This file focuses on examples of the different types of Organic Social Media Marketing - User Generated Content (UGC), Relatable, Encourages Engagement, Repurpose, and Guide.
The document provides instructions for an assignment to analyze body images in media. It lists 10 different advertisements and websites for the assignment, including ads featuring Emma Watson for Lancome perfume, Abercrombie & Fitch models, celebrity endorsements for teen brands, a Russian cigarette ad, and perfume ads from Dolce & Gabbana. For each selected ad, the assignment asks the student to answer questions in a folder about body images in the media.
SalonCentric Social Media Marketing Campaign Project MandyGutierrez1
YouTube Video Links :
https://youtu.be/M90MRCWUkxQ &
https://youtu.be/7aP8PDwFRkI
This presentation was created as an assignment for my Full Sail University Social Media class.
Engaging local customers through Facebook requires understanding your audience and how they engage with posts at different times. Create targeted content using relevant hashtags and schedule posts when your fans are online. Promote good offers with clear terms that create a sense of urgency. Consider paid promotion options and focus on mobile, where most local searches happen. Build relationships by promoting other local businesses and responding to comments. The principles of kindergarten still apply - be true to your brand and interact in a real, friendly way.
The document discusses the student setting up various online brand monitoring tools, including Hootsuite, Google Alerts, and Feedly. For each tool, the student describes how they configured the settings and what types of accounts and topics they are following. The student also provides examples for several articles and posts they found through the tools, and discusses how sharing or discussing each item could help strengthen their personal brand as an aspiring talent manager and engage their target audience. The overall document demonstrates the student's efforts to set up an online presence to monitor their brand and stay informed on topics relevant to pursuing a career in the entertainment industry.
In a world where social media is the key to sales, Jen Morilla breaks down the technique and strategies for creating growth online. Instagram, Facebook, Pinterest, LinkedIn, and YouTube. Learn how to use each platform to grow and build an audience and community on social media.
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Do you want to start with Facebook Advertising?
Here are some simple notes I have taken for my Marketing Students, so that you can start to learn the difference between Adv Management, Power Editor and Business Manager tool, why you don't have to create a company Instagram account to put your advertising on Instagram and the main ingredients to build your Facebook Advertising Strategy!
This document summarizes a webinar about using Facebook pages to promote small businesses. It discusses how Facebook pages work and best practices for small businesses to engage customers. These include regularly updating statuses, responding to customers, using tabs and apps to provide valuable content, and targeting local audiences with Facebook ads. It also describes services available from theKbuzz to help businesses customize and manage their Facebook presence.
The document provides instructions for an assignment to analyze body images in media. It lists 10 different advertisements and websites for the assignment, including ads featuring Emma Watson for Lancome perfume, Abercrombie & Fitch models, celebrity endorsements for teen brands, a Russian cigarette ad, and perfume ads from Dolce & Gabbana. For each selected ad, the assignment asks the student to answer questions in a folder about body images in the media.
SalonCentric Social Media Marketing Campaign Project MandyGutierrez1
YouTube Video Links :
https://youtu.be/M90MRCWUkxQ &
https://youtu.be/7aP8PDwFRkI
This presentation was created as an assignment for my Full Sail University Social Media class.
Engaging local customers through Facebook requires understanding your audience and how they engage with posts at different times. Create targeted content using relevant hashtags and schedule posts when your fans are online. Promote good offers with clear terms that create a sense of urgency. Consider paid promotion options and focus on mobile, where most local searches happen. Build relationships by promoting other local businesses and responding to comments. The principles of kindergarten still apply - be true to your brand and interact in a real, friendly way.
The document discusses the student setting up various online brand monitoring tools, including Hootsuite, Google Alerts, and Feedly. For each tool, the student describes how they configured the settings and what types of accounts and topics they are following. The student also provides examples for several articles and posts they found through the tools, and discusses how sharing or discussing each item could help strengthen their personal brand as an aspiring talent manager and engage their target audience. The overall document demonstrates the student's efforts to set up an online presence to monitor their brand and stay informed on topics relevant to pursuing a career in the entertainment industry.
In a world where social media is the key to sales, Jen Morilla breaks down the technique and strategies for creating growth online. Instagram, Facebook, Pinterest, LinkedIn, and YouTube. Learn how to use each platform to grow and build an audience and community on social media.
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Do you want to start with Facebook Advertising?
Here are some simple notes I have taken for my Marketing Students, so that you can start to learn the difference between Adv Management, Power Editor and Business Manager tool, why you don't have to create a company Instagram account to put your advertising on Instagram and the main ingredients to build your Facebook Advertising Strategy!
This document summarizes a webinar about using Facebook pages to promote small businesses. It discusses how Facebook pages work and best practices for small businesses to engage customers. These include regularly updating statuses, responding to customers, using tabs and apps to provide valuable content, and targeting local audiences with Facebook ads. It also describes services available from theKbuzz to help businesses customize and manage their Facebook presence.
The document discusses how brands have shifted their approach from traditional advertising to using social media to engage with consumers through storytelling. It provides examples of how brands can use social media to provide entertainment, information, utility, or incentives to consumers in exchange for their attention rather than simply promoting their brand. The document concludes with case studies of how brands like Mad Men, Red Bull, Sarah Palin, Pump Energy Foods, and Nexium have successfully utilized social media strategies.
The document proposes a social media strategy to increase the popularity of Seventh Generation laundry detergent among Hispanic millennials in Miami. It identifies the target demographic and key buyer personas. Research shows Hispanic millennials are highly engaged on social media, especially Facebook, Instagram, and Twitter. The strategy focuses on these platforms with culturally relevant content using hashtags like #COMECLEAN. Goals are to boost awareness, project a green image, and stimulate new sales. Success will be measured by engagement metrics and tracking if goals increased popularity specifically among Hispanic millennials in Miami.
This document provides tips and techniques for growing a Facebook page, including using silent tagging pages to gain new fans, paid promotions, competitions, custom URLs, status updates, ads, and ensuring the page shows up in searches. Silent tagging helped the author gain over 8000 new fans in a few months. Paid promotions through Fan Page Promote generated 35-60 new fans per day. The document also includes links to over 40 silent tagging pages.
Don't let social media slow you down. Save at least 6 hours a week by outsour...Jozsef Kiss
DON'T LET SOCIAL MEDIA SLOW YOU DOWN. HERE'S HOW BUSINESS OWNERS SAVE AT LEAST 6 HOURS A WEEK BY OUTSOURCING SOCIAL MEDIA.
The way to be effective as a business owner is to effectively delegate processes that are repetitive. Social media is a highly repetitive and time draining activity.
If your'e a business owner you will want to consider delegating and outsourcing your social media marketing efforts.
The Conservative political campaign had several purposes: to bring about national change, provide information, campaign, change attitudes, raise awareness, infiltrate mainstream media, and most importantly, change voting behavior. The campaign used humor and catchy slogans to make the party more relatable and appealing in order to influence voters. Mainstream media coverage of provocative campaign ads and messages helped spread the party's information and messages more widely. The ultimate goal was to persuade more people to vote Conservative in elections.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock
This document outlines 10 lessons the author learned about social media from her experience working in marketing and communications roles. The lessons include tips like responding quickly to crises, monitoring conversations, focusing on customer acquisition over fan growth, and emphasizing that every employee can influence a brand's image. The concluding lesson is that social media requires integration with broader marketing strategies and will continue changing how advertising works.
The document discusses strategies for Spring, a new commerce platform, to establish itself by connecting brand stories, creatives, and consumers through visual and experiential storytelling across social media and other channels. It proposes several campaign ideas to launch a new kids' brand line, including using balloons, puzzles, and coloring books on social media to promote the launch. The document emphasizes aligning visual stories and establishing Spring as a platform that brings all parties together through compelling narratives.
Ali Bullock, digital and social media marketing manager at Cathay Pacific, gave a presentation on using social media for sales, engagement, and social good. Some key points included: setting clear objectives; structuring social media efforts around a centralized then hub-and-spoke model; engaging customers through branded, personalized interactions; and addressing customer service, crises, and measuring return on investment from social media activities. The overall message was that brands must be relevant on social media, treat all customers well, and ensure social media supports business objectives.
For a campaign to promote a local boxing club, the document creator produced 3 products: a newspaper article, an Instagram page, and posters. The newspaper was distributed locally to target older audiences. An Instagram page was created to engage younger audiences who are active on social media. Posters were displayed in shop windows to reach people throughout the community. Feedback on the products was positive, with the Instagram page gaining new followers and likes. Analysis showed expanding social media presence and improving the newspaper design could enhance future campaigns.
The document discusses the power and evolution of influencer marketing. It notes that influencer marketing has become one of the fastest growing online marketing channels due to its ability to amplify content, increase exposure, and create leads. Successful influencer strategies require identifying tipping points, engaging with influencers early and authentically, and using tools to implement and measure outreach. Measuring influencer marketing should focus on how it contributes to overall business objectives and metrics like leads and conversions.
The document discusses magazine influences and feedback on a student magazine created by the author. It describes researching regional magazines online and being influenced by the layout of the "I-on Edinburgh" magazine. The author drafted their magazine to have a collage-style cover inspired by the TV show "True Detective." Feedback indicated the initial cover seemed aimed at females, so the author changed it to appeal to both genders. Additional feedback helped improve the masthead, magazine layout, and use of color. The combination of the magazine and ancillary products like the billboard effectively maintained branding and tied the products together.
Facebook, Career Webinar, Social Media, Network, Jobs, Internships, Students, Career Builder,career webinar, facebook,internships,jobs,network,social media,students,talent marks
The marketing campaign for Catching Fire targeted teenage girls by promoting Subway sandwiches inspired by the film's spicy title and a makeup promotion with Covergirl. A fake magazine was also created with an Instagram and other social media presences to keep fans engaged without heavy advertising. Posts starting 9 months before release helped build anticipation, including a photo of an empty chair that received over 2,000 likes. Everything was designed to make fans feel like they were part of the world of the Hunger Games and build excitement for the new film.
Social media is a hugely impactful tool for marketing to younger audiences. It allows cost-effective advertising to the large percentage of 16-30 year olds who frequently use platforms like Facebook and Instagram. These social media sites need to be central to promoting a new music magazine, as they are the most popular ways for the target audience to access news and entertainment content digitally. Maintaining active profiles on Facebook, Instagram, and Twitter will spread information about new articles and issues, while a website can host digital versions of content to widen the magazine's reach.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The document discusses how brands have shifted their approach from traditional advertising to using social media to engage with consumers through storytelling. It provides examples of how brands can use social media to provide entertainment, information, utility, or incentives to consumers in exchange for their attention rather than simply promoting their brand. The document concludes with case studies of how brands like Mad Men, Red Bull, Sarah Palin, Pump Energy Foods, and Nexium have successfully utilized social media strategies.
The document proposes a social media strategy to increase the popularity of Seventh Generation laundry detergent among Hispanic millennials in Miami. It identifies the target demographic and key buyer personas. Research shows Hispanic millennials are highly engaged on social media, especially Facebook, Instagram, and Twitter. The strategy focuses on these platforms with culturally relevant content using hashtags like #COMECLEAN. Goals are to boost awareness, project a green image, and stimulate new sales. Success will be measured by engagement metrics and tracking if goals increased popularity specifically among Hispanic millennials in Miami.
This document provides tips and techniques for growing a Facebook page, including using silent tagging pages to gain new fans, paid promotions, competitions, custom URLs, status updates, ads, and ensuring the page shows up in searches. Silent tagging helped the author gain over 8000 new fans in a few months. Paid promotions through Fan Page Promote generated 35-60 new fans per day. The document also includes links to over 40 silent tagging pages.
Don't let social media slow you down. Save at least 6 hours a week by outsour...Jozsef Kiss
DON'T LET SOCIAL MEDIA SLOW YOU DOWN. HERE'S HOW BUSINESS OWNERS SAVE AT LEAST 6 HOURS A WEEK BY OUTSOURCING SOCIAL MEDIA.
The way to be effective as a business owner is to effectively delegate processes that are repetitive. Social media is a highly repetitive and time draining activity.
If your'e a business owner you will want to consider delegating and outsourcing your social media marketing efforts.
The Conservative political campaign had several purposes: to bring about national change, provide information, campaign, change attitudes, raise awareness, infiltrate mainstream media, and most importantly, change voting behavior. The campaign used humor and catchy slogans to make the party more relatable and appealing in order to influence voters. Mainstream media coverage of provocative campaign ads and messages helped spread the party's information and messages more widely. The ultimate goal was to persuade more people to vote Conservative in elections.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock
This document outlines 10 lessons the author learned about social media from her experience working in marketing and communications roles. The lessons include tips like responding quickly to crises, monitoring conversations, focusing on customer acquisition over fan growth, and emphasizing that every employee can influence a brand's image. The concluding lesson is that social media requires integration with broader marketing strategies and will continue changing how advertising works.
The document discusses strategies for Spring, a new commerce platform, to establish itself by connecting brand stories, creatives, and consumers through visual and experiential storytelling across social media and other channels. It proposes several campaign ideas to launch a new kids' brand line, including using balloons, puzzles, and coloring books on social media to promote the launch. The document emphasizes aligning visual stories and establishing Spring as a platform that brings all parties together through compelling narratives.
Ali Bullock, digital and social media marketing manager at Cathay Pacific, gave a presentation on using social media for sales, engagement, and social good. Some key points included: setting clear objectives; structuring social media efforts around a centralized then hub-and-spoke model; engaging customers through branded, personalized interactions; and addressing customer service, crises, and measuring return on investment from social media activities. The overall message was that brands must be relevant on social media, treat all customers well, and ensure social media supports business objectives.
For a campaign to promote a local boxing club, the document creator produced 3 products: a newspaper article, an Instagram page, and posters. The newspaper was distributed locally to target older audiences. An Instagram page was created to engage younger audiences who are active on social media. Posters were displayed in shop windows to reach people throughout the community. Feedback on the products was positive, with the Instagram page gaining new followers and likes. Analysis showed expanding social media presence and improving the newspaper design could enhance future campaigns.
The document discusses the power and evolution of influencer marketing. It notes that influencer marketing has become one of the fastest growing online marketing channels due to its ability to amplify content, increase exposure, and create leads. Successful influencer strategies require identifying tipping points, engaging with influencers early and authentically, and using tools to implement and measure outreach. Measuring influencer marketing should focus on how it contributes to overall business objectives and metrics like leads and conversions.
The document discusses magazine influences and feedback on a student magazine created by the author. It describes researching regional magazines online and being influenced by the layout of the "I-on Edinburgh" magazine. The author drafted their magazine to have a collage-style cover inspired by the TV show "True Detective." Feedback indicated the initial cover seemed aimed at females, so the author changed it to appeal to both genders. Additional feedback helped improve the masthead, magazine layout, and use of color. The combination of the magazine and ancillary products like the billboard effectively maintained branding and tied the products together.
Facebook, Career Webinar, Social Media, Network, Jobs, Internships, Students, Career Builder,career webinar, facebook,internships,jobs,network,social media,students,talent marks
The marketing campaign for Catching Fire targeted teenage girls by promoting Subway sandwiches inspired by the film's spicy title and a makeup promotion with Covergirl. A fake magazine was also created with an Instagram and other social media presences to keep fans engaged without heavy advertising. Posts starting 9 months before release helped build anticipation, including a photo of an empty chair that received over 2,000 likes. Everything was designed to make fans feel like they were part of the world of the Hunger Games and build excitement for the new film.
Social media is a hugely impactful tool for marketing to younger audiences. It allows cost-effective advertising to the large percentage of 16-30 year olds who frequently use platforms like Facebook and Instagram. These social media sites need to be central to promoting a new music magazine, as they are the most popular ways for the target audience to access news and entertainment content digitally. Maintaining active profiles on Facebook, Instagram, and Twitter will spread information about new articles and issues, while a website can host digital versions of content to widen the magazine's reach.
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
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4. RELATABLE
CONTENT: PHOTO
DESCRIPTION: RELATABLE PHOTO
CAPTION: TAAS KAMAY NUNG MGA NAKA-
TANGGAP NA NG SAHOD NILA.
HASHTAGS: #VACHARLENEESPELITA
#FREELANCER #VIRTUAL ASSISTANT
#FILIPINOVIRTUALASSISTANT
#ONLINEJOBSPH #WORKFROMHOME
#RELATE
5. ENCOURAGES
ENGAGEMENT
CONTENT: PHOTO
DESCRIPTION: ENGAGEMENT SHARING
CAPTION: SHARE YOUR GOOD NEWS.
COMMENT DOWN BELOW YOUR TOP 3 GOOD
NEWS YOU RECEIVED THIS MONTH.
HASHTAGS: #VACHARLENEESPELITA
#FREELANCER #VIRTUAL ASSISTANT
#FILIPINOVIRTUALASSISTANT
#ONLINEJOBSPH #WORKFROMHOME
#GOODNEWS
6. REPURPOSE
CONTENT: PHOTO
DESCRIPTION: QUOTE ABOUT PURPOSE
AND PASSION
CAPTION: SEE WHERE YOU ARE AND DO A
SELF-DISCOVERY TO GAIN INSIGHTS
INTO YOUR OWN GIFTS, TALENTS, AND
PASSION. IDENTIFY AN AREA OF WORK
WHERE YOU HAVE A STRONG DESIRE AND
INTEREST... AND EVENTUALLY, WHEN THE
TIME IS RIGHT, YOU'LL UNDERSTAND WHAT
YOUR PURPOSE IS.
HASHTAGS: #VACHARLENEESPELITA
#FREELANCER #VIRTUAL ASSISTANT
#FILIPINOVIRTUALASSISTANT
#ONLINEJOBSPH #WORKFROMHOME
#PURPOSE #PASSION
7. GUIDE
CONTENT: PHOTO PRESENTATION
DESCRIPTION: TOP 7 VIRTUAL MEETING
TOOLS OF 2021
CAPTION: OF COURSE, THERE’S MANY
VIRTUAL MEETING TOOLS OUT THERE
TODAY, BUT FINDING THE RIGHT ONE FOR
YOUR ORGANIZATION’S NEEDS MAY TAKE
SOME TIME. SO, HERE'S A LIST OF VIRTUAL
MEETING TOOLS THAT CAN HELP YOU FIND
THE RIGHT FIT FOR YOUR TEAM.
HASHTAGS: #VACHARLENEESPELITA
#FREELANCER #VIRTUAL ASSISTANT
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#ZOOM #CISCOWEBEX #BRIATEAMS
#SKYPE #JOINME
#WORKPLACEBYFACEBOOK