while Glue ETL and Athena facilitated data transformation and preparation.
Data Utilization: Transforming raw data into actionable insights with technologies like Glue ETL (PySpark scripts), Glue Crawler, and Athena, culminating in detailed visualizations with Tableau.
Achievements: Successfully managing 700 million to 1 billion events per month at a cost-effective rate, with significant savings compared to commercial solutions. This approach has enabled simplified scaling and substantial improvements in game design, reducing player churn through targeted adjustments.
Community Engagement: Enhanced ability to engage with player communities by leveraging precise data insights, despite having a small community management team.
This presentation is an invaluable resource for professionals in game development, data analytics, and cloud computing, offering insights into how telemetry and analytics can revolutionize player experience and game performance optimization.
1. CSE390 Advanced
Computer Networks
Lecture 15: Online Social
Networks
(The network is people)
Based on slides by A. Mislove, F. Schneider,
and W. Willinger. Updated by P Gill. Fall 2014
2. What are (online) social networks?
2
Social networks are graphs of people
Graph edges connect friends
`Friend’ has different implications
How hard is it to be Facebook `friends’?
Online social networking
Social network hosted by a Web site
Friendship represents shared interest or trust
Online friends may have never met
3. What are online social networks used
for?
3
Popular for sharing content
Photos (Flickr), videos (YouTube), blogs (LiveJournal),
profiles (Facebook, Orkut)
Fixed broadband (Sandvine Q1 2014)
YouTube 5.5% upload, 13.2% down
Facebook 2.2% upload, 2.0% down
Popular with users on the go
Mobile (Sandvine Q1 2014)
YouTube 3.8% up, 17.6% down
Facebook 27.0% up, 14.0% down
4. Why are social networks
interesting?
4
Popular way to connect
Estimated 1.32B users online each day
Average American spends 40 minutes/day on the site
Changing the flow of information
Formerly few ``writers’’ many ``readers’’ online
Now anyone can write!
What does this mean for Internet traffic?
Important in regions with strict media controls
E.g., Iran, Egypt using social media platforms to get
word out in times of unrest
Useful in times of disaster
6. Not just a social phenomenon…
6
Facebook now contains photo and video
Content delivery challenges!
YouTube is a large fraction of Google’s traffic!
Understanding properties of these networks is important
to understand how we build systems to support them!
7. • Graph Properties of OSNs
• (Mislove et al 2007)
• The Demise of MySpace
• (Torkjazi et al 2009)
• How do people use OSNs
• (Schneider et al 2009)
Outline
7
8. Required reading: Mislove et al. 2007
8
One of the first measurement studies of online social
networks (OSNs)
Large-scale measurement study and analysis of
multiple online social networks
11 M users, 328 M links
Four diverse OSNs
Flickr: photosharing
LiveJournal: blogging
Orkut: social networking
YouTube: video sharing
Goals:
Measure OSNs at scale
Understand their static structural properties
9. How to measure OSNs at scale?
9
Sites are reluctant to give out data
Cannot enumerate user list in general
Instead, performed crawls of the user graph
Picked known seed user
Crawled all of his friends
Added new users to list
Continued until all known users crawled
Effectively performed a BFS of graph
10. Challenges faced
10
Obtaining data using crawling presents unique
challenges
Need to crawl quickly!
Underlying network changes rapidly
Consistent snapshot is hard to get
Crawling completely
Social networks aren’t necessarily connected
Some users have no links! Or are in small clusters.
Need to estimate the crawl coverage
11. How fast could they crawl?
11
Crawled using a cluster of 58 machines
Used APIs where available
Otherwise, used screen scraping
Crawls took varying times
Flickr, YouTube 1 day
LiveJournal 3 days
Orkut (Partial) 39 days)
Crawls subject to rate-limiting
Discovered appropriate rates
12. Data collected
12
Able to crawl a large portion of the network
Node degrees vary by orders of magnitude
However, networks share many key properties
To ground analysis, will compare to Web [Broder et al.,
15. Aside: User relationships on
Twitter
Broadcasters
News outlets, radio
stations
No reason to follow
anyone
Post playlists,
headlines
13
16. Aside: User relationships on
Twitter
Acquaintances
Similar number of
followers and
following
Along the diagonal
Green portion is top
1-percentile of
tweeters
14
17. Aside: User relationships on
Twitter
Miscreants?
Some people follow
many users
(programmatically)
Hoping some will
follow them back
Spam, widgets,
celebrities (at top)
15
18. Aside: User relationships on
Twitter
18
Twitter noticed the miscreants…
… enacted the 10% rule (you can follow 10% more people than follow
23. • Graph Properties of OSNs
• (Mislove et al 2007)
• The Demise of MySpace
• (Torkjazi et al 2009)
• How do people use OSNs
• (Schneider et al 2009)
Outline
24
24. Hot Today, Gone Tomorrow…
25
Slides borrowed from W. Willinger
Paper: Hot Today, Gone Tomorrow: On the
Migration of MySpace Users. M. Torkjazi, R.
Rejaie, and W. Willinger.
25. Motivation
A majority of empirical studies of Online Social Networks
(OSNs) has focused on their associated friendship graphs
What about the temporal dynamics of OSNs?
What about the “active” portion of an OSN?
A majority of empirical studies of OSNs has examined the
growth of these systems
What about the patterns of decline in user population?
What about changes over time in user activity?
A majority of empirical studies of OSNs has been based on
connectivity information
What about timing information?
How to obtain relevant timing information?
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26. This Study
We examine the evolution of user population and user activity
in MySpace
User arrival/activity/departure, life cycle of MySpace
Why MySpace?
It is one of the largest and most popular OSNs
It provides several features making our study feasible
Main challenges
OSNs are often studied when they are popular and the
number of departure is negligible
Popular OSNs tend to hide the information about user
departures
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27. MySpace Features (I)
Provides explicit profile status
Public
Private
Invalid
Availability of users’ last login
Enables assessment of the level of activity among users
Importantly, allows inference of population growth of MySpace
(see later for details)
Global visibility
http://www.myspace.com/user_id
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28. MySpace Features (II)
Monotonic assignment of numeric ID
Searched periodically for currently
smallest unassigned ID and checked
that all larger IDs are unassigned; after
waiting for a short period, we observed
that the smallest unassigned ID (and
others after it) are now assigned.
Found no apparent patterns in gaps
between consecutive invalid IDs
No evidence for re-assignement of
deleted IDs
Makes the selection of random
samples of MySpace users easy.
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No visible pattern
29. Measurement
Feb. 26th 2009: MySpace ID space [1 … 455,881,700]
50 parallel samplers to collect 360K users in less than 12 hours
(0.1% of MySpace population)
Using HTML parser to post-process the downloaded profiles
and extract
User s’ profile status (invalid, public, private)
Users’ last login date
Users’ friend list (only for public profiles)
Unable to parse last login info for 0.96% of public and 0.08% of
private profiles
Last login info is not provided or is provided with obvious errors
(e.g. 1/1/0001)
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30. On the Population size of MySpace
Population of valid MySpace users (Feb. 26, 2009) was about
(41.5 + 17.3)% of 455,881,700 = 268M
Compare with www.myspace.com/tom who has 266,029,430 friends
(Aug. 13, 2009)
How has MySpace grown during the past years?
How many “active” users are there in MySpace?
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Total Invalid Public Private
362K 149K (41.2%) 150K (41.5%) 63K (17.3%)
31. On User Arrival
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Public users
What does user ID say about account creation time?
Plot user ID vs. last login of that user for all our users
Private users
32. On User Arrival
32% of public and 18% of private users are tourists
Discovery of “tourists” enables accurate estimation of user
account creation time based on their associated user ID
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Tourists
What does user ID say about account creation time?
“Clean edge”
=
users whose last login
is shortly after their
account creation time
=
“MySpace tourists”
33. On MySpace’s Growth
Use the observed uniform spread
of tourists across entire ID space
Estimate account creation time by
last login time
Estimate account creation time of
all sampled accounts based on
their ID.
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April 2008
Estimating the user population of MySpace in the past?
Slope of the top line shows the growth rate of MySpace population
Exponential growth until about April 2008
Visible knee around April 2008 followed by a slow-down in growth
34. On User Departure
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More public and private profiles in
the first half of ID space
More invalid profiles in the second
half of ID space
Users joining the system earlier have been more likely to keep
their accounts than newer users
Are newer users more likely to leave than older ones?
35. MySpace Life Cycle (I)
Slow-down in the growth
rate of MySpace is related to
emergence of Facebook
Informal evidence
(Alexa.com): Daily accesses
to Facebook surpassed that
of MySpace, at around April
2008
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Possible reasons behind MySpace’s decline?
36. • Graph Properties of OSNs
• (Mislove et al 2007)
• The Demise of MySpace
• (Torkjazi et al 2009)
• How do people use OSNs
• (Schneider et al 2009)
Outline
37
37. Understanding Online Social Network
Usage from a Network Perspective
38
F. Schneider, A. Feldmann, B. Krishnamurthy, and
W. Willinger. ACM Internet Measurement
Conference 2009
Slides borrowed from F. Schneider.
This study differs from a lot of related work by
looking at OSN behavior at the network traffic level
Vs. crawling the application-level social graph
45. OSNs: Wrap up
46
Many different types of OSNs
Photos, video, profile-based
Some extremely popular source of much Internet
traffic
Facebook, YouTube
New ones emerging
Instagram, snapchat
Old ones fading
MySpace, Friendster
Studying their properties can inform how we build