Optimizing a website's current strategy using various analysis

1. Optimizing Kaleidoscope Juice’s Website
Strategy to Attract Customers
Evelyn Rivera

2. Source: Google Trends
Search demand for juice cleanse, organic juice and juice bar
has seen fluctuations in searches throughout the years.
Source:Google Trends

3. This same fluctuation can be seen in searches for brands
offering the products mentioned previously
Source:Google Trends

4. Kaleidoscope Juice brands itself as selling “Cold Pressed
Juice”, which has caught on and has increased since 2013.
Source:Google Trends

5. Kaleidoscope Juice has a website that could use some
changes to increase conversion
There are too many
white areas on this page
On the home page,
these pictures can be
found at the bottom,
and take up to much
room

6. In comparison with competitors websites, it is
very clear Kaleidoscope Juice needs to make
some changes
The website’s green
background on the site
helps promote
healthiness.
This website has a clean
look, and fills up all the
areas on the page, without
making it look to crowded.

7. Comparison (Continued)
This website is very
unique and uses most
of its’ white spaces.
This website is very similar to
Kaleidoscope Juice. The only
difference is that this site
showcases its’ product right
away.

8. Rank On Google For Keywords
• A search for “Cold Pressed Juice
Phoenix” ranks Kaleidoscope
Juice as first.
• This means that Kaleidoscope
Juice is using this keyword
effectively.

9. Keyword:
“Juice Cleanse
Phoenix”
• This search also
reveals that
Kaleidoscope Juice
uses this keyword
effectively.

10. Grades
Crawlabilty
Relevance C-
Popularity
Conversion A
C+
A-

11. Crawlability (C+)
This average grade is the result of
having a disparity between the
number of indexed pages
between Google and Bing
57 57
35
http://cheriamedia.net/tips-seo-part-1-crawlability/

12. Crawlability
-To fix this disparity, submit an XML Site Map to Bing
• Home
• Menus
-Cold Pressed Juices
-High Vibe Food
-Juice Bar Menu
-Optima Bar Menu
• Cleanse
• About Us
-Inspiration
-Mission

13. Relevance (C-)
 Meta description
• This meta description
is not unique
-No call to action
-Does not describe
the business
-Does not use
keywords
SOLUTION
-Describe the business
-Incorporate Keywords

14. Relevance (C-)
Search for “ Cleanse with Friends”, a direct phrase
from the site
• Kaleidoscope Juice does
not show up
• Solution would be to
incorporate Phoenix into
this phrase

15. Popularity (A-)
Company
Website
Total
Backlinks
(Domain)
Total
Linking
Root
Domains
Linking
C-Blocks
Domain
Authority
Alexa
Global
Rank
Compete
Rank
Kaleidoscope Juice 552 46 13 27 3,003,456 N/A
Juice Core 623 18 6 21 7,631,731 N/A
Juicd Life 1,689 19 5 19 7,935,469 N/A
Pressed Juicery 8,324 786 132 50 141,603 38,351

16. N
Conversion (A)
• Overall the website has a great design that
leads to conversion, but there are areas that
could be improved.
Need a Call to Action
Need trust signals: quality
seals, 3rd party reviews

17. SWOT Analysis
Strengths
-Clear navigation
-Checkout process is logical
-Mobile compatible
-Ranks first in keyword search
Weaknesses
-No Trust Signals
-Against competitors, searched less
-Search for a key phrase on their site, does not show
“Kaleidoscope Juice”
Opportunities
-Improve website for keyword search
-Fixing meta description would lead more visitors to the page
-Unique content on page would lead to more visits
Threats
-Fluctuations in the market
-Growing competition
-Website could become outdated

18. Recommendations
• Overall, this business runs an acceptable website.
-Rank first in keyword search
• In order to lead to more conversions:
-Add trust signals
-Fix meta description
• Sitemap for Bing

19. Contact Me
“You can’t sell anything if you can’t tell anything”
-Beth Comstock
So do you agree with me? Will these changes
help optimize website strategy. Please let me
know. I can be reached at
eriver11@asu.edu.