This document discusses optimizing urban densities using insights from geospatial data. It references a dissertation that argues enormous value is being missed as data from sensors deployed across the world are left siloed without being applied for public benefit. The startup described aims to address this issue by using geospatial technology to optimize last mile delivery to dense urban areas surrounded by green belts in London.

1. Weighted Distribution for
Woodberry Down Estate’s £700mil
Regeneration Fund
Optimising urban densities with insights from geospatial data

2. Howdoesyour
idea relate to
geospatial
technology?
 John Hoopes on page 71 of his dissertation on Spatial
Data Science writes:
 ‘This work was inspired in part by the author’s recognition
of enormous opportunity being missed. Legions of sensors
are being deployed and connected to the Internet - in
theory, able to provide information feeds to people who
could derive value from that information. However, due to
the current configuration, based on client-server web
paradigm and an approach that is often required that
private interests are placed over public ones, much of the
value to humanity being created is being lost as the
relevance of the data fades as it is left siloed on its device
or in a proprietary relationship database.’
 Ricardian Treaties and the paradox of priority of
individual choice over the collective choice, that’s exactly
what I’m trying to solve with geospatial technology!

3. Do youalready
havefunding?

4. Describe the
problem your
business issolving
 The startup supports established institutions
optimizing the ‘Last Mile Delivery’ to urban densities
surrounded by the London Green belt. In theory it’s
described in LeanSix Sigma, SCRUM, SAF Agilist,
electro-technical and other methodologies.

5. What arethetop
threefeatures of
yoursolution?
1. Automation
2. Sourcing of the best products shipped to the central
planning bodies awarding contracts and property
developers
3. Integration with Smart Home on big tech platforms:
Google, Amazon, Facebook, Apple

6. What arethe
objections/greate
stchallenges to
youridea?
1. Ambition of a social enterprise that we have usually
comes second to co-ops and individual interests
2. Strategic accounting is one of the greatest challenges
of every merchant
3. UK’s Net Zero does not represent a genuine global
ambition to adhere to the Paris Agreement

7. What stepshave
youtaken to
validate the
market?
 Validated the assumptions with an online
questionnaire to test the demand
 The findings uncovered that most of the respondents
buy cleaning chemicals in advance, but buy the interior
lighting goods last minute

8. Howmany
customers/users
doyoucurrently
have?
 0<N<10

9. Howdoyouplan
toacquire new
customers?
 By using the ability to detect urban densities with
topographic layer and targeting for bids using Land
Registry’s info the stratup will be able to operate at the
‘right’ side of the price elasticity of demand graph.

10. Whatisyour
mainchannelto
market?
 Whatsapp group for neighbors living inside the
building

11. What isyour
revenue model or
expectedrevenue
model?
 To provide predictive maintenance (PdM) to foreign
homeowners in UK located and detected by use of
topographic information stock needs to be acquired.
With the stock in 3 months the cashflow will be
positive again.

12. Who areyour
main
competitors?

13. Howdoyou
differentiate
yourself from
competitors?
 I didn’t drop the name of my startup yet. It’s restricted
at this stage of the application process for IP reasons.

14. Howlonghaveyou
beenworkingwithyour
co-founders andhowdidthe
co-foundersmeet?
 With the tech-savvy community I recently met at a
remote hackathon during the global lockdown
 Partner in the economic side of things is a long-time
connection. We met a decade ago during a summer
internship in Roland Berger Strategy Consultants
GMBH in Moscow

15. Please explain
whyyourteam is
uniquely qualified
tosolve this
problem?
 We have the right location for in scope investigations,
before we start to scale. Furthermore, I will let the
team speak for itself and I’m working towards an
electro-technical certificate that will help with sales

16. Istheresomeone
inyour team
building
technology?
 Yes, freelancers with technical education who can
make usable maps, such as 3D models using OS Data
Hub and flow maps

17. Listifeachfounderisworkingonthisfull-
timeorpart-timesowecanbetter
understandresourceallocationtothis
point.Ifaccepted,areyouabletowork
onthisstartupforatleast20hperweek?
 I can work on a 4 days in, 3 days out schedule
 For everyone else I will be able to answer when I’ll
obtain official investment.

18. Haveyoupreviously
attendedanyaccelerators,
incubatorsorsimilar
programs?Plzstatethe
nameandthedate
 Startup Funeral 2016, member of Google Campus (2015 - 2018),
including Growth Marketing Case Club
 BASECAMP in Bristol University in fall semester 2015
 Google For Entrepreneurs: Delhi Makers - came fourth in the funding
round with MeDron+ Spring 2016
 Growth hacking workshop in 91springboard, co-funded by Barclays
Eagle Labs
 F6s funded a very expensive ticket at the VRWorld in 2017 in the expo
in Kensington
 starttrack.ru certified investor in a syndicator in 2017-2018
 Trials for accelerator at Russian Economic University rea.ru summer
2017
 British Library IP Centre conference 2018
 Add the most recent accelerator that I had come into contact with
during the lockdown (zima, trade uni in altai, etc)
 Participant in the case championship Future Tech from Boiling Point
Moscow, Moscow Agency of Innovations, Spring 2020
 Ecotourism masterclass - Agency for Strategic Initiatives, Spring 2020

19. Howwould you
benefit from
being apart of
Geovation
Programme?
 To consolidate the team I need the accelerator, because
with official funding I will be able to attract & with the
guidance provided develop the top talent.

20. What isyour
unfair advantage
inmaking this
venture
successful?
 Reading a map can be the biggest challenge of our
generation. A flanuer in the urban dwellings, a bike
messenger downtown, a driver of a light commercial
vehicle in the metropolitan area need a map.
 Spiers Lab co-funded by the Ordnance Survey at the
Institute of Behavioral Neuroscience in UCL ‘clinically’
tests spatial cognition on fMRI. They concluded that
spatial cognition changes consumer behavior.
 I argue that ability to change behavioral economics
with a map is the unfair advantage.