1. The creative industry is currently growing
at twice the rate of the rest of the U.K.
economy & MediaCityUK is believed to
be fundamental to the U.K.s ambition to
become one of the world's creative hubs.

2. The literature
suggests that Added to this
entrepreneurialism scenario are
exists within an their
environment of risk, personal
change, uncertainty cultural
& complexity. The variables,
creative their
entrepreneur has need for self
to deal with actualisation,
constantly changing and their
economic demand, need
to create new for
opportunities, to achievement
reduce uncertainty & the
& complexity & commercial
effectively ‘connect’ necessity
their knowledge, for continual
experience & growth of
expertise in order to new
create profitable competences
outcomes from their .
work.

3. Creative Entrepreneurs are primarily
concerned with the creation and
exploitation of creative or intellectual
capital and to using their creativity to
unlock the wealth that lies within them,
in order to commercialise 'expressive
value' and 'genuine creative origination'.
Crucial to their endeavours are the inherent character & personality of creative
entrepreneurs & their activity & interactivity with their cultural & economic environment.
In addition, the effectiveness of the knowledge based processes which they adopt &
increasingly their connectedness with the knowledge economy will prove crucial to the
.
creation of sustainable competitive ‘creative’ advantage.
advantage

4. There is a conspicuous gap in the theorization
and application of entrepreneurship to the creative
industry (De Bruin, 2005)
Focusing on : ‘Original
created or invented work,
specifically that which is new or novel
and without creative or commercial precedent’

5. Maximising Economic
Emergent Creative Contribution
Cluster
Maximising Emergent Creative Cluster
Economic Contribution
Creating Original EntrePreneurial Opportunity
TechnoPreneurial Competence Development
Creating Original TechnoPreneurial
EntrePreneurial Competence
Opportunity Development