The document discusses emerging markets and argues they represent the biggest growth opportunity in capitalism. While 2015 saw capital flee emerging markets for the first time since 1988, the long term fundamentals remain strong due to factors like population growth and a rising consumer class. McKinsey estimates the economic opportunity in emerging markets to be $30 trillion. The document notes emerging markets have accounted for 75% of global GDP growth since 2009 and that emerging market GDP now surpasses that of developed nations.