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Oscar Ayala Arana
Executive Director at Oscar Ayala A. & Associates
oayala@rocketmail.com
Summary
Business leader with 30+ years experience supporting and leading successful companies in the healthcare,
manufacturing and service sectors; leader of several associations, movements and NGOs; dedicated family
member with two kids (22 ys.). Sound drive to build purpose-driven businesses and organizations that make a
difference in our world.
Career includes 30+ years of international management experience, living in the U.S., Colombia, Panamá and
Ecuador, with extensive travel to over 25 nations. Multi-lingual with a passion for exploring the inner and outer
worlds to help others and broaden my understanding of existence.
Active as a consultant, coach, trainer, mentor, writer, public speaker and board member, with an interest in
providing inspiration and advise to youth, businesses, NGOs, educational and service institutions.
Experience
Director
January 2011 - Present
Looking to support businesses in ventures and challenges in my areas of expertise.
Director at The LID Corporation
February 2011 - Present
Overall Planning and Supervision for execution of major activities. Budgeting, Performance Assessment,
Communications.
Executive Director
January 2011 - Present
Overall planning, execution and assessment of business plan. Budgeting, key Comms.
Change Management Manager Latin America at Johnson & Johnson Consumer Latin America
June 2005 - January 2011 (5 years 7 months)
Leaded and fostered high performance teams on transforming business systems and processes in Latin
America in order to get outstanding business results. Managed the Credo Survey for the Consumer Sector
and Latin America during several years.
Page 2
Business & Competitiveness Improvement Regional Manager at Johnson & Johnson Consumer Latin
America
April 2003 - June 2005 (2 years 2 months)
Improved business processes and results through TQM and strategic processes across the region.
Business Improvement Advisor, J&J North Cone of Latin America, J&J Consumer and Medical at
Johnson & Johnson Consumer Latin America
January 1999 - March 2003 (4 years 2 months)
Assessed, trained and guided Company business teams to improve business systems, processes and results in
Colombia, Venezuela, Peru and Ecuador. These yielded to substantial gains in business results.
Business Improvement Manager, J&J Consumer Colombia at Johnson & Johnson Consumer Colombia
April 1996 - December 1998 (2 years 8 months)
Improved business results through Total Quality Management strategies.
Exports Business Manager at Johnson & Johnson Consumer Colombia
August 1994 - March 1996 (1 year 7 months)
Leaded sales of company products across J&J affiliates in Latin America and the Caribbean.
Marketing Group Product Manager at Johnson & Johnson Consumer Colombia
June 1992 - July 1994 (2 years 1 month)
Designed and executed the company marketing plan for Oral Care and Adult Toiletries franchises.
Marketing Manager at Johnson & Johnson Consumer Ecuador
January 1992 - May 1992 (4 months)
Designed and executed the company marketing plan.
Marketing Group Product Manager at Johnson & Johnson Consumer Colombia
June 1990 - December 1991 (1 year 6 months)
Designed and executed the company marketing plan for the Women’s Health ans Sun Care categories.
Marketing Brand Manager at Johnson & Johnson Consumer Colombia
March 1985 - May 1990 (5 years 2 months)
Designed and executed the company marketing plan of key consumer brands.
Sales and Marketing Representative, Ortho Diagnostics Franchise, J&J Colombia Professional Div. at
Johnson & Johnson
January 1982 - February 1985 (3 years 1 month)
Leaded and executed the Diagnostics Franchise marketing plan and Western District sales plan.
Founder AIESEC Panama - AIESEC International EEP to Panama at AIESEC International
January 1981 - May 1981 (4 months)
Page 3
After a short Study trip I founded AIESEC in Panamá City, Panama (USMA and National Universities); as a
result, the AIESEC Panama chapter was officially established in March 1981 as mandated by the Plenary of
the 1981 IC held in Copenhage.
AIESEC International World Theme Coordinator at Aiesec International
September 1980 - December 1980 (3 months)
Proposed and leaded 1980-1982 AIESEC World Theme Program "Energy, A Factor in the World's
Economy"; worked on designing major frameworks to develop this worldwide project. The final Conference
of the WT was held in Medellin, Colombia in March 1982.
AIESEC National Committee President at AIESEC
July 1979 - June 1980 (11 months)
Leaded, developed and represented AIESEC International in Colombia. After working as a National
Exchange Controler of the MC between 1978 and 1979, I served as leader of the Association bwtween
1979-1980.
AIESEC Local Committee President at AIESEC
June 1977 - May 1978 (11 months)
Full year leading the LC endeavors. One of major accomplishments was the Summer School Training
Program - SSTP Ägroindustry and Development: Sugar" developed by the LC that year, actually the most
ambitious program of the LC till that year. Most important Sugar Mills and Agroindustries of the Region
participated in this program. Trainees came from Japan, Norway, US, Italy, Spain and Brazil.
Education
Universidad de San Buenaventura
Economist, Economics and Business Administration, 1974 - 1979
Activities and Societies: AIESEC Local Committee
Eldora High School - Eldora, Iowa, USA
High School, High School Equivalence Certificate Program, 1973 - 1974
Activities and Societies: Thespians - Theater Arts
Colegio Franciscano Pio XII
Bachelor's degree, Bachelor, 1967 - 1972
Activities and Societies: Sports teams (tennis, table tennis), reading
Honors and Awards
Recognition as Founder and Developer of AIESEC PanamáHappiness, family life, good friends, healthy living,
wellness, personal an societal transformation, creativity, traveling, singing, guitar playing, theather, navigating
thru internet, good movies & books.
Page 4
Oscar Ayala Arana
Executive Director at Oscar Ayala A. & Associates
oayala@rocketmail.com
Contact Oscar on LinkedIn

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Oscar Ayala Arana LinkedIn Profile 5 2017

  • 1. Page 1 Oscar Ayala Arana Executive Director at Oscar Ayala A. & Associates oayala@rocketmail.com Summary Business leader with 30+ years experience supporting and leading successful companies in the healthcare, manufacturing and service sectors; leader of several associations, movements and NGOs; dedicated family member with two kids (22 ys.). Sound drive to build purpose-driven businesses and organizations that make a difference in our world. Career includes 30+ years of international management experience, living in the U.S., Colombia, Panamá and Ecuador, with extensive travel to over 25 nations. Multi-lingual with a passion for exploring the inner and outer worlds to help others and broaden my understanding of existence. Active as a consultant, coach, trainer, mentor, writer, public speaker and board member, with an interest in providing inspiration and advise to youth, businesses, NGOs, educational and service institutions. Experience Director January 2011 - Present Looking to support businesses in ventures and challenges in my areas of expertise. Director at The LID Corporation February 2011 - Present Overall Planning and Supervision for execution of major activities. Budgeting, Performance Assessment, Communications. Executive Director January 2011 - Present Overall planning, execution and assessment of business plan. Budgeting, key Comms. Change Management Manager Latin America at Johnson & Johnson Consumer Latin America June 2005 - January 2011 (5 years 7 months) Leaded and fostered high performance teams on transforming business systems and processes in Latin America in order to get outstanding business results. Managed the Credo Survey for the Consumer Sector and Latin America during several years.
  • 2. Page 2 Business & Competitiveness Improvement Regional Manager at Johnson & Johnson Consumer Latin America April 2003 - June 2005 (2 years 2 months) Improved business processes and results through TQM and strategic processes across the region. Business Improvement Advisor, J&J North Cone of Latin America, J&J Consumer and Medical at Johnson & Johnson Consumer Latin America January 1999 - March 2003 (4 years 2 months) Assessed, trained and guided Company business teams to improve business systems, processes and results in Colombia, Venezuela, Peru and Ecuador. These yielded to substantial gains in business results. Business Improvement Manager, J&J Consumer Colombia at Johnson & Johnson Consumer Colombia April 1996 - December 1998 (2 years 8 months) Improved business results through Total Quality Management strategies. Exports Business Manager at Johnson & Johnson Consumer Colombia August 1994 - March 1996 (1 year 7 months) Leaded sales of company products across J&J affiliates in Latin America and the Caribbean. Marketing Group Product Manager at Johnson & Johnson Consumer Colombia June 1992 - July 1994 (2 years 1 month) Designed and executed the company marketing plan for Oral Care and Adult Toiletries franchises. Marketing Manager at Johnson & Johnson Consumer Ecuador January 1992 - May 1992 (4 months) Designed and executed the company marketing plan. Marketing Group Product Manager at Johnson & Johnson Consumer Colombia June 1990 - December 1991 (1 year 6 months) Designed and executed the company marketing plan for the Women’s Health ans Sun Care categories. Marketing Brand Manager at Johnson & Johnson Consumer Colombia March 1985 - May 1990 (5 years 2 months) Designed and executed the company marketing plan of key consumer brands. Sales and Marketing Representative, Ortho Diagnostics Franchise, J&J Colombia Professional Div. at Johnson & Johnson January 1982 - February 1985 (3 years 1 month) Leaded and executed the Diagnostics Franchise marketing plan and Western District sales plan. Founder AIESEC Panama - AIESEC International EEP to Panama at AIESEC International January 1981 - May 1981 (4 months)
  • 3. Page 3 After a short Study trip I founded AIESEC in Panamá City, Panama (USMA and National Universities); as a result, the AIESEC Panama chapter was officially established in March 1981 as mandated by the Plenary of the 1981 IC held in Copenhage. AIESEC International World Theme Coordinator at Aiesec International September 1980 - December 1980 (3 months) Proposed and leaded 1980-1982 AIESEC World Theme Program "Energy, A Factor in the World's Economy"; worked on designing major frameworks to develop this worldwide project. The final Conference of the WT was held in Medellin, Colombia in March 1982. AIESEC National Committee President at AIESEC July 1979 - June 1980 (11 months) Leaded, developed and represented AIESEC International in Colombia. After working as a National Exchange Controler of the MC between 1978 and 1979, I served as leader of the Association bwtween 1979-1980. AIESEC Local Committee President at AIESEC June 1977 - May 1978 (11 months) Full year leading the LC endeavors. One of major accomplishments was the Summer School Training Program - SSTP Ägroindustry and Development: Sugar" developed by the LC that year, actually the most ambitious program of the LC till that year. Most important Sugar Mills and Agroindustries of the Region participated in this program. Trainees came from Japan, Norway, US, Italy, Spain and Brazil. Education Universidad de San Buenaventura Economist, Economics and Business Administration, 1974 - 1979 Activities and Societies: AIESEC Local Committee Eldora High School - Eldora, Iowa, USA High School, High School Equivalence Certificate Program, 1973 - 1974 Activities and Societies: Thespians - Theater Arts Colegio Franciscano Pio XII Bachelor's degree, Bachelor, 1967 - 1972 Activities and Societies: Sports teams (tennis, table tennis), reading Honors and Awards Recognition as Founder and Developer of AIESEC PanamáHappiness, family life, good friends, healthy living, wellness, personal an societal transformation, creativity, traveling, singing, guitar playing, theather, navigating thru internet, good movies & books.
  • 4. Page 4 Oscar Ayala Arana Executive Director at Oscar Ayala A. & Associates oayala@rocketmail.com Contact Oscar on LinkedIn