The video analyzes conventions used in the dancehall music video "Feat Spice" by Vybz Kartel. It follows typical conventions like close-ups of the artists' faces to connect with the audience and use of props like sunglasses to portray the artists as cool. It cross-cuts between the artists performing for the camera and scenes relating to the lyrics. While it doesn't include typical group dancers, the female artist engages the male audience through sexually exhibitionist dancing. Some critics argue this objectifies and degrades women.