Slides from a recent workshop @Found.ation:
"How to create a successful e-shop"
“Track your competitors and adjust your strategy”
George Giannakeas
Marketing and Product Director e-FOOD.gr
george@e-food.gr
@gioris
This document discusses Open Coffee Athens, a mobile marketing company called Warply, and how it enables brands to send interactive mobile marketing campaigns via push notifications. It outlines some of Warply's key features like cross-app campaign delivery, segmentation tools, and a marketplace. The document also briefly mentions Warply raising money, international expansion plans, and how it aims to deliver context-based messages to users.
A Mobile Marketing workshop I held at the 2013 Industry Disruptors conference held on Saturday, November 23rd
http://2013.industrydisruptors.org/#toggle-id-42
By the end of 2013 mobile phones will have overtaken PCs as the most common web access device worldwide. At the moment, people spend on average 12% of their media consumption time using mobile devices, whereas only 3% of advertising budget is funneled through this medium. Therein lies a huge opportunity for both brands and publishers. In that context, it would be of utmost importance to explore how we integrate mobile marketing in our communication strategy.
From a Keynote at the Agile Greece Meetup
http://www.meetup.com/Agile-Greece/
Learnings from implementing SCRUM in the Marketing department of e-FOOD.gr
Agile Marketing is an approach to marketing that takes its inspiration from Agile Development and that values:
Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Individuals and interactions over target markets
Collaboration over silos and hierarchy
The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.
Slides from a recent workshop @Found.ation:
"How to create a successful e-shop"
“Track your competitors and adjust your strategy”
George Giannakeas
Marketing and Product Director e-FOOD.gr
george@e-food.gr
@gioris
This document discusses Open Coffee Athens, a mobile marketing company called Warply, and how it enables brands to send interactive mobile marketing campaigns via push notifications. It outlines some of Warply's key features like cross-app campaign delivery, segmentation tools, and a marketplace. The document also briefly mentions Warply raising money, international expansion plans, and how it aims to deliver context-based messages to users.
A Mobile Marketing workshop I held at the 2013 Industry Disruptors conference held on Saturday, November 23rd
http://2013.industrydisruptors.org/#toggle-id-42
By the end of 2013 mobile phones will have overtaken PCs as the most common web access device worldwide. At the moment, people spend on average 12% of their media consumption time using mobile devices, whereas only 3% of advertising budget is funneled through this medium. Therein lies a huge opportunity for both brands and publishers. In that context, it would be of utmost importance to explore how we integrate mobile marketing in our communication strategy.
From a Keynote at the Agile Greece Meetup
http://www.meetup.com/Agile-Greece/
Learnings from implementing SCRUM in the Marketing department of e-FOOD.gr
Agile Marketing is an approach to marketing that takes its inspiration from Agile Development and that values:
Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Individuals and interactions over target markets
Collaboration over silos and hierarchy
The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.
Bryan Nairn discusses security considerations for virtualization. He notes that over 40% of virtual machines will be less secure than physical machines by 2014. The document outlines common virtualization security myths and describes the hypervisor architecture. It discusses isolation between virtual machines and the hypervisor's security goals of protecting data confidentiality and integrity. The document also covers common attack vectors and provides potential solutions for securing the host system and virtual machines.
Riak Core: Building Distributed Applications Without Shared StateRusty Klophaus
Riak Core--an open-source Erlang library created by Basho Technologies that powers Riak KV and Riak Search--allows developers to build distributed, scalable, failure-tolerant applications based on a generalized version of Amazon's Dynamo architecture. In this talk, Rusty explains why Riak Core was built, discuss what problems it solves and how it works, and walk through the steps to using Riak Core in an Erlang application.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
To mark the 20th anniversary of EU Single Market the British Embassy hosted a half-day Forum, “Digital is GREAT”, to focus on an EU digital single market on Thursday 1 November 2012 at the British Ambassador's Residence.This is part of my keynote presentation at that event
The document describes Warply, a cloud-based mobile marketing platform that allows brands to create and send interactive campaigns like sweepstakes, coupons, videos and games to customers via push notifications. It provides details on how campaigns can be targeted using user data and segmentation. Warply's features include delivering campaigns across multiple apps, a marketplace for acquiring mobile inventory, and real-time bidding.
Bryan Nairn discusses security considerations for virtualization. He notes that over 40% of virtual machines will be less secure than physical machines by 2014. The document outlines common virtualization security myths and describes the hypervisor architecture. It discusses isolation between virtual machines and the hypervisor's security goals of protecting data confidentiality and integrity. The document also covers common attack vectors and provides potential solutions for securing the host system and virtual machines.
Riak Core: Building Distributed Applications Without Shared StateRusty Klophaus
Riak Core--an open-source Erlang library created by Basho Technologies that powers Riak KV and Riak Search--allows developers to build distributed, scalable, failure-tolerant applications based on a generalized version of Amazon's Dynamo architecture. In this talk, Rusty explains why Riak Core was built, discuss what problems it solves and how it works, and walk through the steps to using Riak Core in an Erlang application.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
To mark the 20th anniversary of EU Single Market the British Embassy hosted a half-day Forum, “Digital is GREAT”, to focus on an EU digital single market on Thursday 1 November 2012 at the British Ambassador's Residence.This is part of my keynote presentation at that event
The document describes Warply, a cloud-based mobile marketing platform that allows brands to create and send interactive campaigns like sweepstakes, coupons, videos and games to customers via push notifications. It provides details on how campaigns can be targeted using user data and segmentation. Warply's features include delivering campaigns across multiple apps, a marketplace for acquiring mobile inventory, and real-time bidding.